{"id":23708,"date":"2017-03-13T09:00:22","date_gmt":"2017-03-13T08:00:22","guid":{"rendered":"http:\/\/visionarymarketing.fr\/blog\/?p=23708"},"modified":"2022-12-20T22:35:21","modified_gmt":"2022-12-20T21:35:21","slug":"barometre-medias-sociaux-2017","status":"publish","type":"post","link":"https:\/\/visionarymarketing.com\/fr\/2017\/03\/13\/barometre-medias-sociaux-2017\/","title":{"rendered":"Barom\u00e8tre m\u00e9dias sociaux 2017 : quels enjeux, usages et bonnes pratiques ?"},"content":{"rendered":"<p><em><img decoding=\"async\" class=\"alignleft wp-image-23723 size-full\" title=\"m\u00e9dias sociaux\" src=\"https:\/\/visionarymarketing.com\/wp-content\/uploads\/2017\/03\/hootsuite.jpg\" alt=\"m\u00e9dias sociaux\" width=\"258\" height=\"165\" \/>Depuis plusieurs ann\u00e9es, les m\u00e9dias sociaux sont au coeur de notre quotidien, tant dans notre vie personnelle que professionnelle. C&rsquo;est pourquoi, ils sont devenus un v\u00e9ritable facteur cl\u00e9 du marketing. Incorporer les m\u00e9dias sociaux dans sa strat\u00e9gie d&rsquo;entreprise est donc aujourd&rsquo;hui une n\u00e9cessit\u00e9 \u00e0 prendre en compte. Ils pr\u00e9sentent des enjeux consid\u00e9rables dans notre monde disruptif. Cependant,\u00a0d\u00e9finir sa strat\u00e9gie n&rsquo;est pas toujours \u00e9vident. Il est donc important de conna\u00eetre les bonnes pratiques \u00e0 mettre en place. <\/em><\/p>\n<h2>Barom\u00e8tre Hootsuite et Visionary Marketing 2017<\/h2>\n<p><em>C&rsquo;est pour cela que <a href=\"https:\/\/hootsuite.com\/fr\/\" target=\"_blank\" rel=\"noopener noreferrer\">Hootsuite<\/a>, \u00e9diteur de la plateforme leader de gestion des m\u00e9dias sociaux (plus de 15 millions d&rsquo;utilisateurs) s&rsquo;est joint \u00e0 l&rsquo;<a href=\"https:\/\/web.archive.org\/web\/20170606104142\/http:\/\/www.adetem.org\/xwiki\/bin\/view\/NBAdetemPublic\/\" target=\"_blank\" rel=\"noopener noreferrer\">Adetem<\/a> et <a href=\"https:\/\/visionarymarketing.com\/fr\/\" target=\"_blank\" rel=\"noopener noreferrer\">Visionary Marketing<\/a> pour pr\u00e9senter le second barom\u00e8tre des m\u00e9dias sociaux et leur usage par les marketeurs en entreprise en France. <a href=\"https:\/\/visionarymarketing-my.sharepoint.com\/:b:\/p\/ygourven\/ES0xtiBLHT5Kp1KlGVFRpq0B8fif15HEmXSzAWjPplhLyg?e=hpjBB2\" target=\"_blank\" rel=\"noopener noreferrer\">Les r\u00e9sultats ont \u00e9t\u00e9 pr\u00e9sent\u00e9s le 7 mars dernier <\/a>\u00a0au <span class=\"removed_link\" title=\"http:\/\/www.canada-culture.org\/accueil_home-fr.html\">Centre culturel canadien<\/span>, et nous vous invitons maintenant \u00e0 assister au webinaire organis\u00e9 le 25 avril \u00e0 10h, en partenariat avec <a href=\"https:\/\/webikeo.fr\/webinar\/barometre-medias-sociaux-2017-quels-enjeux-usages-et-bonnes-pratiques\/share?campaign=visionary\" target=\"_blank\" rel=\"noopener noreferrer\">Webikeo<\/a>, afin de vous pr\u00e9senter les r\u00e9sultats de ce dernier barom\u00e8tre ainsi que les tactiques pour int\u00e9grer les m\u00e9dias sociaux au sein de vos organisations, les outils et les process adapt\u00e9s, tout comme les enjeux et challenges qui attendent nos entreprises.