{"id":274,"date":"2007-04-17T07:03:48","date_gmt":"2007-04-17T07:03:48","guid":{"rendered":"http:\/\/visionary.wordpress.com\/2007\/04\/17\/le-journal-de-ma-peau-a-pris-de-sacrees-rides\/"},"modified":"2021-03-05T08:25:26","modified_gmt":"2021-03-05T07:25:26","slug":"vichy","status":"publish","type":"post","link":"https:\/\/visionarymarketing.com\/fr\/2007\/04\/17\/vichy\/","title":{"rendered":"Vichy : le journal de ma peau a pris de sacr\u00e9es rides"},"content":{"rendered":"<p>Ca fait du bien de se retourner de temps en temps. En me repenchant sur un vieux post de ce blog (septembre 2005), je suis retourn\u00e9 voir le &lsquo;journal de ma peau&rsquo; de Vichy, exp\u00e9rience rat\u00e9e de blogging d&rsquo;entreprise qui a fait fort jaser \u00e0 l&rsquo;\u00e9poque.<\/p>\n<p>Philippe Pinault nous disait en juin 2005 que 4 <em>vraies<\/em> bloggueuses \u00e9taient recrut\u00e9es par Vichy \u00e0 l&rsquo;\u00e9poque pour relancer l&rsquo;id\u00e9e. O\u00f9 en est-on en 2007, soit pr\u00e8s de 2 ans apr\u00e8s ?<\/p>\n<p>Et bien vous ne me croirez pas, mais en fait Vichy est revenu au bon vieux site vitrine avec en prime une interface flash des plus irritantes. Nous reviendrons d&rsquo;ici peu sur les tentatives rat\u00e9es de USA Today et de Netscape. Etablir le dialogue avec ses clients &#8211; comme le recommandaient le <a href=\"http:\/\/www.cluetrain.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">cluetrain manifesto<\/a> ou Tara Hunt de <a href=\"http:\/\/pinkomarketing.pbwiki.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Pinko Marketing<\/a> &#8211; est plus dur qu&rsquo;on croit.<\/p>\n<ul>\n<li>URL du site : http:\/\/www.journaldemapeau.fr\/blog\/index.php<\/li>\n<li>l&rsquo;URL de redirection : http:\/\/www.vichyconsult.fr\/home\/<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Ca fait du bien de se retourner de temps en temps. En me repenchant sur un vieux post de ce blog (septembre 2005), je suis retourn\u00e9 voir le &lsquo;journal de ma peau&rsquo; de Vichy, exp\u00e9rience rat\u00e9e de blogging d&rsquo;entreprise qui a fait fort jaser \u00e0 l&rsquo;\u00e9poque. Philippe Pinault nous disait en juin 2005 que 4 &hellip;<\/p>\n","protected":false},"author":2,"featured_media":58589,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[25],"tags":[],"class_list":["post-274","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-medias-sociaux"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Vichy : le journal de ma peau a pris de sacr\u00e9es rides<\/title>\n<meta name=\"description\" content=\"Ca fait du bien de se retourner de temps en temps. 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