{"id":30129,"date":"2019-02-07T08:30:09","date_gmt":"2019-02-07T07:30:09","guid":{"rendered":"https:\/\/visionarymarketing.com\/?p=30129"},"modified":"2023-11-14T09:49:16","modified_gmt":"2023-11-14T08:49:16","slug":"choisir-pim-pme","status":"publish","type":"post","link":"https:\/\/visionarymarketing.com\/fr\/2019\/02\/07\/choisir-pim-pme\/","title":{"rendered":"Qu’est-ce qu’un logiciel PIM et comment le choisir quand on est une PME ?"},"content":{"rendered":"

Comment choisir un logiciel PIM quand on est une PME. Mais attendez ! PIM ? Kesako ? Un biscuit<\/a> ? Pas du tout. C’est un Product Information Management <\/strong>System ou en fran\u00e7ais un syst\u00e8me de GIP (Gestion Information Produits<\/strong>).\u00a0<\/em>Bref, c’est un outil informatique cl\u00e9-en-main et la plupart du temps dans le cloud<\/a>, qui va vous permettre de g\u00e9rer vos bases de produits pour en g\u00e9n\u00e9rer une vue unique, quelle que soit le canal de sortie (boutique en ligne, catalogue imprim\u00e9, voire m\u00eame magasin \u00a0ou borne interactive etc.)<\/em><\/p>\n

Qu’est-ce qu’un PIM, un Product Information Management System ?<\/h2>\n
\"Choisir<\/a>
Choisir un logiciel PIM quand on est une PME n’est pas forc\u00e9ment ais\u00e9. Avec le comparateur de Capterra cela devient plus abordable.<\/figcaption><\/figure>\n

<\/p>\n

En un mot comme en cent, le PIM est la colonne vert\u00e9brale du commerce en ligne ou non (mais avant tout en ligne), le syst\u00e8me qui va garantir la qualit\u00e9 de vos donn\u00e9es produits et la r\u00e9ussite de vos ventes, tout en limitant les erreurs et en optimisant la gestion. <\/em><\/p>\n

\"PIM\"
Choisir un PIM pour un PME n’est pas facile. Raison de plus pour ne pas le confondre avec le PIM’s !<\/figcaption><\/figure>\n

C’est une brique indispensable du commerce en ligne <\/i>quand on a des catalogues produits cons\u00e9quents<\/strong>. <\/i><\/p>\n

Pour cela, j’ai r\u00e9alis\u00e9 un guide simple et didactique sur le PIM \u00e0 l’intention des PME,<\/a> pour le compte [transparence] de notre client\u00a0<\/i>Capterra, une filiale de Gartner<\/a>, qui propose un comparateur de PIM (et de bien d’autres logiciels) en ligne. <\/i><\/p>\n

En prime,\u00a0Visionary Marketing a\u00a0\u00e9galement con\u00e7u cette infographie que vous\u00a0pourrez t\u00e9l\u00e9charger afin de comprendre le PIM en un simple coup d’oeil<\/a>.<\/i><\/p>\n

Je sens d\u00e9j\u00e0 le front de nos marketeurs perler de sueur \u00e0 la vue de ce nouvel acronyme barbare issu de l’imagination fertile de leurs confr\u00e8res de la High Tech.<\/p>\n

Il est vrai qu’ils ne sont jamais en reste pour inventer des termes que personne ne comprend. Quant au marketeur de la PME du Finist\u00e8re (ou d’ailleurs)… Encore plus de perplexit\u00e9 car sur le terrain on n’a pas forc\u00e9ment le temps de se pr\u00e9occuper de ce genre de choses.<\/p>\n

Sans PIM, avec Excel, comment perdre du temps et de l’argent<\/h3>\n

Et c’est d’ailleurs comme cela qu’on en arrive \u00e0 perdre beaucoup de temps, et d’argent, \u00e0 maintenir ses bases de donn\u00e9es produits \u00e0 la main dans Excel.<\/p>\n

Et ne riez pas, je l’ai vu faire dans une grande soci\u00e9t\u00e9 que je ne nommerai pas, sur des catalogues de centaines de r\u00e9f\u00e9rences, avec une grande complexit\u00e9, qui plus est.<\/p>\n

Quand j’ai vu cela j’ai alors fait d\u00e9velopper un syst\u00e8me, c’\u00e9tait il y a 10 ans, sous Symfony. Il permettait de charger la base automatiquement et r\u00e9aliser les contr\u00f4les de qualit\u00e9 des donn\u00e9es, les v\u00e9rifications de d\u00e9doublonnage, d’\u00e9viter d’afficher des prix diff\u00e9rents \u00e0 deux endroits sur le m\u00eame produit etc.<\/p>\n

