{"id":26924,"date":"2018-02-13T07:48:38","date_gmt":"2018-02-13T06:48:38","guid":{"rendered":"http:\/\/visionarymarketing.fr\/blog\/?p=26924"},"modified":"2020-07-23T07:49:35","modified_gmt":"2020-07-23T05:49:35","slug":"content-marketing-en-2018","status":"publish","type":"post","link":"https:\/\/visionarymarketing.com\/fr\/2018\/02\/13\/content-marketing-en-2018\/","title":{"rendered":"Le content marketing en 2018 : conf\u00e9rence avec @nextdoor_fr @webikeo_france #confvismktg"},"content":{"rendered":"

Strat\u00e9gies gagnantes pour le content marketing en 2018<\/h1>\n

Cela faisait bien longtemps, trop longtemps, que Visionary Marketing n’avait organis\u00e9 de conf\u00e9rence et nous avons d\u00e9cid\u00e9 de rattraper ce retard. Il est vrai que nous avons \u00e9t\u00e9 bien pris par le travail r\u00e9alis\u00e9 aupr\u00e8s de nos clients depuis 2014, date de cr\u00e9ation de la soci\u00e9t\u00e9. Il est temps maintenant de prendre un peu de recul et c’est pour cela que nous avons organis\u00e9 en partenariat avec Webikeo, Nextdoor (la filiale commune \u00e0 Accor et Bouygues Immobilier d\u00e9di\u00e9e aux nouveaux modes de travail) et notre confr\u00e8re et ami Cyril Bladier (Business Online), une double conf\u00e9rence, physique et en ligne<\/strong>. Pour ce nouveau cycle de conf\u00e9rences, nous avons d\u00e9cid\u00e9 de commencer, \u00e0 tout Seigneur tout honneur, avec le content marketing en 2018<\/strong>, soit 4 ans apr\u00e8s la sortie du livre de Joe Pulizzi.<\/em><\/p>\n

Une conf\u00e9rence et une webconf\u00e9rence sur le content marketing en 2018<\/h3>\n

Une double affiche donc, mais aussi une double conf\u00e9rence, \u00e0 la fois : d’une part une conf\u00e9rence physique chez Nextdoor<\/a><\/strong> \u00e0 la D\u00e9fense, dans un amphi, doubl\u00e9e d’une conf\u00e9rence en ligne r\u00e9alis\u00e9e avec Webikeo France<\/a><\/strong>.<\/p>\n

Quelles strat\u00e9gies gagnantes pour le content marketing en 2018<\/h4>\n
\"Le
Le content Marketing en 2018, une double conf\u00e9rence avec une double affiche<\/figcaption><\/figure>\n\n\n\n\n
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S’inscrire au WEBINAIRE Webikeo du 13 f\u00e9vrier 12:30<\/td>\nS’inscrire \u00e0 la r\u00e9union Nextdoor la D\u00e9fense du 13 f\u00e9vrier<\/a>\u00a012:30<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n
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Conf\u00e9rence anim\u00e9e par Cyril Bladier, Social Selling Practitioner, Business-on-line, et Yann Gourvennec, fondateur de Visionary Marketing.<\/h3>\n

Le content marketing gagne ses lettres de noblesses. 4 ans apr\u00e8s le livre fondateur de Joe Pulizzi, \u00ab epic content marketing \u00bb, le JDNet vient d\u2019annoncer que le content marketing serait bient\u00f4t le plus gros budget des annonceurs. Quelles sont les strat\u00e9gies gagnantes ? comment utiliser les data \u00e0 bon escient ? Quelles sont les tendances majeures de 2018 ?<\/p>\n

Dans cette pr\u00e9sentation interactive, Cyril et Yann interrogerons directement les participants du Webinaire, qui seront pour partie sur le site de Nextdoor, et pour l\u2019autre partie sur Internet dans le webinaire Webikeo.<\/p><\/blockquote>\n<\/div>\n<\/div>\n

 <\/p>\n

\n
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Conf\u00e9rence anim\u00e9e par Cyril BLADIER, Digital Strategist. Webmarketing B2B B2C HR. Linkedin Insider. Social Media. Social Selling. Affiliate Professor. et\u00a0Yann Gourvennec, Fondateur et dirigeant de l’agence de marketing Web Visionary Marketing.<\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Strat\u00e9gies gagnantes pour le content marketing en 2018 Cela faisait bien longtemps, trop longtemps, que Visionary Marketing n’avait organis\u00e9 de conf\u00e9rence et nous avons d\u00e9cid\u00e9 de rattraper ce retard. Il est vrai que nous avons \u00e9t\u00e9 bien pris par le travail r\u00e9alis\u00e9 aupr\u00e8s de nos clients depuis 2014, date de cr\u00e9ation de la soci\u00e9t\u00e9. Il …<\/p>\n","protected":false},"author":2,"featured_media":26936,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1613],"tags":[],"class_list":["post-26924","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-digital-marketing"],"yoast_head":"\nContent marketing en 2018 : conf\u00e9rence avec @nextdoor @businesson_line @webikeo_france<\/title>\n<meta name=\"description\" content=\"Pour notre nouveau cycle de conf\u00e9rences, nous avons s\u00e9lectionn\u00e9 le content marketing en 2018, 4 ans apr\u00e8s la sortie du livre de Joe Pulizzi.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/visionarymarketing.com\/fr\/2018\/02\/13\/content-marketing-en-2018\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" 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