{"id":3108,"date":"2010-09-22T08:38:09","date_gmt":"2010-09-22T08:38:09","guid":{"rendered":"http:\/\/visionary.wordpress.com\/?p=3108"},"modified":"2020-08-24T16:44:56","modified_gmt":"2020-08-24T14:44:56","slug":"digital-natives-mythe","status":"publish","type":"post","link":"https:\/\/visionarymarketing.com\/fr\/2010\/09\/22\/digital-natives-mythe\/","title":{"rendered":"Ev\u00e9nement : les Digital Natives sont-il un mythe ou une r\u00e9alit\u00e9 ?"},"content":{"rendered":"<p><em>Le mythe des digital natives est tenace. Les digital natives, cette g\u00e9n\u00e9ration n\u00e9e au biberon de l&rsquo;Internet, est-elle vraiment plus dou\u00e9e que les g\u00e9n\u00e9rations pr\u00e9c\u00e9dentes en informatique ? La g\u00e9n\u00e9ration Y va-t-elle d\u00e9barquer comme une bande Huns pour tout renverser sur son passage ? Les digital natives existent-ils vraiment ou s&rsquo;agit-il d&rsquo;une grossi\u00e8re g\u00e9n\u00e9ralisation ? Autant de questions que nous avons pr\u00e9par\u00e9es avec certains des meilleurs experts du domaine, dans le cadre d&rsquo;un \u00e9v\u00e9nement <\/em><em>gratuit (<\/em><em>attention ! places limit\u00e9es, inscription obligatoire) que nous j&rsquo;organise avec mon \u00e9quipe Web d&rsquo;Orange Business Services:<\/em><\/p>\n<p>Voici une annonce pour la La <span class=\"removed_link\" title=\"http:\/\/fr.amiando.com\/digitalnatives.html\"><strong>5\u00e8me \u00e9dition des petits d\u00e9jeuners du Web d&rsquo;Orange Business Services<\/strong><\/span> (\u00e9v\u00e9nement gratuit ouvert \u00e0 l&rsquo;ext\u00e9rieur &#8211; places limit\u00e9es, inscription obligatoire !) , que j&rsquo;organise avec mon \u00e9quipe et qui se d\u00e9roulera \u00e0 Orange Stadium<strong>, <\/strong>le <strong>18 janvier de 08h30 \u00e0 10h30<\/strong>, sur le th\u00e8me :<\/p>\n<h2><strong>Digital Natives : Mythe ou R\u00e9alit\u00e9<\/strong><\/h2>\n<p><iframe title=\"D\u00e9bat entre Mario Asselin et Antonio Casilli G\u00e9n\u00e9ration Y Mythe ou r\u00e9alit\u00e9?\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/fry2Pjp1XOs?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p><span class=\"removed_link\" title=\"http:\/\/fr.amiando.com\/digitalnatives.html\"><strong>Consulter le programme et <\/strong><strong>vous inscrire au petit d\u00e9jeuner<\/strong><\/span><\/p>\n<div>\n<p><em><strong>attention nombre de places limit\u00e9<\/strong><\/em> !<\/p>\n<\/div>\n<h3><strong>A propos dy mythe des Digital Natives et de la G\u00e9n\u00e9ration Y\u00a0<\/strong><\/h3>\n<p>Que n&rsquo;entendons-nous pas \u00e0 propos de cette g\u00e9n\u00e9ration qui serait r\u00e9tive \u00e0 l&rsquo;autorit\u00e9, f\u00e9rue d&rsquo;informatique et de high tech, multi-t\u00e2ches et dans une sorte d&rsquo;ici et maintenant ?!<\/p>\n<div>Il n&rsquo;est pas toujours ais\u00e9 de savoir de quoi l&rsquo;on parle : G\u00e9n\u00e9ration Y, Digital Natives, <strong>Y<\/strong>ers, Millenium&#8230;les experts r\u00e9unis \u00e0 l&rsquo;occasion de ce petit d\u00e9jeuner nous \u00e9claireront et rabattront les cartes sur un certain nombre d&rsquo;id\u00e9es re\u00e7ues \u00e0 propos de cette g\u00e9n\u00e9ration.<\/div>\n<p>&nbsp;<\/p>\n<p>Employ\u00e9 d\u00e8s 1993 par le magazine Advertising Age, l&rsquo;expression\u00a0 <strong>\u00ab\u00a0G\u00e9n\u00e9ration Y\u00a0\u00bb <\/strong>d\u00e9signe la g\u00e9n\u00e9ration n\u00e9e entre 1977 et 1995 qui suit la \u00ab\u00a0G\u00e9n\u00e9ration X \u00a0\u00bb (n\u00e9e approximativement entre 1965 et 1977). Parler de g\u00e9n\u00e9ration peut-\u00eatre d\u00e9j\u00e0 un parti pris, la segmentation par \u00e2ge est un basique en marketing. La pyramide des \u00e2ges est aussi un rep\u00e8re connu, mais est-ce bien suffisant pour rendre compte de cette population avec ses multiples dimensions, ses usages et sa part de complexit\u00e9 ?<\/p>\n<div><span class=\"removed_link\" title=\"http:\/\/blogs.orange-business.com\/fr\/les-evenements-du-label.html\"><strong>Consultez les interviews vid\u00e9os des intervenants<\/strong><\/span><\/div>\n<p><strong>Retrouvons-nous le <a href=\"https:\/\/visionarymarketing.com\/fr\/2010\/12\/digital-natives\/\">22 octobre pour d\u00e9battre de ce passionnant sujet<\/a>.