{"id":28682,"date":"2018-07-19T08:30:22","date_gmt":"2018-07-19T06:30:22","guid":{"rendered":"http:\/\/visionarymarketing.fr\/blog\/?p=28682"},"modified":"2022-08-25T11:14:43","modified_gmt":"2022-08-25T09:14:43","slug":"potloc-crowdsourcing-commerce-proximite","status":"publish","type":"post","link":"https:\/\/visionarymarketing.com\/fr\/2018\/07\/19\/potloc-crowdsourcing-commerce-proximite\/","title":{"rendered":"Crowdsourcing : redonnez vie \u00e0 votre quartier avec le commerce de proximit\u00e9"},"content":{"rendered":"

Potloc pourrait-il sauver le commerce de proximit\u00e9 ? Lors de l’ouverture d’un nouveau commerce dans votre quartier, vous avez parfois le sentiment que ce commerce ne va pas survivre bien longtemps, et g\u00e9n\u00e9ralement votre instinct ne vous trompe pas. Comment est-ce possible ? C’est simple, vous connaissez suffisamment votre quartier et vous \u00eates en mesure d’avoir une id\u00e9e des commerces<\/a> qui fonctionneront ou non<\/strong>.<\/p>\n

Crowdsourcing : redonnez vie \u00e0 votre quartier avec le commerce de proximit\u00e9<\/h2>\n

Face \u00e0 ce constat, Louis Delaoustre<\/span> et\u00a0Rodolphe Barrere<\/span> ont fond\u00e9, en 2014 \u00e0 Montr\u00e9al, la startup Potloc<\/a> qui repose sur un concept original : interroger les habitants d’un quartier pour comprendre leurs besoins et habitudes, pour ainsi optimiser l’offre et la demande en installant le commerce qui leur correspond<\/strong>.<\/p>\n

Et pour vous faire d\u00e9couvrir cette startup prometteuse, j’ai interview\u00e9 un de ses cr\u00e9ateurs, Louis Delaoustre.<\/p>\n

\"Potloc\"<\/p>\n

Le crowdsourcing, une pratique au service de la vie de votre quartier<\/h2>\n

Avant de rentrer dans le coeur du sujet, il est important de d\u00e9finir le terme de crowdsourcing, une pratique peu connue du grand public, et pourtant pr\u00e9sent partout autour de nous avec :\u00a0Wikip\u00e9dia<\/a>, Waze<\/a>, CityMapper<\/a>, Yelp<\/a>, etc. Le crowdsourcing d\u00e9signe un concept bas\u00e9 sur la coop\u00e9ration participative et la connaissance collective<\/strong>. Cette pratique poss\u00e8de un avantage ind\u00e9niable : faire la synth\u00e8se de toute la diversit\u00e9 des opinions.\u00a0<\/strong><\/p>\n

<\/p>\n

Et ce b\u00e9n\u00e9fice, les cr\u00e9ateurs de Potloc l’ont bien compris, car leur solution \u00ab\u00a0permet aux citoyens de cr\u00e9er un quartier \u00e0 leur image en donnant leur avis sur l’offre commerciale locale\u00a0\u00bb pr\u00e9cise Louis Delaoustre. Pour mener ces \u00e9tudes de client\u00e8les, ils interrogent massivement de nombreuses personnes afin de cerner et comprendre leurs id\u00e9es et opinions.<\/p>\n

Pour cela, 3 param\u00e8tres entrent en compte : la situation actuelle<\/strong> (comment consomment-ils aujourd’hui ?), les attentes<\/strong> (comment aimeraient-ils consommer) et l’identit\u00e9 des interrog\u00e9s<\/strong> (sexe, \u00e2ge, code postal, lieu de travail).<\/p>\n

A partir de ces informations, Potloc est capable croiser ces informations pour trouver le meilleur compromis entre leur fa\u00e7on de consommer et ce qu’ils aimeraient avoir comme commerces de proximit\u00e9 demain. A savoir, le temps moyen d’une campagne est entre 2 \u00e0 3 semaines<\/strong>.<\/p>\n

Les r\u00e9seaux sociaux et Potloc<\/h2>\n

Pour l’instant, Potloc utilise uniquement Facebook et Instagram\u00a0pour toucher des r\u00e9pondants. Mais suite \u00e0 leur lev\u00e9e de fonds d’1,6 million d’euros, ils ont pour objectif d’ouvrir leur service sur deux nouvelles plateformes \u00ab\u00a0world wide\u00a0\u00bb d’ici la fin de l’ann\u00e9e, afin de sourcer de nouveaux \u00e9chantillons et r\u00e9pondants.<\/p>\n

Face au scandale Cambridge Analytica<\/a>, je trouvais donc important de conna\u00eetre le point de vue de Louis Delaoustre sur le futur des r\u00e9seaux sociaux. D’apr\u00e8s lui, \u00ab\u00a0ils pourront survivre qu’\u00e0 partir du moment o\u00f9 ils auront un contrat de confiance avec leurs utilisateurs.<\/p>\n

C’est pourquoi,\u00a0l’arriv\u00e9e du RGPD va faire extr\u00eamement de bien dans la notion de respect des utilisateurs. Car la progression de la l\u00e9gislation et de la demande des utilisateurs va permettre aux r\u00e9seaux sociaux de durer, et les contraintes dans lesquelles ils pourront grandir seront plus encadr\u00e9es.\u00a0<\/strong><\/p>\n

L’avenir des r\u00e9seaux sociaux est donc \u00e9videmment extr\u00eamement positif<\/strong> mais il va se complexifier avec les exigences des utilisateurs qui connaissent de mieux en mieux les risques qu’ils ont a utiliser les r\u00e9seaux sociaux. Le seul \u00e9quilibre est un respect et une transparence sur les donn\u00e9es des utilisateurs qui sont exploit\u00e9es sur les r\u00e9seaux sociaux.\u00a0\u00bb<\/p>\n","protected":false},"excerpt":{"rendered":"

Potloc pourrait-il sauver le commerce de proximit\u00e9 ? Lors de l’ouverture d’un nouveau commerce dans votre quartier, vous avez parfois le sentiment que ce commerce ne va pas survivre bien longtemps, et g\u00e9n\u00e9ralement votre instinct ne vous trompe pas. Comment est-ce possible ? C’est simple, vous connaissez suffisamment votre quartier et vous \u00eates en mesure …<\/p>\n","protected":false},"author":45,"featured_media":71155,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1613],"tags":[],"class_list":["post-28682","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-digital-marketing"],"yoast_head":"\nPotloc : redonnez vie \u00e0 votre quartier avec le crowdsourcing<\/title>\n<meta name=\"description\" content=\"Crowdsourcing : Potloc permet aux citoyens de cr\u00e9er un quartier \u00e0 leur image en donnant leur avis sur l'offre commerciale locale.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/visionarymarketing.com\/fr\/2018\/07\/19\/potloc-crowdsourcing-commerce-proximite\/\" \/>\n<meta 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