{"id":327,"date":"2007-06-14T14:23:03","date_gmt":"2007-06-14T14:23:03","guid":{"rendered":"http:\/\/visionary.wordpress.com\/2007\/06\/14\/mon-web-20-sur-deuxzero\/"},"modified":"2021-03-05T08:57:10","modified_gmt":"2021-03-05T07:57:10","slug":"vision-web-2-0-yann-gourvennec","status":"publish","type":"post","link":"https:\/\/visionarymarketing.com\/fr\/2007\/06\/14\/vision-web-2-0-yann-gourvennec\/","title":{"rendered":"Ma vision du Web 2.0 sur deuxzero"},"content":{"rendered":"

Yann Gourvennec a une\u00a0vision du web 2.0 et en parle sur <\/i>https:\/\/visionarymarketing.com<\/a>. C’est sous l’angle du n\u00e9o-marketing et des enjeux de la coop\u00e9ration qu’il nous dresse son portrait du web 2<\/a>. (article publi\u00e9 originellement sur deuxzero).<\/i><\/p>\n

Qui \u00eates vous et quel est votre rapport avec le web 2.0 ?<\/h2>\n
\"Yann
Yann Gourvennec partage sa vision du Web 2.0 sur le site deuxzero<\/figcaption><\/figure>\n

Par profession, je suis Innovation Principal chez un des leaders mondiaux de l’Outsourcing des communications o\u00f9 j’ai d\u00e9velopp\u00e9 l’approche d’innovation conjointe. Par passion, je suis un \u2018connecteur’ qui officie sur l’Internet depuis 1995, o\u00f9 je publie r\u00e9guli\u00e8rement depuis le d\u00e9but des papiers de qualit\u00e9 sur ce qu’on appellerait aujourd’hui le Marketing 2.0 (les approches de Marketing et d’innovation ascendantes) et le Web 2.0 bien-s\u00fbr.<\/p>\n

Au bureau et hors du bureau<\/h3>\n

Le Web 2.0, en quelque sorte, je baigne dedans depuis le d\u00e9but. Coop\u00e9rer, c’est ma seconde nature, que ce soit au bureau ou hors du bureau. Les deux activit\u00e9s se nourrissent d’ailleurs, car mon exp\u00e9rience en ligne est impr\u00e9gn\u00e9e de mon travail sur le terrain, mais mon travail en client\u00e8le ou dans mon entreprise est lui aussi enrichi par l’ext\u00e9rieur et le travail intense de veille et de conception que j’effectue \u00e0 l’ext\u00e9rieur. Je ne fais pas du Web 2.0, je le vis, c’est beaucoup plus intense. D’ailleurs, je fais partie du groupe French Web 2.0 de LinkedIn (voir le logo sur mon site principal, https:\/\/visionarymarketing.com<\/a> )<\/p>\n

Si vous deviez expliquer le web collaboratif \u00e0 tout un chacun, qu’est-ce que vous diriez ?<\/h3>\n

Au-del\u00e0 de la d\u00e9finition d’O’Reilly et de l’historique et les d\u00e9bats autour du Web 2.0, le Web 2.0, c’est le web collaboratif, c’est le web o\u00f9 plusieurs personnes se mettent ensemble pour b\u00e2tir un projet, construire un contenu, vendre un nouveau service ou un nouveau produit. Le Web 2.0 surtout, comme l’a dit Kosciusko-Morizet par boutade, c’est le Web 1.0 qui marche ! Pour moi, le Web 2.0 c’est bien plus que des outils, c’est un \u00e9tat d’esprit, bas\u00e9 sur la collaboration et l’ouverture.<\/p>\n

<\/p>\n

Que repr\u00e9sente le web collaboratif dans le monde d’aujourd’hui, quel impact sur la soci\u00e9t\u00e9, l’\u00e9conomie, la technologie et autres ?<\/h3>\n

Cet \u00e9tat d’esprit que j’ai d\u00e9crit dans la r\u00e9ponse \u00e0 la question deux, cette g\u00e9n\u00e9rosit\u00e9 de la d\u00e9marche collaborative, c’est \u00e7a qui g\u00e9n\u00e8re de la valeur dans notre soci\u00e9t\u00e9, c’est l\u00e0 la v\u00e9ritable cr\u00e9ation de richesse et c’est ma vision du Web 2.0. Car c’est de cette g\u00e9n\u00e9rosit\u00e9 que d\u00e9coule la valeur \u00e9conomique. Pour paraphraser Bernard Cova, \u00ab\u00a0le lien importe plus que le bien\u00a0\u00bb. Le web 2.0 c’est la prise de conscience de l’\u00e9conomie du lien, la r\u00e9alisation du projet initial du Web o\u00f9 le partage rend une autre \u00e9conomie possible. L’impact humain et \u00e9conomique est donc facile \u00e0 voir, cette collaboration vient bousculer les rapports de force et les hi\u00e9rarchies, \u00e0 l’int\u00e9rieur et \u00e0 l’ext\u00e9rieur de l’entreprise. On en parlait depuis longtemps, certains d’entre nous le remarquaient \u00e9galement, mais maintenant, avec le Web 2.0 cela devient visible de la multitude. Dans le domaine technologique, c’est un peu la m\u00eame chose depuis des ann\u00e9es d\u00e9j\u00e0 avec l’av\u00e8nement du libre et plus r\u00e9cemment, de technologies de rupture comme ajax, wordpress et surtout le wiki. Mais la r\u00e9volution principale n’est pas technologique, elle est comportementale. On ne collabore pas avec de la technologie, on collabore sur de la technologie. L’essentiel des enjeux – et des b\u00e9n\u00e9fices – du Web 2.0 sont humains. En cela, cela ne change pas d’avec les autres syst\u00e8mes d’information.<\/p>\n

Le web 2.0, et apr\u00e8s ?<\/h3>\n

D’aucuns ont d\u00e9j\u00e0 annonc\u00e9 le Web 3.0, le web de l’immersion totale. Celui o\u00f9 chacun d’entre nous aurait un avatar et o\u00f9 on perdrait pied avec le r\u00e9el, o\u00f9 le virtuel prendrait le pas totalement sur le r\u00e9el. Je crois aussi \u00e0 l’immersion totale, mais dans un autre sens, un sens o\u00f9 l’Internet fera tellement partie de nos vies que nous cesserons de le voir.\u00a0\u00bb<\/p>\n","protected":false},"excerpt":{"rendered":"

Yann Gourvennec a une\u00a0vision du web 2.0 et en parle sur https:\/\/visionarymarketing.com. C’est sous l’angle du n\u00e9o-marketing et des enjeux de la coop\u00e9ration qu’il nous dresse son portrait du web 2. (article publi\u00e9 originellement sur deuxzero). Qui \u00eates vous et quel est votre rapport avec le web 2.0 ? Par profession, je suis Innovation Principal …<\/p>\n","protected":false},"author":2,"featured_media":61751,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10],"tags":[],"class_list":["post-327","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-collaboration-et-teletravail"],"yoast_head":"\nVision Web 2.0 par Yann Gourvennec sur deuxzero<\/title>\n<meta name=\"description\" content=\"Yann Gourvennec a une\u00a0vision du web 2.0 et en parle sur son site. 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