{"id":3309,"date":"2010-11-08T07:01:02","date_gmt":"2010-11-08T07:01:02","guid":{"rendered":"http:\/\/visionary.wordpress.com\/?p=3309"},"modified":"2022-03-12T11:49:04","modified_gmt":"2022-03-12T10:49:04","slug":"marketing-reloaded","status":"publish","type":"post","link":"https:\/\/visionarymarketing.com\/fr\/2010\/11\/08\/marketing-reloaded\/","title":{"rendered":"Marketing reloaded avec l’Adetem le 09\/12\/2010 \u00e0 Sciences Po"},"content":{"rendered":"

\"\"<\/a><\/em>l’Adetem<\/a>, sous l’impulsion de son audacieux co-pr\u00e9sident, notre ami et confr\u00e8re Fran\u00e7ois Laurent<\/a>, on annonce la couleur : \u00ab\u00a0Marketing Reloaded\u00a0\u00bb – un titre qui rappellera des souvenirs aux fans de The Matrix<\/a>, nous annonce tout de go que le Marketing est en mouvement et en r\u00e9flexion sur sa propre existence, ses valeurs, son efficacit\u00e9 et son futur ; une r\u00e9flexion \u00e0 laquelle les lecteurs de Visionary Marketing<\/a> ont \u00e9t\u00e9 associ\u00e9s depuis 15 ans. Et il est vrai que cette r\u00e9flexion n’est plus une chose isol\u00e9e, qui concerne uniquement quelques \u00ab\u00a0marketo-sociologues\u00a0\u00bb \u00e9chevel\u00e9s. <\/em><\/p>\n

Le changement est l\u00e0, on peut le palper, c’est en train de se passer : autant de raisons de venir le Jeudi 9 d\u00e9cembre 2010<\/strong> \u00e0 Sciences Po<\/strong> pour ne rien rater des d\u00e9bats d’experts, auxquels j’aurai l’honneur de participer. J’y d\u00e9voilerai d’ailleurs en exclusivit\u00e9<\/span> un chapitre de notre ouvrage qui sortira en d\u00e9but 2011 \u00ab\u00a0les m\u00e9dias sociaux expliqu\u00e9s \u00e0 mon boss<\/span>\u00ab\u00a0<\/strong> dans lequel notre exp\u00e9rience chez Orange Business Services<\/span> est – avec celles des autres membres de Media-Aces<\/a> –\u00a0\u00e0 l’honneur.<\/em><\/p>\n

\u00ab\u00a0Parce que la vitesse croissante des flux d\u2019information, l\u2019acc\u00e9l\u00e9ration des innovations technologiques mais aussi la crise ont chang\u00e9 la donne pour les entreprises, le marketing est aujourd\u2019hui directement impact\u00e9 ! Pour ses 10 ans, la Journ\u00e9e Nationale du Marketing se devait donc dresser un bilan de l\u2019\u00e9volution de notre fonction et de ses outils pour mieux appr\u00e9hender un avenir certes encore incertain, mais tr\u00e8s largement stimulant pour notre profession. Quel sera l\u2019impact d\u2019Internet et des nouvelles technologies sur les prochaines ann\u00e9es en termes de comportement de consommation, de nouveaux usages et de cr\u00e9ation de valeur pour le marketing ? Comment s\u2019approprier les derni\u00e8res innovations pour accro\u00eetre son ROI ?<\/p>\n

La mobilit\u00e9 est-elle le nouvel eldorado du marketing ? Quels sont les m\u00e9tiers marketing de demain ? Comment le marketer peut-il concilier cr\u00e9ativit\u00e9 et rentabilit\u00e9 sans sombrer dans la schizophr\u00e9nie ? Quels nouveaux territoires notre profession doit-elle explorer et comment adapter des mod\u00e8les devenus parfois inop\u00e9rants ? etc. C\u2019est \u00e0 toutes ces questions et bien plus encore que l\u2019Adetem vous invite \u00e0 r\u00e9pondre. Car autour des meilleurs orateurs pr\u00e9sents \u00e0 Sciences-Po, partenaire officiel de cette \u00e9dition anniversaire, notre association vous invite \u00e0 entrer dans un processus de partage, \u00e0 vous exprimer, \u00e0 d\u00e9battre pour vous enrichir les uns les autres.<\/p>\n

Car nous ne pouvions \u00e9videmment pr\u00f4ner l\u2019\u00e9change sans le mettre en pratique ! Bar-Camp et Twittage seront donc au rendez-vous pour que vous soyez acteur de l\u2019\u00e9v\u00e9nement et regagniez vos entreprises, vos marques, vos travaux de recherche le cerveau oxyg\u00e9n\u00e9, libre et inspir\u00e9 ! Pourquoi Marketing Reloaded : parce qu\u2019il est temps de livrer une r\u00e9flexion critique sur notre m\u00e9tier, de \u201drecharger\u201d le sens du marketing ; il faut oser abandonner des mod\u00e8les inadapt\u00e9s, r\u00e9ajuster des solutions existantes en apprenant du pass\u00e9 pour mieux optimiser l\u2019avenir. Gr\u00e2ce au retour d\u2019exp\u00e9rience de nos orateurs et \u00e0 la vision prospective de nos key speakers, venez \u201dreloader\u201d votre vision et votre pratique du marketing !<\/p>\n

>>\u00a0t\u00e9l\u00e9charger la brochure de l’Adetem \u00ab\u00a0M<\/strong>arketing Reloaded\u00a0\u00bb du 9 decembre 2010<\/a><\/strong><\/p>\n

https:\/\/visionarymarketing.com\/wp-content\/uploads\/2010\/11\/1600985743.pdf<\/p>\n","protected":false},"excerpt":{"rendered":"

l’Adetem, sous l’impulsion de son audacieux co-pr\u00e9sident, notre ami et confr\u00e8re Fran\u00e7ois Laurent, on annonce la couleur : \u00ab\u00a0Marketing Reloaded\u00a0\u00bb – un titre qui rappellera des souvenirs aux fans de The Matrix, nous annonce tout de go que le Marketing est en mouvement et en r\u00e9flexion sur sa propre existence, ses valeurs, son efficacit\u00e9 et …<\/p>\n","protected":false},"author":2,"featured_media":42406,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10,121,248],"tags":[],"class_list":["post-3309","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-collaboration-et-teletravail","category-e-business","category-livres-marketing"],"yoast_head":"\nMarketing reloaded avec l'Adetem le 09\/12\/2010 \u00e0 Sciences Po<\/title>\n<meta name=\"description\" content=\"l'Adetem, sous l'impulsion de son audacieux co-pr\u00e9sident, notre ami et confr\u00e8re Fran\u00e7ois Laurent, on annonce la couleur : "Marketing Reloaded" - 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