{"id":27133,"date":"2018-03-01T11:58:36","date_gmt":"2018-03-01T10:58:36","guid":{"rendered":"http:\/\/visionarymarketing.fr\/blog\/?p=27133"},"modified":"2023-11-27T17:44:52","modified_gmt":"2023-11-27T16:44:52","slug":"la-strategie-digitale-un-atout-cle-dans-votre-parcours-professionnel","status":"publish","type":"post","link":"https:\/\/visionarymarketing.com\/fr\/2018\/03\/01\/la-strategie-digitale-un-atout-cle-dans-votre-parcours-professionnel\/","title":{"rendered":"Parcours professionnel : la strat\u00e9gie digitale et ses m\u00e9tiers"},"content":{"rendered":"<p><i>Quels sont les m\u00e9tiers li\u00e9s \u00e0 la strat\u00e9gie\u00a0digitale ? Le digital est aujourd&rsquo;hui omnipr\u00e9sent dans notre quotidien professionnel comme personnel. De plus, les m\u00e9tiers sont en transformation permanente : de nouveaux m\u00e9tiers font surface, d&rsquo;autres \u00e9voluent et placent la technologie au coeur de leur activit\u00e9 ; et ce dans tous les domaines d&rsquo;activit\u00e9. Pour \u00eatre \u00ab\u00a0\u00e0 la page\u00a0\u00bb et \u00eatre comp\u00e9titif, il faut donc bien comprendre le r\u00f4le crucial d&rsquo;Internet, et savoir l&rsquo;int\u00e9grer d&rsquo;une mani\u00e8re strat\u00e9gique. Yann Gourvennec, directeur de programme du <\/i><a style=\"font-style: italic;\" href=\"https:\/\/web.archive.org\/web\/20201129070702\/https:\/\/www.grenoble-em.com\/mastere-specialise-strategie-digitale\" target=\"_blank\" rel=\"noopener noreferrer\">Mast\u00e8re Sp\u00e9cialis\u00e9 en Digital Business Strategy \u00e0 Grenoble Ecole de Management<\/a><i>\u00a0nous a d\u00e9crit son<\/i><span class=\"removed_link\" style=\"font-style: italic;\" title=\"https:\/\/www.grenoble-em.com\/reunion-dinformations-paris-le-8-mars?id=1194\">\u00a0cursus.<\/span><\/p>\n<h2>Pourquoi s&rsquo;orienter vers la strat\u00e9gie digitale ?<\/h2>\n<p>Yann a travaill\u00e9 et a d\u00e9velopp\u00e9 son programme afin qu&rsquo;il soit un facteur cl\u00e9 de succ\u00e8s pour les \u00e9tudiants. Les trois missions du Mast\u00e8re Sp\u00e9cialis\u00e9 en Digital Business Strategy sont les suivantes :<\/p>\n<ul>\n<li>Fournir aux \u00e9tudiants l&rsquo;apprentissage n\u00e9cessaire pour <strong>comprendre les d\u00e9fis du digital et diriger le changement<\/strong> ;<\/li>\n<li>Permettre aux \u00e9tudiants de <strong>prendre de bonnes d\u00e9cisions strat\u00e9giques li\u00e9es au digital<\/strong> ;<\/li>\n<li><strong>Atteindre et surpasser les besoins des entreprises<\/strong> en projects digitaux et en gestion du changement.<\/li>\n<\/ul>\n<figure id=\"attachment_27145\" aria-describedby=\"caption-attachment-27145\" style=\"width: 1024px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-27145 size-large\" src=\"https:\/\/visionarymarketing.com\/wp-content\/uploads\/2018\/02\/5c-gem-5c-dbs-c_28458128-1024x657.png\" alt=\"m\u00e9tiers strat\u00e9gie digitale\" width=\"1024\" height=\"657\" srcset=\"https:\/\/visionarymarketing.com\/wp-content\/uploads\/2018\/02\/5c-gem-5c-dbs-c_28458128-1024x657.png 1024w, https:\/\/visionarymarketing.com\/wp-content\/uploads\/2018\/02\/5c-gem-5c-dbs-c_28458128-468x300.png 