{"id":261,"date":"2007-03-26T17:28:51","date_gmt":"2007-03-26T17:28:51","guid":{"rendered":"http:\/\/visionary.wordpress.com\/2007\/03\/26\/le-modele-economique-customer-to-customer-gagne-du-terrain\/"},"modified":"2021-03-05T08:23:08","modified_gmt":"2021-03-05T07:23:08","slug":"customer-to-customer","status":"publish","type":"post","link":"https:\/\/visionarymarketing.com\/fr\/2007\/03\/26\/customer-to-customer\/","title":{"rendered":"Le mod\u00e8le \u00e9conomique \u00ab\u00a0Customer to Customer\u00a0\u00bb gagne du terrain"},"content":{"rendered":"

Le mod\u00e8le customer-to-customer gagne du terrain. L’un des faits marquants de l’\u00e9conomie num\u00e9rique est le r\u00f4le croissant jou\u00e9 par le consommateur \u00e0 tous les niveaux de la cha\u00eene de valeur.<\/em>
\n<\/strong><\/p>\n

Le mod\u00e8le \u00e9conomique \u00ab\u00a0Customer to Customer\u00a0\u00bb gagne du terrain<\/h2>\n
\"Le
Le mod\u00e8le \u00e9conomique \u00ab\u00a0Customer to Customer\u00a0\u00bb gagne du terrain<\/figcaption><\/figure>\n

Aujourd’hui, Les nouvelles Technologies de l’Information et des Communications (T.I.C) ont mis le consommateur au centre de tout le process marketing et lui ont donn\u00e9 les moyens de s’approprier bien d’autres pr\u00e9rogatives strat\u00e9giques:<\/p>\n

    \n
  • le pouvoir d’agir sur les prix (par les m\u00e9canismes d’ench\u00e8res ou d’achats group\u00e9s par exemple)<\/li>\n
  • la possibilit\u00e9 de modifier et de personnaliser les produits et services qui l’int\u00e9ressent (voir tous les d\u00e9veloppements sur le e.tourisme, par exemple, et mon post sur le marketing du \u00ab\u00a0sur mesure\u00a0\u00bb )<\/li>\n
  • le pouvoir de donner son avis et d’influencer d’autres clients en partageant avec eux son exp\u00e9rience d’achat.<\/li>\n<\/ul>\n

    Et maintenant, ce sont les r\u00e8gles m\u00eames de l’\u00e9change qui \u00e9voluent ! On connaissait jusqu’\u00e0 pr\u00e9sent 2 mod\u00e8les majeurs d’\u00e9changes \u00e9conomiques:<\/p>\n

      \n
    • le mod\u00e8le B to C (Professionnel \u00e0 Consommateur)<\/li>\n
    • le mod\u00e8le B to B (Professionnel \u00e0 Professionnel).<\/li>\n<\/ul>\n

      Voici que l’av\u00e8nement des nouvelles technologies vient remettre en cause toute cette m\u00e9canique bien huil\u00e9e pour orienter l’\u00e9conomie vers 2 nouvelles formes de production et d’\u00e9changes:<\/p>\n

        \n
      • le mod\u00e8le C to C (de Consommateur \u00e0 Consommateur)<\/li>\n
      • le mod\u00e8le C to B (du Consommateur vers l’Entreprise).<\/li>\n<\/ul>\n

        D\u00e9sormais, les consommateurs se retrouvent \u00ab\u00a0\u00e0 la source<\/strong>\u00ab\u00a0. Ils se vendent et s’\u00e9changent directement leurs produits et services quant ils ne vont pas jusqu’\u00e0 proposer leur contribution aux entreprises.<\/p>\n

        Pour en savoir plus et explorer de nombreux exemples de C to C lire le consommateur au centre des nouveaux mod\u00e8les \u00e9conomiques.<\/p>\n

        C’est le monde \u00e0 l’envers !<\/p>\n","protected":false},"excerpt":{"rendered":"

        Le mod\u00e8le customer-to-customer gagne du terrain. L’un des faits marquants de l’\u00e9conomie num\u00e9rique est le r\u00f4le croissant jou\u00e9 par le consommateur \u00e0 tous les niveaux de la cha\u00eene de valeur. Le mod\u00e8le \u00e9conomique \u00ab\u00a0Customer to Customer\u00a0\u00bb gagne du terrain Aujourd’hui, Les nouvelles Technologies de l’Information et des Communications (T.I.C) ont mis le consommateur au centre …<\/p>\n","protected":false},"author":17,"featured_media":61153,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[],"class_list":["post-261","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-innovation-fr"],"yoast_head":"\nLe mod\u00e8le \u00e9conomique "Customer to Customer" gagne du terrain<\/title>\n<meta name=\"description\" content=\"Le mod\u00e8le customer-to-customer gagne du terrain. 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