Et que croyez-vous qu’il arriv\u00e2t ? Et bien mes coll\u00e8gues marketeurs, fiers de leurs erreurs de frappe et des nombreuses coquilles qui \u00e9maillaient leur \u00ab\u00a0catalogue\u00a0\u00bb produits, ont bravement refus\u00e9 d’utiliser l’outil car ils pr\u00e9f\u00e9raient bidouiller dans Excel.<\/p>\n

Aujourd’hui, avec le PIM, ils auraient encore moins d’excuses. En tout cas, pour eux comme pour vous, ce guide du PIM est fait pour vous<\/a> et vous n’avez m\u00eame pas besoin de travailler dans une PME pour le lire.<\/p>\n

Outils PIM (Product Information Management), comment les implanter dans les PME ? – Capterra<\/h2>\n

Les logiciels PIM (Product Information Management) sont des solutions qui permettent de g\u00e9rer les catalogues produits et tous les contenus associ\u00e9s afin de les mettre \u00e0 disposition sur tous les canaux.<\/span>Voyons ici la pertinence des PIM pour les petites et moyennes entreprises, ainsi que mes conseils sur le choix d\u2019une solution adapt\u00e9e \u00e0 votre entreprise.<\/p>\n

\u00c0 quoi servent les solutions PIM ?<\/p>\n

Les outils PIM sont arriv\u00e9s sur le march\u00e9 au d\u00e9but des ann\u00e9es 2000 et plus r\u00e9cemment en France.<\/p>\n

Ce concept r\u00e9pond \u00e0 un besoin simple : en finir avec les tableaux Excel de bases de donn\u00e9es produits. Ce n\u2019est pas un sujet anodin, j\u2019ai vu de grandes soci\u00e9t\u00e9s g\u00e9rer leurs informations produits dans des tableurs.<\/p>\n

Le r\u00e9sultat est d\u00e9sastreux : duplication d\u2019informations, d\u00e9calages de lignes, erreurs de frappe, caract\u00e8res ind\u00e9sirables, etc.
\nLes PIM servent donc \u00e0 rationaliser la gestion des catalogues produits.<\/p>\n

Source\u00a0: Outils PIM (Product Information Management), comment les implanter dans les PME ? – Capterra<\/a><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Comment choisir un logiciel PIM quand on est une PME. Mais attendez ! PIM ? Kesako ? Un biscuit ? Pas du tout. C’est un Product Information Management System ou en fran\u00e7ais un syst\u00e8me de GIP (Gestion Information Produits).\u00a0Bref, c’est un outil informatique cl\u00e9-en-main et la plupart du temps dans le cloud, qui va vous …<\/p>\n","protected":false},"author":2,"featured_media":64519,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4065],"tags":[4063],"class_list":["post-30129","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-it-du-futur-aujourdhui","tag-marketing-et-innovation"],"yoast_head":"\nChoisir PIM PME comment choisir un PIM<\/title>\n<meta name=\"description\" content=\"Comment choisir un logiciel PIM quand on est une PME. 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En 2014, il est pass\u00e9 d'intrapreneur \u00e0 entrepreneur en cr\u00e9ant son agence de marketing num\u00e9rique.","sameAs":["https:\/\/visionarymarketing.com","http:\/\/facebook.com\/ygourven","http:\/\/linkedin.com\/in\/ygourven","https:\/\/x.com\/ygourven","https:\/\/www.youtube.com\/c\/visionarymarketingagency"],"url":"https:\/\/visionarymarketing.com\/fr\/author\/yann-gourvennec\/"}]}},"_links":{"self":[{"href":"https:\/\/visionarymarketing.com\/fr\/wp-json\/wp\/v2\/posts\/30129","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/visionarymarketing.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/visionarymarketing.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/visionarymarketing.com\/fr\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/visionarymarketing.com\/fr\/wp-json\/wp\/v2\/comments?post=30129"}],"version-history":[{"count":0,"href":"https:\/\/visionarymarketing.com\/fr\/wp-json\/wp\/v2\/posts\/30129\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/visionarymarketing.com\/fr\/wp-json\/wp\/v2\/media\/64519"}],"wp:attachment":[{"href":"https:\/\/visionarymarketing.com\/fr\/wp-json\/wp\/v2\/media?parent=30129"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/visionarymarketing.com\/fr\/wp-json\/wp\/v2\/categories?post=30129"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/visionarymarketing.com\/fr\/wp-json\/wp\/v2\/tags?post=30129"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}