{"id":23729,"date":"2017-03-30T09:00:03","date_gmt":"2017-03-30T07:00:03","guid":{"rendered":"http:\/\/visionarymarketing.fr\/blog\/?p=23729"},"modified":"2021-06-08T06:58:14","modified_gmt":"2021-06-08T04:58:14","slug":"gendarmerie-digitalisation-route","status":"publish","type":"post","link":"https:\/\/visionarymarketing.com\/fr\/2017\/03\/30\/gendarmerie-digitalisation-route\/","title":{"rendered":"Gendarmerie nationale : le digital s&rsquo;invite sur la route"},"content":{"rendered":"<p><em>Au d\u00e9tour d&rsquo;une route de campagne, vous apercevez une patrouille de gendarmerie. Cette fois, vous n&rsquo;y coupez pas. \u00ab Vos papiers s&rsquo;il vous pla\u00eet \u00bb : un contr\u00f4le de routine. Vous tendez vos documents au gendarme pour v\u00e9rification. Soudain, \u00e0 votre grande surprise, ce dernier d\u00e9gaine&#8230; son smartphone. Non, l&rsquo;officier de gendarmerie n&rsquo;est pas en train d&rsquo;envoyer un texto \u00e0 son \u00e9pouse : il scanne votre carte grise et votre passeport sur son t\u00e9l\u00e9phone mobile, qui va comparer vos documents officiels avec une base de donn\u00e9e s\u00e9curis\u00e9e. Vous avez tous vos points, vos papiers sont en r\u00e8gle&#8230; \u00ab Merci, circulez \u00bb.<\/em><\/p>\n<p><em>\u00ab 2017 sera l&rsquo;ann\u00e9e de la digitalisation de la Gendarmerie \u00bb, selon le colonel Yves Mazin. <strong>Quelque 60 000 smartphones et tablettes tactiles seront en effet distribu\u00e9s en cours d&rsquo;ann\u00e9e aux gendarmes fran\u00e7ais<\/strong>, afin de moderniser leurs process et, notamment, les contr\u00f4les routiers. Fichiers des immatriculations, base des v\u00e9hicules vol\u00e9s, base des permis de conduire, messagerie s\u00e9curis\u00e9e, d\u00e9p\u00f4t de plainte.. Un grand nombre de proc\u00e9dures seront d\u00e9sormais d\u00e9mat\u00e9rialis\u00e9es. Une (r)\u00e9volution pour la gendarmerie, qui refl\u00e8te celle que vit l&rsquo;ensemble du secteur de la conduite et de la route.<\/em><\/p>\n<figure id=\"attachment_23750\" aria-describedby=\"caption-attachment-23750\" style=\"width: 450px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-23750 size-medium\" title=\"gendarmerie\" src=\"https:\/\/visionarymarketing.com\/wp-content\/uploads\/2017\/03\/30028930843_e2dd70de44_o-450x300.jpg\" alt=\"gendarmerie\" width=\"450\" height=\"300\" srcset=\"https:\/\/visionarymarketing.com\/wp-content\/uploads\/2017\/03\/30028930843_e2dd70de44_o-450x300.jpg 450w, https:\/\/visionarymarketing.com\/wp-content\/uploads\/2017\/03\/30028930843_e2dd70de44_o-768x513.jpg 768w, https:\/\/visionarymarketing.com\/wp-content\/uploads\/2017\/03\/30028930843_e2dd70de44_o-1024x683.jpg 1024w, https:\/\/visionarymarketing.com\/wp-content\/uploads\/2017\/03\/30028930843_e2dd70de44_o.jpg 1920w\" sizes=\"(max-width: 450px) 100vw, 450px\" \/><figcaption id=\"caption-attachment-23750\" class=\"wp-caption-text\">\u00ab 2017 sera l&rsquo;ann\u00e9e de la digitalisation de la gendarmerie \u00bb, selon le colonel Yves Mazin.<\/figcaption><\/figure>\n<h2>La transformation num\u00e9rique de tout un secteur<\/h2>\n<p>Si les promesses de voitures autonomes font r\u00eaver plus d&rsquo;un conducteur, la transformation num\u00e9rique de nos habitudes de conduite passe, d\u00e8s \u00e0 pr\u00e9sent, par une s\u00e9rie d&rsquo;innovations plus imm\u00e9diatement applicables. Lors d&rsquo;un contr\u00f4le, les automobilistes britanniques, par exemple, pourront bient\u00f4t pr\u00e9senter leur permis de conduire en version digitale.