468w, https:\/\/visionarymarketing.com\/wp-content\/uploads\/2018\/02\/5c-gem-5c-dbs-c_28458128-768x493.png 768w, https:\/\/visionarymarketing.com\/wp-content\/uploads\/2018\/02\/5c-gem-5c-dbs-c_28458128-1536x986.png 1536w, https:\/\/visionarymarketing.com\/wp-content\/uploads\/2018\/02\/5c-gem-5c-dbs-c_28458128.png 530w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption id=\"caption-attachment-27145\" class=\"wp-caption-text\">M\u00e9tiers en strat\u00e9gie digitale : tout part des diff\u00e9rents types de profils concern\u00e9s<\/figcaption><\/figure>\n<p>Le programme regroupe des \u00e9l\u00e8ves et des cadres (execs), avec des profils vari\u00e9s. Cette diversit\u00e9 de profils permet d&rsquo;avoir des retours d&rsquo;exp\u00e9riences diff\u00e9rents et enrichissants.<\/p>\n<p>Cet aspect multiculturel est bien ancr\u00e9 au coeur de ce MS Digital Business Strategy ; d&rsquo;ailleurs, les \u00e9tudiants sont d&rsquo;origines diff\u00e9rentes (France, Maroc, Liban, Suisse, Japon, Kenya, etc.) et viennent d&rsquo;industries vari\u00e9es (banque, agence de communication, grand groupe de luxe, high tech, start-up, etc.). Pour bien pr\u00e9senter la cible du programme, nous avons travaill\u00e9 sur trois types de personas, repr\u00e9sent\u00e9s dans la vignette ci-dessous.<\/p>\n<p><!--more--><\/p>\n<p>Nous retrouvons souvent deux cas de figure chez les \u00e9tudiants de ce Mast\u00e8re Sp\u00e9cialis\u00e9 en Digital Business Strat\u00e9gie ; le premier \u00e9tant qu&rsquo;ils travaillent d\u00e9j\u00e0 dans le domaine du num\u00e9rique et souhaitent\u00a0<em>booster<\/em> leur carri\u00e8re et d\u00e9velopper leurs acquis. Le deuxi\u00e8me, des personnes qui travaillent dans des domaines diff\u00e9rents et qui ont compris l&rsquo;importance du num\u00e9rique et veulent en savoir plus pour monter en comp\u00e9tences dans leur activit\u00e9 professionnelle.<\/p>\n<p>Quant aux intervenants, ils sont tous anglophones, car le programme est en anglais, et viennent des quatre coins du monde comme la Chine, le Canada, les Etats-Unis, l&rsquo;Australie, ou encore le Royaume Uni. Ils sont experts dans des domaines vari\u00e9s, et partagent leur exp\u00e9rience avec les \u00e9tudiants. L&rsquo;interaction et les \u00e9changes font partie des conditions cruciales du bon d\u00e9roulement des cours.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-27148 size-full\" src=\"https:\/\/visionarymarketing.com\/wp-content\/uploads\/2018\/02\/Screen-Shot-2018-03-01-at-10.31.34.png\" alt=\"Parcours professionnel : la strat\u00e9gie digitale et ses m\u00e9tiers\" width=\"791\" height=\"461\" srcset=\"https:\/\/visionarymarketing.com\/wp-content\/uploads\/2018\/02\/Screen-Shot-2018-03-01-at-10.31.34.png 791w, https:\/\/visionarymarketing.com\/wp-content\/uploads\/2018\/02\/Screen-Shot-2018-03-01-at-10.31.34-500x291.png 500w, https:\/\/visionarymarketing.com\/wp-content\/uploads\/2018\/02\/Screen-Shot-2018-03-01-at-10.31.34-768x448.png 768w\" sizes=\"(max-width: 791px) 100vw, 791px\" \/><\/p>\n<p>En plus des cours, les \u00e9tudiants assistent \u00e0 une masterclass d&rsquo;une heure par session de cours. Les cours, les exercices pratiques (<em>hands on<\/em>), et les masterclass permettent d&rsquo;avoir une vision assez globale du monde du num\u00e9rique (<em>digital business)<\/em>.