{"id":31099,"date":"2019-04-03T14:12:02","date_gmt":"2019-04-03T12:12:02","guid":{"rendered":"https:\/\/visionarymarketing.com\/?p=31099"},"modified":"2024-04-03T09:07:33","modified_gmt":"2024-04-03T07:07:33","slug":"ebooks-strategie-digitale","status":"publish","type":"post","link":"https:\/\/visionarymarketing.com\/fr\/2019\/04\/03\/ebooks-strategie-digitale\/","title":{"rendered":"6 eBooks de strat\u00e9gie num\u00e9rique gratuits \u00e9crits par des \u00e9tudiants de GEM – @grenoble_em"},"content":{"rendered":"

Voici un petit texte que j’ai \u00e9crit il y a quelque temps afin de vous pr\u00e9senter un ensemble de livres \u00e9lectroniques bas\u00e9s sur le travail effectu\u00e9 par mes \u00e9tudiants du Master sp\u00e9cialis\u00e9 en strat\u00e9gie digitale de Grenoble Ecole de Management.\u00a0<\/span>Digital Me Up \u00a0a \u00e9t\u00e9 lanc\u00e9 il y a cinq ans.<\/span> J’ai d\u00e9cid\u00e9 de cr\u00e9er cet espace en ligne afin de servir de base \u00e0 mon enseignement du marketing de contenu<\/a>.\u00a0<\/span>Mon id\u00e9e de d\u00e9part \u00e9tait que, si je les encourageais suffisamment, nos \u00e9tudiants s’attacheraient tellement \u00e0 ce blog, qu’y \u00e9crire serait pour eux un plaisir.<\/span><\/p>\n

\n
\"ebooks\"<\/a>
4 de nos 6 ebooks de strat\u00e9gie num\u00e9rique gratuits r\u00e9alis\u00e9s \u00e0 partir d’articles \u00e9crits par nos \u00e9tudiants<\/figcaption><\/figure>\n<\/figcaption>L’id\u00e9e \u00e9tait essentiellement de leur donner go\u00fbt au marketing de contenu plut\u00f4t que de les noyer de concepts.<\/span> Moins de th\u00e9orie, plus de pratique.<\/span><\/span><\/figure>\n

C\u2019est ce que nous appelons le mod\u00e8le GLM<\/a> (GEM Learning), un moyen pratique d\u2019acqu\u00e9rir des connaissances visant \u00e0 amener les \u00e9tudiants \u00e0 apprendre par la pratique.<\/span><\/p>\n

Le r\u00e9sultat a d\u00e9pass\u00e9 mes attentes.<\/span> Cinq ans apr\u00e8s son lancement, le blog g\u00e9n\u00e8re pas moins de deux fois plus de visites que la page d’accueil du master (http: \/\/fr.grenoble-em.com\/digital<\/a>), mais il contribue \u00e9galement \u00e0 la r\u00e9putation en ligne de nos \u00e9tudiants.<\/span><\/p>\n

Mieux encore, en 2018 et 2019, quatre d’entre eux se sont vu proposer un emploi \u00e0 temps plein gr\u00e2ce au contenu qu’ils avaient publi\u00e9 sur ce blog.<\/span><\/p>\n

Nous avons r\u00e9uni quelques articles dans des ebooks dont je vous invite maintenant \u00e0 lire l’introduction et, surtout, \u00e0 lire les ebooks eux-m\u00eames.<\/span><\/p>\n

\"\"<\/a><\/p>\n

6 ebooks num\u00e9riques de strat\u00e9gie<\/span><\/h2>\n
\n

\"Nos
Nos eBooks de strat\u00e9gie digitale sont disponibles en format pdf et sous une licence ouverte Creative Commons<\/figcaption><\/figure>
<\/figcaption><\/figure>\n

Nous enseignons le num\u00e9rique et il nous accompagne au quotidien.<\/span> Nous tenons \u00e9galement \u00e0 ce que nos \u00e9tudiants l’adoptent.<\/span> C’est pourquoi nous avons cr\u00e9\u00e9 Digital Me Up.<\/span> C’est un blog certes mais c’<\/span>est un outil, un cours et une mission.
\n<\/span>Mais aussi et surtout, c’est tr\u00e8s amusant!<\/span> Je pratique le marketing de contenu num\u00e9rique depuis pr\u00e8s d\u2019un quart de si\u00e8cle et j\u2019ai toujours constat\u00e9 que la pratique prime sur la th\u00e9orie.<\/span><\/p>\n

