{"id":33426,"date":"2019-07-17T08:30:29","date_gmt":"2019-07-17T06:30:29","guid":{"rendered":"https:\/\/visionarymarketing.com\/?p=33426"},"modified":"2020-08-09T17:23:17","modified_gmt":"2020-08-09T15:23:17","slug":"la-lune-innovation","status":"publish","type":"post","link":"https:\/\/visionarymarketing.com\/fr\/2019\/07\/17\/la-lune-innovation\/","title":{"rendered":"La v\u00e9ritable aventure de l&rsquo;innovation ( LA LUNE &#8211; Grand Palais 2019)"},"content":{"rendered":"<p>La lune, exposition au grand palais, me donne l&rsquo;occasion, une fois n&rsquo;est pas coutume, d&rsquo;\u00e9crire un billet plus l\u00e9ger afin d&rsquo;agr\u00e9menter vos cong\u00e9s. Car ce sont les vacances pour beaucoup, \u00e0 en juger par la pr\u00e9sence de nombreux touristes dans la capitale. Mais <a href=\"https:\/\/visionarymarketing.com\/2019\/05\/innovation-4\/\">l\u2019innovation<\/a>, elle, ne conna\u00eet pas le repos et c\u2019est pour cela que j\u2019ai r\u00e9pondu pr\u00e9sent \u00e0 l\u2019invitation de Flashtweet et IBM \u00e0 visiter en avant premi\u00e8re l\u2019exposition LA LUNE en ce mardi 16 juillet.<\/p>\n<h2>La v\u00e9ritable aventure de l&rsquo;innovation ( LA LUNE &#8211; Grand Palais)<\/h2>\n<figure id=\"attachment_33437\" aria-describedby=\"caption-attachment-33437\" style=\"width: 451px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-33437 size-full\" src=\"https:\/\/visionarymarketing.com\/wp-content\/uploads\/2019\/07\/lune.png\" alt=\"La lune en exclusivit\u00e9\" width=\"451\" height=\"254\" srcset=\"https:\/\/visionarymarketing.com\/wp-content\/uploads\/2019\/07\/lune.png 451w, https:\/\/visionarymarketing.com\/wp-content\/uploads\/2019\/07\/lune-192x108.png 192w\" sizes=\"auto, (max-width: 451px) 100vw, 451px\" \/><figcaption id=\"caption-attachment-33437\" class=\"wp-caption-text\">La Lune<\/figcaption><\/figure>\n<p>Bien m\u2019en a pris car j\u2019y ai<span class=\"Apple-converted-space\">\u00a0 <\/span>encore appris des choses sur l\u2019innovation. On apprend partout et en tout lieu. <span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\n<figure id=\"attachment_33432\" aria-describedby=\"caption-attachment-33432\" style=\"width: 650px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-33432\" src=\"https:\/\/visionarymarketing.com\/wp-content\/uploads\/2019\/07\/D_lub_KXUAI4dBK-e1563304683756.jpg\" alt=\"Lune innovation\" width=\"650\" height=\"471\" \/><figcaption id=\"caption-attachment-33432\" class=\"wp-caption-text\">On a march\u00e9 sur l&rsquo;innovation avec Flashtweet<\/figcaption><\/figure>\n<h2>LA LUNE : une destination intrigante (pour moi)<\/h2>\n<p>L\u2019invitation de Flashtweet m\u2019a intrigu\u00e9. Je ne suis pas un fan d\u2019astronomie et je dois avouer que je ne suis pas tr\u00e8s connaisseur des choses de l\u2019espace. Mais la lune c\u2019est autre chose. Ce sont aussi les films de <a href=\"https:\/\/youtu.be\/aNcxCR7f2MQ\" target=\"_blank\" rel=\"noopener noreferrer\">M\u00e9li\u00e8s<\/a>, de Fritz Lang (avec le concours de Werner bon Braun dont nous ne saluerons pas la triste m\u00e9moire) et m\u00eame des in\u00e9narrables Shadoks.<\/p>\n<p><iframe loading=\"lazy\" title=\"Comment les Shadoks vont-ils sur la Lune ? | Archive INA\" width=\"500\" height=\"375\" src=\"https:\/\/www.youtube.com\/embed\/U-h9W8rvje0?