{"id":23402,"date":"2017-02-07T08:30:01","date_gmt":"2017-02-07T07:30:01","guid":{"rendered":"http:\/\/visionarymarketing.fr\/blog\/?p=23402"},"modified":"2022-01-15T07:48:49","modified_gmt":"2022-01-15T06:48:49","slug":"transformation-digitale-banque","status":"publish","type":"post","link":"https:\/\/visionarymarketing.com\/fr\/2017\/02\/07\/transformation-digitale-banque\/","title":{"rendered":"Transformations et rupture digitale dans la banque et l’assurance"},"content":{"rendered":"

\u00c0 l’heure o\u00f9 la loi Macron vient bouleverser le paysage de la banque, jamais ce secteur de la bankassurance n’a \u00e9t\u00e9 aussi bouscul\u00e9: CCM Benchmark Group organise une conf\u00e9rence sur ce sujet. Visionary Marketing\u00a0et CCM Benchmark Group s’associent donc\u00a0pour vous inviter \u00e0 cette\u00a0conf\u00e9rence Assur & Bank 2017<\/a> , qui aura lieu le 23 et le 24 mars 2017 \u00e0 Paris, \u00e0 la maison de l’Am\u00e9rique latine, 217 Boulevard Saint-Germain, 75007. Cette conf\u00e9rence\u00a0rassemblera 30 intervenants\u00a0issus des domaines de la banque et de l’assurance. Ils repr\u00e9senteront plusieurs entreprises de tailles et de structures diff\u00e9rentes, comme Allianz, Bankin, Maif, ING ou LCL.\u00a0<\/em><\/p>\n

Transformations et rupture digitale dans la banque et l’assurance<\/h2>\n
\"banque
Transformations et rupture digitale dans la banque et l’assurance<\/figcaption><\/figure>\n

La transformation digitale de la banque et l’assurance<\/h3>\n

Le digital apporte une rupture\u00a0majeure<\/a> dans de nombreux secteurs, mais surtout dans les domaines de la banque et de l’assurance <\/a>qui sont per\u00e7us comme \u00e9tant tr\u00e8s rigides et stricts.\u00a0Pendant la conf\u00e9rence Assur&Bank 2017<\/a>, le 23 et le 24 mars 2017, vous\u00a0pourrez assister \u00e0\u00a0diff\u00e9rentes tables rondes et pr\u00e9sentations toutes li\u00e9es \u00e0 la transformation digitale des banque et de l’assurance.<\/p>\n

Parmi les sujets couverts sur ces deux jours, on trouve les chatbots, le mobile, l’\u00e9volution de la relation client ou encore les big data, ainsi que deux sessions de workshops. Inscrivez vous sur ce lien<\/a>, et n’oubliez pas\u00a0de rentrer le code\u00a0AB2017visionary pour obtenir une\u00a0r\u00e9duction de 15%.<\/p>\n

La transformation digitale de ces deux industries soeurs entra\u00eene avec elle l’\u00e9mergence de plusieurs acteurs \u00ab\u00a0disruptifs<\/a>\u00ab\u00a0.<\/p>\n

Les banques et assurance traditionnelles r\u00e9agissent \u00e9videmment \u00e0 cette transformation digitale; elles s’adaptent \u00e0 ce\u00a0nouvel environnement digital et elles adaptent leurs services \u00e0 leur client\u00e8le. Nous remarquons que les applications mobiles deviennent de plus en plus optimis\u00e9es et comportent plus de fonctionnalit\u00e9s comme la prise de rendez-vous, la gestion des documents, la consultation des relev\u00e9s bancaires et la messagerie directe entre le client et son conseiller.<\/p>\n

L’\u00e9volution d’un business model m\u00e8ne incontestablement \u00e0 un changement au niveau de la relation client, qui s’ancre\u00a0au coeur des diff\u00e9rentes strat\u00e9gies. Aujourd’hui le client hyper connect\u00e9 n’a pas toujours le temps de se rendre dans son agence pour faire une transaction bancaire, ou discuter avec son conseiller \u00e0 propos de son nouveau contrat d’assurance. Ce client hyper connect\u00e9 recherche l’accessibilit\u00e9. Sur son smartphone, il a une palette d’applications mobiles qui lui permettent de tout g\u00e9rer<\/a>. Pour cela, les banques et assurances qui r\u00e9ussissent leur transformation digitale cherchent \u00e0 renouveler leur promesse et leur offre. Des chatbots ont \u00e9t\u00e9 d\u00e9velopp\u00e9s pour r\u00e9pondre \u00e0 ce besoin. Gr\u00e2ce \u00e0 un syst\u00e8me d’intelligence artificielle, le client peut poser ses questions \u00e0 un robot-conseiller, effectuer des transactions ou g\u00e9rer ses comptes, depuis son canap\u00e9 avant de se coucher \u00e0 23h.<\/p>\n

