{"id":230,"date":"2007-02-19T09:29:52","date_gmt":"2007-02-19T08:29:52","guid":{"rendered":"http:\/\/visionary.wordpress.com\/2007\/02\/19\/imaginer-le-futur-le-retour\/"},"modified":"2020-09-18T21:30:20","modified_gmt":"2020-09-18T19:30:20","slug":"fabriquer-le-futur","status":"publish","type":"post","link":"https:\/\/visionarymarketing.com\/fr\/2007\/02\/19\/fabriquer-le-futur\/","title":{"rendered":"Version 2 du livre collectif sur l’innovation : \u00ab\u00a0Fabriquer le futur\u00a0\u00bb"},"content":{"rendered":"

\"Version<\/a>La version 2 du livre d’Eric Seulliet, Laurent Ponthou et Pierre Musso est d\u00e9sormais disponible dans toutes les bonnes librairies<\/a>. A noter qu’Eric Seulliet viendra nous pr\u00e9senter l’ouvrage lors d’une r\u00e9union Miconos<\/a> qui aura lieu le 16 avril 2007 \u00e0 Paris. Nous relayons ci-apr\u00e8s le texte de la de la 4\u00e8me page de couverture :<\/p>\n

Version 2 du livre collectif sur l’innovation : \u00ab\u00a0Fabriquer le futur\u00a0\u00bb<\/h2>\n

Postface de Bernard Charl\u00e8s, directeur g\u00e9n\u00e9ral de Dassault Syst\u00e8mes<\/em><\/p>\n

Comment inventer de nouveaux produits et services que les consommateurs adopteront durablement ? La conception traditionnelle de l\u2019innovation, principalement fond\u00e9e sur les d\u00e9veloppements technologiques, a montr\u00e9 ses limites. Face \u00e0 ce constat, les auteurs proposent d\u2019int\u00e9grer \u00e0 la strat\u00e9gie d\u2019innovation la notion d\u2019imaginaire.<\/p>\n

En effet, explorer l\u2019imaginaire, et notamment celui du consommateur, va permettre de mieux r\u00e9pondre \u00e0 ses aspirations et d\u2019introduire de nouveaux profils. Aux c\u00f4t\u00e9s des ing\u00e9nieurs et techniciens, on trouvera des co-acteurs en provenance des univers les plus vari\u00e9s.<\/p>\n

Qu\u2019ils soient utilisateurs, m\u00e9dias, membres d\u2019autres services de l\u2019entreprise ou prestataires, voire concurrents, tous seront impliqu\u00e9s, l\u2019innovation quittant le laboratoire de R&D pour devenir un ph\u00e9nom\u00e8ne transversal et pluridisciplinaire, combinant les fonctions R&D, marketing et design, et sollicitant l\u2019ensemble des partenaires de l\u2019entreprise. Pour certaines entreprises, ce ph\u00e9nom\u00e8ne est d\u00e9j\u00e0 r\u00e9alit\u00e9. Ainsi IBM, reconstitue les environnements professionnels de ses clients pour anticiper avec eux l\u2019avenir, D\u00e9cathlon introduit des \u00e9quipes pluridisciplinaires sur les lieux de vente pour \u00eatre au plus proche des clients, ou Dassault Syst\u00e8mes utilise la simulation virtuelle, pour inventer les produits de demain.<\/p>\n

Cette nouvelle \u00e9dition enti\u00e8rement revue et augment\u00e9e, introduit des notions \u00e9mergentes comme l\u2019\u00e9co-conception, l\u2019innovation ascendante, la r\u00e9volution num\u00e9rique 3D, la prospective appliqu\u00e9e, l\u2019innovation en mode projet,\u2026 et s\u2019appuie sur une centaine d’interviews et t\u00e9moignages.<\/p>\n

\u00ab Cr\u00e9er ce qui n\u2019existe pas n\u00e9cessite d\u2019imaginer le futur (\u2026) Et ceci afin que notre monde, bien r\u00e9el lui, \u00e9volue gr\u00e2ce \u00e0 des produits meilleurs pour l\u2019homme et meilleurs pour l\u2019environnement. \u00bb<\/em> Bernard Charl\u00e8s<\/p>\n

Pierre Musso est professeur de sciences de l\u2019information et de la communication \u00e0 l\u2019universit\u00e9 Rennes-II.
\nAvec Laurent Ponthou, ing\u00e9nieur ENSEEIHT et dipl\u00f4m\u00e9 de l\u2019ESSEC et Directeur Insight et Exp\u00e9rience Clients du Centre d’Exploration du Groupe France T\u00e9l\u00e9com, ils ont con\u00e7u et d\u00e9velopp\u00e9 le Studio cr\u00e9atif de France T\u00e9l\u00e9com R&D.
\n\u00c9ric Seulliet, dipl\u00f4m\u00e9 de HEC, est directeur d\u2019e-Mergences, soci\u00e9t\u00e9 de conseil en prospective et innovation (www.e-mergences.net) et pr\u00e9sident de l\u2019association La F@brique du Futur (www.lafabriquedufutur.org).<\/p>\n

Avec des t\u00e9moignages exclusifs<\/strong><\/p>\n

\u00ab\u00a0Fabriquer le futur 2<\/span>\u00a0\u00bb a donn\u00e9 lieu \u00e0 un vaste travail d’enqu\u00eates. Plus de 90 personnes ont \u00e9t\u00e9 rencontr\u00e9es, venues d’horizons tr\u00e8s divers : experts, consultants, agences de design, agences de communication, universitaires, PME, Grands groupes.<\/p>\n

Air Liquide, RATP, SNCF, 3M, Samas, Arc International, Smoby, Butagaz, IFF, Google, IBM, Faurecia, EDF, France T\u00e9l\u00e9com, D\u00e9cathlon, GE Healthcare, Dassault Syst\u00e8mes, La Poste, Legrand, Alstom Transport, Siemens, etc.<\/span><\/p>\n

Michel Maffesoli, Anne-Marie Sargueil, Jean-Jacques Wunenburger, Brigitte Borja de Mozota, Langdon Morris, Fran\u00e7ois Denieul, Elsa Franc\u00e8s, Fran\u00e7ois Laurent, Maryline Passini, Bertille Toledano, Bernard Werber, Ren\u00e9 Duringer, Rapha\u00eble Bidault-Waddington, Andr\u00e9 Cayol, Sauveur Fernandez, Jean-Pierre Quentin, Monica Fossati, etc.<\/p>\n","protected":false},"excerpt":{"rendered":"

La version 2 du livre d’Eric Seulliet, Laurent Ponthou et Pierre Musso est d\u00e9sormais disponible dans toutes les bonnes librairies. A noter qu’Eric Seulliet viendra nous pr\u00e9senter l’ouvrage lors d’une r\u00e9union Miconos qui aura lieu le 16 avril 2007 \u00e0 Paris. Nous relayons ci-apr\u00e8s le texte de la de la 4\u00e8me page de couverture : …<\/p>\n","protected":false},"author":2,"featured_media":44693,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[248],"tags":[],"class_list":["post-230","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-livres-marketing"],"yoast_head":"\nVersion 2 du livre collectif sur l'innovation : "Fabriquer le futur"<\/title>\n<meta name=\"description\" content=\"La version 2 du livre d'Eric Seulliet, Laurent Ponthou et Pierre Musso est d\u00e9sormais disponible dans toutes les bonnes librairies. 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