{"id":3216,"date":"2010-10-21T06:00:52","date_gmt":"2010-10-21T06:00:52","guid":{"rendered":"http:\/\/visionary.wordpress.com\/?p=3216"},"modified":"2023-11-27T17:53:09","modified_gmt":"2023-11-27T16:53:09","slug":"reunion-iabc-marques-et-medias-sociaux-faut-il-en-etre-ou-pas","status":"publish","type":"post","link":"https:\/\/visionarymarketing.com\/fr\/2010\/10\/21\/reunion-iabc-marques-et-medias-sociaux-faut-il-en-etre-ou-pas\/","title":{"rendered":"r\u00e9union IABC : Marques et m\u00e9dias sociaux : faut-il en \u00eatre ou pas ?"},"content":{"rendered":"<p><a href=\"https:\/\/visionarymarketing.com\/wp-content\/uploads\/2010\/10\/iabc-france-logo.png\"><img decoding=\"async\" class=\"size-full wp-image-3217 alignright\" title=\"iabc-france-logo\" src=\"https:\/\/visionarymarketing.com\/wp-content\/uploads\/2010\/10\/iabc-france-logo.png\" alt=\"\" width=\"172\" height=\"132\" \/><\/a>J&rsquo;ai particip\u00e9 le 20\/10 au matin \u00e0 une r\u00e9union organis\u00e9e par IABC (<span class=\"removed_link\" title=\"http:\/\/france.iabc.com\/fr\/\">http:\/\/france.iabc.com\/fr\/<\/span>, l&rsquo;association Internationale des communicants d&rsquo;entreprise) et ceci \u00e9tait ma 2\u00e8me r\u00e9union IABC d&rsquo;ailleurs. L&rsquo;organisation \u00e9tait impeccable, l&rsquo;ambiance sympathique, le cadre superbe et j&rsquo;ai d\u00e9couvert <a href=\"http:\/\/twitter.com\/#!\/stanm\" target=\"_blank\" rel=\"noopener noreferrer\">Stanislas Magniant<\/a> de Publicis avec mon ami <a href=\"http:\/\/twitter.com\/hervekabla\" target=\"_blank\" rel=\"noopener noreferrer\">Herv\u00e9 Kabla<\/a>. Bonne table ronde, o\u00f9 tout le monde se renvoyait la balle, anim\u00e9e de main de Ma\u00eetre par notre confr\u00e8re et ami Canadien <a title=\"http:\/\/twitter.com\/#!\/frasermatthew\" href=\"http:\/\/twitter.com\/#!\/frasermatthew\" target=\"_blank\" rel=\"noopener noreferrer\">Matthew Fraser<\/a>.<\/p>\n<p>Mais en rentrant hier soir, quelle surprise ! <a title=\"http:\/\/www.leblogducommunicant2-0.com\/2010\/10\/20\/marques-et-medias-sociaux-faut-il-en-etre-ou-pas\/\" href=\"http:\/\/www.leblogducommunicant2-0.com\/2010\/10\/20\/marques-et-medias-sociaux-faut-il-en-etre-ou-pas\/\" target=\"_blank\" rel=\"noopener noreferrer\">un compte-rendu int\u00e9gral et circonstanci\u00e9 avec photos \u00e0 l&rsquo;appui<\/a> et tutti quanti par \u00a0<a title=\"http:\/\/twitter.com\/#!\/olivcim\" href=\"http:\/\/twitter.com\/#!\/olivcim\" target=\"_blank\" rel=\"noopener noreferrer\">Olivier Cimeli\u00e8re<\/a> himself, sur son <a title=\"http:\/\/www.leblogducommunicant2-0.com\/\" href=\"http:\/\/www.leblogducommunicant2-0.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">superbe blog<\/a>. Alors lecteurs, chapeau bas, j&rsquo;abandonne le micro et je passe la parole \u00e0 Olivier :<\/p>\n<p><strong>\u00ab\u00a0J\u2019ai particip\u00e9 comme auditeur \u00e0 une int\u00e9ressante conf\u00e9rence intitul\u00e9e \u00ab Digital Branding: The Latest Trends and What You Need to Do About Them \u00bb qui s\u2019est tenue le 20 octobre \u00e0 Paris \u00e0 l\u2019initiative de l\u2019association\u00a0<span class=\"removed_link\" title=\"http:\/\/france.iabc.com\/fr\/\">IABC France<\/span> et de\u00a0<a href=\"http:\/\/www.aup.edu\/\" target=\"_blank\" rel=\"noopener noreferrer\">l\u2019American University of Paris<\/a> (AUP). Les m\u00e9dias sociaux sont en effet au c\u0153ur des pr\u00e9occupations des communicants. Qu\u2019ils soient en charge de marques produits ou de marques d\u2019entreprise, la question lancinante demeure identique : faut-il c\u00e9der \u00e0 la \u00ab mode \u00bb des r\u00e9seaux sociaux ? En d\u2019autres termes, doit-on engager la conversation avec les internautes ou doit-on finalement se taire quand on n\u2019a rien \u00e0 dire ou \u00e0 partager, voire qu\u2019on a gu\u00e8re la volont\u00e9 de s\u2019investir ?