Ceux qui ont cherch\u00e9 \u00e0 exploiter au maximum leur th\u00e9matique pour proposer, sur le web et les autres m\u00e9dias num\u00e9riques, une offre de contenus et services en affinit\u00e9 avec leur cible . (essentiellement les magazines porposant une offre th\u00e9matique et cibl\u00e9e).<\/li>\n<\/ul>\nPour mieux comprendre les diff\u00e9rentes strat\u00e9gies et trouver quelques exemples lire \u00ab\u00a0quand la presse se met au num\u00e9rique\u00a0\u00bb<\/p>\n
et comme les choses bougent tr\u00e8s vite dans le secteur des m\u00e9dias je vous invite \u00e0 prendre connaissance des toutes derni\u00e8res initiatives des principaux groupes de presse dans \u00ab\u00a0Presse et m\u00e9dias num\u00e9riques: \u00e7a bouge! \u00ab\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"
Comme tous les m\u00e9dias traditionnels, la Presse est touch\u00e9e de plein fouet par la r\u00e9volution num\u00e9rique et le d\u00e9veloppement de tous les nouveaux supports de communication. La presse traditionnelle face au d\u00e9fi du num\u00e9rique Pour ce secteur structurellement sensible, il devient urgent de changer pour ne pas dispara\u00eetre. Dans le rapport \u00ab\u00a0la Presse au d\u00e9fi …<\/p>\n","protected":false},"author":17,"featured_media":9508,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[134],"tags":[],"class_list":["post-240","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-economie"],"yoast_head":"\n
La presse traditionnelle face au d\u00e9fi du num\u00e9rique<\/title>\n<meta name=\"description\" content=\"Comme tous les m\u00e9dias traditionnels, la Presse est touch\u00e9e de plein fouet par la r\u00e9volution num\u00e9rique et le d\u00e9veloppement de tous les nouveaux supports de\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/visionarymarketing.com\/fr\/2007\/02\/27\/journalisme\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La presse traditionnelle face au d\u00e9fi du num\u00e9rique\" \/>\n<meta property=\"og:description\" content=\"Comme tous les m\u00e9dias traditionnels, la Presse est touch\u00e9e de plein fouet par la r\u00e9volution num\u00e9rique et le d\u00e9veloppement de tous les nouveaux supports de\" \/>\n<meta property=\"og:url\" content=\"https:\/\/visionarymarketing.com\/fr\/2007\/02\/27\/journalisme\/\" \/>\n<meta property=\"og:site_name\" content=\"Marketing and Innovation\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/vismktg\" \/>\n<meta property=\"article:published_time\" content=\"2007-02-27T15:15:51+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-04-12T17:51:39+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/visionarymarketing.com\/wp-content\/uploads\/2018\/07\/19411289594_a4f1919d35_z-e1597997099325.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"519\" \/>\n\t<meta property=\"og:image:height\" content=\"340\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Odile Biger\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@ygourven\" \/>\n<meta name=\"twitter:site\" content=\"@ygourven\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Odile Biger\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"NewsArticle\",\"@id\":\"https:\\\/\\\/visionarymarketing.com\\\/fr\\\/2007\\\/02\\\/27\\\/journalisme\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/visionarymarketing.com\\\/fr\\\/2007\\\/02\\\/27\\\/journalisme\\\/\"},\"author\":{\"name\":\"Odile Biger\",\"@id\":\"https:\\\/\\\/visionarymarketing.com\\\/fr\\\/#\\\/schema\\\/person\\\/ead12ff9bc49d5beeb563bda0a2bf111\"},\"headline\":\"La presse traditionnelle face au d\u00e9fi du