{"id":22516,"date":"2016-11-18T15:19:33","date_gmt":"2016-11-18T14:19:33","guid":{"rendered":"http:\/\/visionarymarketing.fr\/blog?p=22516&preview=true&preview_id=22516"},"modified":"2024-02-06T06:46:43","modified_gmt":"2024-02-06T05:46:43","slug":"transformation-digitale-n-existe-pas","status":"publish","type":"post","link":"https:\/\/visionarymarketing.com\/fr\/2016\/11\/18\/transformation-digitale-n-existe-pas\/","title":{"rendered":"Pourquoi la transformation digitale n’existe pas"},"content":{"rendered":"

La transformation digitale n’existe pas, voil\u00e0 une\u00a0assertion choquante pour le\u00a0lecteur, je me doute. Je suis directeur de programme du <\/i>Mast\u00e8re Sp\u00e9cialis\u00e9 Digital Business Strategy de Grenoble Ecole de Management<\/a> sur le campus de Paris. Une fois par an, je participe \u00e9galement au Digital Day, un \u00e9v\u00e9nement exceptionnel organis\u00e9 \u00e0 Grenoble par <\/i>Renaud Cornu-Emieux,<\/a> directeur de la chaire transformation digitale de GEM et fondateur de l\u2019EMSI (\u00e9cole \u00e0 laquelle mon MS est rattach\u00e9). Cette ann\u00e9e, j\u2019ai la chance et l\u2019honneur d\u2019animer une table ronde exceptionnelle sur le sujet de la transformation digitale.<\/i><\/p>\n

Pourquoi la transformation digitale n’existe pas<\/h2>\n
\"Pourquoi
Dans ce d\u00e9bat, nous d\u00e9couvrons pourquoi la transformation digitale n’existe pas\u00a0<\/figcaption><\/figure>\n

Ce sujet, nous l’avons r\u00e9guli\u00e8rement abord\u00e9 dans ce blog<\/a>, et notre point de vue a toujours \u00e9t\u00e9 le m\u00eame. La transformation digitale d’une entreprise ne se limite pas uniquement \u00e0 l’outil. La mise ne place d’un nouveau logiciel ou d’une solution technique n’est qu’une \u00e9tape dans une \u00e9volution\u00a0qui transforme l’entreprise et sa culture. D’ailleurs, le terme m\u00eame de transformation digitale est faux : on devrait plut\u00f4t parler de transformation avec le digital ou de transformation avec le num\u00e9rique.<\/em><\/p>\n

Et les enjeux induits par\u00a0transformation ne se limitent pas non plus au seul achat de l’outil. Le plus difficile est certainement le travail de sensibilisation, d’adaptation, de formation des \u00e9quipes \u00e0 un nouvel environnement de travail. C’est un enjeu qui existe depuis des si\u00e8cles, et qui perdure aujourd’hui, de l’apparition des machines \u00e0 vapeur dans les entreprises anglaises de textiles aux outils de collaboration d’aujourd’hui. Et les r\u00e9sistances existent \u00e0 chaque fois, car la peur du changement et de l’inconnu est une r\u00e9action humaine que l’on ne changera pas : la sensibilisation et la formation sont donc indispensables pour mener \u00e0 un bien un projet de transformation avec le digital.<\/p>\n

C’est donc ce sujet crucial qu’aborderont\u00a0Arnaud Bouchard, VP digital transformation, Capgemini consulting, Arnaud de Terline, co fondateur Arcane, Fr\u00e9d\u00e9ric Dulac, DG Eolas (Business & Decision), Isabel-Fanny Meyer, Consultante en Transformation Digitale & D\u00e9ploiement de Strat\u00e9gies Relation Client CrossCanal.<\/p>\n

Voici un extrait de l’article portant sur le Digital Day\u00a0publi\u00e9 sur le site de Renaud Cornu-Emieux :<\/p>\n

La transformation digitale est un terme tr\u00e8s en vogue, utilis\u00e9 la plupart du temps pour parler des simples capacit\u00e9s techniques de l\u2019entreprise, de ses employ\u00e9s, voire m\u00eame de la refonte de son site Web. Il s\u2019agit pourtant d\u2019un concept puissant pour peu qu\u2019on le comprenne bien. Qu\u2019est-ce qui sous-tend la transformation digitale ? Quel est son but, \u00e0 quoi sert-elle ? Est-elle in\u00e9luctable ?<\/p>\n