<\/strong><\/p>\n<p>Sous la houlette de Matthew Fraser, professeur associ\u00e9 \u00e0 l\u2019<a href=\"http:\/\/www.aup.edu\/\" target=\"_blank\" rel=\"noopener noreferrer\">AUP<\/a> et auteur d\u2019un ouvrage sur le sujet (<em>Throwing Sheep in the Boardroom: How Online Social Networking Will Change Your Life, Work &amp; World<\/em>), trois experts ont d\u00e9battu des derni\u00e8res tendances et enseignements des exp\u00e9riences men\u00e9es par diff\u00e9rentes entreprises dans l\u2019univers fascinant et fluctuant du Web 2.0. Le Blog du Communicant 2.0 vous propose un substantifique (\u00e0 ses yeux !) r\u00e9sum\u00e9 des principales interventions de\u00a0<a href=\"http:\/\/twitter.com\/#!\/YGOURVEN\" target=\"_blank\" rel=\"noopener noreferrer\">Yann Gourvennec<\/a>, directeur Internet &amp; m\u00e9dias num\u00e9riques chez Orange Business Services (ainsi que membre fondateur de l\u2019association\u00a0<a href=\"https:\/\/web.archive.org\/web\/20120919101829\/http:\/\/france.media-aces.org\/\" target=\"_blank\" rel=\"noopener noreferrer\">Media Aces en France<\/a>),\u00a0<a href=\"http:\/\/twitter.com\/#!\/hervekabla\" target=\"_blank\" rel=\"noopener noreferrer\">Herv\u00e9 Kabla<\/a>, pr\u00e9sident fondateur de l\u2019agence de communication strat\u00e9gique\u00a0<span class=\"removed_link\" title=\"http:\/\/www.blogangels.net\/\">Blog Angels<\/span> (et autre membre fondateur de Media Aces en France) et enfin\u00a0<a href=\"http:\/\/frenchweb.fr\/stanislas-magniant-directeur-publicis-net-intelligenz-15197\/\" target=\"_blank\" rel=\"noopener noreferrer\">Stanislas Magniant<\/a>, directeur de strat\u00e9gies digitales de\u00a0Publicis Net Intelligenz.\u00a0\u00bb<\/p>\n<p><strong><a title=\"http:\/\/www.leblogducommunicant2-0.com\/2010\/10\/20\/marques-et-medias-sociaux-faut-il-en-etre-ou-pas\/\" href=\"http:\/\/www.leblogducommunicant2-0.com\/2010\/10\/20\/marques-et-medias-sociaux-faut-il-en-etre-ou-pas\/\" target=\"_blank\" rel=\"noopener noreferrer\">la suite de ce post sur le blog d&rsquo;Olivier Cimeli\u00e8re<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>J&rsquo;ai particip\u00e9 le 20\/10 au matin \u00e0 une r\u00e9union organis\u00e9e par IABC (http:\/\/france.iabc.com\/fr\/, l&rsquo;association Internationale des communicants d&rsquo;entreprise) et ceci \u00e9tait ma 2\u00e8me r\u00e9union IABC d&rsquo;ailleurs. L&rsquo;organisation \u00e9tait impeccable, l&rsquo;ambiance sympathique, le cadre superbe et j&rsquo;ai d\u00e9couvert Stanislas Magniant de Publicis avec mon ami Herv\u00e9 Kabla. Bonne table ronde, o\u00f9 tout le monde se renvoyait &hellip;<\/p>\n","protected":false},"author":2,"featured_media":43770,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[25],"tags":[],"class_list":["post-3216","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-medias-sociaux"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>r\u00e9union IABC : Marques et m\u00e9dias sociaux : faut-il en \u00eatre ou pas ?<\/title>\n<meta name=\"description\" content=\"J&#039;ai particip\u00e9 le 20\/10 au matin \u00e0 une r\u00e9union organis\u00e9e par IABC (http:\/\/france.iabc.com\/fr\/, l&#039;association Internationale des communicants d&#039;entreprise)\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link 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