{"id":24077,"date":"2017-05-04T09:00:43","date_gmt":"2017-05-04T07:00:43","guid":{"rendered":"http:\/\/visionarymarketing.fr\/blog\/?p=24077"},"modified":"2023-07-17T09:55:11","modified_gmt":"2023-07-17T07:55:11","slug":"les-fake-news-nouvelle-tendance-digitale","status":"publish","type":"post","link":"https:\/\/visionarymarketing.com\/fr\/2017\/05\/04\/les-fake-news-nouvelle-tendance-digitale\/","title":{"rendered":"Fake news\u00a0buzzword ou v\u00e9ritable tendance digitale\u00a0?"},"content":{"rendered":"

Les fake news sont l’objet de toutes les discussions mais s’agit-il d’un simple buzzword ou d’une r\u00e9alit\u00e9 ? <\/em>41% des r\u00e9seaux sociaux sont la premi\u00e8re source d\u2019information des 18-24 ans<\/a>. Depuis un bon moment maintenant, internet remplace le papier. Que ce soit les livres pour certains ou les journaux quotidiens pour d\u2019autres, l\u2019information est plus facile \u00e0 trouver sur internet gr\u00e2ce aux moteurs de recherche qui font le tri \u00e0 notre place.<\/em><\/p>\n

Fake news\u00a0buzzword ou v\u00e9ritable tendance digitale\u00a0?<\/h2>\n

On comprend bien pourquoi internet devient la source d\u2019information la plus importante. Tout genre d\u2019information, de visuel, de vid\u00e9o existe sur internet. Il suffit d\u2019\u00eatre cr\u00e9atif et de taper sa requ\u00eate sur un bon moteur de recherche comme Google. Et le tour est jou\u00e9. Ce fait \u00e9tant d\u00e9j\u00e0 acquis, je vais vous parler d\u2019un concept que l\u2019on voit \u00e9merger sur les r\u00e9seaux sociaux. Dans ce contexte d\u2019\u00e9lection pr\u00e9sidentielle en France, j\u2019aimerais vous parler de ce que l\u2019on appelle des \u00ab\u00a0fake news\u00a0\u00bb et de l’origine de ce ph\u00e9nom\u00e8ne digital et soci\u00e9tal.<\/p>\n

\u00ab Fake news \u00bb au-del\u00e0 du buzzword<\/h2>\n

Par d\u00e9finition, une \u00ab\u00a0fake news\u00a0\u00bb est une\u00a0fausse nouvelle ou information. Mais il n\u2019est pas facile de r\u00e9sumer ce ph\u00e9nom\u00e8ne en quelques mots; vous trouverez peut \u00eatre\u00a0d’autres\u00a0th\u00e9ories et d\u00e9finitions\u00a0qui expliquent\u00a0ce ph\u00e9nom\u00e8ne tendance.<\/p>\n

\"Fake<\/a>
Fake news : au-del\u00e0 du buzzword<\/figcaption><\/figure>\n

En d\u00e9finitive, une \u00ab\u00a0fake news\u00a0\u00bb c\u2019est une histoire invent\u00e9e sur une personnalit\u00e9 importante\u00a0-principalement utilis\u00e9e au d\u00e9triment des politiciens. Ce terme \u00e9merge pendant la p\u00e9riode des \u00e9lections pr\u00e9sidentielles am\u00e9ricaines, avec Donald Trump.<\/p>\n

Paradoxalement, c\u2019est aussi une information ni\u00e9e par un parti ou une personne connue afin de maintenir une certaine cr\u00e9dibilit\u00e9<\/a>. Comme le cas de Cahuzac et la fraude fiscale en France.<\/p>\n

Une \u00ab\u00a0fake news\u00a0\u00bb est la version digitale et d\u00e9velopp\u00e9e de ce qu\u2019on appelait le \u00ab\u00a0hoax\u00a0\u00bb il y a quelques ann\u00e9es. Un hoax -en fran\u00e7ais canular- \u00e9tait aussi une fausse histoire d\u2019un d\u00e9tournement d\u2019avion ou d\u2019attaque qui circulait par mail.<\/p>\n