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p><!--more--><\/p>\n<p>On aurait pu ajouter Barjavel et son Pierrot de la Lune et Albert Giraud (et Sch\u00f6nberg) dont le Pierrot Lunaire a hant\u00e9 ma jeunesse (et mes parents qui ne sont pas forc\u00e9ment des adeptes de la musique dod\u00e9caphonique).<span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\n<p>Mais ce qui est fabuleux avec la \u00ab\u00a0conqu\u00eate\u00a0\u00bb (si tant est qu&rsquo;on l&rsquo;ait conquise) de la lune, c&rsquo;est que finalement \u2014 quand on regarde ces vieux films et aussi le fameux \u00ab\u00a0on a march\u00e9 sur la lune\u00a0\u00bb d&rsquo;Herg\u00e9 de 1954 (!) on s&rsquo;aper\u00e7oit que la fiction n&rsquo;est pas si \u00e9loign\u00e9e que cela de la r\u00e9alit\u00e9.<\/p>\n<p>Il faut dire que l&rsquo;observation de l&rsquo;astre gris ne date pas d&rsquo;hier. C&rsquo;est que nous avons vu lors de l&rsquo;expo, avec cette superbe lunette de Galil\u00e9e (1610)<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-33435 size-large\" src=\"https:\/\/visionarymarketing.com\/wp-content\/uploads\/2019\/07\/D_lwx_3W4AA83Lh-e1563305025870-893x1024.jpg\" alt=\"lune innovation\" width=\"863\" height=\"990\" \/><\/p>\n<p>Un instrument bien imparfait sans doute mais qui permettait d\u00e9j\u00e0 des observations plus ou moins pr\u00e9cises. Dans ce cas, et \u00e0 cette \u00e9poque l&rsquo;innovation n&rsquo;\u00e9tait ni un gadget ni un vain mot.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-33434\" src=\"https:\/\/visionarymarketing.com\/wp-content\/uploads\/2019\/07\/D_lwgiGX4AAh5Tr-768x1024.jpg\" alt=\"\" width=\"768\" height=\"1024\" \/><\/p>\n<p>Un an avant la construction de cette lunette, en 1609, l&rsquo;Anglais Thomas Harriot r\u00e9alisait ce dessin qui montrait \u00ab\u00a0la ligne fictive s\u00e9parant la partie \u00e9clair\u00e9e par le soleil de la partie sombre appel\u00e9e terminateur\u00a0\u00bb. Mais rien \u00e0 voir avec un c\u00e9l\u00e8bre film du m\u00eame nom.<\/p>\n<p>Quelque 360 ans plus tard, le r\u00eave devenait r\u00e9alit\u00e9 et enfin, l&rsquo;homme posait son pied sur la lune. C&rsquo;est Neil Armstrong qui s&rsquo;y collait. Inquiet, il a h\u00e9sit\u00e9 \u00e0 sauter depuis l&rsquo;\u00e9chelle qui \u00e9tait suspendue au-dessus du sol, alors qu&rsquo;il s&rsquo;attendait \u00e0 ce que le LEM s&rsquo;enfonce un peu plus. Il posa un pied et remonta imm\u00e9diatement &#8230; au cas o\u00f9.<\/p>\n<p>On imagine ais\u00e9ment les pens\u00e9es d&rsquo;Armstrong qui dut se lancer \u00e0 l&rsquo;eau de la mer de la tranquilit\u00e9. Pas \u00e9vident.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-33429 size-large\" src=\"https:\/\/visionarymarketing.com\/wp-content\/uploads\/2019\/07\/D_lqUCEWsAAJCx8-768x1024.jpg\" alt=\"lune innovation\" width=\"768\" height=\"1024\" \/><\/p>\n<p>Mais cette exposition \u00e9tait aussi int\u00e9ressante pour nous avoir donn\u00e9 la chance de voir des objets mythiques comme le fameux Hasselblad \u00e9quip\u00e9 du non moins fameux Zeiss Planar. Voil\u00e0 qui fait r\u00eaver les photographes, qui trouveront leur compte dans l&rsquo;exposition avec une jolie collection de photos de la lune et de l&rsquo;exp\u00e9dition.