{"id":290,"date":"2007-04-30T10:29:24","date_gmt":"2007-04-30T10:29:24","guid":{"rendered":"http:\/\/visionary.wordpress.com\/2007\/04\/30\/etourisme-et-web-20-pourquoi-et-comment-ca-marche\/"},"modified":"2021-03-05T08:26:47","modified_gmt":"2021-03-05T07:26:47","slug":"e-tourisme-et-web-2-0","status":"publish","type":"post","link":"https:\/\/visionarymarketing.com\/fr\/2007\/04\/30\/e-tourisme-et-web-2-0\/","title":{"rendered":"E-Tourisme et web 2.0 : pourquoi et comment \u00e7a marche ?"},"content":{"rendered":"

E-Tourisme et web 2.0 :pourquoi et comment \u00e7a marche ? J\u2019ai d\u00e9j\u00e0 \u00e9voqu\u00e9 dans de pr\u00e9c\u00e9dents posts la vague du marketing collaboratif et la tendance croissante des consommateurs \u00e0 utiliser le web pourdonner leur avis sur des produits et services , rechercher des informations en provenance d\u2019autres consommateurs avant de se lancer dans une acquisition ou cr\u00e9er eux m\u00eames les produits personnalis\u00e9s qu’ils souhaitent .<\/p>\n

e-tourisme et web 2.0 comment \u00e7a marche ?<\/h2>\n

Le secteur du Tourisme et de l\u2019h\u00f4tellerie, d\u00e9j\u00e0 en pointe dans le E. commerce, fait \u00e9galement partie des activit\u00e9s \u00e9conomiques qui aujourd\u2019hui ont le mieux compris tout l\u2019int\u00e9r\u00eat du web 2.0 pour faire \u00e9voluer leur pratique et fid\u00e9liser leurs clients.<\/p>\n

\"e-tourisme
E-Tourisme et web 2.0 :pourquoi et comment \u00e7a marche ?<\/figcaption><\/figure>\n

Pourquoi le Tourisme se pr\u00eate-t-il si bien \u00e0 la vogue du marketing collaboratif boost\u00e9 par le web 2.0<\/strong>?<\/p>\n

    \n
  • Parce qu’il concerne des achats pour lesquels les consommateurs ont besoin d’aide et de conseils avant de se d\u00e9cider.<\/li>\n
  • Parce qu’il porte sur des sujets pour lesquels l’avis de personnes ayant d\u00e9j\u00e0 test\u00e9 l’offre est particuli\u00e8rement l\u00e9gitime (pas de crit\u00e8re objectif d’\u00e9valuation, ce qui compte c’est le \u00ab\u00a0v\u00e9cu\u00bb).<\/li>\n
  • Parce qu’il est positionn\u00e9 sur des th\u00e9matiques sur lesquels les internautes s’expriment volontiers et ont envie de partager avec d’autres leur point de vue et leurs exp\u00e9riences.<\/li>\n<\/ul>\n

    Quels sont les principaux outils web 2.0 \u00e0 la disposition des professionnels du tourisme et des consommateurs ?<\/strong><\/p>\n

      \n
    • Les blogs<\/span><\/li>\n
    • V\u00e9ritables carnets de voyage num\u00e9riques et multim\u00e9dia, ils permettent aux voyageurs de restituer \u00e0 travers des textes, des photos, des vid\u00e9os, des sons leurs exp\u00e9riences et leurs souvenirs. Il offrent aussi aux internautes une formidable mine d\u2019id\u00e9es pour mieux faire leur choix. Les blogs permettent ainsi aux voyagistes et professionnels du tourisme de \u00ab d\u00e9l\u00e9guer \u00bb une partie de leur mission d\u2019information et de conseils\u00e0 leurs propres clients.<\/li>\n
    • <\/li>\n
    • Les espaces communautaires (forums\/ wikis)<\/span><\/li>\n
    • Ils donnent aux internautes la possibilit\u00e9 d\u2019\u00e9changer des avis, des souvenirs, des bons plans et de faire de la Toile un gigantesque guide touristique.<\/li>\n
    • Pour les professionnels ils repr\u00e9sentent aussi une excellente opportunit\u00e9 de d\u00e9velopper leur notori\u00e9t\u00e9 gr\u00e2ce au bouche \u00e0 oreille et d\u2019offrir \u00e0 leur client\u00e8le une prestation plus personnalis\u00e9e et mieux en phase avec ses attentes.<\/li>\n
    • <\/li>\n
    • Le RSS<\/span><\/li>\n
    • Cette fonctionnalit\u00e9 permet aux professionnels de syndiquer leurs contenus et de mettre ainsi en place une nouvelle forme de communication avec leurs clients.<\/li>\n
    • –Les mashup espaces communautaires\/ cartographie<\/span><\/li>\n
    • C\u2019est la derni\u00e8re fonctionnalit\u00e9 \u00e0 la mode : elle permet aux consommateurs de positionner sur des cartes des points repr\u00e9sentant des endroits qui justifient un commentaire(avis, bons plans, recommandations\u2026).<\/li>\n
    • Gr\u00e2ce \u00e0 ce nouveau syst\u00e8me qui fait l\u2019objet de nombreux d\u00e9veloppement dans diff\u00e9rents domaines, on obtient des cartes annot\u00e9es par les internautes et qui regorgent d\u2019informations utiles.<\/li>\n<\/ul>\n

      Pour en savoir plus sur les d\u00e9veloppement du e- tourisme et trouver l\u2019adresse de sites sur le sujet, lire aussi :<\/p>\n

        \n
      • Mieux voyager gr\u00e2ce au web 2.0<\/li>\n
      • Les avantages du E-tourisme<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"

        E-Tourisme et web 2.0 :pourquoi et comment \u00e7a marche ? J\u2019ai d\u00e9j\u00e0 \u00e9voqu\u00e9 dans de pr\u00e9c\u00e9dents posts la vague du marketing collaboratif et la tendance croissante des consommateurs \u00e0 utiliser le web pourdonner leur avis sur des produits et services , rechercher des informations en provenance d\u2019autres consommateurs avant de se lancer dans une acquisition …<\/p>\n","protected":false},"author":17,"featured_media":35412,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2808],"tags":[],"class_list":["post-290","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-transformation-digitale"],"yoast_head":"\nE-Tourisme et web 2.0 : pourquoi et comment \u00e7a marche ?<\/title>\n<meta name=\"description\" content=\"E-Tourisme et web 2.0 :pourquoi et comment \u00e7a marche ? 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