num\u00e9rique\",\"datePublished\":\"2007-02-27T15:15:51+00:00\",\"dateModified\":\"2024-04-12T17:51:39+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/visionarymarketing.com\\\/fr\\\/2007\\\/02\\\/27\\\/journalisme\\\/\"},\"wordCount\":380,\"commentCount\":1,\"image\":{\"@id\":\"https:\\\/\\\/visionarymarketing.com\\\/fr\\\/2007\\\/02\\\/27\\\/journalisme\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/visionarymarketing.com\\\/wp-content\\\/uploads\\\/2018\\\/07\\\/19411289594_a4f1919d35_z-e1532324583668.jpg\",\"articleSection\":[\"\u00e9conomie et num\u00e9rique\"],\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/visionarymarketing.com\\\/fr\\\/2007\\\/02\\\/27\\\/journalisme\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/visionarymarketing.com\\\/fr\\\/2007\\\/02\\\/27\\\/journalisme\\\/\",\"url\":\"https:\\\/\\\/visionarymarketing.com\\\/fr\\\/2007\\\/02\\\/27\\\/journalisme\\\/\",\"name\":\"La presse traditionnelle face au d\u00e9fi du num\u00e9rique\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/visionarymarketing.com\\\/fr\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/visionarymarketing.com\\\/fr\\\/2007\\\/02\\\/27\\\/journalisme\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/visionarymarketing.com\\\/fr\\\/2007\\\/02\\\/27\\\/journalisme\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/visionarymarketing.com\\\/wp-content\\\/uploads\\\/2018\\\/07\\\/19411289594_a4f1919d35_z-e1532324583668.jpg\",\"datePublished\":\"2007-02-27T15:15:51+00:00\",\"dateModified\":\"2024-04-12T17:51:39+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/visionarymarketing.com\\\/fr\\\/#\\\/schema\\\/person\\\/ead12ff9bc49d5beeb563bda0a2bf111\"},\"description\":\"Comme tous les m\u00e9dias traditionnels, la Presse est touch\u00e9e de plein fouet par la r\u00e9volution num\u00e9rique et le d\u00e9veloppement de tous les nouveaux supports de\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/visionarymarketing.com\\\/fr\\\/2007\\\/02\\\/27\\\/journalisme\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/visionarymarketing.com\\\/fr\\\/2007\\\/02\\\/27\\\/journalisme\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/visionarymarketing.com\\\/fr\\\/2007\\\/02\\\/27\\\/journalisme\\\/#primaryimage\",\"url\":\"https:\\\/\\\/visionarymarketing.com\\\/wp-content\\\/uploads\\\/2018\\\/07\\\/19411289594_a4f1919d35_z-e1532324583668.jpg\",\"contentUrl\":\"https:\\\/\\\/visionarymarketing.com\\\/wp-content\\\/uploads\\\/2018\\\/07\\\/19411289594_a4f1919d35_z-e1532324583668.jpg\",\"width\":649,\"height\":430,\"caption\":\"A la carte Internet - WSJ\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/visionarymarketing.com\\\/fr\\\/2007\\\/02\\\/27\\\/journalisme\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/visionarymarketing.com\\\/fr\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"La presse traditionnelle face au d\u00e9fi du num\u00e9rique\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/visionarymarketing.com\\\/fr\\\/#website\",\"url\":\"https:\\\/\\\/visionarymarketing.com\\\/fr\\\/\",\"name\":\"Marketing and Innovation\",\"description\":\"Site d'infos ind\u00e9pendant, depuis 1996\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/visionarymarketing.com\\\/fr\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/visionarymarketing.com\\\/fr\\\/#\\\/schema\\\/person\\\/ead12ff9bc49d5beeb563bda0a2bf111\",\"name\":\"Odile Biger\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/03ff83db863f408844c8ab2b63d9e4602b32b746fe8d894f824e5a8b5da2741d?s=96&d=initials&r=g&initials=ob\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/03ff83db863f408844c8ab2b63d9e4602b32b746fe8d894f824e5a8b5da2741d?s=96&d=initials&r=g&initials=ob\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/03ff83db863f408844c8ab2b63d9e4602b32b746fe8d894f824e5a8b5da2741d?s=96&d=initials&r=g&initials=ob\",\"caption\":\"Odile