\"\"<\/span><\/p>\n

Et surtout, doit-on parler de transformation digitale ? <\/strong>Tel est le th\u00e8me de cette table ronde. Nous nous poserons notamment la question : doit-on parler de transformation digitale ou de transformation induite par le digital,\u00a0parti-pris de la Chaire \u00ab Talents de la transformation digitale \u00bb ?Autour de Yann, interviendront\u00a0:Arnaud Bouchard, VP digital transformation, Capgemini consultingArnaud de Terline : co fondateur Arcane, intervenant r\u00e9gulier du MS Digital Business Strategy de Grenoble EMFr\u00e9d\u00e9ric Dulac : DG Eolas (Business & Decision) Isabel-Fanny Meyer, Consultante en Transformation Digitale & D\u00e9ploiement de Strat\u00e9gies Relation Client CrossCanal, Baya Consulting, tutrice \u00e0 Grenoble EMA lire : un livre blanc intitul\u00e9 la face cach\u00e9e de la transformation digitale.Le GEM DigitalDay 2016, c\u2019est le 6 d\u00e9cembre 2016 au WTC de Grenoble de 8h30 \u00e0 18h30. \u00c9v\u00e9nement gratuit mais inscription obligatoire pour mieux vous accueillir.<\/p>\n

Source\u00a0: Pourquoi ne faut-il pas parler de transformation digitale<\/a> ?<\/span><\/em><\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