Au-del\u00e0 de la pratique, l\u2019innovation et la cr\u00e9ativit\u00e9 sont deux valeurs essentielles.<\/span> En fait, on ne peut pas enseigner le marketing de contenu en tant que tel.<\/span> L’\u00e9criture est un art, ses possibilit\u00e9s sont infinies, tout ce que vous avez \u00e0 faire c’est de convaincre vos \u00e9tudiants qu’ils sont meilleurs que ce qu’ils pensent, et vous verrez jaillir un flux de<\/span>\u00a0pens\u00e9es, de suggestions, d’hypoth\u00e8ses, de d\u00e9bats et d’explications.<\/span><\/p>\n

Comme Mark Weiser<\/a> l’a d\u00e9j\u00e0 dit, la possibilit\u00e9 de repr\u00e9senter le langage parl\u00e9 de mani\u00e8re symbolique pour le stockage \u00e0 long terme, lib\u00e8re les informations des limites de la m\u00e9moire individuelle.<\/span>
\nAinsi, plut\u00f4t que d\u2019ennuyer nos \u00e9tudiants avec des tonnes de concepts, nous leur avons simplement demand\u00e9 de r\u00e9fl\u00e9chir, d\u2019effectuer des recherches et d\u2019\u00e9crire sur des sujets qui les passionnent.<\/span> Quel est le r\u00e9sultat?<\/span> Eh bien, ils font un tr\u00e8s bon travail et nous en sommes fiers, d\u2019o\u00f9 ces blogbooks.<\/span><\/p>\n

Digital Me Up est un exemple parmi d’autres de ce que nous appelons le mod\u00e8le d’apprentissage GEM.<\/span> Un mod\u00e8le d’enseignement dans lequel nous stimulons la d\u00e9couverte de soi et accompagnons les \u00e9l\u00e8ves apr\u00e8s leur avoir apport\u00e9 confiance en eux.<\/span> C’est ce qui leur permet atteindre des niveaux plus \u00e9lev\u00e9s plus rapidement, plus facilement.<\/span><\/p>\n

\u00c0 vrai dire, je n’ai pas besoin de vous dire qu’ils font du bon travail.<\/span> Les emplois d\u00e9croch\u00e9s en un rien de temps par certains auteurs de ce blog<\/span>\u00a0sont un bon gage de qualit\u00e9.<\/span> Profitez de ce blogbook et n’h\u00e9sitez pas \u00e0 le partager !<\/span><\/p>\n

YANN GOURVENNEC<\/strong> Directeur du programme<\/span>
\nMast\u00e8re Sp\u00e9cialis\u00e9 Strat\u00e9gie Digitale Grenoble Ecole de Management<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Voici un petit texte que j’ai \u00e9crit il y a quelque temps afin de vous pr\u00e9senter un ensemble de livres \u00e9lectroniques bas\u00e9s sur le travail effectu\u00e9 par mes \u00e9tudiants du Master sp\u00e9cialis\u00e9 en strat\u00e9gie digitale de Grenoble Ecole de Management.\u00a0Digital Me Up \u00a0a \u00e9t\u00e9 lanc\u00e9 il y a cinq ans. J’ai d\u00e9cid\u00e9 de cr\u00e9er cet …<\/p>\n","protected":false},"author":2,"featured_media":10169,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4059],"tags":[],"class_list":["post-31099","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-formation-et-elearning"],"yoast_head":"\nstrat\u00e9gie num\u00e9rique ; les ebooks des \u00e9tudiants de GEM<\/title>\n<meta name=\"description\" content=\"L'id\u00e9e est de leur donner le go\u00fbt du marketing de contenu plut\u00f4t que de les noyer de concepts. 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En 2014, il est pass\u00e9 d'intrapreneur \u00e0 entrepreneur en cr\u00e9ant son agence de marketing num\u00e9rique.","sameAs":["https:\/\/visionarymarketing.com","http:\/\/facebook.com\/ygourven","http:\/\/linkedin.com\/in\/ygourven","https:\/\/x.com\/ygourven","https:\/\/www.youtube.com\/c\/visionarymarketingagency"],"url":"https:\/\/visionarymarketing.com\/fr\/author\/yann-gourvennec\/"}]}},"_links":{"self":[{"href":"https:\/\/visionarymarketing.com\/fr\/wp-json\/wp\/v2\/posts\/31099","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/visionarymarketing.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/visionarymarketing.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/visionarymarketing.com\/fr\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/visionarymarketing.com\/fr\/wp-json\/wp\/v2\/comments?post=31099"}],"version-history":[{"count":0,"href":"https:\/\/visionarymarketing.com\/fr\/wp-json\/wp\/v2\/posts\/31099\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/visionarymarketing.com\/fr\/wp-json\/wp\/v2\/media\/10169"}],"wp:attachment":[{"href":"https:\/\/visionarymarketing.com\/fr\/wp-json\/wp\/v2\/media?parent=31099"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/visionarymarketing.com\/fr\/wp-json\/wp\/v2\/categories?post=31099"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/visionarymarketing.com\/fr\/wp-json\/wp\/v2\/tags?post=31099"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}