La transformation digitale\u00a0frappe et bouleverse\u00a0tous les secteurs\u00a0<\/a> et en particulier la banque. En th\u00e9orie, les experts du domaine sont l\u00e9gion. Mais en r\u00e9alit\u00e9, c’est un changement difficile \u00e0 mettre en place en pratique. Au sein des grandes structures, un grand changement strat\u00e9gique reste \u00e0 op\u00e9rer. Il faut adapter toutes les op\u00e9rations, ainsi que les \u00e9quipes et s’assurer du bon fonctionnement de la transformation digitale. Certaines banques et assurances r\u00e9ussissent \u00e0 relever ce d\u00e9fi d’adaptation et d’innovation, tandis que d’autres n’y arrivent pas. Et\u00a0un \u00e9cart se creuse entre ceux qui g\u00e8rent avec succ\u00e8s la conduite du changement en interne aussi bien qu’en externe, et ceux qui \u00e9chouent.<\/p>\n

Mais une question se pose: comment les startups qui d\u00e9veloppent une banque \u00e0 travers une application mobile arrivent \u00e0 concurrencer les grandes banques et assurances mondialement connues, qui ont construit une r\u00e9putation de cr\u00e9dibilit\u00e9 au cours des ann\u00e9es? Vous trouverez s\u00fbrement la r\u00e9ponse \u00e0 cette question pendant la conf\u00e9rence Assur&Bank<\/p>\n

Le mot de C\u00e9cile Durandin, chef de projet CCM Benchmark<\/h2>\n

Comment l’explosion des mod\u00e8les de distribution recomposent le paysage assurantiel et bancaire? De l’appli au chatbot, quelles nouvelles possibilit\u00e9s d’interaction avec le client sur le mobile? Comment exploiter l’ensemble des donn\u00e9es \u00e0 disposition pour affiner sa strat\u00e9gie? Digitalisation et refonte de l’exp\u00e9rience utilisateur: comment optimiser le parcours client? Transformation digitale : quels chantiers restent \u00e0 traiter? Blockchain et nouveaux moyens de paiement: quelle red\u00e9finition du r\u00f4le des acteurs dits \u00ab\u00a0traditionnels\u00a0\u00bb?<\/p>\n

Pour r\u00e9pondre \u00e0 ces questions, Le Journal du Net r\u00e9unit les acteurs innovants du secteur pour partager leur vision, leurs conseils et leurs retours d’exp\u00e9rience en mati\u00e8re de strat\u00e9gies digitales. Op\u00e9rationnelle et strat\u00e9gique \u00e0 la fois, cette conf\u00e9rence vous donnera des outils pour optimiser vos strat\u00e9gies num\u00e9riques de communication, d’acquisition et de fid\u00e9lisation clients.<\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

\u00c0 l’heure o\u00f9 la loi Macron vient bouleverser le paysage de la banque, jamais ce secteur de la bankassurance n’a \u00e9t\u00e9 aussi bouscul\u00e9: CCM Benchmark Group organise une conf\u00e9rence sur ce sujet. Visionary Marketing\u00a0et CCM Benchmark Group s’associent donc\u00a0pour vous inviter \u00e0 cette\u00a0conf\u00e9rence Assur & Bank 2017 , qui aura lieu le 23 et le …<\/p>\n","protected":false},"author":37,"featured_media":23456,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1613],"tags":[],"class_list":["post-23402","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-digital-marketing"],"yoast_head":"\nTransformations et rupture digitale dans la banque et l'assurance<\/title>\n<meta name=\"description\" content=\"Cette conf\u00e9rence rassemblera 30 speakers issus des domaines de la banque et de l'assurance qui expliqueront la transformation digitale.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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