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-33431 size-large\" src=\"https:\/\/visionarymarketing.com\/wp-content\/uploads\/2019\/07\/D_lrZKxXkAYmF9U-768x1024.jpg\" alt=\"lune innovation\" width=\"768\" height=\"1024\" srcset=\"https:\/\/visionarymarketing.com\/wp-content\/uploads\/2019\/07\/D_lrZKxXkAYmF9U-768x1024.jpg 768w, https:\/\/visionarymarketing.com\/wp-content\/uploads\/2019\/07\/D_lrZKxXkAYmF9U-225x300.jpg 225w, https:\/\/visionarymarketing.com\/wp-content\/uploads\/2019\/07\/D_lrZKxXkAYmF9U-863x1151.jpg 863w, https:\/\/visionarymarketing.com\/wp-content\/uploads\/2019\/07\/D_lrZKxXkAYmF9U-81x108.jpg 81w, https:\/\/visionarymarketing.com\/wp-content\/uploads\/2019\/07\/D_lrZKxXkAYmF9U.jpg 900w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><\/p>\n<p>Ou encore ce sachet de viande liophylis\u00e9e qui n&rsquo;a rien \u00e0 envier aux innovations contemporaines, tout aussi app\u00e9tissantes (je pense \u00e0 ces compl\u00e9ments alimentaires en poudre par exemple). A mettre dans l&rsquo;eau pendant 5 \u00e0 15 minutes. Miam&#8230;.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-33430\" src=\"https:\/\/visionarymarketing.com\/wp-content\/uploads\/2019\/07\/D_lq0pFW4AAs2eY-768x1024.jpg\" alt=\"\" width=\"768\" height=\"1024\" srcset=\"https:\/\/visionarymarketing.com\/wp-content\/uploads\/2019\/07\/D_lq0pFW4AAs2eY-768x1024.jpg 768w, https:\/\/visionarymarketing.com\/wp-content\/uploads\/2019\/07\/D_lq0pFW4AAs2eY-225x300.jpg 225w, https:\/\/visionarymarketing.com\/wp-content\/uploads\/2019\/07\/D_lq0pFW4AAs2eY-863x1151.jpg 863w, https:\/\/visionarymarketing.com\/wp-content\/uploads\/2019\/07\/D_lq0pFW4AAs2eY-81x108.jpg 81w, https:\/\/visionarymarketing.com\/wp-content\/uploads\/2019\/07\/D_lq0pFW4AAs2eY.jpg 900w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><\/p>\n<p>Ou encore le non moins mythique chronographe Omega qui est encore en tr\u00e8s bon \u00e9tat et finalement pas tr\u00e8s dissemblable de ses copies modernes.<\/p>\n<p>Enfin et surtout, sans oublier le premier IBM qui servit \u00e0 calculer les trajectoires d&rsquo;Appolo et les \u00ab\u00a0figures de l&rsquo;ombre\u00a0\u00bb (ou \u00ab\u00a0hidden figures\u00a0\u00bb dans le titre anglais qui nous gratifie d&rsquo;un jeu de mots), soulignons comme nous l&rsquo;a rappel\u00e9 notre h\u00f4tesse que la mission d&rsquo;Appolo XI fut, entre autres exploits, la premi\u00e8re v\u00e9ritable communication machine to machine. Dire qu&rsquo;en 2010 on pensait que le M2M \u00e9tait l&rsquo;invention du si\u00e8cle.<\/p>\n<p>En 1969, c&rsquo;\u00e9tait il y a 60 ans, l&rsquo;innovation sonnait alors, sur la lune comme sur la terre, comme une v\u00e9ritable aventure.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-33440\" src=\"https:\/\/visionarymarketing.com\/wp-content\/uploads\/2019\/07\/6138947_hidden-figures-d8ff5094414-original_940x500.jpg\" alt=\"\" width=\"940\" height=\"500\" srcset=\"https:\/\/visionarymarketing.com\/wp-content\/uploads\/2019\/07\/6138947_hidden-figures-d8ff5094414-original_940x500.jpg 940w, https:\/\/visionarymarketing.com\/wp-content\/uploads\/2019\/07\/6138947_hidden-figures-d8ff5094414-original_940x500-500x266.jpg 500w, https:\/\/visionarymarketing.com\/wp-content\/uploads\/2019\/07\/6138947_hidden-figures-d8ff5094414-original_940x500-768x409.jpg 