{"id":26537,"date":"2017-12-07T08:30:15","date_gmt":"2017-12-07T07:30:15","guid":{"rendered":"http:\/\/visionarymarketing.fr\/blog\/?p=26537"},"modified":"2023-05-09T11:21:09","modified_gmt":"2023-05-09T09:21:09","slug":"ia-data-predictive-tendance-marketing","status":"publish","type":"post","link":"https:\/\/visionarymarketing.com\/fr\/2017\/12\/07\/ia-data-predictive-tendance-marketing\/","title":{"rendered":"IA & Data pr\u00e9dictive : les tendances en marketing"},"content":{"rendered":"

L\u2019IA est souvent mise en avant comme une technologie<\/span>\u00a0<\/span>dont le but est de <\/span>remplacer les humains par des robots<\/span>. Mais est-ce la v\u00e9rit\u00e9\u00a0? Quelle est la r\u00e9alit\u00e9 de l\u2019IA\u00a0? Comment promouvoir une vue positive et raisonn\u00e9e de l\u2019IA\u00a0? Pour r\u00e9pondre \u00e0 toutes ces interrogations sur ce sujet,\u00a0<\/span>Data Festival<\/a> a invit\u00e9\u00a0<\/span>Yann Gourvennec \u00e0 animer une table ronde le 28 novembre 2017. Quatre participants ont \u00e9chang\u00e9 sur ce th\u00e8me :\u00a0Bertrand Fredenucci<\/span><\/a>, Co-Fondateur d\u2019Alphalyr,\u00a0<\/span>Jean-Christophe Bouramou\u00e9<\/span><\/span>, CEO\/CTO chez Tale of Data,\u00a0<\/span>Matthias Oehler<\/span><\/span>, Chief Data Officer chez FDJ et\u00a0<\/span>Jean-Ren\u00e9 Boidron<\/span><\/span>, CEO chez Kameleoon. Le but de cet \u00e9change \u00e9tait de r\u00e9pondre \u00e0 cette probl\u00e9matique : IA<\/a> & Data pr\u00e9dictive : quel v\u00e9ritable apport pour les directions marketing ?<\/strong><\/span><\/em><\/p>\n

IA & Data pr\u00e9dictive : comment \u00e9volue la tendance chez les marketeurs ?<\/h2>\n

\"IA<\/p>\n

Les avanc\u00e9es de l’IA et du Data Marketing<\/h2>\n

Comme le dit Jean-Ren\u00e9 Boidron, il est important de se rappeler que \u00ab\u00a0les technologies ne sont pas nouvelles en soi ; c’est l’\u00e9mergence du digital qui a chang\u00e9 la donne\u00a0\u00bb, les donn\u00e9es sont de plus en plus nombreuses et diversifi\u00e9es<\/strong>.<\/p>\n

Bertrand Fredenucci explique que pour comprendre l’IA, \u00ab\u00a0il faut d’abord d\u00e9finir le p\u00e9rim\u00e8tre que recouvre ce terme<\/strong>. Selon lui,\u00a0cela recouvre quatre niveaux compl\u00e9mentaires :<\/span><\/p>\n

    \n
  • D’abord la constitution d’un socle de donn\u00e9es fiables<\/strong>. Sans cela c’est le ‘shit in, shit out’. <\/span><\/li>\n
  • Ensuite, un ensemble de code source<\/strong> qu’il qualifierait de ‘classique’. Il va permettre de <\/span>collecter, structurer, interagir avec les interfaces vers les hommes (UX) et les machines (IO)<\/span>.\u00a0<\/span><\/li>\n
  • Puis vient de l’algorithmie statistique plus ou moins sophistiqu\u00e9e<\/strong>. C’est d\u00e9j\u00e0 de l’IA.\u00a0<\/span><\/li>\n
  • Enfin, on peut y int\u00e9grer du machine learning ou du deep learning<\/strong> si l’on veut aller plus loin. L\u00e0, le code n’est plus explicite.\u00a0<\/span>Apr\u00e8s apprentissage, vous vous contentez de constater le taux de succ\u00e8s de la machine.<\/li>\n<\/ul>\n

