{"id":30465,"date":"2019-03-25T09:00:50","date_gmt":"2019-03-25T08:00:50","guid":{"rendered":"https:\/\/visionarymarketing.com\/?p=30465"},"modified":"2022-03-01T15:05:19","modified_gmt":"2022-03-01T14:05:19","slug":"big-data-paris-2019","status":"publish","type":"post","link":"https:\/\/visionarymarketing.com\/fr\/2019\/03\/25\/big-data-paris-2019\/","title":{"rendered":"Retour sur le salon Big Data 2019 en 3 articles"},"content":{"rendered":"

Le salon Big Data Paris 2019 fut tr\u00e8s riche et le symbole de la vitalit\u00e9 de ce secteur, qui ne se d\u00e9ment pas au fil des ann\u00e9es.<\/p>\n

Retour sur le salon Big Data 2019 en 3 articles<\/h2>\n

Les professionnels et amis du Big Data<\/a> rencontr\u00e9s sur les stands et dans les couloirs du salon<\/a> \u00e9taient tous unanimes : l’activit\u00e9 2019 est soutenue, tr\u00e8s soutenue, et nous ne bouderons pas notre plaisir.<\/p>\n

Car les pr\u00e9visions sur les m\u00e9tiers des data n’ont pas manqu\u00e9 ces derni\u00e8res ann\u00e9es, mais encore fallait-il deviner que \u2014 malgr\u00e9 la r\u00e9ticence de certains professionnels notamment dans le marketing<\/a> \u2014 le march\u00e9 se d\u00e9velopperait \u00e0 ce point. Et je pense que nous n’avons encore rien vu. Encore faudra-t-il tenir bon sur l’\u00e9thique<\/a>, un sujet \u00e9pineux que j’ai abord\u00e9 lors de Data Marketing Paris et qui sera \u00e0 nouveau \u00e0 la Une de Visionary Marketing demain matin dans un billet anglais de Lee Schlenker.<\/p>\n

\"big
La gigantesque salle du palais des congr\u00e8s de Paris pleine \u00e0 craquer de professionnels des data. Quand on vous disait il y a 6 ans que c’\u00e9tait l’avenir du marketing (et du reste)…<\/figcaption><\/figure>\n

 <\/p>\n

L’affluence remarqu\u00e9e encore cette ann\u00e9e au salon dont Visionary Marketing \u00e9tait partenaire m\u00e9dia pour la troisi\u00e8me ann\u00e9e cons\u00e9cutive<\/a> \u00e9tait en effet \u00e0 l’aune de cette activit\u00e9 fr\u00e9n\u00e9tique du secteur.<\/p>\n

Et de penser qu’on peut remplir la gigantesque salle du Palais des Congr\u00e8s de la porte Maillot pour accueillir des \u00e9v\u00e9nements professionnels devrait faire r\u00e9fl\u00e9chir ces marketeurs qui, un peu h\u00e2tivement, rejettent le B2B au coin des activit\u00e9s de niche (rappelons que le B2B repr\u00e9sente environ les 2\/3 de l’\u00e9conomie<\/a>).<\/p>\n

3 articles de Visionary Marketing pour le salon Big Data Paris 2019<\/h2>\n

Revenons donc ici sur 3 articles qui ont marqu\u00e9 l’organisation du salon Big Data 2019<\/p>\n

Comment Tom Tom a r\u00e9alis\u00e9 sa transformation num\u00e9rique avec le Big Data<\/a><\/h3>\n

Est la traduction d’un billet r\u00e9alis\u00e9 en anglais sur le t\u00e9moignage d’un des patrons de la soci\u00e9t\u00e9 n\u00e9erlandaise<\/a> connue encore il y a peu pour ses terminaux de navigation. En tr\u00e8s peu de temps, la soci\u00e9t\u00e9 s’est compl\u00e8tement transform\u00e9e et a bascul\u00e9e dans le monde de la donn\u00e9e.<\/p>\n

