{"id":26261,"date":"2017-10-26T08:30:31","date_gmt":"2017-10-26T06:30:31","guid":{"rendered":"http:\/\/visionarymarketing.fr\/blog\/?p=26261"},"modified":"2023-05-03T10:20:33","modified_gmt":"2023-05-03T08:20:33","slug":"productivite-employe-mails","status":"publish","type":"post","link":"https:\/\/visionarymarketing.com\/fr\/2017\/10\/26\/productivite-employe-mails\/","title":{"rendered":"La productivit\u00e9 d\u2019un employ\u00e9 se juge-t-elle au volume de ses mails ? avec @openrainbow"},"content":{"rendered":"

Am\u00e9liorer la productivit\u00e9 de ses salari\u00e9s est un objectif \u00e0 atteindre pour chaque manager. Mais pour parvenir \u00e0 ce but, il faut d’abord surmonter un obstacle : l’e-mail. Car\u00a050% des Fran\u00e7ais pensent que l’e-mail nuit \u00e0 leur productivit\u00e9<\/a>.<\/strong> L’e-mail est source de stress et de d\u00e9concentration<\/strong>. Il faut savoir, que les cadres n’arrivent pas \u00e0 d\u00e9crocher de leur bo\u00eete mail :\u00a0pendant le week-end, les cadres lisent en moyenne 29 e-mails et en r\u00e9digent 19.<\/a>\u00a0Et les salari\u00e9s ne peuvent pas s’emp\u00eacher non plus de r\u00e9pondre imm\u00e9diatement \u00e0 leurs e-mails. Un employ\u00e9 est interrompu toutes les 3 minutes et qu’il peut mettre jusqu’\u00e0 23 minutes pour reprendre l’activit\u00e9 qu’il avait arr\u00eat\u00e9.<\/a>\u00a0La productivit\u00e9 des employ\u00e9s est donc fortement remise en cause.<\/strong>\u00a0La guerre est-elle d\u00e9clar\u00e9e contre l’e-mail ? R\u00e9ponse dans cet article de J\u00e9r\u00f4me Delacroix\u00a0pour notre client Alcatel Lucent Enterprise (article complet ici<\/a>).<\/em><\/p>\n

\"productivit\u00e9\"<\/p>\n

<\/div>\n

Mais comment faisait-on avant l\u2019e-mail ? Les plus jeunes lecteurs de ce billet auront du mal \u00e0 r\u00e9pondre. Les moins jeunes aussi, comme Michel*, commercial quinquag\u00e9naire chez Grapheme Interactive, une agence de publicit\u00e9 parisienne. Pourtant, loin de booster sa productivit\u00e9, le volume de ses e-mails transforme sa journ\u00e9e de travail en un v\u00e9ritable enfer. Et aussi celle de ses coll\u00e8gues et partenaires.<\/em><\/p><\/blockquote>\n

<\/p>\n

L\u2019univers de la publicit\u00e9 est vraiment tr\u00e9pidant. Chez Grapheme Interactive, tout le monde se plaint d\u2019\u00eatre \u00ab surbook\u00e9 \u00bb. La pression est forte, d\u2019autant que l\u2019agence a perdu pas mal d\u2019appels d\u2019offres r\u00e9cemment face \u00e0 de petites agences hyper r\u00e9actives. Michel supporte mal cette situation, lui qui a le sentiment de ne pas arr\u00eater une minute. Heureusement qu\u2019un week-end prolong\u00e9 se profile \u00e0 l\u2019horizon.<\/p>\n