    Selon Bertrand,<\/span>\u00a0<\/span>le seul juge est l’efficacit\u00e9<\/span>. Il est interdit de sauter une \u00e9tape, c’est l’\u00e9chec garantit.<\/span><\/p>\n

    <\/p>\n

    Concernant le\u00a0Machine Learning, Jean-Ren\u00e9 explique que \u00ab\u00a0c’est d’une aide tr\u00e8s pr\u00e9cieuse pour identifier les corr\u00e9lations existantes entre acheteurs d’une offre ou ceux qui sont h\u00e9sitants<\/strong>. L’algorithme est forc\u00e9ment meilleur que le cerveau humain car il s’entra\u00eene 24h\/24 7\/7 et <\/span>sait identifier les \u00e9volutions des comportements<\/span> en temps-r\u00e9el pour adapter le meilleur dispositif marketing aux visiteurs.\u00a0\u00bb<\/span><\/p>\n

    l’IA, seulement un buzzword ?<\/h3>\n

    D’apr\u00e8s Jean-Ren\u00e9 et Jean-Christophe, nous assistons \u00e0 une multiplication de buzzwords dont un\u00a0<\/strong>ph\u00e9nom\u00e8ne d'\u00a0\u00bbIA washing\u00a0\u00bb<\/strong>. Matthias pr\u00e9cise qu’aujourd’hui, le terme d’intelligence artificielle \u00ab\u00a0<\/span>est utilis\u00e9 \u00e0 tort et \u00e0 travers\u00a0: car \u00e0 part DeepMind, Facebook bot messenger et <\/span>quelques initiatives<\/span> de tra<\/span>itement d\u2019image\u00a0\u00bb, il ne voit pas beaucoup d’IA dans le marketing.\u00a0<\/span><\/p>\n

    Bertrand explique que \u00ab\u00a0c’est un<\/span>\u00a0mythe est de croire que l’IA va tout r\u00e9soudre <\/span>ou que cela s’applique \u00e0 tout. <\/span>L<\/span>‘IA n’est\u00a0<\/span><\/p>\n

    \"Data
    Data pr\u00e9dictive : les algorithmes d\u2019Intelligence Artificielle ne ressentent aucune \u00e9motion, ils n\u2019ont ni \u00e9thique ni talent cr\u00e9atif.<\/figcaption><\/figure>\n

    qu’une solution parmi d’autres<\/span>, qui a ses forces et ses faiblesses et qui ne s’applique que dans certains conte<\/span>xtes. En fait <\/span>on surestime l’IA \u00e0 cour<\/span>t terme, et on la sous-estime \u00e0 long terme<\/span>. C’est un peu le syndrome du web en 2000, on pensait que le monde allait changer en 18 mois, alors que cela a pris 18 ans.\u00a0\u00bb\u00a0<\/span><\/p>\n

    Enfin selon Matthias, \u00ab\u00a0le data marketing, la vue client 360 est un mythe<\/span><\/strong> (sauf peut-\u00eatre pour les GAFA), car\u00a0<\/span>le Data Marketing commence \u00e0 peine et est loin d\u2019avoir atteint son n<\/span>iveau de maturit\u00e9. La capacit\u00e9 \u00e0<\/span> bien collecter la donn\u00e9e, la mettre \u00e0 disposition des collaborateurs, de faire en sorte qu\u2019elle soit utilis\u00e9e intelligemment et dans toute sa profondeur par tous et pour la plupart des prises de d\u00e9cisions tout \u00e7a dans le respect du consommateur\u2026 Il reste encore un peu de chemin \u00e0 faire pour la plupart des soci\u00e9t\u00e9s fran\u00e7aises.\u00a0\u00bb<\/span><\/p>\n

    IA, data pr\u00e9dictive et humain : une compl\u00e9mentarit\u00e9 ?<\/h3>\n

    Jean-Christophe rappelle que \u00ab\u00a0les algorithmes d\u2019Intelligence Artificielle ne ressentent aucune \u00e9motion, ils n\u2019ont ni \u00e9thique ni talent cr\u00e9atif. Nous humains, nous analysons et nous d\u00e9cidons majoritairement avec nos \u00e9motions et non notre raison. Nous utilisons notre contexte culturel pour d\u00e9cider \u00e0 partir de tr\u00e8s peu d\u2019exemples.\u00a0<\/span><\/p>\n