<\/p>\n<p>Au Royaume-Uni, la <a href=\"https:\/\/www.gov.uk\/government\/organisations\/driver-and-vehicle-licensing-agency\" target=\"_blank\" rel=\"noopener\">Driver and Vehicle Licensing Agency (DVLA)<\/a>, qui avait d\u00e9j\u00e0 op\u00e9r\u00e9 la transition du traditionnel permis papier vers un format \u00ab carte de cr\u00e9dit \u00bb, travaille d&rsquo;arrache pied \u00e0 la cr\u00e9ation d&rsquo;un nouveau permis digitalis\u00e9. Une fois que la s\u00e9curit\u00e9 et l&rsquo;aspect infalsifiable de celui-ci seront assur\u00e9s, il sera stock\u00e9 dans un portefeuille \u00e9lectronique, tel que l&rsquo;<a href=\"https:\/\/support.apple.com\/fr-fr\/HT204003\" target=\"_blank\" rel=\"noopener\">Apple Wallet<\/a>\u00a0des iPhones, \u00e0 c\u00f4t\u00e9 des cartes bancaires ou de fid\u00e9lit\u00e9 des conducteurs.<\/p>\n<p><!--more--><\/p>\n<p>La DVLA anglaise est partie d&rsquo;un constat simple : aujourd&rsquo;hui, tout un chacun a plus fr\u00e9quemment son smartphone dans sa poche que son permis de conduire. Pour autant, le nouveau permis digital n&rsquo;aura pas vocation \u00e0 se substituer au permis en plastique. Il sera compl\u00e9mentaire.<\/p>\n<p>La compl\u00e9mentarit\u00e9 num\u00e9rique-physique est le ma\u00eetre mot qui caract\u00e9rise les nouvelles solutions imagin\u00e9es pour faciliter le quotidien des conducteurs&#8230; et de ceux qui aspirent \u00e0 le devenir. A l&rsquo;image de l&rsquo;application \u00ab <a href=\"http:\/\/www.permisecole.com\/\" target=\"_blank\" rel=\"noopener\">Permis \u00e9cole<\/a> \u00bb, qui entend transposer sur nos smartphones les traditionnelles s\u00e9ances de code. L&rsquo;appli propose ainsi des cours, des s\u00e9ances de r\u00e9visions des panneaux de signalisation ou encore des tests auxquels l&rsquo;utilisateur doit r\u00e9pondre en un temps imparti. Selon les cr\u00e9ateurs de Permis \u00e9cole, les questionnaires sont valid\u00e9s par des moniteurs d&rsquo;auto-\u00e9cole agr\u00e9\u00e9s, et ils respectent le programme de l&rsquo;examen officiel. Mais ici encore, l&rsquo;objectif n&rsquo;est pas de remplacer les le\u00e7ons de code classiques. <strong>Il s&rsquo;agit bien d&rsquo;un outil compl\u00e9mentaire, destin\u00e9 \u00e0 rafra\u00eechir la m\u00e9moire des candidats ou \u00e0 r\u00e9viser une derni\u00e8re fois avant l&rsquo;examen final.<\/strong> Depuis peu, les aspirants conducteurs peuvent \u00e9galement s&rsquo;inscrire \u00e0 des auto-\u00e9coles en ligne, qui offrent le double avantage de pouvoir obtenir son permis plus rapidement et \u00e0 moindre co\u00fbt.<\/p>\n<figure id=\"attachment_23751\" aria-describedby=\"caption-attachment-23751\" style=\"width: 450px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-23751 size-medium\" title=\"gendarmerie\" src=\"https:\/\/visionarymarketing.com\/wp-content\/uploads\/2017\/03\/30049613593_fa6fa57e03_o-450x300.jpg\" alt=\"gendarmerie\" width=\"450\" height=\"300\" srcset=\"https:\/\/visionarymarketing.com\/wp-content\/uploads\/2017\/03\/30049613593_fa6fa57e03_o-450x300.jpg 450w, https:\/\/visionarymarketing.com\/wp-content\/uploads\/2017\/03\/30049613593_fa6fa57e03_o-768x513.jpg 768w, https:\/\/visionarymarketing.com\/wp-content\/uploads\/2017\/03\/30049613593_fa6fa57e03_o-1024x683.jpg 1024w\" sizes=\"(max-width: 450px) 100vw, 450px\" \/><figcaption id=\"caption-attachment-23751\" class=\"wp-caption-text\">Comme la Gendarmerie nationale, les auto-\u00e9coles passent aussi au digital !