{"id":331,"date":"2007-06-17T06:27:59","date_gmt":"2007-06-17T06:27:59","guid":{"rendered":"http:\/\/visionary.wordpress.com\/2007\/06\/17\/mbaesg\/"},"modified":"2023-05-18T12:15:01","modified_gmt":"2023-05-18T10:15:01","slug":"cours-marketing","status":"publish","type":"post","link":"https:\/\/visionarymarketing.com\/fr\/2007\/06\/17\/cours-marketing\/","title":{"rendered":"Cours marketing collaboratif sur le travail collaboratif \u00e0 Mbaesg"},"content":{"rendered":"

Samedi 16 juin 2007 premi\u00e8re vague de mon cours marketing \u00e0 l’\u00e9cole sup\u00e9rieure de gestion (mba de l’ESG, Technologies de l’information et de la communication, option e-business), situ\u00e9e dans le quartier Saint-Ambroise sur le sujet du ph\u00e9nom\u00e8ne collaboratif, les outils de collaboration et leur march\u00e9.<\/em><\/p>\n

Cours marketing collaboratif sur le travail collaboratif \u00e0 Mbaesg<\/h2>\n
\"Cours
Cours marketing collaboratif sur le travail collaboratif \u00e0 Mbaesg<\/figcaption><\/figure>\n

L’intitul\u00e9 exact du cours(*)<\/em> est : L’environnement \u00e9conomique de l’Internet<\/em>, car il traite des aspects \u00e9conomiques, sociaux et humains de la collaboration et du Net. C’est-\u00e0-dire que l’analyse met l’accent sur les aspects r\u00e9els et \u00e9conomiques, au sens large, qui sous-tendent la vague 2.0 aussi bien du point de vue marketing que Web, sans rester superficiel.<\/p>\n

ESG mbaebusiness : cours collaboratif sur le travail collaboratif<\/h2>\n

Certaines analyses ont pu m\u00eame \u00eatre tr\u00e8s critiques, afin de donner une perspective de long terme de l’Internet et du recul, ce qui manque h\u00e9las souvent dans ce genre d’analyses.<\/p>\n

\"ESG<\/a>
ESG mbaebusiness : cours collaboratif sur le travail collaboratif<\/figcaption><\/figure>\n

\u00c0 titre d’exemple, l’introduction insiste sur la Une de Time Magazine qui a \u00e9lu la personne de l’ann\u00e9e comme \u00e9tant \u00ab\u00a0nous-m\u00eames\u00a0\u00bb en 2006, mais aussi sur la Une de l’Express de 2000, qui annon\u00e7ait d\u00e9j\u00e0 ce ph\u00e9nom\u00e8ne il y a sept ans. Ceci pour montrer non la superficialit\u00e9 du ph\u00e9nom\u00e8ne 2.0, mais au contraire sa r\u00e9manence son existence depuis la naissance m\u00eame de l’Internet. Car ne l’oublions pas, tout l’Internet s’est construit autour de cette id\u00e9e de collaboration et de participation le Web et participatif depuis le d\u00e9but, et tout ce qui contribue \u00e0 accro\u00eetre cette collaboration arrive comme un bienfait. Cette remise en perspective de l’Internet est utile aux \u00e9l\u00e8ves. Mais il est fort \u00e0 parier que cette remise en perspective de l’Internet, ne sera pas utile qu’\u00e0 eux.<\/p>\n

Plus que tout, il faut noter que cette session ne fut pas seulement \u00e0 propos de la collaboration, mais fut elle-m\u00eame enti\u00e8rement collaborative, ce qui lui fut rendu possible par le fait que beaucoup des \u00e9l\u00e8ves \u00e9taient eux-m\u00eames blogueurs et particuli\u00e8rement int\u00e9ress\u00e9s par le sujet (voir leur blog collectif ici). Le point culminant de la pr\u00e9sentation arriva vers la fin de la matin\u00e9e lorsque, apr\u00e8s la pause, nous avons d\u00e9cid\u00e9 de remplacer le cas concret que j’avais pr\u00e9par\u00e9 par un cas r\u00e9el expos\u00e9 par un \u00e9l\u00e8ve, en cours de lancement de son site Internet 2.0. Un bref tour de classe a permis de valider avec l’ensemble de la classe l’int\u00e9r\u00eat de remplacer le cas th\u00e9orique par un cas r\u00e9el. C’est donc tout naturellement que je suis pass\u00e9 de l’autre c\u00f4t\u00e9 de la table et que tous ensemble nous avons \u00e9tudi\u00e9, analys\u00e9 et parfois critiqu\u00e9 de fa\u00e7on constructive le projet en cours pour le b\u00e9n\u00e9fice de l’\u00e9l\u00e8ve qu’il pr\u00e9sentait (et qui semble-t-il \u00e9tait tr\u00e8s content d’avoir pu partager ses questions avec la salle et confronter ses id\u00e9es aux autres participants). La qualit\u00e9 du projet et le caract\u00e8re participatif de la r\u00e9union, ont \u00e9t\u00e9 b\u00e9n\u00e9fiques non seulement aux \u00e9l\u00e8ves mais \u00e0 moi-m\u00eame, et j’attends avec impatience la deuxi\u00e8me vague de ce cours, qui portera sur les outils de la collaboration et leur march\u00e9, et qui aura lieu le samedi 23 juin 2007. Les supports de cette intervention seront disponibles sur ce blog et sur le site visionarymarketing<\/a>.<\/p>\n

\u00c0 noter enfin, le lien \u00e9vident affaire entre cette intervention et une autre intervention r\u00e9alis\u00e9e \u00e0 Dauphine fin avril sur le sujet du marketing des innovations technologiques. Cette derni\u00e8re, dont les supports sont aussi disponibles sur Internet \u00e0 cette adresse, sera d’ailleurs reconduite en 2008, probablement avec un format un peu am\u00e9nag\u00e9 et une mise \u00e0 jour par rapport \u00e0 l’actualit\u00e9.<\/p>\n

(*) peut-\u00eatre que l’expression ‘partage d’exp\u00e9rience’ serait plus appropri\u00e9e<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Samedi 16 juin 2007 premi\u00e8re vague de mon cours marketing \u00e0 l’\u00e9cole sup\u00e9rieure de gestion (mba de l’ESG, Technologies de l’information et de la communication, option e-business), situ\u00e9e dans le quartier Saint-Ambroise sur le sujet du ph\u00e9nom\u00e8ne collaboratif, les outils de collaboration et leur march\u00e9. Cours marketing collaboratif sur le travail collaboratif \u00e0 Mbaesg L’intitul\u00e9 …<\/p>\n","protected":false},"author":2,"featured_media":52393,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10],"tags":[],"class_list":["post-331","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-collaboration-et-teletravail"],"yoast_head":"\nCours marketing collaboratif sur le travail collaboratif \u00e0 Mbaesg<\/title>\n<meta name=\"description\" content=\"Samedi 16 juin 2007 premi\u00e8re vague de mon cours marketing \u00e0 l'\u00e9cole sup\u00e9rieure de gestion \u00e0 Saint-Ambroise sur le collaboratif\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/visionarymarketing.com\/fr\/2007\/06\/17\/cours-marketing\/\" \/>\n<meta property=\"og:locale\" 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