{"id":26470,"date":"2017-12-05T08:45:31","date_gmt":"2017-12-05T07:45:31","guid":{"rendered":"http:\/\/visionarymarketing.fr\/blog\/?p=26470"},"modified":"2024-02-22T17:17:54","modified_gmt":"2024-02-22T16:17:54","slug":"tendance-fablab-innovation","status":"publish","type":"post","link":"https:\/\/visionarymarketing.com\/fr\/2017\/12\/05\/tendance-fablab-innovation\/","title":{"rendered":"La tendance Fab Lab, vers une innovation d’ouverture"},"content":{"rendered":"

Le Fab Lab, une\u00a0tendance vers l’ouverture. De nouvelles m\u00e9thodes de travail \u00e9mergent aujourd’hui. D’ailleurs, il y a de fortes chances que vous aillez d\u00e9j\u00e0 entendu\u00a0<\/i>des termes comme Makers, Fablabs, hackathon, ou encore DIY<\/a>. La <\/i>collaboration<\/strong>, <\/i>l’\u00e9change<\/strong>, ainsi que la <\/i>co-cr\u00e9ation\u00a0<\/strong>sont au centre de ces nouvelles pratiques, qui se font en interne avec les collaborateurs comme en externe avec les clients. CCM Benchmark a invit\u00e9 Yann Gourvennec \u00e0 animer la table ronde du 14 novembre 2017 sur ce th\u00e8me tr\u00e8s int\u00e9ressant : \u00ab\u00a0<\/i>La G\u00e9n\u00e9ration fablabs & digital makers\u00a0\u00bb.<\/strong>\u00a0<\/i><\/p>\n

Fab Lab : un concept \u00ab\u00a0made in Boston\u00a0\u00bb<\/h2>\n

Trois participants ont \u00e9chang\u00e9 sur ce sujet : St\u00e9phanie Hajjar<\/span>, directrice innovation et entreprenariat chez Leroy merlin, Hortense Sauvard<\/span>, Co-fondatrice de Oui Are Makers et Eric Plantive<\/span>, chef du d\u00e9partement innovation chez EDF. La probl\u00e9matique principale de cet \u00e9change est la suivante : Comment la pratique du collaboratif permet-elle la g\u00e9n\u00e9ration de nouvelles id\u00e9es et d’une exp\u00e9rience in\u00e9dite?\u00a0<\/strong><\/em><\/p>\n

\"Fab<\/a><\/h2>\n
\"Niel<\/a>
Niel Gershenfeld<\/figcaption><\/figure>\n

Nous pouvons commencer par remercier Niel Gershenfeld<\/a>, professeur \u00e0 MIT, gr\u00e2ce \u00e0 qui les Fab Labs ont \u00e9t\u00e9 cr\u00e9\u00e9s<\/a>, lors d’un cours intitul\u00e9\u00a0How to make (almost) everything<\/em>\u00a0(ou \u00ab\u00a0Comment cr\u00e9er (presque) tout?\u00a0\u00bb).<\/em><\/p>\n

Il a \u00e9quip\u00e9 sa salle de classe de machines assez sophistiqu\u00e9es pour donner la chance \u00e0 ses \u00e9l\u00e8ves de pouvoir r\u00e9aliser leur projet de A \u00e0 Z.<\/p>\n

Il a aussi profit\u00e9 de cette initiative pour observer les diff\u00e9rentes utilisations possibles des machines qui venaient \u00e0 l’esprit de ses \u00e9l\u00e8ves<\/a>, en dehors du contexte acad\u00e9mique qui est plut\u00f4t contraignant.<\/p>\n

Revenons \u00e0 notre table ronde et \u00e0 la d\u00e9finition de ces fameux Fab Labs. Pour St\u00e9phanie Hajjar, un Fab Lab est un lieu collaboratif qui permet de cr\u00e9er et r\u00e9aliser des projets en \u00e9quipe, suivant une logique de\u00a0test and learn.\u00a0<\/strong>Pour elle, cela rejoint les principes de l’\u00e9conomie circulaire<\/a> et de la r\u00e9cup\u00e9ration.<\/p>\n

Hortense Sauvard explique que cette structure de travail permet d’innover de mani\u00e8re concr\u00e8te et locale en se posant les bonnes questions. Eric Plantive concr\u00e9tise la discussion en donnant l’exemple de la plateforme de co-construction avec les clients d’EDF, qui s’appelle EDF pulse and you<\/a>.<\/p>\n