\"productivit\u00e9\"09 :00<\/strong>\u00a0Michel arrive passablement \u00e9nerv\u00e9 au bureau. Non seulement il a fait tout le trajet depuis son domicile debout dans un m\u00e9tro surcharg\u00e9, mais en plus l\u2019e-mail qu\u2019il a consult\u00e9 sur son t\u00e9l\u00e9phone avant que le r\u00e9seau ne coupe augurait mal de la journ\u00e9e. Il se dit qu\u2019au lieu de lire ce mail, il aurait mieux fait de prendre un bon bouquin.\u00a0Mais comme 79% des cadres europ\u00e9ens, il ne peut pas s\u2019emp\u00eacher de consulter sa messagerie professionnelle en dehors des heures de bureau<\/strong>.<\/a>
\nA peine Michel a-t-il franchi le seuil de son entreprise qu\u2019il se livre \u00e0 ses addictions favorites pour passer ses nerfs : il en grille une dans les couloirs (au grand dam de ses coll\u00e8gues, mais apr\u00e8s tout, \u00ab on travaille dans la pub \u00bb), il se fait un caf\u00e9 serr\u00e9 \u2026 et il d\u00e9marre sa messagerie. Dans un monde id\u00e9al, Michel aurait m\u00e2chouill\u00e9 un chewing-gum et, agenda et crayon en main, il aurait fix\u00e9 ses objectifs de la journ\u00e9e, avant m\u00eame d\u2019allumer son ordinateur. Mais on ne se refait pas.\u00a0A 09 :30, Michel est d\u00e9j\u00e0 noy\u00e9, en train de r\u00e9pondre \u00e0 ses messages.<\/strong><\/p>\n

10 :00<\/strong>\u00a0Fran\u00e7ois, le chef de Michel, est en train de pr\u00e9parer une r\u00e9ponse \u00e0 un appel d\u2019offres qui peut sauver le trimestre de l\u2019agence. Il se souvient que Michel lui avait envoy\u00e9 une information cl\u00e9 il y a quelque temps, et l\u2019appelle pour qu\u2019il la lui renvoie.\u00a0Si cette information avait transit\u00e9 via un outil collaboratif, Michel aurait retrouv\u00e9 sa trace en un clin d\u2019\u0153il.<\/strong>\u00a0Mais chez Grapheme Interactive, tout passe par l\u2019e-mail. Le pauvre Michel se trouve donc r\u00e9duit \u00e0 fouiller dans ses e-mails sortants. Et ils sont nombreux. Il ne retrouve l\u2019info qu\u2019\u00e0 11 :00. La productivit\u00e9 de Michel et de Fran\u00e7ois en a pris un coup. Avec en prime beaucoup de stress.<\/p>\n

11 :00 \u2013 12 :00<\/strong>\u00a0Michel a besoin d\u2019une explication sur la clause d\u2019un contrat sign\u00e9 par la filiale lyonnaise. Au lieu d\u2019appeler son coll\u00e8gue juriste, il lui envoie un mail. Comme la question est un peu compliqu\u00e9e, un match de ping-pong par messagerie interpos\u00e9e d\u00e9marre, alors qu\u2019il aurait \u00e9t\u00e9 si simple de s\u2019appeler ou d\u2019organiser une visioconf\u00e9rence. Bilan \u00e0 la mi-journ\u00e9e :\u00a0productivit\u00e9 0 \u2013 stress 1.<\/strong><\/p>\n

>>\u00a0Lire la suite de cet article sur le blog d\u2019Alcatel Lucent Enterprise<\/a><\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"

Am\u00e9liorer la productivit\u00e9 de ses salari\u00e9s est un objectif \u00e0 atteindre pour chaque manager. Mais pour parvenir \u00e0 ce but, il faut d’abord surmonter un obstacle : l’e-mail. Car\u00a050% des Fran\u00e7ais pensent que l’e-mail nuit \u00e0 leur productivit\u00e9. L’e-mail est source de stress et de d\u00e9concentration. Il faut savoir, que les cadres n’arrivent pas \u00e0 …<\/p>\n","protected":false},"author":45,"featured_media":34066,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1613],"tags":[],"class_list":["post-26261","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-digital-marketing"],"yoast_head":"\nLa productivit\u00e9 d\u2019un employ\u00e9 se juge-t-elle au volume de ses mails ? avec @openrainbow<\/title>\n<meta name=\"description\" content=\"Am\u00e9liorer la productivit\u00e9 des salari\u00e9s est un objectif \u00e0 atteindre pour chaque manager. 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