    L\u2019apprentissage automatique, quant \u00e0 lui, reste bas\u00e9 sur un <\/span>processus de g\u00e9n\u00e9ralisation<\/span> \u00e0 partir de dizaines de milliers ou millions d\u2019exemples.\u00a0<\/span><\/p>\n

    Il serait temps <\/span>d\u2019utiliser cette diff\u00e9rence pour mettre en place une vraie compl\u00e9mentarit\u00e9 homme \/ machine<\/span>, plut\u00f4t que d\u2019opposer les deux et de survendre les capacit\u00e9s des algorithmes.<\/span><\/strong><\/p>\n

    Enfin, il pense que\u00a0l\u2019IA devrait aller vers encore un peu plus d\u2019humilit\u00e9 et d\u2019\u00e9thique, autrement dit <\/span>int\u00e9grer et prendre en compte le discernement humain.\u00a0<\/span>Concr\u00e8tement, cela veut dire davantage de possibilit\u00e9 pour l\u2019humain d\u2019intervenir \u00e0 diff\u00e9rentes \u00e9tapes du raisonnement de la machine<\/span><\/strong>.<\/strong>\u00ab\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

    L\u2019IA est souvent mise en avant comme une technologie\u00a0dont le but est de remplacer les humains par des robots. Mais est-ce la v\u00e9rit\u00e9\u00a0? Quelle est la r\u00e9alit\u00e9 de l\u2019IA\u00a0? Comment promouvoir une vue positive et raisonn\u00e9e de l\u2019IA\u00a0? Pour r\u00e9pondre \u00e0 toutes ces interrogations sur ce sujet,\u00a0Data Festival a invit\u00e9\u00a0Yann Gourvennec \u00e0 animer une table …<\/p>\n","protected":false},"author":45,"featured_media":26544,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1613],"tags":[],"class_list":["post-26537","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-digital-marketing"],"yoast_head":"\nData pr\u00e9dictive et IA : quelles tendances en marketing ?<\/title>\n<meta name=\"description\" content=\"Data pr\u00e9dictive : l\u2019 IA est souvent mise en avant comme un ph\u00e9nom\u00e8ne dont le but ultime est de remplacer les humains par des robots...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/visionarymarketing.com\/fr\/2017\/12\/07\/ia-data-predictive-tendance-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Data pr\u00e9dictive et IA : quelles tendances en marketing ?\" \/>\n<meta property=\"og:description\" content=\"Data pr\u00e9dictive : l\u2019 IA est souvent mise en avant comme un ph\u00e9nom\u00e8ne dont le but ultime est de remplacer les humains par des robots...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/visionarymarketing.com\/fr\/2017\/12\/07\/ia-data-predictive-tendance-marketing\/\" \/>\n<meta property=\"og:site_name\" content=\"Marketing and Innovation\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/vismktg\" \/>\n<meta property=\"article:published_time\" content=\"2017-12-07T07:30:15+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-05-09T09:21:09+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/visionarymarketing.com\/wp-content\/uploads\/2017\/11\/34580491133_41426b5ced_z.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"640\" \/>\n\t<meta property=\"og:image:height\" content=\"427\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Claire Sorel\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@ygourven\" \/>\n<meta name=\"twitter:site\" content=\"@ygourven\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Claire Sorel\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"NewsArticle\",\"@id\":\"https:\\\/\\\/visionarymarketing.com\\\/fr\\\/2017\\\/12\\\/07\\\/ia-data-predictive-tendance-marketing\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/visionarymarketing.com\\\/fr\\\/2017\\\/12\\\/07\\\/ia-data-predictive-tendance-marketing\\\/\"},\"author\":{\"name\":\"Claire Sorel\",\"@id\":\"https:\\\/\\\/visionarymarketing.com\\\/fr\\\/#\\\/schema\\\/person\\\/1534409d22850fe4849a2480e916b122\"},\"headline\":\"IA & Data pr\u00e9dictive : les tendances en