{"id":28652,"date":"2018-06-28T08:30:50","date_gmt":"2018-06-28T06:30:50","guid":{"rendered":"http:\/\/visionarymarketing.fr\/blog\/?p=28652"},"modified":"2020-11-26T10:40:58","modified_gmt":"2020-11-26T09:40:58","slug":"livre-blanc-outils-communication-openrainbow","status":"publish","type":"post","link":"https:\/\/visionarymarketing.com\/fr\/2018\/06\/28\/livre-blanc-outils-communication-openrainbow\/","title":{"rendered":"Livre blanc des outils de communication\u00a0: Enfer ou Paradis\u00a0?"},"content":{"rendered":"<p><em>Ce livre blanc des outils de communication r\u00e9alis\u00e9 pour Alcaltel-Lucen Enterprise fait la lumi\u00e8re sur les c\u00f4t\u00e9s clairs et obscurs des outils de communication, avec une \u00e9tude sur un panel de professionnels.<\/em><\/p>\n<figure id=\"attachment_28678\" aria-describedby=\"caption-attachment-28678\" style=\"width: 500px\" class=\"wp-caption aligncenter\"><a href=\"http:\/\/bit.ly\/ale-lb\"><img decoding=\"async\" class=\"wp-image-28678 size-medium\" title=\"livre blanc\" src=\"https:\/\/visionarymarketing.com\/wp-content\/uploads\/2018\/06\/newimageEnferParadis-500x232.png\" alt=\"livre blanc\" width=\"500\" height=\"232\" srcset=\"https:\/\/visionarymarketing.com\/wp-content\/uploads\/2018\/06\/newimageEnferParadis-500x232.png 500w, https:\/\/visionarymarketing.com\/wp-content\/uploads\/2018\/06\/newimageEnferParadis-768x356.png 768w, https:\/\/visionarymarketing.com\/wp-content\/uploads\/2018\/06\/newimageEnferParadis.png 993w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/a><figcaption id=\"caption-attachment-28678\" class=\"wp-caption-text\">Paradis et enfer des outils de communication et de collaboration<\/figcaption><\/figure>\n<h2>Les outils de communication sont devenus incontournables en entreprise.<\/h2>\n<p>Autant dans les petites structures que les grandes, les outils de communication n\u2019ont pas encore remplac\u00e9 les r\u00e9unions mais ils permettent de r\u00e9duire leur fr\u00e9quence en facilitant les \u00e9changes. En effet, <a href=\"https:\/\/visionarymarketing.com\/fr\/2018\/06\/livre-blanc-paradis-outils-communication-collaboration\/\" target=\"_blank\" rel=\"noopener noreferrer\">81% de notre panel affirme que ces outils permettent un gain de temps et de productivit\u00e9<\/a>.<\/p>\n<p>Nous traitons de ces b\u00e9n\u00e9fices dans le livre blanc r\u00e9alis\u00e9 pour le compte de notre client <strong>Alcatel-Lucent Enterprise<\/strong> intitul\u00e9 \u00ab\u00a0<strong>Le paradis des outils de communication\u00a0<\/strong>\u00bb. Nous abordons \u00e9galement les perspectives et quelques conseils d\u2019experts pour mieux les comprendre.<\/p>\n<h2>Ces outils ont \u00e9galement un cot\u00e9 obscur\u2026<\/h2>\n<p>48% de notre panel reproche en effet \u00e0 cette technologie de r\u00e9duire les contacts humains en entreprise et ils sont 76% \u00e0 mettre en garde contre l<a href=\"https:\/\/visionarymarketing.com\/fr\/2018\/06\/voyage-au-bout-de-lenfer-des-outils-de-communication-et-de-collaboration-openrainbow\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u2019hyper connexion et l\u2019infob\u00e9sit\u00e9<\/a>.<br \/>\nCes d\u00e9rives sont trait\u00e9es dans notre livre blanc \u00ab\u00a0<strong>L\u2019enfer des outils de communication<\/strong>\u00a0\u00bb.<\/p>\n<p><!--more--><\/p>\n<p>&nbsp;<\/p>\n<p>Les outils de communication, s\u2019ils sont bien utilis\u00e9s, sont source de performance pour l\u2019entreprise. Encore faut-il les conna\u00eetre et ma\u00eetriser leur usage.