Ce terme vaste comprend rumeurs, th\u00e9ories du complot et surtout une grande part de manipulation m\u00e9diatique.<\/p>\n

Comment s\u2019est d\u00e9velopp\u00e9 ce ph\u00e9nom\u00e8ne ?<\/h2>\n

<\/p>\n

Tout a commenc\u00e9 \u00e0 V\u00e9l\u00e8s, en Mac\u00e9doine<\/a>. Un jeune homme de 18 ans voulait gagner plus d\u2019argent que ses parents. Il a eu l\u2019id\u00e9e de cr\u00e9er plusieurs faux site web, divulguant \u00e9videmment des \u00ab\u00a0fake news\u00a0\u00bb. Ces articles ont \u00e9t\u00e9 publi\u00e9s sur Facebook et les autres r\u00e9seaux sociaux, g\u00e9n\u00e9rant un trafic tr\u00e8s important. Ce concept ing\u00e9nieux lui a permis de gagner 16,000 $.<\/p>\n

\"\"<\/a><\/p>\n

Aujourd\u2019hui, nombreux sont ceux qui se concentrent sur le buzz – un grand nombre de visiteurs sur leur page – plut\u00f4t que sur la cr\u00e9ation d\u2019un contenu de qualit\u00e9, pertinent et coh\u00e9rent avec leur image. Quoi de mieux qu\u2019un faux scoop pour attirer les internautes \u00e0 la recherche de contenu \u00e0 partager.<\/p>\n

Comment lutter contre cette vague de \u00ab fake news \u00a0\u00bb ?<\/h2>\n

<\/u>La vague de \u00ab\u00a0fake news\u00a0\u00bb peut para\u00eetre amusante ou avantageuse pour certains mais elle nuit beaucoup \u00e0 l\u2019image et l\u2019int\u00e9grit\u00e9 des autres.<\/p>\n

De nombreux m\u00e9dias s\u2019associent \u00e0 Facebook pour lutter activement contre ce ph\u00e9nom\u00e8ne grandissant. D\u2019abord, les comptes suspects sont soumis \u00e0 une v\u00e9rification et sont souvent d\u00e9sactiv\u00e9s<\/span>. En effet, le g\u00e9ant social a d\u00e9j\u00e0 supprim\u00e9 300 000 comptes<\/a>.<\/p>\n

Dans le but de devenir une plateforme d\u2019information pertinente et int\u00e9ressante, Facebook donne la possibilit\u00e9 aux utilisateurs de participer \u00e0 cette lutte en signalant les messages et les informations qu\u2019ils jugent \u00ab\u00a0fake\u00a0\u00bb<\/span> . Lorsqu\u2019une fausse information est signal\u00e9e,\u00a0elle sera v\u00e9rifi\u00e9e par des m\u00e9dias partenaires<\/a> comme Le Monde, ou France T\u00e9l\u00e9visions. On appelle ce processus de v\u00e9rification le \u00ab fact-checking \u00bb – v\u00e9rification des faits.<\/p>\n

Les \u00ab\u00a0spammers\u00a0\u00bb sauront-ils arr\u00eater ces \u00ab fake news \u00bb ? Internet sera toujours le lieu des faux buzz et des scoops inimaginables.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Les fake news sont l’objet de toutes les discussions mais s’agit-il d’un simple buzzword ou d’une r\u00e9alit\u00e9 ? 41% des r\u00e9seaux sociaux sont la premi\u00e8re source d\u2019information des 18-24 ans. Depuis un bon moment maintenant, internet remplace le papier. Que ce soit les livres pour certains ou les journaux quotidiens pour d\u2019autres, l\u2019information est plus …<\/p>\n","protected":false},"author":37,"featured_media":24103,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1613],"tags":[],"class_list":["post-24077","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-digital-marketing"],"yoast_head":"\nFake news\u00a0buzzword ou v\u00e9ritable tendance digitale\u00a0?<\/title>\n<meta name=\"description\" content=\"\u00ab Fake news \u00bb un buzzword qui signifie fausse nouvelle ou information. 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