marketing\",\"datePublished\":\"2017-12-07T07:30:15+00:00\",\"dateModified\":\"2023-05-09T09:21:09+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/visionarymarketing.com\\\/fr\\\/2017\\\/12\\\/07\\\/ia-data-predictive-tendance-marketing\\\/\"},\"wordCount\":871,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/visionarymarketing.com\\\/fr\\\/2017\\\/12\\\/07\\\/ia-data-predictive-tendance-marketing\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/visionarymarketing.com\\\/wp-content\\\/uploads\\\/2017\\\/11\\\/34580491133_41426b5ced_z.jpg\",\"articleSection\":[\"marketing digital\"],\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/visionarymarketing.com\\\/fr\\\/2017\\\/12\\\/07\\\/ia-data-predictive-tendance-marketing\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/visionarymarketing.com\\\/fr\\\/2017\\\/12\\\/07\\\/ia-data-predictive-tendance-marketing\\\/\",\"url\":\"https:\\\/\\\/visionarymarketing.com\\\/fr\\\/2017\\\/12\\\/07\\\/ia-data-predictive-tendance-marketing\\\/\",\"name\":\"Data pr\u00e9dictive et IA : quelles tendances en marketing ?\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/visionarymarketing.com\\\/fr\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/visionarymarketing.com\\\/fr\\\/2017\\\/12\\\/07\\\/ia-data-predictive-tendance-marketing\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/visionarymarketing.com\\\/fr\\\/2017\\\/12\\\/07\\\/ia-data-predictive-tendance-marketing\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/visionarymarketing.com\\\/wp-content\\\/uploads\\\/2017\\\/11\\\/34580491133_41426b5ced_z.jpg\",\"datePublished\":\"2017-12-07T07:30:15+00:00\",\"dateModified\":\"2023-05-09T09:21:09+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/visionarymarketing.com\\\/fr\\\/#\\\/schema\\\/person\\\/1534409d22850fe4849a2480e916b122\"},\"description\":\"Data pr\u00e9dictive : l\u2019 IA est souvent mise en avant comme un ph\u00e9nom\u00e8ne dont le but ultime est de remplacer les humains par des robots...\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/visionarymarketing.com\\\/fr\\\/2017\\\/12\\\/07\\\/ia-data-predictive-tendance-marketing\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/visionarymarketing.com\\\/fr\\\/2017\\\/12\\\/07\\\/ia-data-predictive-tendance-marketing\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/visionarymarketing.com\\\/fr\\\/2017\\\/12\\\/07\\\/ia-data-predictive-tendance-marketing\\\/#primaryimage\",\"url\":\"https:\\\/\\\/visionarymarketing.com\\\/wp-content\\\/uploads\\\/2017\\\/11\\\/34580491133_41426b5ced_z.jpg\",\"contentUrl\":\"https:\\\/\\\/visionarymarketing.com\\\/wp-content\\\/uploads\\\/2017\\\/11\\\/34580491133_41426b5ced_z.jpg\",\"width\":640,\"height\":427,\"caption\":\"Data pr\u00e9dictive\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/visionarymarketing.com\\\/fr\\\/2017\\\/12\\\/07\\\/ia-data-predictive-tendance-marketing\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/visionarymarketing.com\\\/fr\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"IA & Data pr\u00e9dictive : les tendances en marketing\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/visionarymarketing.com\\\/fr\\\/#website\",\"url\":\"https:\\\/\\\/visionarymarketing.com\\\/fr\\\/\",\"name\":\"Marketing and Innovation\",\"description\":\"Site d'infos ind\u00e9pendant, depuis 1996\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/visionarymarketing.com\\\/fr\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/visionarymarketing.com\\\/fr\\\/#\\\/schema\\\/person\\\/1534409d22850fe4849a2480e916b122\",\"name\":\"Claire