{"id":2401,"date":"2010-02-21T11:18:38","date_gmt":"2010-02-21T11:18:38","guid":{"rendered":"http:\/\/visionary.wordpress.com\/?p=2401"},"modified":"2020-09-04T19:55:07","modified_gmt":"2020-09-04T17:55:07","slug":"encyclopedie-marketing","status":"publish","type":"post","link":"https:\/\/visionarymarketing.com\/fr\/2010\/02\/21\/encyclopedie-marketing\/","title":{"rendered":"Une encyclop\u00e9die du marketing pour les Petites entreprises"},"content":{"rendered":"<p><a href=\"https:\/\/web.archive.org\/web\/20140818112454\/http:\/\/www.marketingpourpme.org\/\"><img decoding=\"async\" class=\"size-full wp-image-1099 alignright\" style=\"margin-left: 5px; margin-right: 5px;\" title=\"marketingpme_small\" src=\"https:\/\/farm3.static.flickr.com\/2794\/4373336583_171b704484_o.jpg\" alt=\"Marketingpourpme.org\" width=\"200\" height=\"156\" \/><\/a>Une encyclop\u00e9die marketing pour les PME ? A quoi cela peut-il bien servir ? Lorsque l&rsquo;on dirige une PME, la gestion du quotidien prend parfois tellement de temps qu&rsquo;il est impossible de se poser pour r\u00e9fl\u00e9chir. Comment mieux conna\u00eetre mon march\u00e9 ? Comment revoir ma grille tarifaire ? O\u00f9 se positionne mon entreprise par rapport \u00e0 la concurrence ? L&rsquo;approche de nombreux patrons est bien souvent empirique, focalis\u00e9e sur l&rsquo;op\u00e9rationnel : il faut faire rentrer le chiffre qui fera tourner la bo\u00eete et fera vivre les salari\u00e9s.<\/p>\n<p>Une encyclop\u00e9die du marketing pour les PME<\/p>\n<figure id=\"attachment_52533\" aria-describedby=\"caption-attachment-52533\" style=\"width: 800px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/visionarymarketing.com\/wp-content\/uploads\/2020\/04\/43728442925_cc2291468a_c-e1586844603898.jpg\"><img decoding=\"async\" class=\"wp-image-52533 size-full\" src=\"https:\/\/visionarymarketing.com\/wp-content\/uploads\/2020\/04\/43728442925_cc2291468a_c-e1586844603898.jpg\" alt=\"Une encyclop\u00e9die du marketing pour les Petites entreprises\" width=\"800\" height=\"530\" \/><\/a><figcaption id=\"caption-attachment-52533\" class=\"wp-caption-text\">Une encyclop\u00e9die du marketing pour les Petites entreprises<\/figcaption><\/figure>\n<p>Dans ce contexte, \u00a0difficile de mener une strat\u00e9gie et des actions marketing. D&rsquo;autant que les rudiments du marketing ne sont pas toujours bien ma\u00eetris\u00e9s. C&rsquo;est ce constat qui a conduit <a title=\"ADETEM\" href=\"http:\/\/www.adetem.org\/\" target=\"_blank\" rel=\"noopener noreferrer\">l&rsquo;ADETEM<\/a> et la <a title=\"DGCIS\" href=\"http:\/\/www.industrie.gouv.fr\/portail\/une\/dgcis.html\" target=\"_blank\" rel=\"noopener noreferrer\">DGCIS<\/a> (Direction G\u00e9n\u00e9rale de la Comp\u00e9titivit\u00e9 de l&rsquo;Industrie et des Services) a lancer une bo\u00eete \u00e0 outils en ligne du marketing, sp\u00e9cialement cibl\u00e9e pour les PME : <a title=\"Marketing pour PME\" href=\"https:\/\/web.archive.org\/web\/20140818112454\/http:\/\/www.marketingpourpme.org\/\" target=\"_blank\" rel=\"noopener noreferrer\">marketingpourpme.org<\/a>.<!--more--><\/p>\n<p>Autour de 3 rubriques (\u00ab\u00a0analysez\u00a0\u00bb, \u00ab\u00a0agissez\u00a0\u00bb, \u00ab\u00a0utilisez\u00a0\u00bb), elle se propose d&rsquo;aider les PME \u00e0 mieux cerner leur march\u00e9, \u00e0 faire les bons mouvements tactiques et \u00e0 s&rsquo;approprier les principaux outils marketing. Les articles sont \u00e9crits par des professionnels du marketing.<\/p>\n<p>L&rsquo;initiative est louable mais l&rsquo;approche trop th\u00e9orique du site est p\u00e9nalisante pour son objectif de fournir des outils r\u00e9ellement pratiques, imm\u00e9diatement utilisables. Cependant le besoin est bien r\u00e9el et le site, encore jeune, est <a title=\"Comment am\u00e9liorer marketingpourpme.org ?\" href=\"https:\/\/web.archive.org\/web\/20150628111310\/http:\/\/www.marketingpourpme.org:80\/xwiki2\/bin\/view\/AdetemPages\/YourOpinion\" target=\"_blank\" rel=\"noopener noreferrer\">\u00e0 l&rsquo;\u00e9coute des suggestions des internautes<\/a>. Selon vous, comment am\u00e9liorer la culture marketing des dirigeants de PME ?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Une encyclop\u00e9die marketing pour les PME ? A quoi cela peut-il bien servir ? Lorsque l&rsquo;on dirige une PME, la gestion du quotidien prend parfois tellement de temps qu&rsquo;il est impossible de se poser pour r\u00e9fl\u00e9chir. Comment mieux conna\u00eetre mon march\u00e9 ? Comment revoir ma grille tarifaire ? O\u00f9 se positionne mon entreprise par rapport &hellip;<\/p>\n","protected":false},"author":5,"featured_media":52533,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[],"class_list":["post-2401","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-innovation-fr"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Une encyclop\u00e9die du marketing pour les Petites entreprises<\/title>\n<meta name=\"description\" content=\"Une encyclop\u00e9die marketing pour les PME ? A quoi cela peut-il bien servir ? 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