{"id":33624,"date":"2019-09-24T19:00:49","date_gmt":"2019-09-24T17:00:49","guid":{"rendered":"https:\/\/visionarymarketing.com\/?p=33624"},"modified":"2024-04-03T09:14:20","modified_gmt":"2024-04-03T07:14:20","slug":"social-selling-or-not-social-selling","status":"publish","type":"post","link":"https:\/\/visionarymarketing.com\/fr\/2019\/09\/24\/social-selling-or-not-social-selling\/","title":{"rendered":"Social selling or not social selling &#8211; Webinaire"},"content":{"rendered":"<p>Le <a href=\"https:\/\/visionarymarketing.com\/fr\/2015\/12\/07\/social-selling-b2b\/\">social <\/a>selling<a href=\"https:\/\/visionarymarketing.com\/fr\/2015\/12\/07\/social-selling-b2b\/\"> est-il une panac\u00e9e<\/a> ? Et surtout peut-on consid\u00e9rer qu&rsquo;il fait le pont entre le marketing et la vente, dont on sait qu&rsquo;ils sont les meilleurs amis du monde sauf quand ils ne le sont pas ? \u00a0Pour r\u00e9pondre \u00e0 cette question, j&rsquo;animerai un webinaire organis\u00e9 par mon client Touch &amp; Sell, pour lequel j&rsquo;\u00e9cris r\u00e9guli\u00e8rement sur ce sujet du marketing et de la vente depuis maintenant deux ans. Dans ce webinaire, je reviendrai sur les fondamentaux du social selling (et je poserai notamment la question rh\u00e9torique de savoir s&rsquo;il se limite aux m\u00e9dias sociaux) mais surtout sur les fondamentaux de la vente. Pour cela je vais m&rsquo;aider d&rsquo;un petit livre noir qui s&rsquo;appelle <strong>The little Black Book Of Connections<\/strong> \u00a0de Jeffrey Gitomer qu&rsquo;on pourrait traduire fa\u00e7on approximative par \u00ab\u00a0Petit livre du r\u00e9seautage\u00a0\u00bb. \u00a0\u00c0 vos souris !<\/p>\n<p><a href=\"https:\/\/webikeo.fr\/webinar\/le-social-selling-mettra-t-il-fin-a-la-guerre-marketing-vente-2\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" class=\"aligncenter wp-image-17796 size-full\" src=\"https:\/\/visionarymarketing.com\/wp-content\/uploads\/2015\/04\/tous-boutons.png\" alt=\"Social selling\" width=\"450\" height=\"75\" srcset=\"https:\/\/visionarymarketing.com\/wp-content\/uploads\/2015\/04\/tous-boutons.png 450w, https:\/\/visionarymarketing.com\/wp-content\/uploads\/2015\/04\/tous-boutons-300x50.png 300w\" sizes=\"(max-width: 450px) 100vw, 450px\" \/><\/a><\/p>\n<p><!--more--><\/p>\n<h2>Doit-on parler de social selling ou de vente en r\u00e9seau ?<\/h2>\n<figure id=\"attachment_33627\" aria-describedby=\"caption-attachment-33627\" style=\"width: 451px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/webikeo.fr\/webinar\/le-social-selling-mettra-t-il-fin-a-la-guerre-marketing-vente-2\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" class=\"wp-image-33627 size-full\" src=\"https:\/\/visionarymarketing.com\/wp-content\/uploads\/2019\/09\/1560506088-t-s-webinar-facebook-post-1200x628-e1578114003229.png\" alt=\"Social Selling\" width=\"451\" height=\"295\" \/><\/a><figcaption id=\"caption-attachment-33627\" class=\"wp-caption-text\">Le social selling, le marketing et la vente &#8230; tout un programme<\/figcaption><\/figure>\n<blockquote class=\"quote-light\"><p>Le marketing et la vente sont-ils en train de converger\u00a0?La vente est-elle un m\u00e9tier du pass\u00e9\u00a0?Les marketeurs vont-ils remplacer les vendeurs\u00a0?Le Social Selling est-il une panac\u00e9e\u00a0?Les commerciaux sont-ils m\u00fbrs pour travailler main dans la main avec les marketeurs sur la g\u00e9n\u00e9ration de leads\u00a0?Comment pratiquer la vente au 21\u00e8me si\u00e8cle\u00a0?<\/p>\n<p>Au travers des approches de vente complexe et des pr\u00e9ceptes de Jeffrey Gitomer, et \u00e0 la lumi\u00e8re des \u00e9volutions r\u00e9centes de la vente, Yann Gourvennec, DG et fondateur de Visionary Marketing tentera d\u2019apporter des r\u00e9ponses\u00a0\u00e0 ces questions, au travers d\u2019une session en ligne interactive\u00a0et en s\u2019appuyant sur ses articles \u00e9crits sur le blog de Touch &amp; Sell.<\/p><\/blockquote>\n<p>Source\u00a0: <em><a href=\"https:\/\/webikeo.fr\/webinar\/le-social-selling-mettra-t-il-fin-a-la-guerre-marketing-vente-2\">Le Social Selling mettra-t-il fin \u00e0 la guerre Marketing \/ Vente ? | Webikeo<\/a><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Le social selling est-il une panac\u00e9e ? Et surtout peut-on consid\u00e9rer qu&rsquo;il fait le pont entre le marketing et la vente, dont on sait qu&rsquo;ils sont les meilleurs amis du monde sauf quand ils ne le sont pas ? \u00a0Pour r\u00e9pondre \u00e0 cette question, j&rsquo;animerai un webinaire organis\u00e9 par mon client Touch &amp; Sell, pour &hellip;<\/p>\n","protected":false},"author":2,"featured_media":33627,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4066,4057],"tags":[],"class_list":["post-33624","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-selling","category-vente"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Social selling or not social selling - Webinaire<\/title>\n<meta name=\"description\" content=\"Le social selling est-il une panac\u00e9e ? 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