Sorel\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/09afec25f4f6ae22ea8f68c71c25f06b6ac30566120db40ca47c3d0c1ee3945f?s=96&d=initials&r=g&initials=cl\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/09afec25f4f6ae22ea8f68c71c25f06b6ac30566120db40ca47c3d0c1ee3945f?s=96&d=initials&r=g&initials=cl\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/09afec25f4f6ae22ea8f68c71c25f06b6ac30566120db40ca47c3d0c1ee3945f?s=96&d=initials&r=g&initials=cl\",\"caption\":\"Claire Sorel\"},\"description\":\"Claire was a Junior Web Marketing Consultant at Visionary Marketing from 2016-2018 _________________ Claire a \u00e9t\u00e9 consultante junior en marketing Web chez Visionary Marketing de 2016 \u00e0 2018\",\"sameAs\":[\"http:\\\/\\\/visionarymarketing.com\\\/fr\"],\"url\":\"https:\\\/\\\/visionarymarketing.com\\\/fr\\\/author\\\/claire-sorel\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Data pr\u00e9dictive et IA : quelles tendances en marketing ?","description":"Data pr\u00e9dictive : l\u2019 IA est souvent mise en avant comme un ph\u00e9nom\u00e8ne dont le but ultime est de remplacer les humains par des robots...","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/visionarymarketing.com\/fr\/2017\/12\/07\/ia-data-predictive-tendance-marketing\/","og_locale":"fr_FR","og_type":"article","og_title":"Data pr\u00e9dictive et IA : quelles tendances en marketing ?","og_description":"Data pr\u00e9dictive : l\u2019 IA est souvent mise en avant comme un ph\u00e9nom\u00e8ne dont le but ultime est de remplacer les humains par des robots...","og_url":"https:\/\/visionarymarketing.com\/fr\/2017\/12\/07\/ia-data-predictive-tendance-marketing\/","og_site_name":"Marketing and Innovation","article_publisher":"https:\/\/www.facebook.com\/vismktg","article_published_time":"2017-12-07T07:30:15+00:00","article_modified_time":"2023-05-09T09:21:09+00:00","og_image":[{"width":640,"height":427,"url":"https:\/\/visionarymarketing.com\/wp-content\/uploads\/2017\/11\/34580491133_41426b5ced_z.jpg","type":"image\/jpeg"}],"author":"Claire Sorel","twitter_card":"summary_large_image","twitter_creator":"@ygourven","twitter_site":"@ygourven","twitter_misc":{"\u00c9crit par":"Claire Sorel","Dur\u00e9e de lecture estim\u00e9e":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"NewsArticle","@id":"https:\/\/visionarymarketing.com\/fr\/2017\/12\/07\/ia-data-predictive-tendance-marketing\/#article","isPartOf":{"@id":"https:\/\/visionarymarketing.com\/fr\/2017\/12\/07\/ia-data-predictive-tendance-marketing\/"},"author":{"name":"Claire Sorel","@id":"https:\/\/visionarymarketing.com\/fr\/#\/schema\/person\/1534409d22850fe4849a2480e916b122"},"headline":"IA & Data pr\u00e9dictive : les tendances en marketing","datePublished":"2017-12-07T07:30:15+00:00","dateModified":"2023-05-09T09:21:09+00:00","mainEntityOfPage":{"@id":"https:\/\/visionarymarketing.com\/fr\/2017\/12\/07\/ia-data-predictive-tendance-marketing\/"},"wordCount":871,"commentCount":0,"image":{"@id":"https:\/\/visionarymarketing.com\/fr\/2017\/12\/07\/ia-data-predictive-tendance-marketing\/#primaryimage"},"thumbnailUrl":"https:\/\/visionarymarketing.com\/wp-content\/uploads\/2017\/11\/34580491133_41426b5ced_z.jpg","articleSection":["marketing digital"],"inLanguage":"fr-FR","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/visionarymarketing.com\/fr\/2017\/12\/07\/ia-data-predictive-tendance-marketing\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/visionarymarketing.com\/fr\/2017\/12\/07\/ia-data-predictive-tendance-marketing\/","url":"https:\/\/visionarymarketing.com\/fr\/2017\/12\/07\/ia-data-predictive-tendance-marketing\/","name":"Data pr\u00e9dictive et IA : quelles tendances en marketing ?","isPartOf":{"@id":"https:\/\/visionarymarketing.com\/fr\/#website"},"primaryImageOfPage":{"@id":"https:\/\/visionarymarketing.com\/fr\/2017\/12\/07\/ia-data-predictive-tendance-marketing\/#primaryimage"},"image":{"@id":"https:\/\/visionarymarketing.com\/fr\/2017\/12\/07\/ia-data-predictive-tendance-marketing\/#primaryimage"},"thumbnailUrl":"https:\/\/visionarymarketing.com\/wp-content\/uploads\/2017\/11\/34580491133_41426b5ced_z.jpg","datePublished":"2017-12-07T07:30:15+00:00","dateModified":"2023-05-09T09:21:09+00:00","author":{"@id":"https:\/\/visionarymarketing.com\/fr\/#\/schema\/person\/1534409d22850fe4849a2480e916b122"},"description":"Data