<\/p>\n<p>Mettre en pratique permet de bien tester ses acquis et les pousser plus loin. C&rsquo;est la raison pour laquelle le Mast\u00e8re Sp\u00e9cialis\u00e9 en Digital Business Strategy comporte des activit\u00e9s pratiques, comme par exemple :<\/p>\n<ul>\n<li>Les Live Business Case (ou <em>cas fils rouges<\/em>) qui sont des missions de conseil aupr\u00e8s d&rsquo;entreprises comme Air France, King Jouet ou Cr\u00e9dit Agricole et qui se d\u00e9roulent tout au long de l&rsquo;ann\u00e9e scolaire. Ici, les groupes d&rsquo;\u00e9tudiants g\u00e8rent la mission avec le client de A \u00e0 Z.<\/li>\n<li>Le blog Digital-Me-Up qui permet aux \u00e9tudiants d&rsquo;\u00e9crire des articles sur des sujets qui les int\u00e9ressent ou sur des sujets \u00e9tudi\u00e9s en cours, toujours li\u00e9s au digital ou \u00e0 l&rsquo;innovation. Ces articles sont ensuite publi\u00e9s sur le blog \u00e9tudiant Digital-me-up. Cette opportunit\u00e9 de\u00a0<em>blogging<\/em> leur permet de souligner leurs exp\u00e9riences et leurs savoirs, ainsi que mettre en avant leurs profils professionnels.<\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-27149 size-full\" src=\"https:\/\/visionarymarketing.com\/wp-content\/uploads\/2018\/02\/Screen-Shot-2018-03-01-at-10.41.15.png\" alt=\"Parcours professionnel : la strat\u00e9gie digitale et ses m\u00e9tiers\" width=\"811\" height=\"333\" srcset=\"https:\/\/visionarymarketing.com\/wp-content\/uploads\/2018\/02\/Screen-Shot-2018-03-01-at-10.41.15.png 811w, https:\/\/visionarymarketing.com\/wp-content\/uploads\/2018\/02\/Screen-Shot-2018-03-01-at-10.41.15-500x205.png 500w, https:\/\/visionarymarketing.com\/wp-content\/uploads\/2018\/02\/Screen-Shot-2018-03-01-at-10.41.15-768x315.png 768w\" sizes=\"(max-width: 811px) 100vw, 811px\" \/><\/p>\n<p>&nbsp;<\/p>\n<h2><strong style=\"font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Oxygen-Sans, Ubuntu, Cantarell, 'Helvetica Neue', sans-serif;\">Les m\u00e9tiers du digital<\/strong><\/h2>\n<p>Dans un environnement qui change beaucoup (et surtout qui change rapidement), il est important de suivre la tendance et de bien se positionner dans le march\u00e9 du travail. Le digital permet de cr\u00e9er de nouveaux m\u00e9tiers, et d&rsquo;innover dans des m\u00e9tiers plus traditionnels. Pour permettre aux personnes int\u00e9ress\u00e9es par\u00a0<a href=\"https:\/\/web.archive.org\/web\/20201129070702\/https:\/\/www.grenoble-em.com\/mastere-specialise-strategie-digitale\" target=\"_blank\" rel=\"noopener noreferrer\">ce programme<\/a> de se projeter dans le futur, nous avons choisi 6 m\u00e9tiers qui repr\u00e9sentent des d\u00e9bouch\u00e9s de <a href=\"https:\/\/web.archive.org\/web\/20201129070702\/https:\/\/www.grenoble-em.com\/mastere-specialise-strategie-digitale\" target=\"_blank\" rel=\"noopener noreferrer\">ce Mast\u00e8re<\/a>.