{"id":28840,"date":"2018-10-01T08:30:49","date_gmt":"2018-10-01T06:30:49","guid":{"rendered":"http:\/\/visionarymarketing.fr\/blog\/?p=28840"},"modified":"2023-09-07T08:32:17","modified_gmt":"2023-09-07T06:32:17","slug":"strategie-de-contenus","status":"publish","type":"post","link":"https:\/\/visionarymarketing.com\/fr\/2018\/10\/01\/strategie-de-contenus\/","title":{"rendered":"Strat\u00e9gie de contenus et tactiques social media &#8211; social days"},"content":{"rendered":"<p><i>Strat\u00e9gie de contenus et tactiques sur les m\u00e9dias sociaux font bon m\u00e9nage, c&rsquo;est l\u00e0 une \u00e9vidence qu&rsquo;il est inutile de s&rsquo;\u00e9tendre. Ne nous trompons pas cependant, si la maturit\u00e9 des entreprises cro\u00eet, le travail sur la maturation des strat\u00e9gies de contenus\u00a0reste immense. Ainsi je vois un\u00a0<\/i><em>certain nombre de mises au point qui me semblent de plus en plus n\u00e9cessaires au fur et \u00e0 mesure que les m\u00e9dias sociaux s&rsquo;imposent. Si je voulais r\u00e9sumer la situation d&rsquo;aujourd&rsquo;hui \u2014 et nous en reparlerons bient\u00f4t avec la sortie imminente du <a href=\"https:\/\/visionarymarketing.com\/2018\/09\/3eme-barometre-hootsuite-medias-sociaux-en-entreprise-france-et-monde-hootbarometer\/\">troisi\u00e8me barom\u00e8tre Hootsuite et Visionary Marketing<\/a> sur les usages des m\u00e9dias sociaux en France et dans le monde \u2014 je dirais selon la formule consacr\u00e9e que \u00ab\u00a0l&rsquo;\u00e9quipe ayant perdu de vue l&rsquo;objectif elle redoubla d&rsquo;efforts\u00a0\u00bb.\u00a0<\/em><\/p>\n<p>Dans notre ouvrage best seller chez Kawa \u00ab\u00a0<a href=\"https:\/\/visionarymarketing.com\/2013\/10\/le-livre-et-les-slides-la-communication-digitale-expliquee-a-mon-boss-est-disponible\/\">La Communication Digitale Expliqu\u00e9e \u00e0 Mon Boss<\/a>\u00a0\u00bb nous commencions l&rsquo;ouvrage par un d\u00e9veloppement (initi\u00e9 dans la conclusion notre premier ouvrage sur les m\u00e9dias sociaux) sur la n\u00e9cessaire distinction entre <strong>strat\u00e9gie et tactique<\/strong>\u00a0de contenus. Il y a encore beaucoup de choses \u00e0 dire \u00e0 ce sujet, le travail d&rsquo;\u00e9ducation n&rsquo;est pas fini, il ne le sera d&rsquo;ailleurs probablement jamais ; je vois en effet des marques qui r\u00e9gressent sur ce sujet et qui c\u00e8dent \u00e0 la facilit\u00e9 du contenu \u00ab\u00a0corporate\u00a0\u00bb, plus confortable et moins controvers\u00e9. Moins efficace pour le bouche \u00e0 oreille \u00e9galement, voire pas efficace du tout, c&rsquo;est bien l\u00e0 le drame.<\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/web.archive.org\/web\/20230824230827\/https:\/\/www.hootsuite.com\/fr\/webinars\/content-marketing-comment-adapter-votre-strategie-de-contenu-a-votre-strategie-social-media\"><img decoding=\"async\" class=\"aligncenter wp-image-28845 size-full\" src=\"https:\/\/visionarymarketing.com\/wp-content\/uploads\/2018\/09\/revoircewebinaire-hootsuite.png\" alt=\"Strat\u00e9gie de contenus\" width=\"700\" height=\"294\" srcset=\"https:\/\/visionarymarketing.com\/wp-content\/uploads\/2018\/09\/revoircewebinaire-hootsuite.png 700w, https:\/\/visionarymarketing.com\/wp-content\/uploads\/2018\/09\/revoircewebinaire-hootsuite-500x210.png 500w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/>&gt;&gt; <\/a><a href=\"https:\/\/web.archive.org\/web\/20230824230827\/https:\/\/www.hootsuite.com\/fr\/webinars\/content-marketing-comment-adapter-votre-strategie-de-contenu-a-votre-strategie-social-media\">Social Days &#8211; revoir le webinaire sur le Content Marketing du 5 juillet 2018 &#8211; YAG<\/a><!--more--><\/p>\n<p>Pour revenir sur cette distinction entre tactique et strat\u00e9gie de contenus, nous avons organis\u00e9 il y a peu, avec notre partenaire Hootsuite France, un webinaire intitul\u00e9 : \u00ab\u00a0Content Marketing &#8211; Comment adapter votre strat\u00e9gie de contenu \u00e0 votre strat\u00e9gie social media.<\/p>\n<p>https:\/\/visionarymarketing.com\/wp-content\/uploads\/2018\/10\/social-days-content-marketing-yag.pdf<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Strat\u00e9gie de contenus et tactiques sur les m\u00e9dias sociaux font bon m\u00e9nage, c&rsquo;est l\u00e0 une \u00e9vidence qu&rsquo;il est inutile de s&rsquo;\u00e9tendre. Ne nous trompons pas cependant, si la maturit\u00e9 des entreprises cro\u00eet, le travail sur la maturation des strat\u00e9gies de contenus\u00a0reste immense. Ainsi je vois un\u00a0certain nombre de mises au point qui me semblent de &hellip;<\/p>\n","protected":false},"author":2,"featured_media":28845,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1613],"tags":[],"class_list":["post-28840","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-digital-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Strat\u00e9gie de contenus et tactiques social media avec Hootsuite<\/title>\n<meta name=\"description\" content=\"Strat\u00e9gie de contenus et tactiques sur les m\u00e9dias sociaux font bon m\u00e9nage. 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