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Le mythe des digital natives est tenace. Les digital natives, cette g\u00e9n\u00e9ration n\u00e9e au biberon de l&rsquo;Internet, est-elle vraiment plus dou\u00e9e que les g\u00e9n\u00e9rations pr\u00e9c\u00e9dentes en informatique ? La g\u00e9n\u00e9ration Y va-t-elle d\u00e9barquer comme une bande Huns pour tout renverser sur son passage ? Les digital natives existent-ils vraiment ou s&rsquo;agit-il d&rsquo;une grossi\u00e8re g\u00e9n\u00e9ralisation ? &hellip;<\/p>\n","protected":false},"author":2,"featured_media":12620,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[25],"tags":[],"class_list":["post-3108","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-medias-sociaux"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Ev\u00e9nement : les Digital Natives sont-il un mythe ou une r\u00e9alit\u00e9 ?<\/title>\n<meta name=\"description\" content=\"Le mythe des digital natives est tenace. 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Les digital natives, cette g\u00e9n\u00e9ration n\u00e9e au biberon de l&#039;Internet, est-elle vraiment plus dou\u00e9e ?\" \/>\n<meta property=\"og:url\" content=\"https:\/\/visionarymarketing.com\/fr\/2010\/09\/22\/digital-natives-mythe\/\" \/>\n<meta property=\"og:site_name\" content=\"Marketing and Innovation\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/vismktg\" \/>\n<meta property=\"article:author\" content=\"http:\/\/facebook.com\/ygourven\" \/>\n<meta property=\"article:published_time\" content=\"2010-09-22T08:38:09+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-08-24T14:44:56+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/visionarymarketing.com\/wp-content\/uploads\/2014\/02\/generation-y.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"640\" \/>\n\t<meta property=\"og:image:height\" content=\"489\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Yann Gourvennec\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@ygourven\" \/>\n<meta name=\"twitter:site\" content=\"@ygourven\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Yann Gourvennec\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"NewsArticle\",\"@id\":\"https:\\\/\\\/visionarymarketing.com\\\/fr\\\/2010\\\/09\\\/22\\\/digital-natives-mythe\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/visionarymarketing.com\\\/fr\\\/2010\\\/09\\\/22\\\/digital-natives-mythe\\\/\"},\"author\":{\"name\":\"Yann Gourvennec\",\"@id\":\"https:\\\/\\\/visionarymarketing.com\\\/fr\\\/#\\\/schema\\\/person\\\/3754fee1e558f47b8deb46f53c37423e\"},\"headline\":\"Ev\u00e9nement : les Digital Natives sont-il un mythe ou une r\u00e9alit\u00e9 ?\",\"datePublished\":\"2010-09-22T08:38:09+00:00\",\"dateModified\":\"2020-08-24T14:44:56+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/visionarymarketing.com\\\/fr\\\/2010\\\/09\\\/22\\\/digital-natives-mythe\\\/\"},\"wordCount\":413,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/visionarymarketing.com\\\/fr\\\/2010\\\/09\\\/22\\\/digital-natives-mythe\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/visionarymarketing.com\\\/wp-content\\\/uploads\\\/2014\\\/02\\\/generation-y.jpg\",\"articleSection\":[\"m\u00e9dias \\\/ r\u00e9seaux sociaux\"],\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/visionarymarketing.com\\\/fr\\\/2010\\\/09\\\/22\\\/digital-natives-mythe\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/visionarymarketing.com\\\/fr\\\/2010\\\/09\\\/22\\\/digital-natives-mythe\\\/\",\"url\":\"https:\\\/\\\/visionarymarketing.com\\\/fr\\\/2010\\\/09\\\/22\\\/digital-natives-mythe\\\/\",\"name\":\"Ev\u00e9nement : les Digital Natives sont-il un mythe ou une r\u00e9alit\u00e9 ?\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/visionarymarketing.com\\\/fr\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/visionarymarketing.com\\\/fr\\\/2010\\\/09\\\/22\\\/digital-natives-mythe\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/visionarymarketing.com\\\/fr\\\/2010\\\/09\\\/22\\\/digital-natives-mythe\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/visionarymarketing.com\\\/wp-content\\\/uploads\\\/2014\\\/02\\\/generation-y.jpg\",\"datePublished\":\"2010-09-22T08:38:09+00:00\",\"dateModified\":\"2020-08-24T14:44:56+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/visionarymarketing.com\\\/fr\\\/#\\\/schema\\\/person\\\/3754fee1e558f47b8deb46f53c37423e\"},\"description\":\"Le mythe des digital natives est tenace. 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