{"id":28947,"date":"2018-09-18T08:30:33","date_gmt":"2018-09-18T06:30:33","guid":{"rendered":"http:\/\/visionarymarketing.fr\/blog\/?p=28947"},"modified":"2020-03-11T12:47:53","modified_gmt":"2020-03-11T11:47:53","slug":"pme-se-digitaliser-ou-disparaitre","status":"publish","type":"post","link":"https:\/\/visionarymarketing.com\/fr\/2018\/09\/18\/pme-se-digitaliser-ou-disparaitre\/","title":{"rendered":"PME : se digitaliser ou dispara\u00eetre"},"content":{"rendered":"

En retard sur leurs concurrentes europ\u00e9ennes, les TPE et<\/a> PME fran\u00e7aises ont pourtant tout \u00e0 gagner \u00e0 acc\u00e9l\u00e9rer leur transition digitale<\/a>. De plus en plus d’entreprises priv\u00e9es s’imposent comme des partenaires indispensables pour leur d\u00e9veloppement num\u00e9rique.<\/p>\n

\"PME<\/p>\n

Mauvaises \u00e9l\u00e8ves en mati\u00e8re de transformation num\u00e9rique, les TPE et PME fran\u00e7aises ? Il semblerait. Selon une \u00e9tude publi\u00e9e en d\u00e9cembre 2016 par le cabinet Deloitte<\/a>, 53% des PME fran\u00e7aises estime en effet que ses comp\u00e9tences digitales sont encore trop faibles et entravent son utilisation des outils num\u00e9riques.<\/strong><\/p>\n

L’\u00e9tude r\u00e9v\u00e8le \u00e9galement que seules 11% des PME du pays utilisent ces outils digitaux au quotidien \u2013 soit deux fois moins que leurs homologues europ\u00e9ennes. Pire, neuf TPE-PME sur dix n’ont pas d\u00e9velopp\u00e9 de solution de vente en ligne. Et alors que 95% des PME finlandaises et 87% des PME allemandes disposent d’un site Web, ce n’est encore le cas que de 66% de leurs concurrentes fran\u00e7aises.<\/p>\n

Bruno Lemaire : \u00ab Si nos TPE et PME ne se digitalisent pas, elles seront lamin\u00e9es \u00bb<\/h3>\n

De fait, les petites et moyennes entreprises hexagonales sont en retard sur bon nombre de leurs concurrentes \u00e9trang\u00e8res en mati\u00e8re de digitalisation. Elles se positionnent ainsi en 16e place du classement europ\u00e9en, selon l’indice DESI (Digital Economy and Society), publi\u00e9 en 2017 par la Commission europ\u00e9enne. La France reste \u00ab en dessous de la moyenne de l’Union europ\u00e9enne (UE) pour l’int\u00e9gration des technologies num\u00e9riques par les entreprises, la connectivit\u00e9 et l’utilisation d’Internet par les particuliers \u00bb<\/strong>, d\u00e9plore encore Bruxelles.<\/p>\n

Un constat partag\u00e9 par le gouvernement fran\u00e7ais. Le ministre de l’Economie, Bruno Lemaire, pr\u00e9vient : \u00ab L’\u00e9conomie fran\u00e7aise sous-performe. Le tissu \u00e9conomique est toujours trop fragile par manque de robotisation et de digitalisation. Si nos TPE et PME ne se digitalisent pas, elles seront lamin\u00e9es \u00bb.<\/p>\n

L’urgence du virage num\u00e9rique des TPE et PME tricolores est aussi relev\u00e9e par Laurent Dechaux, directeur g\u00e9n\u00e9ral de Sage Europe du Sud : \u00ab Plus qu’une opportunit\u00e9 \u00e0 saisir, la digitalisation est vitale pour d\u00e9velopper son entreprise, sa visibilit\u00e9 et se positionner au sein d’un \u00e9cosyst\u00e8me en perp\u00e9tuelle \u00e9volution<\/strong> \u00bb. Pour saisir ces opportunit\u00e9s, la loi seule ne suffit pas. \u00ab Jamais il n’y a eu autant de solutions en ligne adapt\u00e9es aux besoins des PME, poursuit l’expert. De nombreuses start-up BtoB, toujours plus inventives, proposent des solutions digitales faciles \u00e0 utiliser \u00bb.<\/p>\n

SoLocal<\/a>, une entreprise fran\u00e7aise qui aide les PME \u00e0 se digitaliser<\/h3>\n