<\/p>\n<h2>\u00cates-vous un expert des outils de communication et de collaboration ? Pour le savoir, r\u00e9pondez au quiz ci-dessous (n&rsquo;h\u00e9sitez pas \u00e0 consulter <a href=\"http:\/\/bit.ly\/ale-lb\" target=\"_blank\" rel=\"noopener noreferrer\">notre livre blanc<\/a> pour optimiser vos chances)<\/h2>\n<p><em>Ce livre blanc a \u00e9t\u00e9 r\u00e9alis\u00e9 gr\u00e2ce \u00e0 une enqu\u00eate en ligne effectu\u00e9e en septembre 2017, \u00e0 laquelle 249 utilisateurs de ces outils ont particip\u00e9, compl\u00e9t\u00e9e de notre analyse et de celle d\u2019experts en outils de communication et de collaboration (<span class=\"removed_link\" title=\"https:\/\/www.linkedin.com\/in\/vincentberthelot\/\">Vincent Berthelot<\/span>, <span class=\"removed_link\" title=\"https:\/\/www.linkedin.com\/in\/canevetf\/\">Fr\u00e9d\u00e9ric Canevet<\/span>, <span class=\"removed_link\" title=\"https:\/\/www.search-day.com\/Arnaud-Rayrole-Directeur-general-Lecko_a222.html\">Arnaud Rayrole<\/span>, <span class=\"removed_link\" title=\"https:\/\/www.linkedin.com\/in\/xavierdemazenod\/\">Xavier de Mazenod<\/span>).<\/em><\/p>\n<p><em><a href=\"http:\/\/bit.ly\/ale-lb\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" class=\"aligncenter wp-image-28561 size-medium\" title=\"livre blanc\" src=\"https:\/\/visionarymarketing.com\/wp-content\/uploads\/2018\/06\/paradis-outils-de-communication-img-pdf-500x84.png\" alt=\"livre blanc\" width=\"500\" height=\"84\" srcset=\"https:\/\/visionarymarketing.com\/wp-content\/uploads\/2018\/06\/paradis-outils-de-communication-img-pdf-500x84.png 500w, https:\/\/visionarymarketing.com\/wp-content\/uploads\/2018\/06\/paradis-outils-de-communication-img-pdf.png 752w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/a><\/em><\/p>\n<p><script>(function(d,s,id){var js,fjs=d.getElementsByTagName(s)[0];if(d.getElementById(id))return;js=d.createElement(s);js.id=id;js.src='https:\/\/embed.playbuzz.com\/sdk.js';fjs.parentNode.insertBefore(js,fjs);}(document,'script','playbuzz-sdk'));<\/script><\/p>\n<div class=\"playbuzz\" data-id=\"cd607eaf-7076-41d2-8b76-e388b2eba2dd\"><\/div>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ce livre blanc des outils de communication r\u00e9alis\u00e9 pour Alcaltel-Lucen Enterprise fait la lumi\u00e8re sur les c\u00f4t\u00e9s clairs et obscurs des outils de communication, avec une \u00e9tude sur un panel de professionnels. Les outils de communication sont devenus incontournables en entreprise. Autant dans les petites structures que les grandes, les outils de communication n\u2019ont pas &hellip;<\/p>\n","protected":false},"author":67,"featured_media":59830,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4065],"tags":[4063],"class_list":["post-28652","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-it-du-futur-aujourdhui","tag-marketing-et-innovation"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Livre blanc des outils de communication\u00a0: Enfer ou Paradis\u00a0?<\/title>\n<meta name=\"description\" content=\"Ce livre blanc sur les outils de communication et de collaboration a \u00e9t\u00e9 r\u00e9alis\u00e9 gr\u00e2ce \u00e0 une enqu\u00eate en ligne effectu\u00e9e en septembre 2017.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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