La transformation digitale n’existe pas, voil\u00e0 une\u00a0assertion choquante pour le\u00a0lecteur, je me doute. Je suis directeur de programme du Mast\u00e8re Sp\u00e9cialis\u00e9 Digital Business Strategy de Grenoble Ecole de Management sur le campus de Paris. Une fois par an, je participe \u00e9galement au Digital Day, un \u00e9v\u00e9nement exceptionnel organis\u00e9 \u00e0 Grenoble par Renaud Cornu-Emieux, directeur de …<\/p>\n","protected":false},"author":2,"featured_media":32499,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2808],"tags":[],"class_list":["post-22516","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-transformation-digitale"],"yoast_head":"\nLa transformation digitale n'existe pas : en voici les raisons<\/title>\n<meta name=\"description\" content=\"C'est parce cela n'existe pas qu'il ne faut pas parler de la transformation digitale. Pr\u00e9paration d'un d\u00e9bat chez GEM \u00e0 Grenoble\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/visionarymarketing.com\/fr\/2016\/11\/18\/transformation-digitale-n-existe-pas\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La transformation digitale n'existe pas : en voici les raisons\" \/>\n<meta property=\"og:description\" content=\"C'est parce cela n'existe pas qu'il ne faut pas parler de la transformation digitale. Pr\u00e9paration d'un d\u00e9bat chez GEM \u00e0 Grenoble\" \/>\n<meta property=\"og:url\" content=\"https:\/\/visionarymarketing.com\/fr\/2016\/11\/18\/transformation-digitale-n-existe-pas\/\" \/>\n<meta property=\"og:site_name\" content=\"Marketing and Innovation\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/vismktg\" \/>\n<meta property=\"article:author\" content=\"http:\/\/facebook.com\/ygourven\" \/>\n<meta property=\"article:published_time\" content=\"2016-11-18T14:19:33+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-02-06T05:46:43+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/visionarymarketing.com\/wp-content\/uploads\/2016\/11\/11-09-2019_07.09.55-CapturFiles-e1608371878650.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"723\" \/>\n\t<meta property=\"og:image:height\" content=\"353\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Yann Gourvennec\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@ygourven\" \/>\n<meta name=\"twitter:site\" content=\"@ygourven\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Yann Gourvennec\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"NewsArticle\",\"@id\":\"https:\\\/\\\/visionarymarketing.com\\\/fr\\\/2016\\\/11\\\/18\\\/transformation-digitale-n-existe-pas\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/visionarymarketing.com\\\/fr\\\/2016\\\/11\\\/18\\\/transformation-digitale-n-existe-pas\\\/\"},\"author\":{\"name\":\"Yann Gourvennec\",\"@id\":\"https:\\\/\\\/visionarymarketing.com\\\/fr\\\/#\\\/schema\\\/person\\\/3754fee1e558f47b8deb46f53c37423e\"},\"headline\":\"Pourquoi la transformation digitale n’existe pas\",\"datePublished\":\"2016-11-18T14:19:33+00:00\",\"dateModified\":\"2024-02-06T05:46:43+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/visionarymarketing.com\\\/fr\\\/2016\\\/11\\\/18\\\/transformation-digitale-n-existe-pas\\\/\"},\"wordCount\":624,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/visionarymarketing.com\\\/fr\\\/2016\\\/11\\\/18\\\/transformation-digitale-n-existe-pas\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/visionarymarketing.com\\\/wp-content\\\/uploads\\\/2016\\\/11\\\/11-09-2019_07.09.55-CapturFiles-e1608371878650.jpg\",\"articleSection\":[\"Transformation\"],\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/visionarymarketing.com\\\/fr\\\/2016\\\/11\\\/18\\\/transformation-digitale-n-existe-pas\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/visionarymarketing.com\\\/fr\\\/2016\\\/11\\\/18\\\/transformation-digitale-n-existe-pas\\\/\",\"url\":\"https:\\\/\\\/visionarymarketing.com\\\/fr\\\/2016\\\/11\\\/18\\\/transformation-digitale-n-existe-pas\\\/\",\"name\":\"La transformation digitale n'existe pas : en voici les raisons\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/visionarymarketing.com\\\/fr\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/visionarymarketing.com\\\/fr\\\/2016\\\/11\\\/18\\\/transformation-digitale-n-existe-pas\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/visionarymarketing.com\\\/fr\\\/2016\\\/11\\\/18\\\/transformation-digitale-n-existe-pas\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/visionarymarketing.com\\\/wp-content\\\/uploads\\\/2016\\\/11\\\/11-09-2019_07.09.55-CapturFiles-e1608371878650.jpg\",\"datePublished\":\"2016-11-18T14:19:33+00:00\",\"dateModified\":\"2024-02-06T05:46:43+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/visionarymarketing.com\\\/fr\\\/#\\\/schema\\\/person\\\/3754fee1e558f47b8deb46f53c37423e\"},\"description\":\"C'est parce cela n'existe pas qu'il ne faut pas parler de la transformation digitale. Pr\u00e9paration d'un d\u00e9bat chez GEM \u00e0 