<\/em><\/p>\n<p><a href=\"https:\/\/webikeo.fr\/webinar\/barometre-medias-sociaux-2017-quels-enjeux-usages-et-bonnes-pratiques\/share?campaign=visionary\"><img decoding=\"async\" class=\"aligncenter wp-image-23709 size-full\" title=\"m\u00e9dias sociaux\" src=\"https:\/\/visionarymarketing.com\/wp-content\/uploads\/2017\/03\/tous-boutons.png\" alt=\"m\u00e9dias sociaux\" width=\"300\" height=\"50\" \/><\/a><\/p>\n<h3>Venez d\u00e9couvrir le barom\u00e8tre 2017 sur les m\u00e9dias sociaux en participant \u00e0 notre webinaire<\/h3>\n<p>Ce webinaire sera co-anim\u00e9 par <span class=\"removed_link\" title=\"https:\/\/www.linkedin.com\/in\/ydirheimer\/\">Yann Dirheimer<\/span>, Directeur Marketing d&rsquo;Hootsuite et <span class=\"removed_link\" title=\"https:\/\/www.linkedin.com\/in\/ygourven\/\">Yann Gourvennec<\/span>, CEO de Visionary Marketing. Lors de cet \u00e9v\u00e9nement vous d\u00e9couvrirez le barom\u00e8tre sur les m\u00e9dias sociaux, dont nous vous avons parl\u00e9 dans un pr\u00e9c\u00e9dent article que vous retrouverez\u00a0<a href=\"https:\/\/visionarymarketing.com\/fr\/2017\/03\/medias-sociaux-barometre-hootsuite-2017\/\" target=\"_blank\" rel=\"noopener noreferrer\">sur ce lien.<\/a>\u00a0Face aux r\u00e9sultats de cette \u00e9tude, plusieurs conclusions ont \u00e9t\u00e9 tir\u00e9es comme le fait que la communication est primordiale dans une entreprise, c&rsquo;est pourquoi 87% des marketeurs utilisent les m\u00e9dias sociaux. Les r\u00e9sultats de cette \u00e9tude ont notamment permis de mieux\u00a0comprendre les enjeux, usages et bonnes pratiques qu&rsquo;offrent ces plateformes digitales.<\/p>\n<p>Pour suivre notre webinaire du mardi 25 avril \u00e0 10h, inscrivez vous sur <a href=\"https:\/\/webikeo.fr\/webinar\/barometre-medias-sociaux-2017-quels-enjeux-usages-et-bonnes-pratiques\" target=\"_blank\" rel=\"noopener noreferrer\">ce lien ou sur les boutons\u00a0d&rsquo;inscription<\/a>\u00a0pr\u00e9sents dans ce billet.<\/p>\n<p><a href=\"https:\/\/webikeo.fr\/webinar\/barometre-medias-sociaux-2017-quels-enjeux-usages-et-bonnes-pratiques\/share?campaign=visionary\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" class=\"aligncenter wp-image-23714 size-medium\" title=\"m\u00e9dias sociaux\" src=\"https:\/\/visionarymarketing.com\/wp-content\/uploads\/2017\/03\/webinaire_20897410_c4f5c44a58e7a164e156c89f1dfe6db1468b8a23-500x281.png\" alt=\"Barom\u00e8tre m\u00e9dias sociaux\" width=\"500\" height=\"281\" srcset=\"https:\/\/visionarymarketing.com\/wp-content\/uploads\/2017\/03\/webinaire_20897410_c4f5c44a58e7a164e156c89f1dfe6db1468b8a23-500x281.png 500w, https:\/\/visionarymarketing.com\/wp-content\/uploads\/2017\/03\/webinaire_20897410_c4f5c44a58e7a164e156c89f1dfe6db1468b8a23-768x432.png 768w, https:\/\/visionarymarketing.com\/wp-content\/uploads\/2017\/03\/webinaire_20897410_c4f5c44a58e7a164e156c89f1dfe6db1468b8a23.png 800w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/a><\/p>\n<p><!