Biger\"},\"description\":\"Odile is the founder of Dilecom, marketing consultant, CRM for Custup Dilecom and PhonetoB, Designer and facilitator of marketing \\\/ CRM training courses, Specialist in the Media sector\",\"url\":\"https:\\\/\\\/visionarymarketing.com\\\/fr\\\/author\\\/biger\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"La presse traditionnelle face au d\u00e9fi du num\u00e9rique","description":"Comme tous les m\u00e9dias traditionnels, la Presse est touch\u00e9e de plein fouet par la r\u00e9volution num\u00e9rique et le d\u00e9veloppement de tous les nouveaux supports de","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/visionarymarketing.com\/fr\/2007\/02\/27\/journalisme\/","og_locale":"fr_FR","og_type":"article","og_title":"La presse traditionnelle face au d\u00e9fi du num\u00e9rique","og_description":"Comme tous les m\u00e9dias traditionnels, la Presse est touch\u00e9e de plein fouet par la r\u00e9volution num\u00e9rique et le d\u00e9veloppement de tous les nouveaux supports de","og_url":"https:\/\/visionarymarketing.com\/fr\/2007\/02\/27\/journalisme\/","og_site_name":"Marketing and Innovation","article_publisher":"https:\/\/www.facebook.com\/vismktg","article_published_time":"2007-02-27T15:15:51+00:00","article_modified_time":"2024-04-12T17:51:39+00:00","og_image":[{"width":519,"height":340,"url":"https:\/\/visionarymarketing.com\/wp-content\/uploads\/2018\/07\/19411289594_a4f1919d35_z-e1597997099325.jpg","type":"image\/jpeg"}],"author":"Odile Biger","twitter_card":"summary_large_image","twitter_creator":"@ygourven","twitter_site":"@ygourven","twitter_misc":{"\u00c9crit par":"Odile Biger","Dur\u00e9e de lecture estim\u00e9e":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"NewsArticle","@id":"https:\/\/visionarymarketing.com\/fr\/2007\/02\/27\/journalisme\/#article","isPartOf":{"@id":"https:\/\/visionarymarketing.com\/fr\/2007\/02\/27\/journalisme\/"},"author":{"name":"Odile Biger","@id":"https:\/\/visionarymarketing.com\/fr\/#\/schema\/person\/ead12ff9bc49d5beeb563bda0a2bf111"},"headline":"La presse traditionnelle face au d\u00e9fi du num\u00e9rique","datePublished":"2007-02-27T15:15:51+00:00","dateModified":"2024-04-12T17:51:39+00:00","mainEntityOfPage":{"@id":"https:\/\/visionarymarketing.com\/fr\/2007\/02\/27\/journalisme\/"},"wordCount":380,"commentCount":1,"image":{"@id":"https:\/\/visionarymarketing.com\/fr\/2007\/02\/27\/journalisme\/#primaryimage"},"thumbnailUrl":"https:\/\/visionarymarketing.com\/wp-content\/uploads\/2018\/07\/19411289594_a4f1919d35_z-e1532324583668.jpg","articleSection":["\u00e9conomie et num\u00e9rique"],"inLanguage":"fr-FR","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/visionarymarketing.com\/fr\/2007\/02\/27\/journalisme\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/visionarymarketing.com\/fr\/2007\/02\/27\/journalisme\/","url":"https:\/\/visionarymarketing.com\/fr\/2007\/02\/27\/journalisme\/","name":"La presse traditionnelle face au d\u00e9fi du num\u00e9rique","isPartOf":{"@id":"https:\/\/visionarymarketing.com\/fr\/#website"},"primaryImageOfPage":{"@id":"https:\/\/visionarymarketing.com\/fr\/2007\/02\/27\/journalisme\/#primaryimage"},"image":{"@id":"https:\/\/visionarymarketing.com\/fr\/2007\/02\/27\/journalisme\/#primaryimage"},"thumbnailUrl":"https:\/\/visionarymarketing.com\/wp-content\/uploads\/2018\/07\/19411289594_a4f1919d35_z-e1532324583668.jpg","datePublished":"2007-02-27T15:15:51+00:00","dateModified":"2024-04-12T17:51:39+00:00","author":{"@id":"https:\/\/visionarymarketing.com\/fr\/#\/schema\/person\/ead12ff9bc49d5beeb563bda0a2bf111"},"description":"Comme