S’il n’a plus rien d’une start-up, le groupe fran\u00e7ais SoLocal, leader europ\u00e9en en mati\u00e8re de communication num\u00e9rique locale, s’impose lui aussi comme un partenaire de choix pour les petites et moyennes entreprises d\u00e9sireuses d’acc\u00e9l\u00e9rer leur mue digitale. A l’aide d’outils et services num\u00e9riques innovants, l’entreprise accompagne les TPE et PME gr\u00e2ce \u00e0 des solutions adapt\u00e9es et personnalis\u00e9es.<\/p>\n

Conscient que \u00ab le digital ne doit pas \u00eatre r\u00e9serv\u00e9 aux grands groupes<\/strong> \u00bb, Eric Boustouller, le directeur g\u00e9n\u00e9ral de SoLocal, se dit convaincu que le num\u00e9rique \u00ab est aussi l’affaire des artisans et des commer\u00e7ants qui veulent s’adapter aux nouveaux comportements des consommateurs, capter une client\u00e8le plus connect\u00e9e et anticiper les march\u00e9s du futur \u00bb. \u00ab Il en va de la vitalit\u00e9 du tissu \u00e9conomique local \u00bb, estime-t-il \u00e0 l’unisson du gouvernement.<\/p>\n

Et quoi de mieux, pour dynamiser ce tissu local, que de faire appel \u00e0 un g\u00e9ant du secteur ? C’est chose faite, depuis l’annonce par SoLocal du renforcement de son partenariat strat\u00e9gique avec Google. Sur la table, un doublement des moyens consacr\u00e9s par les deux parties afin de mieux accompagner les TPE-PME dans leur d\u00e9veloppement num\u00e9rique. Ou comment conjuguer dimension industrielle et proximit\u00e9 de terrain, avec pour objectif \u00ab d\u2019acc\u00e9l\u00e9rer la croissance des entreprises fran\u00e7aises \u00bb, selon les mots d’Eric Boustouller.<\/p>\n

D\u00e9but juin, un premier Atelier num\u00e9rique de Google <\/span>a par ailleurs ouvert ses portes \u00e0 Rennes, en partenariat avec SoLocal, proposant une s\u00e9rie de formations et de conf\u00e9rences destin\u00e9es \u00e0 acc\u00e9l\u00e9rer le virage num\u00e9rique des TPE-PME bretonnes<\/strong>. L’entreprise am\u00e9ricaine accompagne \u00e9galement SoLocal au cours d’\u00e9v\u00e8nements organis\u00e9s dans les territoires, afin de sensibiliser les petites et moyennes entreprises fran\u00e7aises aux opportunit\u00e9s du num\u00e9rique. Autant de \u00ab SoLocal Business Tour \u00bb, ayant d\u00e9j\u00e0 rassembl\u00e9 plusieurs milliers de professionnels au sein de six grandes villes fran\u00e7aises, qui ont pu assister \u00e0 des conf\u00e9rences et ateliers sur les enjeux li\u00e9s \u00e0 la digitalisation.<\/p>\n","protected":false},"excerpt":{"rendered":"

En retard sur leurs concurrentes europ\u00e9ennes, les TPE et PME fran\u00e7aises ont pourtant tout \u00e0 gagner \u00e0 acc\u00e9l\u00e9rer leur transition digitale. De plus en plus d’entreprises priv\u00e9es s’imposent comme des partenaires indispensables pour leur d\u00e9veloppement num\u00e9rique. Mauvaises \u00e9l\u00e8ves en mati\u00e8re de transformation num\u00e9rique, les TPE et PME fran\u00e7aises ? Il semblerait. Selon une \u00e9tude publi\u00e9e …<\/p>\n","protected":false},"author":60,"featured_media":34068,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1613],"tags":[],"class_list":["post-28947","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-digital-marketing"],"yoast_head":"\nPME : se digitaliser ou dispara\u00eetre - transformation digitale<\/title>\n<meta name=\"description\" content=\"En retard sur leurs concurrentes europ\u00e9ennes, les TPE et PME fran\u00e7aises ont pourtant tout \u00e0 gagner \u00e0 acc\u00e9l\u00e9rer leur transition digitale\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/visionarymarketing.com\/fr\/2018\/09\/18\/pme-se-digitaliser-ou-disparaitre\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"PME : se digitaliser ou dispara\u00eetre - 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