--more--><\/p>\n<h3>Quelques informations sur les cr\u00e9ateurs de ce barom\u00e8tre 2017<\/h3>\n<blockquote class=\"quote-light\"><p><em><u><strong>Hootsuite<\/strong><\/u><\/em><strong><em><u> :<\/u><\/em><\/strong><br \/>\n<em>Avec plus d\u201912 millions d\u2019utilisateurs, Hootsuite est la plateforme de gestion des m\u00e9dias sociaux la plus utilis\u00e9e au monde. La solution Hootsuite Enterprise permet aux entreprises de d\u00e9finir et suivre leur strat\u00e9gie de Social \u00a0Media au niveau global. Gr\u00e2ce \u00e0 notre plateforme s\u00e9curis\u00e9e et \u00e9volutive, diff\u00e9rents services, \u00e9quipes et centres de profits peuvent collaborer, optimiser et g\u00e9n\u00e9rer des retours mesurables de leur strat\u00e9gie des r\u00e9seaux sociaux.<\/em><\/p>\n<p><em><u><strong>Adetem :<\/strong><\/u><\/em><br \/>\n<em>Adetem (l\u2019Association nationale des professionnels du marketing) a \u00e9t\u00e9 cr\u00e9\u00e9e en 1954. L\u2019Adetem est une association fran\u00e7aise \u00e0 but non lucratif, reconnue d\u2019utilit\u00e9 publique, dont la mission principale est d\u2019offrir \u00e0 ses adh\u00e9rents un lieu nourri d\u2019\u00e9changes et de rencontre pour progresser en permanence dans leur m\u00e9tier et b\u00e9n\u00e9ficier d\u2019un r\u00e9seau relationnel unique et qualifi\u00e9 de dirigeants, de marketeurs et d\u2019experts.<\/em><\/p>\n<p><em><u><strong>Visionary Marketing :<\/strong><\/u><\/em><br \/>\n<em>Visionary marketing est une agence de marketing Web sp\u00e9cialis\u00e9e dans la transformation et la communication digitale. Cr\u00e9\u00e9e en d\u00e9but 2014, elle intervient dans les domaines B2B et B2C et accompagne plus de 20 clients en France et \u00e0 l\u2019international dans les domaines digitaux et strat\u00e9giques.<\/em><\/p><\/blockquote>\n<p><a href=\"https:\/\/webikeo.fr\/webinar\/barometre-medias-sociaux-2017-quels-enjeux-usages-et-bonnes-pratiques\"><img decoding=\"async\" class=\"aligncenter wp-image-23709 size-full\" title=\"m\u00e9dias sociaux\" src=\"https:\/\/visionarymarketing.com\/wp-content\/uploads\/2017\/03\/tous-boutons.png\" alt=\"m\u00e9dias sociaux\" width=\"300\" height=\"50\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Depuis plusieurs ann\u00e9es, les m\u00e9dias sociaux sont au coeur de notre quotidien, tant dans notre vie personnelle que professionnelle. C&rsquo;est pourquoi, ils sont devenus un v\u00e9ritable facteur cl\u00e9 du marketing. Incorporer les m\u00e9dias sociaux dans sa strat\u00e9gie d&rsquo;entreprise est donc aujourd&rsquo;hui une n\u00e9cessit\u00e9 \u00e0 prendre en compte. Ils pr\u00e9sentent des enjeux consid\u00e9rables dans notre monde &hellip;<\/p>\n","protected":false},"author":45,"featured_media":23723,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1613,25],"tags":[],"class_list":["post-23708","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-digital-marketing","category-medias-sociaux"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Barom\u00e8tre m\u00e9dias sociaux 2017 : enjeux, usages et bonnes pratiques<\/title>\n<meta name=\"description\" content=\"Suite \u00e0 l&#039;annonce des r\u00e9sultats pr\u00e9sent\u00e9es la semaine derni\u00e8re, c&#039;est pourquoi nous vous invitons au webinaire sur les m\u00e9dias sociaux 2017.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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