<\/figcaption><\/figure>\n<h2>Auto-\u00e9coles num\u00e9riques : l&rsquo;humain prime toujours<\/h2>\n<p>Cons\u00e9quence de la derni\u00e8re r\u00e9forme du permis de conduire, l&rsquo;uberisation des auto-\u00e9coles fait beaucoup parler d&rsquo;elle. Concurren\u00e7ant les \u00e9coles traditionnelles, les auto-\u00e9coles 2.0 misent sur le num\u00e9rique afin de faciliter l&rsquo;apprentissage et le passage de l&rsquo;examen. Surtout, ces start-up, en mettant en relation \u00e9l\u00e8ves et moniteurs de conduite, d\u00e9mocratisent l&rsquo;acc\u00e8s au fameux papier rose, en faisant baisser les prix. <strong>Beaucoup de jeunes apprentis sont, en effet, contraints de devoir travailler en parall\u00e8le de leurs \u00e9tudes<\/strong> afin de s&rsquo;offrir les pr\u00e9cieuses heures de conduite n\u00e9cessaires \u00e0 l&rsquo;obtention du s\u00e9same.<\/p>\n<p>Si certaines de ces p\u00e9pites du Web ont choisi le mod\u00e8le \u00ab tout num\u00e9rique \u00bb, alimentant, \u00e0 raison, le proc\u00e8s en ub\u00e9risation, ce n&rsquo;est pas le cas, par exemple, d&rsquo;Auto-\u00e9cole.net. Bien qu&rsquo;elle soit la premi\u00e8re \u00e0 s&rsquo;\u00eatre lanc\u00e9e, d\u00e8s 2014, sur le march\u00e9 du permis en ligne, la start-up a toujours mis\u00e9 sur le mariage entre service digital et pr\u00e9sence physique. Forte de 17 agences \u00ab en dur \u00bb diss\u00e9min\u00e9es \u00e0 travers la France, <a href=\"https:\/\/www.auto-ecole.net\/\" target=\"_blank\" rel=\"noopener\">Auto-\u00e9cole.net<\/a> met en relation ses clients avec des moniteurs agr\u00e9\u00e9s, combinant la facilit\u00e9 d&rsquo;acc\u00e8s du Web avec les traditionnelles heures de conduite sur route. Un mariage entre modernit\u00e9 et tradition que semblent pl\u00e9bisciter les conducteurs fran\u00e7ais.<\/p>\n<p>S&rsquo;ils sont friands d&rsquo;innovations technologiques, <strong>les Fran\u00e7ais ne sont pas pr\u00eats \u00e0 se passer de l&rsquo;indispensable aspect \u00ab humain \u00bb de l&rsquo;apprentissage de la conduite.<\/strong> Ainsi, <a href=\"https:\/\/www.ipsos.com\/fr-fr\/\" target=\"_blank\" rel=\"noopener\">selon un sondage Ipsos r\u00e9alis\u00e9 en novembre 2014<\/a>, ils sont pas moins de 74% \u00e0 juger \u00ab que l&rsquo;apprentissage du code et de la conduite n\u00e9cessite un suivi p\u00e9dagogique dans des locaux adapt\u00e9s par des moniteurs exp\u00e9riment\u00e9s \u00bb. Il s&rsquo;agit pour eux d&rsquo;une question de s\u00e9curit\u00e9, puisqu&rsquo;ils sont 97% \u00e0 consid\u00e9rer que l&rsquo;auto-\u00e9cole joue \u00ab un r\u00f4le important, voire primordial dans la sensibilisation \u00e0 la s\u00e9curit\u00e9 routi\u00e8re \u00bb. En d&rsquo;autres termes, si les Fran\u00e7ais souhaitent \u00e0 95% que les prix et les d\u00e9lais du permis baissent, ils restent attach\u00e9s \u00e0 l&rsquo;auto-\u00e9cole traditionnelle.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Au d\u00e9tour d&rsquo;une route de campagne, vous apercevez une patrouille de gendarmerie. Cette fois, vous n&rsquo;y coupez pas. \u00ab Vos papiers s&rsquo;il vous pla\u00eet \u00bb : un contr\u00f4le de routine. Vous tendez vos documents au gendarme pour v\u00e9rification. Soudain, \u00e0 votre grande surprise, ce dernier d\u00e9gaine&#8230; son smartphone. Non, l&rsquo;officier de gendarmerie n&rsquo;est pas en &hellip;<\/p>\n","protected":false},"author":53,"featured_media":34069,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1613,2808],"tags":[],"class_list":["post-23729","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-digital-marketing","category-transformation-digitale"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Gendarmerie nationale : de la digitalisation sur la route<\/title>\n<meta name=\"description\" content=\"La transformation num\u00e9rique est au coeur de plusieurs activit\u00e9s, comme la digitalisation de la gendarmerie.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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