{"id":25538,"date":"2017-07-10T09:33:56","date_gmt":"2017-07-10T07:33:56","guid":{"rendered":"http:\/\/visionarymarketing.fr\/blog?p=25538&#038;preview=true&#038;preview_id=25538"},"modified":"2020-03-11T12:31:51","modified_gmt":"2020-03-11T11:31:51","slug":"google-my-business","status":"publish","type":"post","link":"https:\/\/visionarymarketing.com\/fr\/2017\/07\/10\/google-my-business\/","title":{"rendered":"Google My Business, Annuaire Pro du XXI\u00e8me Si\u00e8cle"},"content":{"rendered":"<p><a href=\"https:\/\/www.google.com\/business\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" style=\"float: right;\" title=\"NewImage.png\" src=\"https:\/\/visionarymarketing.com\/wp-content\/uploads\/2017\/07\/NewImage-1.png\" alt=\"Google My Business\" width=\"143\" height=\"249\" border=\"0\" \/><\/a><\/p>\n<p><em><a href=\"https:\/\/www.google.com\/business\/\" target=\"_blank\" rel=\"noopener noreferrer\">Google my<\/a> business n\u2019est pas forc\u00e9ment l&rsquo;outil le plus connu de la soci\u00e9t\u00e9 qu\u2019il est maintenant convenu de nommer Alphabet. Sans le savoir, quand vous tapez le nom professionnel dans le c\u00e9l\u00e8bre moteur de recherche, si l&rsquo;encadr\u00e9 s&rsquo;affiche sur la droite de votre \u00e9cran comme sur la photo de cet article, vous venez de l\u2019utiliser, m\u00eame sans le savoir. Si vous \u00eates le professionnel qui correspond \u00e0 la requ\u00eate que l&rsquo;internaute vient de r\u00e9aliser, alors c&rsquo;est gagn\u00e9 !\u00a0On peut dire que dans ce cas, vous ma\u00eetrisez Google my business et que de ce fait, votre entreprise est bien visible. Voici dans une courte interview\u00a0r\u00e9alis\u00e9e la semaine derni\u00e8re, un bref panorama de cet outil et de son impact sur les commer\u00e7ants, artisans et professions ind\u00e9pendantes.<\/em><\/p>\n<h2><em><a href=\"https:\/\/www.google.com\/business\/\" target=\"_blank\" rel=\"noopener noreferrer\">Google<\/a> My\u00a0Business par un\u00a0expert du domaine<\/em><\/h2>\n<p>J\u2019ai fond\u00e9 Effilocal il y a un an avec le groupe Effinity. Nous sommes sp\u00e9cialis\u00e9s dans la g\u00e9olocalisation des points de vente et des r\u00e9seaux d\u2019enseigne. Google my business est un outil qui permet de mettre en avant les points de vente. Les internautes lancent des recherches sur les professionnels sur Google et si les pages Google my business sont bien faites, cela g\u00e9n\u00e8re \u00e9norm\u00e9ment de trafic pour ces derniers.<\/p>\n<p><center><\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/h_JffwGtnQs\" width=\"640\" height=\"360\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><\/center>Si un professionnel ne prend pas la ma\u00eetrise de sa page, Google avec ses algorithmes en fait une pour lui.<!--more--><\/p>\n<h3><span class=\"removed_link\" title=\"https:\/\/posts.withgoogle.com\/us\">Google Posts<\/span>, pour animer sa page Google my business<\/h3>\n<p>Google Posts est sorti en France il y a six jours. C&rsquo;est un outil qui va permettre d\u2019animer sa page autour de son savoir-faire, de son m\u00e9tier ou de ses nouveaux produits. C&rsquo;est tr\u00e8s agile. Google a repris la technologie de l\u2019ancien Google+ pour l&rsquo;adapter aux besoin des professionnels.<\/p>\n<figure style=\"width: 326px\" class=\"wp-caption alignleft\"><img loading=\"lazy\" decoding=\"async\" style=\"display: block; margin-left: auto; margin-right: auto;\" title=\"NewImage.png\" src=\"https:\/\/visionarymarketing.com\/wp-content\/uploads\/2017\/07\/NewImage.png\" alt=\"Google My Business\" width=\"326\" height=\"69\" border=\"0\" \/><figcaption class=\"wp-caption-text\">Google My Business offre un panneau de configuration tr\u00e8s accessible d\u00e8s que vous \u00eates connect\u00e9<\/figcaption><\/figure>\n<p>Ce qui est int\u00e9ressant, c\u2019est que cela appara\u00eet en bas de la fiche Google my business. C&rsquo;est-\u00e0-dire dans les requ\u00eates et cela transforme votre \u00e9cosyst\u00e8me avec une optimisation des remont\u00e9es SEO.<\/p>\n<p>En plus il y a des boutons d\u2019action, pour acheter, r\u00e9server et en savoir plus.<\/p>\n<h4>Est-ce que Google+ est v\u00e9ritablement mort ?<\/h4>\n<p>Je crois que Google distingue deux aspects, le professionnel et le personnel. Google+ va rester du c\u00f4t\u00e9 personnel et Google Post, quant \u00e0 lui, met la techno personnelle au niveau des professionnels.<\/p>\n<p>Google my business s\u2019adresse quasiment \u00e0 tous les professionnels. C\u2019est un outil qui permet d\u2019obtenir principalement des informations de plusieurs types.<\/p>\n<p>D\u2019abord il permet de ma\u00eetriser son image, en permettant de mettre en avant son logo ou ses produit. Le professionnel va pouvoir montrer le nom exact de son enseigne ou de sa professionon et il peut aussi afficher la cat\u00e9gorisation de son activit\u00e9, ce qui est tr\u00e8s important,car les gens recherchent plus la cat\u00e9gorie que le nom de l\u2019entreprise, c\u2019est \u00e9vident.