tous les m\u00e9dias traditionnels, la Presse est touch\u00e9e de plein fouet par la r\u00e9volution num\u00e9rique et le d\u00e9veloppement de tous les nouveaux supports de","breadcrumb":{"@id":"https:\/\/visionarymarketing.com\/fr\/2007\/02\/27\/journalisme\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/visionarymarketing.com\/fr\/2007\/02\/27\/journalisme\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/visionarymarketing.com\/fr\/2007\/02\/27\/journalisme\/#primaryimage","url":"https:\/\/visionarymarketing.com\/wp-content\/uploads\/2018\/07\/19411289594_a4f1919d35_z-e1532324583668.jpg","contentUrl":"https:\/\/visionarymarketing.com\/wp-content\/uploads\/2018\/07\/19411289594_a4f1919d35_z-e1532324583668.jpg","width":649,"height":430,"caption":"A la carte Internet - WSJ"},{"@type":"BreadcrumbList","@id":"https:\/\/visionarymarketing.com\/fr\/2007\/02\/27\/journalisme\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/visionarymarketing.com\/fr\/"},{"@type":"ListItem","position":2,"name":"La presse traditionnelle face au d\u00e9fi du num\u00e9rique"}]},{"@type":"WebSite","@id":"https:\/\/visionarymarketing.com\/fr\/#website","url":"https:\/\/visionarymarketing.com\/fr\/","name":"Marketing and Innovation","description":"Site d'infos ind\u00e9pendant, depuis 1996","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/visionarymarketing.com\/fr\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Person","@id":"https:\/\/visionarymarketing.com\/fr\/#\/schema\/person\/ead12ff9bc49d5beeb563bda0a2bf111","name":"Odile Biger","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/secure.gravatar.com\/avatar\/03ff83db863f408844c8ab2b63d9e4602b32b746fe8d894f824e5a8b5da2741d?s=96&d=initials&r=g&initials=ob","url":"https:\/\/secure.gravatar.com\/avatar\/03ff83db863f408844c8ab2b63d9e4602b32b746fe8d894f824e5a8b5da2741d?s=96&d=initials&r=g&initials=ob","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/03ff83db863f408844c8ab2b63d9e4602b32b746fe8d894f824e5a8b5da2741d?s=96&d=initials&r=g&initials=ob","caption":"Odile Biger"},"description":"Odile is the founder of Dilecom, marketing consultant, CRM for Custup Dilecom and PhonetoB, Designer and facilitator of marketing \/ CRM training courses, Specialist in the Media sector","url":"https:\/\/visionarymarketing.com\/fr\/author\/biger\/"}]}},"_links":{"self":[{"href":"https:\/\/visionarymarketing.com\/fr\/wp-json\/wp\/v2\/posts\/240","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/visionarymarketing.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/visionarymarketing.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/visionarymarketing.com\/fr\/wp-json\/wp\/v2\/users\/17"}],"replies":[{"embeddable":true,"href":"https:\/\/visionarymarketing.com\/fr\/wp-json\/wp\/v2\/comments?post=240"}],"version-history":[{"count":0,"href":"https:\/\/visionarymarketing.com\/fr\/wp-json\/wp\/v2\/posts\/240\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/visionarymarketing.com\/fr\/wp-json\/wp\/v2\/media\/9508"}],"wp:attachment":[{"href":"https:\/\/visionarymarketing.com\/fr\/wp-json\/wp\/v2\/media?parent=240"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/visionarymarketing.com\/fr\/wp-json\/wp\/v2\/categories?post=240"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/visionarymarketing.com\/fr\/wp-json\/wp\/v2\/tags?post=240"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}![\"La](\"https:\/\/visionarymarketing.com\/wp-content\/uploads\/2018\/07\/19411289594_a4f1919d35_z-e1597997099325.jpg\")
<\/a>