Grenoble\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/visionarymarketing.com\\\/fr\\\/2016\\\/11\\\/18\\\/transformation-digitale-n-existe-pas\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/visionarymarketing.com\\\/fr\\\/2016\\\/11\\\/18\\\/transformation-digitale-n-existe-pas\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/visionarymarketing.com\\\/fr\\\/2016\\\/11\\\/18\\\/transformation-digitale-n-existe-pas\\\/#primaryimage\",\"url\":\"https:\\\/\\\/visionarymarketing.com\\\/wp-content\\\/uploads\\\/2016\\\/11\\\/11-09-2019_07.09.55-CapturFiles-e1608371878650.jpg\",\"contentUrl\":\"https:\\\/\\\/visionarymarketing.com\\\/wp-content\\\/uploads\\\/2016\\\/11\\\/11-09-2019_07.09.55-CapturFiles-e1608371878650.jpg\",\"width\":723,\"height\":353},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/visionarymarketing.com\\\/fr\\\/2016\\\/11\\\/18\\\/transformation-digitale-n-existe-pas\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/visionarymarketing.com\\\/fr\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Pourquoi la transformation digitale n’existe pas\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/visionarymarketing.com\\\/fr\\\/#website\",\"url\":\"https:\\\/\\\/visionarymarketing.com\\\/fr\\\/\",\"name\":\"Marketing and Innovation\",\"description\":\"Site d'infos ind\u00e9pendant, depuis 1996\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/visionarymarketing.com\\\/fr\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/visionarymarketing.com\\\/fr\\\/#\\\/schema\\\/person\\\/3754fee1e558f47b8deb46f53c37423e\",\"name\":\"Yann Gourvennec\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/5972001801e8de5692a3e31224e85769f50a55fb8b679749f9c8d1868cceff14?s=96&d=initials&r=g&initials=yg\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/5972001801e8de5692a3e31224e85769f50a55fb8b679749f9c8d1868cceff14?s=96&d=initials&r=g&initials=yg\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/5972001801e8de5692a3e31224e85769f50a55fb8b679749f9c8d1868cceff14?s=96&d=initials&r=g&initials=yg\",\"caption\":\"Yann Gourvennec\"},\"description\":\"Yann Gourvennec created visionarymarketing.com in 1996. He is a speaker and author of many books. In 2014 he went from intrapreneur to entrepreneur, when he created his digital marketing agency. Yann Gourvennec a cr\u00e9\u00e9 visionarymarketing.com en 1996. Il est conf\u00e9rencier et auteur de plusieurs livres. En 2014, il est pass\u00e9 d'intrapreneur \u00e0 entrepreneur en cr\u00e9ant son agence de marketing num\u00e9rique.\",\"sameAs\":[\"https:\\\/\\\/visionarymarketing.com\",\"http:\\\/\\\/facebook.com\\\/ygourven\",\"http:\\\/\\\/linkedin.com\\\/in\\\/ygourven\",\"https:\\\/\\\/x.com\\\/ygourven\",\"https:\\\/\\\/www.youtube.com\\\/c\\\/visionarymarketingagency\"],\"url\":\"https:\\\/\\\/visionarymarketing.com\\\/fr\\\/author\\\/yann-gourvennec\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"La transformation digitale n'existe pas : en voici les raisons","description":"C'est parce cela n'existe pas qu'il ne faut pas parler de la transformation digitale. Pr\u00e9paration d'un d\u00e9bat chez GEM \u00e0 Grenoble","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/visionarymarketing.com\/fr\/2016\/11\/18\/transformation-digitale-n-existe-pas\/","og_locale":"fr_FR","og_type":"article","og_title":"La transformation digitale n'existe pas : en voici les raisons","og_description":"C'est parce cela n'existe pas qu'il ne faut pas parler de la transformation digitale. Pr\u00e9paration d'un d\u00e9bat chez GEM \u00e0 Grenoble","og_url":"https:\/\/visionarymarketing.com\/fr\/2016\/11\/18\/transformation-digitale-n-existe-pas\/","og_site_name":"Marketing and Innovation","article_publisher":"https:\/\/www.facebook.com\/vismktg","article_author":"http:\/\/facebook.com\/ygourven","article_published_time":"2016-11-18T14:19:33+00:00","article_modified_time":"2024-02-06T05:46:43+00:00","og_image":[{"width":723,"height":353,"url":"https:\/\/visionarymarketing.com\/wp-content\/uploads\/2016\/11\/11-09-2019_07.09.55-CapturFiles-e1608371878650.jpg","type":"image\/jpeg"}],"author":"Yann Gourvennec","twitter_card":"summary_large_image","twitter_creator":"@ygourven","twitter_site":"@ygourven","twitter_misc":{"\u00c9crit par":"Yann Gourvennec","Dur\u00e9e de lecture estim\u00e9e":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"NewsArticle","@id":"https:\/\/visionarymarketing.com\/fr\/2016\/11\/18\/transformation-digitale-n-existe-pas\/#article","isPartOf":{"@id":"https:\/\/visionarymarketing.com\/fr\/2016\/11\/18\/transformation-digitale-n-existe-pas\/"},"author":{"name":"Yann Gourvennec","@id":"https:\/\/visionarymarketing.com\/fr\/#\/schema\/person\/3754fee1e558f47b8deb46f53c37423e"},"headline":"Pourquoi la transformation digitale n’existe