{"id":2718,"date":"2010-06-30T14:00:52","date_gmt":"2010-06-30T12:00:52","guid":{"rendered":"http:\/\/visionary.wordpress.com\/?p=2718"},"modified":"2023-09-19T09:06:02","modified_gmt":"2023-09-19T07:06:02","slug":"silicon-valley-mythe","status":"publish","type":"post","link":"https:\/\/visionarymarketing.com\/fr\/2010\/06\/30\/silicon-valley-mythe\/","title":{"rendered":"Yann Serra : le mythe de la Silicon Valley est bien vivant"},"content":{"rendered":"<form><\/form>\n<p><em>A la fin de notre p\u00e9riple dans la Silicon Valley, j&rsquo;ai eu la chance de pouvoir m&rsquo;entretenir avec <strong>Yann Serra<\/strong>, <strong>Grand Reporter<\/strong> \u00e0 l&rsquo;hebdomadaire informatique bien connu <a href=\"https:\/\/web.archive.org\/web\/20230913002446\/https:\/\/www.grandsprixdelaccelerationdigitale.com\/\"><strong>01informatique<\/strong><\/a>. J&rsquo;ai pu poser donc quelques questions \u00e0 Yann pour qu&rsquo;il fasse un bilan de cette semaine pass\u00e9e dans la Silicon Valley avec certaines des start-up les plus innovantes de la baie de San Francisco. Voici donc en quelques mots ses conclusions, qu&rsquo;on retrouve int\u00e9gralement dans la vid\u00e9o ci-dessous\u00a0<\/em><\/p>\n<h2>Yann Serra : le mythe de la Silicon Valley est bien vivant<\/h2>\n<figure id=\"attachment_55900\" aria-describedby=\"caption-attachment-55900\" style=\"width: 520px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/visionarymarketing.com\/wp-content\/uploads\/2010\/06\/8362923451_20ae5aa472_c-e1598548836399.jpg\"><img decoding=\"async\" class=\"wp-image-55900 size-full\" src=\"https:\/\/visionarymarketing.com\/wp-content\/uploads\/2010\/06\/8362923451_20ae5aa472_c-e1598548836399.jpg\" alt=\"Silicon Valley\" width=\"520\" height=\"345\" \/><\/a><figcaption id=\"caption-attachment-55900\" class=\"wp-caption-text\">Yann Serra : le mythe de la Silicon Valley est bien vivant (match des Giants \u00e0 San Francisco)<\/figcaption><\/figure>\n<ol>\n<li>D&rsquo;une part, <strong>beaucoup de start-ups ne veulent plus d&rsquo;investisseurs<\/strong> nous dit Yann Serra. En ces lendemains de crise, les start-ups que nous avons vues \u00e9taient assez centr\u00e9es sur l&rsquo;innovation ; elles n&rsquo;avaient pas forc\u00e9ment beaucoup de clients, pas beaucoup de personnel, mais la cr\u00e9ativit\u00e9 \u00e9tait au rendez-vous ;<!--more--><\/li>\n<li>Chez l&rsquo;incubateur <a href=\"http:\/\/www.plugandplaytechcenter.com\/\">Plug and Play Tech Center<\/a> de Sunnyvale nous avons vu des PME fran\u00e7aises parce que \u00ab\u00a0<strong>c&rsquo;est ici que \u00e7a se passe<\/strong>\u00a0\u00bb nous dit encore le journaliste de 01informatique. \u00ab\u00a0Il y a donc encore le mythe de la Silicon Valley pour faire des affaires, mais moins pour trouver des investisseurs\u00a0\u00bb nous dit-il ;<\/li>\n<li><strong>Off-shore et diff\u00e9rences de salaires<\/strong> : les meilleurs d\u00e9veloppeurs PHP se trouvent en France, selon l&rsquo;aveu d&rsquo;un des entrepreneurs interview\u00e9s, et il est clair que les salaires sont tr\u00e8s \u00e9lev\u00e9s dans la Silicon Valley et que les d\u00e9veloppements se font \u00e0 l&rsquo;ext\u00e9rieur. La France devient donc peut-\u00eatre un vivier de \u00ab\u00a0petites mains\u00a0\u00bb mais ceci n&rsquo;est pas forc\u00e9ment mauvais ajoute le journaliste ;<\/li>\n<li>Observe-t-on un retour \u00e0 l&rsquo;innovation technologique, ou en reste-t-on \u00e0 l&rsquo;innovation marketing ? Selon le journaliste, <strong>la Silicon Valley revient \u00e0 ses racines<\/strong>. Les ann\u00e9es 90-2000, celles de la \u00ab\u00a0Net \u00e9conomie\u00a0\u00bb, ont chang\u00e9 les choses et \u00ab\u00a0ont donn\u00e9 l&rsquo;illusion de la ru\u00e9e vers l&rsquo;or\u00a0\u00bb poursuit-il. On est d\u00e9sormais revenu selon lui \u00e0 des choses plus technologiques. \u00ab\u00a0Les projets vont se faire ici\u00a0\u00bb dit-il, \u00ab\u00a0ils se mettront en \u0153uvre peut-\u00eatre en Chine, en Inde voire en France\u00a0\u00bb, mais c&rsquo;est bien ici que l&rsquo;innovation a lieu.<\/li>\n<\/ol>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A la fin de notre p\u00e9riple dans la Silicon Valley, j&rsquo;ai eu la chance de pouvoir m&rsquo;entretenir avec Yann Serra, Grand Reporter \u00e0 l&rsquo;hebdomadaire informatique bien connu 01informatique. J&rsquo;ai pu poser donc quelques questions \u00e0 Yann pour qu&rsquo;il fasse un bilan de cette semaine pass\u00e9e dans la Silicon Valley avec certaines des start-up les plus &hellip;<\/p>\n","protected":false},"author":2,"featured_media":55900,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1613],"tags":[],"class_list":["post-2718","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-digital-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Yann Serra : le mythe de la Silicon Valley est bien vivant<\/title>\n<meta name=\"description\" content=\"A la fin de notre p\u00e9riple dans la Silicon Valley, j&#039;ai eu la chance de pouvoir m&#039;entretenir avec Yann Serra, Grand Reporter \u00e0 l&#039;hebdomadaire informatique\" \/>\n<meta name=\"robots\" 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