{"id":2646,"date":"2010-06-01T06:00:32","date_gmt":"2010-06-01T06:00:32","guid":{"rendered":"http:\/\/visionary.wordpress.com\/?p=2646"},"modified":"2020-08-31T19:09:53","modified_gmt":"2020-08-31T17:09:53","slug":"silicon-valley","status":"publish","type":"post","link":"https:\/\/visionarymarketing.com\/fr\/2010\/06\/01\/silicon-valley\/","title":{"rendered":"un voyage en Silicon Valley pour \u00e9tudier les soci\u00e9t\u00e9s les plus innovantes"},"content":{"rendered":"

Ce n’est pas tous les jours que l’on se fait inviter \u00e0 faire le tour de la Silicon Valley. Voici une exp\u00e9rience de premier choix qui donnera mati\u00e8re \u00e0 quelques reportages sur ce blog et surtout sur celui d’Orange Business Services\u00a0 sur\u00a0 http:\/\/blogs.orange-business.com\/live<\/span>, dont voici l’intro en Anglais. Il n’est pas possible de tout traduire tout instantan\u00e9ment, par contre cela sera fait au fur et \u00e0 mesure sur la version fran\u00e7aise du blog ci-dessus, dont voici l’adresse : http:\/\/blogs.orange-business.com\/live-france<\/span>. N’h\u00e9sitez pas \u00e0 retwitter via http:\/\/twitter.com\/orangebusiness<\/a> ou http:\/\/twitter.com\/ygourven<\/a>.<\/em><\/p>\n

un voyage exceptionnel dans la Silicon Valley pour \u00e9tudier certaines des soci\u00e9t\u00e9s les plus innovantes\"un<\/a><\/h2>\n

un voyage exceptionnel dans la Silicon Valley pour \u00e9tudier certaines des soci\u00e9t\u00e9s les plus innovantes<\/p>\n

J’ai \u00e9t\u00e9 invit\u00e9 \u00e0 visiter la Silicon Valley avec une s\u00e9lection de journalistes fran\u00e7ais de la presse informatique. Au cours de cette visite, je repr\u00e9senterai Orange Business Services et je ferai des reportages en temps quasi r\u00e9el depuis la r\u00e9gion de San Jos\u00e9 sur toutes les start-ups et les entreprises de haute technologie que nous pourrons rencontrer.<\/p>\n

De leur propre aveu, quelques coll\u00e8gues journalistes avec lesquels je voyage aujourd’hui m’ont dit que des voyages comme celui-ci avaient \u00e9t\u00e9 rares au cours de la derni\u00e8re d\u00e9cennie. Il y a une dizaine d’ann\u00e9es, de tels voyages \u00e9taient organis\u00e9s dans la Silicon Valley et vous pouviez \u00ab\u00a0voir des entreprises en d\u00e9marrage qui n’existaient presque pas la veille vous parler de la nouvelle \u00e9conomie depuis leurs somptueux bureaux au c\u0153ur de San Francisco\u00a0\u00bb, m’a dit l’un d’entre eux ce matin.<\/p>\n

Cela ne m’est pas arriv\u00e9. Lorsque je suis venu \u00e0 San Jos\u00e9 et \u00e0 Palo Alto au cours de l’\u00e9t\u00e9 2001, la bulle avait d\u00e9j\u00e0 \u00e9clat\u00e9 et je n’ose m\u00eame pas mentionner ce qui s’est pass\u00e9 dans les quelques mois qui ont suivi cette visite, ce qui a eu tendance \u00e0 aggraver encore les choses. San Jos\u00e9 semblait d\u00e9j\u00e0 un peu d\u00e9sert, tout comme le c\u00e9l\u00e8bre restaurant de Palo Alto dans lequel de nombreux nouveaux projets Internet comme Yahoo et eBay avaient \u00e9t\u00e9 con\u00e7us.<\/p>\n

Mais malgr\u00e9 la crise, les temps ont chang\u00e9 et l’optimisme est de retour \u00e0 l’ordre du jour ; depuis 2004 et le fameux pitch de O’Reilly sur le Web 2.0, de nombreuses bonnes id\u00e9es ont \u00e9t\u00e9 lanc\u00e9es tout en \u00e9vitant les pi\u00e8ges et les exc\u00e8s de la p\u00e9riode pr\u00e9c\u00e9dente. De nombreux projets sont d\u00e9sormais soutenus par de l’argent r\u00e9el et d\u00e9bouchent sur des plans d’affaires s\u00e9rieux. En outre, le web 2.0 a maintenant \u00e9t\u00e9 rebaptis\u00e9 \u00ab\u00a0m\u00e9dias sociaux\u00a0\u00bb, pour ce que le terme vaut, et il montre un certain signe de maturit\u00e9 puisqu’il est adopt\u00e9 par de nombreuses entreprises comme Orange Business Services. En fait, je serai \u00e9galement le conf\u00e9rencier principal du Ragan Social Media Summit qui aura lieu \u00e0 San Jos\u00e9 au si\u00e8ge de Cisco du 9 au 11 juin 2010.<\/p>\n

Le fait m\u00eame que je sois invit\u00e9 \u00e0 participer \u00e0 cette tourn\u00e9e est aussi le signe que les marques – principalement dans le domaine de la haute technologie – ont \u00e9volu\u00e9 pour devenir leurs propres fournisseurs de contenu ; non pas contre les journalistes comme certains le soulignent un peu trop vite, mais aux c\u00f4t\u00e9s des journalistes, et dans une certaine mesure, beaucoup d’entre eux travaillent aussi avec les marques, en apportant leurs comp\u00e9tences et leurs m\u00e9thodes, et c’est aussi un bon signe.
\nJe vais faire un reportage en direct de San Jos\u00e9 et de la Silicon Valley pendant toute cette semaine afin de vous apporter le meilleur des technologies et des connaissances que nous avons pu rassembler ici.<\/p>\n<\/form>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Ce n’est pas tous les jours que l’on se fait inviter \u00e0 faire le tour de la Silicon Valley. Voici une exp\u00e9rience de premier choix qui donnera mati\u00e8re \u00e0 quelques reportages sur ce blog et surtout sur celui d’Orange Business Services\u00a0 sur\u00a0 http:\/\/blogs.orange-business.com\/live, dont voici l’intro en Anglais. Il n’est pas possible de tout traduire …<\/p>\n","protected":false},"author":2,"featured_media":34066,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[],"class_list":["post-2646","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-innovation-fr"],"yoast_head":"\nun voyage en Silicon Valley pour \u00e9tudier les soci\u00e9t\u00e9s les plus innovantes<\/title>\n<meta name=\"description\" content=\"Ce n'est pas tous les jours que l'on se fait inviter \u00e0 faire le tour de la Silicon Valley. 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