<\/p>\n<figure style=\"width: 464px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.google.com\/business\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" style=\"display: block; margin-left: auto; margin-right: auto;\" title=\"NewImage.png\" src=\"https:\/\/visionarymarketing.com\/wp-content\/uploads\/2017\/07\/NewImage-2.png\" alt=\"Google my business\" width=\"464\" height=\"124\" border=\"0\" \/><\/a><figcaption class=\"wp-caption-text\">Comme vous le voyez, les visites ne sont pas n\u00e9gligeables<\/figcaption><\/figure>\n<p>Ensuite, il y a des donn\u00e9es de contact c&rsquo;est \u00e0 dire les horaires, le t\u00e9l\u00e9phone et la localisation.<\/p>\n<h3>Peut-on se passer de Google my Business ?<\/h3>\n<p>La r\u00e9ponse est clairement non ! Elle peut \u00eatre oui au d\u00e9part quand on est un nouveau professionnel et qu\u2019on a d\u00e9j\u00e0 un r\u00e9seau. Mais pour attirer de nouveaux clients ou \u00e9tendre sa professionnalisation, \u00e9videmment, Google my Business est incontournable.<\/p>\n<h3>Que se passe-t-il si je suis cordonnier et non informaticien ?<\/h3>\n<p>L\u00e0, se pose un probl\u00e8me, effectivement. Il est assez facile de programmer sa page personnelle, mais il y a quand m\u00eame des aspects un peu technologiques, l&rsquo;ordinateur, les mots de passe, comment mettre les photos \u2026<\/p>\n<p>Je consid\u00e8re en gros que 5 \u00e0 10% descordonniers vont pouvoir faire leur fiche eux-m\u00eames.<\/p>\n<p>Au-del\u00e0, l\u2019id\u00e9e c\u2019est de s\u2019adresser \u00e0 un professionnel parce que cette page peut \u00eatre un v\u00e9ritable outil demarketing.<\/p>\n<p>Si on la param\u00e8tre insuffisamment elle va \u00eatre un outil d\u2019information, mais pas un outil pour g\u00e9n\u00e9rer de nouveaux clients.<\/p>\n<figure style=\"width: 439px\" class=\"wp-caption alignright\"><img loading=\"lazy\" decoding=\"async\" style=\"float: right;\" title=\"NewImage.png\" src=\"https:\/\/visionarymarketing.com\/wp-content\/uploads\/2017\/07\/NewImage-3.png\" alt=\"Google my business\" width=\"439\" height=\"223\" border=\"0\" \/><figcaption class=\"wp-caption-text\">Google My Business vous donne des \u00e9l\u00e9ments de benchmark pour vous comparer au reste de la profession<\/figcaption><\/figure>\n<h3>Si je suis cordonnier et que je n\u2019ai pas de page Google my Business, est-ce que je peux dispara\u00eetre ?<\/h3>\n<p>La question, en fait, ne se pose pas. C&rsquo;est-\u00e0-dire que Google avec ses algorithmes va cr\u00e9er une page pour vous. Ce qui est plus difficile, c&rsquo;est de savoir si elle existe d\u00e9j\u00e0 et sous quel nom.<\/p>\n<p>Mais en fait tout professionnel a d\u00e9j\u00e0 sa page Google my business et Google, pour r\u00e9f\u00e9rencer les professionnels se sert du greffe du tribunal de commerce.<\/p>\n<p>Donc toute personne qui a un num\u00e9ro Siret, finalement, a d\u00e9\u00e0 une page Google my business.<\/p>\n<p>La question de savoir si Google my Business remplace les Pages Jaunes n&rsquo;a, de facto, plus de sens. C&rsquo;est d\u00e9j\u00e0 fait !<\/p>\n<p>85 \u00e0 90 % des requ\u00eates de recherche sur des professionnels en France se font d\u00e9j\u00e0 par le moteur de recherche Google.<\/p>\n<h3>Est-ce que Google my business est gratuit ?<\/h3>\n<p>Oui, cela est gratuit. Si on veut la param\u00e9trer de fa\u00e7on optimum, peut-\u00eatre qu\u2019il vous faudrait passer par une entreprise sp\u00e9cialis\u00e9e.<\/p>\n<p>Est-ce que \u00e7a sera toujours gratuit ?Je pense que l&rsquo;id\u00e9e de Google, par rapport aux professionnels, c\u2019est de fournir de l&rsquo;information pertinente au public.<\/p>\n<p>Donc tout cela sera toujours gratuit. En revanche, ils trouveront sans doute un moyen pour mettre, sous mode de paiement, d\u2019autres \u00e9l\u00e9ments en avant, afin de mon\u00e9tiser cette influence.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google my business n\u2019est pas forc\u00e9ment l&rsquo;outil le plus connu de la soci\u00e9t\u00e9 qu\u2019il est maintenant convenu de nommer Alphabet. Sans le savoir, quand vous tapez le nom professionnel dans le c\u00e9l\u00e8bre moteur de recherche, si l&rsquo;encadr\u00e9 s&rsquo;affiche sur la droite de votre \u00e9cran comme sur la photo de cet article, vous venez de l\u2019utiliser, &hellip;<\/p>\n","protected":false},"author":2,"featured_media":34059,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1613],"tags":[],"class_list":["post-25538","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-digital-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Google My Business, Annuaire Pro du XXI\u00e8me Si\u00e8cle<\/title>\n<meta name=\"description\" content=\"Google my business n\u2019est pas forc\u00e9ment l&#039;outil le plus connu de la soci\u00e9t\u00e9 qu\u2019il est maintenant convenu de nommer 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