\"https:\/\/www.edfpulseandyou.fr\/\"<\/a>
Source: https:\/\/www.edfpulseandyou.fr\/<\/figcaption><\/figure>\n

De Fab Lab \u00e0 incubateur , quelle relation?<\/h3>\n

Le Fab Lab et l’incubateur sont tous deux les fruits de cette tendance \u00e0 travailler dans de nouveaux espaces qui sont pens\u00e9s diff\u00e9remment<\/a>. St\u00e9phanie nous explique bien lors de la table ronde que les grandes entreprises comme Leroy Merlin travaillent de plus en plus avec leur \u00e9cosyst\u00e8me et leur communaut\u00e9. Une fa\u00e7on de faire agile\u00a0\u00e0 la startup<\/em> se met en place.<\/strong>\u00a0\u00a0<\/strong>Cela nous m\u00e8ne donc \u00e0 nous poser la question suivante : pourquoi les entreprises sont-elles tellement attir\u00e9es par ce mode de travail\u00a0\u00e0 la startup<\/em> ?<\/p>\n

Pour commencer, il est bien \u00e9vident qu’aujourd’hui, les startups font bien partie de l’\u00e9cosyst\u00e8me des grandes entreprises, comme nous l’a bien expliqu\u00e9 Hortense lors des \u00e9changes. En fait, les startups et les grandes entreprises ont un objectif commun : la cr\u00e9ation de valeur.<\/p>\n

Chacune met en avant ses atouts, afin d’atteindre cet objectif. Les grands groupes ont acc\u00e8s \u00e0 une base de donn\u00e9e client qui peut \u00eatre tr\u00e8s int\u00e9ressante pour une petite structure ; \u00e0 son tour, cette petite entreprise peut offrir sa mani\u00e8re de travailler que l’on qualifie d’agile et de focalis\u00e9e<\/strong>.<\/p>\n

Eric r\u00e9sume bien la r\u00e9ponse \u00e0 la question en disant qu’une r\u00e9elle compl\u00e9mentarit\u00e9 existe entre les deux types de structures. J’aimerai partager avec vous l’exemple de la plateforme \u00ab\u00a03DExperience\u00a0\u00bb<\/a> de Dassault Syst\u00e8mes. Cette Fablab-incubateur \u00ab\u00a0donne \u00e0 des partenaires (clients, laboratoires de recherche, \u00e9coles, makers …) des moyens de conception num\u00e9rique n\u00e9cessaires pour mener des projets d’innovation collaboratifs\u00a0\u00bb<\/a>. D’ailleurs, pour Fr\u00e9d\u00e9ric Vacher, directeur strat\u00e9gie et innovation chez Dassault Syst\u00e8mes, \u00ab\u00a0l’id\u00e9e est de s’appuyer sur l’intelligence collective pour innover mieux et plus vite<\/a>\u00ab\u00a0.<\/p>\n

La table ronde s’est conclue sur des propos communs : transformer le \u00ab\u00a0mindset\u00a0\u00bb et la routine professionnelle des collaborateurs reste un d\u00e9fi compliqu\u00e9 \u00e0 surmonter. Il faut embarquer l’\u00e9quipe dans une vision d’am\u00e9lioration continu (test and learn) et d’agir \u00e9tape par \u00e9tape.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Le Fab Lab, une\u00a0tendance vers l’ouverture. De nouvelles m\u00e9thodes de travail \u00e9mergent aujourd’hui. D’ailleurs, il y a de fortes chances que vous aillez d\u00e9j\u00e0 entendu\u00a0des termes comme Makers, Fablabs, hackathon, ou encore DIY. La collaboration, l’\u00e9change, ainsi que la co-cr\u00e9ation\u00a0sont au centre de ces nouvelles pratiques, qui se font en interne avec les collaborateurs comme …<\/p>\n","protected":false},"author":37,"featured_media":26473,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1613],"tags":[],"class_list":["post-26470","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-digital-marketing"],"yoast_head":"\nLa tendance Fab Lab, vers une innovation d'ouverture et de collaboration<\/title>\n<meta name=\"description\" content=\"La collaboration, l'\u00e9change, ainsi que la co-cr\u00e9ation\u00a0sont au centre des nouvelles pratiques de travail qui \u00e9mergent\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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