C’est un exemple particuli\u00e8rement int\u00e9ressant d’une soci\u00e9t\u00e9 qui s’est reconfigur\u00e9e compl\u00e8tement sous la pression d’un changement de m\u00e9tier. Qui plus est en recadrant son activit\u00e9 autour du B2B2C. Un exemple remarquable et superbement bien document\u00e9 par Alain de Tayele au cours d’une keynote en anglais (d’o\u00f9 la traduction).<\/p>\n

\"Lire<\/a><\/p>\n

Quand l\u2019informatique quantique r\u00e9inventera le marketing par les data<\/a><\/h3>\n

Les lecteurs de Visionary Marketing connaissaient d\u00e9j\u00e0 le marketing quantique<\/a> que nous avions d\u00e9crit lors d’une mission r\u00e9alis\u00e9e pour notre client et partenaire Getquanty l’an dernier, mais peu encore connaissent l’informatique quantique.<\/p>\n

Ces ordinateurs de nouvelle g\u00e9n\u00e9ration sont bas\u00e9s sur les principes de la physique quantique. Ceux-ci sont assez complexes. Une alternance de 0 et de 1 c’est abstrait mais compr\u00e9hensible. Un \u00e9tat o\u00f9 un ordinateur est \u00e0 la fois sur un 0 et un 1 …<\/p>\n

C’est une innovation majeure<\/strong>\u00a0qui a beaucoup \u00e9volu\u00e9 depuis 2 ans et qui \u00e9voluera encore. J’ai demand\u00e9 \u00e0 Bernard Ourghanlian, intervenant \u00e0 Big Data Paris 2019 de nous partager son exp\u00e9rience \u00e0 ce sujet.<\/p>\n

Ne vous \u00e9tonnez pas si vous ne saisissez pas toutes les subtilit\u00e9s de ce discours, vous ne serez pas seuls. La v\u00e9ritable innovation est ainsi, chaotique et \u00e9nigmatique<\/a> (\u00e0 l’inverse si vous comprenez tout, c’est que ce n’est sans doute pas nouveau).<\/p>\n

\"Lire<\/a><\/p>\n

Big data et IA au service de la finance au salon<\/a><\/h3>\n

Mikael Le Bars fait partie de l\u2019\u00e9quipe Intelligence Artificielle & Big Data de 89C3R (Une fa\u00e7on cryptique d’\u00e9crire BPCE avec des chiffres). Ses missions portent notamment sur l\u2019exploitation des data lakes de Natixis et du Groupe BPCE.\u00a0Le mod\u00e8le sur lequel Mikael et l\u2019\u00e9quipe BGC Financements travaillent depuis fin novembre concerne la gestion des financements aux entreprises.\u00a0Il est pens\u00e9 comme une aide \u00e0 la gestion\u00a0<\/strong>plut\u00f4t qu\u2019un module autonome et devra permettre d\u2019assister les \u00e9quipes dans la prise de d\u00e9cision. Une mani\u00e8re de voir comment l’IA est mise en oeuvre dans une grande entreprise<\/a>.<\/p>\n

\"Lire<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Le salon Big Data Paris 2019 fut tr\u00e8s riche et le symbole de la vitalit\u00e9 de ce secteur, qui ne se d\u00e9ment pas au fil des ann\u00e9es. Retour sur le salon Big Data 2019 en 3 articles Les professionnels et amis du Big Data rencontr\u00e9s sur les stands et dans les couloirs du salon \u00e9taient …<\/p>\n","protected":false},"author":2,"featured_media":30422,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2894],"tags":[],"class_list":["post-30465","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ia-big-data"],"yoast_head":"\nLes articles de Visionary Marketing pour le salon Big Data 2019<\/title>\n<meta name=\"description\" content=\"Le salon Big Data Paris 2019 fut tr\u00e8s riche et le symbole de la vitalit\u00e9 de ce secteur, qui ne se d\u00e9ment pas et l'activit\u00e9 2019 est soutenue\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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