pas","datePublished":"2016-11-18T14:19:33+00:00","dateModified":"2024-02-06T05:46:43+00:00","mainEntityOfPage":{"@id":"https:\/\/visionarymarketing.com\/fr\/2016\/11\/18\/transformation-digitale-n-existe-pas\/"},"wordCount":624,"commentCount":0,"image":{"@id":"https:\/\/visionarymarketing.com\/fr\/2016\/11\/18\/transformation-digitale-n-existe-pas\/#primaryimage"},"thumbnailUrl":"https:\/\/visionarymarketing.com\/wp-content\/uploads\/2016\/11\/11-09-2019_07.09.55-CapturFiles-e1608371878650.jpg","articleSection":["Transformation"],"inLanguage":"fr-FR","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/visionarymarketing.com\/fr\/2016\/11\/18\/transformation-digitale-n-existe-pas\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/visionarymarketing.com\/fr\/2016\/11\/18\/transformation-digitale-n-existe-pas\/","url":"https:\/\/visionarymarketing.com\/fr\/2016\/11\/18\/transformation-digitale-n-existe-pas\/","name":"La transformation digitale n'existe pas : en voici les raisons","isPartOf":{"@id":"https:\/\/visionarymarketing.com\/fr\/#website"},"primaryImageOfPage":{"@id":"https:\/\/visionarymarketing.com\/fr\/2016\/11\/18\/transformation-digitale-n-existe-pas\/#primaryimage"},"image":{"@id":"https:\/\/visionarymarketing.com\/fr\/2016\/11\/18\/transformation-digitale-n-existe-pas\/#primaryimage"},"thumbnailUrl":"https:\/\/visionarymarketing.com\/wp-content\/uploads\/2016\/11\/11-09-2019_07.09.55-CapturFiles-e1608371878650.jpg","datePublished":"2016-11-18T14:19:33+00:00","dateModified":"2024-02-06T05:46:43+00:00","author":{"@id":"https:\/\/visionarymarketing.com\/fr\/#\/schema\/person\/3754fee1e558f47b8deb46f53c37423e"},"description":"C'est parce cela n'existe pas qu'il ne faut pas parler de la transformation digitale. Pr\u00e9paration d'un d\u00e9bat chez GEM \u00e0 Grenoble","breadcrumb":{"@id":"https:\/\/visionarymarketing.com\/fr\/2016\/11\/18\/transformation-digitale-n-existe-pas\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/visionarymarketing.com\/fr\/2016\/11\/18\/transformation-digitale-n-existe-pas\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/visionarymarketing.com\/fr\/2016\/11\/18\/transformation-digitale-n-existe-pas\/#primaryimage","url":"https:\/\/visionarymarketing.com\/wp-content\/uploads\/2016\/11\/11-09-2019_07.09.55-CapturFiles-e1608371878650.jpg","contentUrl":"https:\/\/visionarymarketing.com\/wp-content\/uploads\/2016\/11\/11-09-2019_07.09.55-CapturFiles-e1608371878650.jpg","width":723,"height":353},{"@type":"BreadcrumbList","@id":"https:\/\/visionarymarketing.com\/fr\/2016\/11\/18\/transformation-digitale-n-existe-pas\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/visionarymarketing.com\/fr\/"},{"@type":"ListItem","position":2,"name":"Pourquoi la transformation digitale n’existe pas"}]},{"@type":"WebSite","@id":"https:\/\/visionarymarketing.com\/fr\/#website","url":"https:\/\/visionarymarketing.com\/fr\/","name":"Marketing and Innovation","description":"Site d'infos ind\u00e9pendant, depuis 1996","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/visionarymarketing.com\/fr\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Person","@id":"https:\/\/visionarymarketing.com\/fr\/#\/schema\/person\/3754fee1e558f47b8deb46f53c37423e","name":"Yann Gourvennec","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/secure.gravatar.com\/avatar\/5972001801e8de5692a3e31224e85769f50a55fb8b679749f9c8d1868cceff14?s=96&d=initials&r=g&initials=yg","url":"https:\/\/secure.gravatar.com\/avatar\/5972001801e8de5692a3e31224e85769f50a55fb8b679749f9c8d1868cceff14?s=96&d=initials&r=g&initials=yg","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/5972001801e8de5692a3e31224e85769f50a55fb8b679749f9c8d1868cceff14?s=96&d=initials&r=g&initials=yg","caption":"Yann Gourvennec"},"description":"Yann Gourvennec created visionarymarketing.com in 1996. He is a speaker and author of many books. In 2014 he went from intrapreneur to entrepreneur, when he created his digital marketing agency. Yann Gourvennec a cr\u00e9\u00e9 visionarymarketing.com en 1996. Il est conf\u00e9rencier et auteur de plusieurs livres. En 2014, il est pass\u00e9 d'intrapreneur \u00e0 entrepreneur en cr\u00e9ant son agence de marketing num\u00e9rique.","sameAs":["https:\/\/visionarymarketing.com","http:\/\/facebook.com\/ygourven","http:\/\/linkedin.com\/in\/ygourven","https:\/\/x.com\/ygourven","https:\/\/www.youtube.com\/c\/visionarymarketingagency"],"url":"https:\/\/visionarymarketing.com\/fr\/author\/yann-gourvennec\/"}]}},"_links":{"self":[{"href":"https:\/\/visionarymarketing.com\/fr\/wp-json\/wp\/v2\/posts\/22516","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/visionarymarketing.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/visionarymarketing.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/visionarymarketing.com\/fr\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/visionarymarketing.com\/fr\/wp-json\/wp\/v2\/comments?post=22516"}],"version-history":[{"count":0,"href":"https:\/\/visionarymarketing.com\/fr\/wp-json\/wp\/v2\/posts\/22516\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/visionarymarketing.com\/fr\/wp-json\/wp\/v2\/media\/32499"}],"wp:attachment":[{"href":"https:\/\/visionarymarketing.com\/fr\/wp-json\/wp\/v2\/media?parent=22516"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/visionarymarketing.com\/fr\/wp-json\/wp\/v2\/categories?post=22516"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/visionarymarketing.com\/fr\/wp-json\/wp\/v2\/tags?post=22516"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}