![\"Web](\"https:\/\/visionarymarketing.com\/wp-content\/uploads\/2015\/03\/usage-medias-sociaux.png\")
<\/a>voici donc en moins de 250 mots (un exercice de concision rare dans ces colonnes\u00a0!) les points qui me paraissent importants pour ma\u00eetriser le web social\u00a0:<\/p>\n
- \n
- le contrat de transparence (dans l’acception qui est celle des travaux r\u00e9alis\u00e9s avec le SMBC<\/a> et sa traduction de Media Aces<\/a> pour le Fran\u00e7ais tout cela disponible sur http:\/\/socialmedia.org\/diclosure<\/span>)<\/li>\n
- l’ouverture, une qualit\u00e9 essentielle pour les m\u00e9dias sociaux (si l’on a peur de divulguer ses secrets, il est certain qu’ils resteront chez vous et que vous n’am\u00e9liorerez jamais votre r\u00e9putation de marque, cf. unleashing the ideavirus<\/a>
\nde Seth Godin)<\/li>\n- la collaboration, au sens \u00e9tymologique du terme, c’est \u00e0 dire travailler avec
\n(cela signifie que plusieurs personnes travaillent ensemble et n’attendent pas tout d’une \u00e9quipe Web qui donnerait la b\u00e9qu\u00e9e \u00e0 ses oisillons)<\/li>\n- l’\u00e9change, et par \u00e9change j’entends les \u00e9changes qui peuvent se produire en ligne et hors ligne (car les r\u00e9unions physiques sont tr\u00e8s importantes, comme c’est le cas avec le label b2b que j’ai cr\u00e9\u00e9 pour Orange Business Services<\/a>)<\/li>\n
- le b\u00e9n\u00e9fice mutuel, qui
\nest la base de la collaboration, car il faut que toutes les parties y trouvent un int\u00e9r\u00eat et un b\u00e9n\u00e9fice.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"On m’a demand\u00e9 r\u00e9cemment de d\u00e9crire le web social en 5 mots clefs. Le d\u00e9fi m’a paru tr\u00e8s int\u00e9ressant. Web social : comment d\u00e9crire les m\u00e9dias sociaux en 5 tags voici donc en moins de 250 mots (un exercice de concision rare dans ces colonnes\u00a0!) les points qui me paraissent importants pour ma\u00eetriser le web …<\/p>\n","protected":false},"author":2,"featured_media":17292,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1613],"tags":[],"class_list":["post-2619","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-digital-marketing"],"yoast_head":"\n
Web social : comment d\u00e9crire les m\u00e9dias sociaux en 5 tags<\/title>\n<meta name=\"description\" content=\"On m'a demand\u00e9 r\u00e9cemment de d\u00e9crire le web social en 5 mots clefs. Le d\u00e9fi m'a paru tr\u00e8s int\u00e9ressant. Web social : comment d\u00e9crire les m\u00e9dias sociaux en 5\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/visionarymarketing.com\/fr\/2010\/05\/19\/web-social-2\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Web social : comment d\u00e9crire les m\u00e9dias sociaux en 5 tags\" \/>\n<meta property=\"og:description\" content=\"On m'a demand\u00e9 r\u00e9cemment de d\u00e9crire le web social en 5 mots clefs. Le d\u00e9fi m'a paru tr\u00e8s int\u00e9ressant. 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