pr\u00e9dictive : l\u2019 IA est souvent mise en avant comme un ph\u00e9nom\u00e8ne dont le but ultime est de remplacer les humains par des robots...","breadcrumb":{"@id":"https:\/\/visionarymarketing.com\/fr\/2017\/12\/07\/ia-data-predictive-tendance-marketing\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/visionarymarketing.com\/fr\/2017\/12\/07\/ia-data-predictive-tendance-marketing\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/visionarymarketing.com\/fr\/2017\/12\/07\/ia-data-predictive-tendance-marketing\/#primaryimage","url":"https:\/\/visionarymarketing.com\/wp-content\/uploads\/2017\/11\/34580491133_41426b5ced_z.jpg","contentUrl":"https:\/\/visionarymarketing.com\/wp-content\/uploads\/2017\/11\/34580491133_41426b5ced_z.jpg","width":640,"height":427,"caption":"Data pr\u00e9dictive"},{"@type":"BreadcrumbList","@id":"https:\/\/visionarymarketing.com\/fr\/2017\/12\/07\/ia-data-predictive-tendance-marketing\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/visionarymarketing.com\/fr\/"},{"@type":"ListItem","position":2,"name":"IA & Data pr\u00e9dictive : les tendances en marketing"}]},{"@type":"WebSite","@id":"https:\/\/visionarymarketing.com\/fr\/#website","url":"https:\/\/visionarymarketing.com\/fr\/","name":"Marketing and Innovation","description":"Site d'infos ind\u00e9pendant, depuis 1996","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/visionarymarketing.com\/fr\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Person","@id":"https:\/\/visionarymarketing.com\/fr\/#\/schema\/person\/1534409d22850fe4849a2480e916b122","name":"Claire Sorel","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/secure.gravatar.com\/avatar\/09afec25f4f6ae22ea8f68c71c25f06b6ac30566120db40ca47c3d0c1ee3945f?s=96&d=initials&r=g&initials=cl","url":"https:\/\/secure.gravatar.com\/avatar\/09afec25f4f6ae22ea8f68c71c25f06b6ac30566120db40ca47c3d0c1ee3945f?s=96&d=initials&r=g&initials=cl","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/09afec25f4f6ae22ea8f68c71c25f06b6ac30566120db40ca47c3d0c1ee3945f?s=96&d=initials&r=g&initials=cl","caption":"Claire Sorel"},"description":"Claire was a Junior Web Marketing Consultant at Visionary Marketing from 2016-2018 _________________ Claire a \u00e9t\u00e9 consultante junior en marketing Web chez Visionary Marketing de 2016 \u00e0 2018","sameAs":["http:\/\/visionarymarketing.com\/fr"],"url":"https:\/\/visionarymarketing.com\/fr\/author\/claire-sorel\/"}]}},"_links":{"self":[{"href":"https:\/\/visionarymarketing.com\/fr\/wp-json\/wp\/v2\/posts\/26537","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/visionarymarketing.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/visionarymarketing.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/visionarymarketing.com\/fr\/wp-json\/wp\/v2\/users\/45"}],"replies":[{"embeddable":true,"href":"https:\/\/visionarymarketing.com\/fr\/wp-json\/wp\/v2\/comments?post=26537"}],"version-history":[{"count":0,"href":"https:\/\/visionarymarketing.com\/fr\/wp-json\/wp\/v2\/posts\/26537\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/visionarymarketing.com\/fr\/wp-json\/wp\/v2\/media\/26544"}],"wp:attachment":[{"href":"https:\/\/visionarymarketing.com\/fr\/wp-json\/wp\/v2\/media?parent=26537"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/visionarymarketing.com\/fr\/wp-json\/wp\/v2\/categories?post=26537"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/visionarymarketing.com\/fr\/wp-json\/wp\/v2\/tags?post=26537"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}