768w, https:\/\/visionarymarketing.com\/wp-content\/uploads\/2019\/07\/6138947_hidden-figures-d8ff5094414-original_940x500-863x459.jpg 863w, https:\/\/visionarymarketing.com\/wp-content\/uploads\/2019\/07\/6138947_hidden-figures-d8ff5094414-original_940x500-203x108.jpg 203w\" sizes=\"auto, (max-width: 940px) 100vw, 940px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La lune, exposition au grand palais, me donne l&rsquo;occasion, une fois n&rsquo;est pas coutume, d&rsquo;\u00e9crire un billet plus l\u00e9ger afin d&rsquo;agr\u00e9menter vos cong\u00e9s. Car ce sont les vacances pour beaucoup, \u00e0 en juger par la pr\u00e9sence de nombreux touristes dans la capitale. Mais l\u2019innovation, elle, ne conna\u00eet pas le repos et c\u2019est pour cela que &hellip;<\/p>\n","protected":false},"author":2,"featured_media":33432,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1613],"tags":[],"class_list":["post-33426","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-digital-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>La v\u00e9ritable aventure de l&#039;innovation ( LA LUNE - Grand Palais)<\/title>\n<meta name=\"description\" content=\"La lune ce n&#039;est pas que l&#039;exp\u00e9dition d&#039;Appolo XI en 1969, c&#039;est aussi une exposition sur l&#039;innovation au grand palais\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/visionarymarketing.com\/fr\/2019\/07\/17\/la-lune-innovation\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La v\u00e9ritable aventure de l&#039;innovation ( LA LUNE - Grand Palais)\" \/>\n<meta property=\"og:description\" content=\"La lune ce n&#039;est pas que l&#039;exp\u00e9dition d&#039;Appolo XI en 1969, c&#039;est aussi une exposition sur l&#039;innovation au grand palais\" \/>\n<meta property=\"og:url\" content=\"https:\/\/visionarymarketing.com\/fr\/2019\/07\/17\/la-lune-innovation\/\" \/>\n<meta property=\"og:site_name\" content=\"Marketing and Innovation\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/vismktg\" \/>\n<meta property=\"article:author\" content=\"http:\/\/facebook.com\/ygourven\" \/>\n<meta property=\"article:published_time\" content=\"2019-07-17T06:30:29+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-08-09T15:23:17+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/visionarymarketing.com\/wp-content\/uploads\/2019\/07\/D_lub_KXUAI4dBK-e1563304729983.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"650\" \/>\n\t<meta property=\"og:image:height\" content=\"471\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Yann Gourvennec\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@ygourven\" \/>\n<meta name=\"twitter:site\" content=\"@ygourven\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Yann Gourvennec\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"NewsArticle\",\"@id\":\"https:\\\/\\\/visionarymarketing.com\\\/fr\\\/2019\\\/07\\\/17\\\/la-lune-innovation\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/visionarymarketing.com\\\/fr\\\/2019\\\/07\\\/17\\\/la-lune-innovation\\\/\"},\"author\":{\"name\":\"Yann Gourvennec\",\"@id\":\"https:\\\/\\\/visionarymarketing.com\\\/fr\\\/#\\\/schema\\\/person\\\/3754fee1e558f47b8deb46f53c37423e\"},\"headline\":\"La v\u00e9ritable aventure de l&rsquo;innovation ( LA LUNE &#8211; 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