<\/p>\n<figure id=\"attachment_27152\" aria-describedby=\"caption-attachment-27152\" style=\"width: 845px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/visionarymarketing.com\/wp-content\/uploads\/2018\/02\/Screen-Shot-2018-03-01-at-10.43.15.png\"><img decoding=\"async\" class=\"wp-image-27152 size-full\" src=\"https:\/\/visionarymarketing.com\/wp-content\/uploads\/2018\/02\/Screen-Shot-2018-03-01-at-10.43.15.png\" alt=\"Parcours professionnel : la strat\u00e9gie digitale et ses m\u00e9tiers\" width=\"845\" height=\"324\" srcset=\"https:\/\/visionarymarketing.com\/wp-content\/uploads\/2018\/02\/Screen-Shot-2018-03-01-at-10.43.15.png 845w, https:\/\/visionarymarketing.com\/wp-content\/uploads\/2018\/02\/Screen-Shot-2018-03-01-at-10.43.15-500x192.png 500w, https:\/\/visionarymarketing.com\/wp-content\/uploads\/2018\/02\/Screen-Shot-2018-03-01-at-10.43.15-768x294.png 768w\" sizes=\"(max-width: 845px) 100vw, 845px\" \/><\/a><figcaption id=\"caption-attachment-27152\" class=\"wp-caption-text\">Les m\u00e9tiers de la strat\u00e9gie digitale &#8211; Source: Internet of Things Institute http:\/\/www.ioti.com\/iot-strategy\/2017-salary-guide-15-hottest-digital-marketing-jobs-and-what-they-earn<\/figcaption><\/figure>\n<p>En r\u00e9alit\u00e9, la liste des m\u00e9tiers du num\u00e9rique est longue ; en plus des 6 m\u00e9tiers cit\u00e9s ci-dessus, il y a aussi :<\/p>\n<ul>\n<li>Charg\u00e9 de communication<\/li>\n<li>Commercial web<\/li>\n<li>Chef de projet web<\/li>\n<li>Web marketeur<\/li>\n<\/ul>\n<p>Et d&rsquo;autres m\u00e9tiers plus techniques comme<a href=\"https:\/\/www.pole-emploi.fr\/actualites\/les-10-metiers-du-digital-en-vogue-@\/article.jspz?id=194744\" target=\"_blank\" rel=\"noopener noreferrer\"> Sp\u00e9cialiste SEO, Chief Data Officer ou Webdesigner<\/a>, qui requi\u00e8rent une certaine exp\u00e9rience. N&rsquo;oublions pas les m\u00e9tiers plus traditionnels qui int\u00e8grent uniquement de nouvelles fonctionnalit\u00e9s li\u00e9es au digital.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Quels sont les m\u00e9tiers li\u00e9s \u00e0 la strat\u00e9gie\u00a0digitale ? Le digital est aujourd&rsquo;hui omnipr\u00e9sent dans notre quotidien professionnel comme personnel. De plus, les m\u00e9tiers sont en transformation permanente : de nouveaux m\u00e9tiers font surface, d&rsquo;autres \u00e9voluent et placent la technologie au coeur de leur activit\u00e9 ; et ce dans tous les domaines d&rsquo;activit\u00e9. Pour \u00eatre &hellip;<\/p>\n","protected":false},"author":37,"featured_media":27145,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4059],"tags":[],"class_list":["post-27133","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-formation-et-elearning"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Parcours professionnel : la strat\u00e9gie digitale et ses m\u00e9tiers<\/title>\n<meta name=\"description\" content=\"Quels sont les m\u00e9tiers li\u00e9s \u00e0 la strat\u00e9gie\u00a0digitale ? 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