{"id":225,"date":"2007-02-14T16:55:23","date_gmt":"2007-02-14T15:55:23","guid":{"rendered":"http:\/\/visionary.wordpress.com\/2007\/02\/14\/telephone-mobile-les-nouveaux-usages\/"},"modified":"2021-03-06T07:26:19","modified_gmt":"2021-03-06T06:26:19","slug":"telephone-mobile","status":"publish","type":"post","link":"https:\/\/visionarymarketing.com\/fr\/2007\/02\/14\/telephone-mobile\/","title":{"rendered":"T\u00e9l\u00e9phone mobile : les nouveaux usages pour les consommateurs"},"content":{"rendered":"<p><em>Quels sont les nouveaux usages du t\u00e9l\u00e9phone mobile ? Au cours des derni\u00e8res ann\u00e9es, les usages et les fonctions du mobile n&rsquo;ont cess\u00e9 de se d\u00e9velopper au point d&rsquo;en faire un compagnon de tous les instants dont 50 milllions de fran\u00e7ais et des milliards d&rsquo;individus dans le monde auraient aujourd&rsquo;hui bien du mal \u00e0 se passer.<\/em><\/p>\n<h2>T\u00e9l\u00e9phone mobile : les nouveaux usages<\/h2>\n<figure id=\"attachment_56981\" aria-describedby=\"caption-attachment-56981\" style=\"width: 520px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/visionarymarketing.com\/wp-content\/uploads\/2007\/10\/30741395978_ec47734095_c.jpg\"><img decoding=\"async\" class=\"wp-image-56981 size-full\" src=\"https:\/\/visionarymarketing.com\/wp-content\/uploads\/2007\/10\/30741395978_ec47734095_c.jpg\" alt=\"T\u00e9l\u00e9phone mobile : les nouveaux usages\" width=\"520\" height=\"340\" srcset=\"https:\/\/visionarymarketing.com\/wp-content\/uploads\/2007\/10\/30741395978_ec47734095_c.jpg 520w, https:\/\/visionarymarketing.com\/wp-content\/uploads\/2007\/10\/30741395978_ec47734095_c-459x300.jpg 459w\" sizes=\"(max-width: 520px) 100vw, 520px\" \/><\/a><figcaption id=\"caption-attachment-56981\" class=\"wp-caption-text\">T\u00e9l\u00e9phone mobile : les nouveaux usages<\/figcaption><\/figure>\n<p>Voici un rapide panorama de toutes les possiblit\u00e9s que nous offre aujourd&rsquo;hui cet outil dont les performances et les qualit\u00e9s n&rsquo;ont pas fini de nous surprendre.<\/p>\n<h3>Le mobile: outil de communication interpersonnelle<\/h3>\n<p>Evidemment, le mobile reste avant tout le m\u00e9dia de la communication interpersonnelle. Mais, m\u00eame dans ce domaine, les habitudes \u00e9voluent et, si la <strong>voix <\/strong>reste la source de revenu principale des op\u00e9rateurs (80% de leurs revenus), d&rsquo;autres modes de communication se g\u00e9n\u00e9ralisent ou apparaissent:<\/p>\n<ul>\n<li>70% des possesseurs de mobile ont d\u00e9j\u00e0 envoy\u00e9 des <strong>SMS<\/strong><\/li>\n<li>20% des possesseurs de mobiles compatibles ont d\u00e9j\u00e0 utilis\u00e9 des messages photos ou vid\u00e9o (<strong>MMS)<\/strong><\/li>\n<li>On compte d\u00e9j\u00e0 7% d&rsquo;utilisiteurs de services de messagerie instantan\u00e9e (<strong>IM<\/strong>). Dans la majorit\u00e9 des cas , il s&rsquo;agit d&rsquo;une population plut\u00f4t jeune.<\/li>\n<li>les <strong>services communautaires<\/strong> (chats, forums, moblogs ) connaissent eux aussi des d\u00e9buts prommetteurs.<\/li>\n<\/ul>\n<p><!--more--> <strong>le mobile: \u00ab\u00a0couteau suisse\u00a0\u00bb<\/strong><\/p>\n<p>Au del\u00e0 de cette utilisation principale, le mobile est aussi devenu un outil multi-fonction, capable de rendre de nombreux services dans la vie quotidienne.<\/p>\n<ul>\n<li>Montre<\/li>\n<li>R\u00e9pertoire<\/li>\n<li>R\u00e9veil<\/li>\n<li>Calculette<\/li>\n<li>Appareil photo<\/li>\n<li>Cam\u00e9ra vid\u00e9o<\/li>\n<\/ul>\n<p>L&rsquo;usage de ces diff\u00e9rentes fonctionnalit\u00e9s est tr\u00e8s variable selon l&rsquo;\u00e2ge, la CSP et le sexe de l&rsquo;utilisateur .L&rsquo;important est que toutes ces fonctionnalit\u00e9s compl\u00e9mentaires rendent pour chacun d&rsquo;autre nous notre mobile encore plus indispensable et pr\u00e9sent dans notre vie quotidienne.<\/p>\n<p>Pour en savoir plus sur ce sujet et conna\u00eetre les principales donn\u00e9es statistiques, lisez \u00ab\u00a0Mon mobile = ma montre et mon r\u00e9veil\u00a0\u00bb.<\/p>\n<p><strong>Le mobile: coach<\/strong><\/p>\n<p>En dehors de toutes ces fonctionnalit\u00e9s qui le rendent particuli\u00e8rement utile au quotidien, le mobile est en passe d&rsquo;acqu\u00e9rir un nouveau statut: celui de coach ou d&rsquo;ange gardien susceptible de nous aider \u00e0 g\u00e9rer tous nos probl\u00e8mes en nous apportant, le cas \u00e9ch\u00e9ant, le soutien n\u00e9c\u00e9ssaire pour prendre les bonnes d\u00e9cisions au bon moment.<\/p>\n<p>Pour en savoir plus et explorer quelques exemples significatifs de cette nouvelle approche, lisez \u00ab\u00a0<a href=\"http:\/\/marketing-et-convergence.over-blog.com\/article-4946420.html\" target=\"_blank\" rel=\"noopener\">Mon mobile= mon coach , mon ange gardien<\/a>\u00ab\u00a0.<\/p>\n<p><strong>Le mobile: espace d&rsquo;expression et de cr\u00e9ativit\u00e9<\/strong><\/p>\n<p>Les mobiles de derni\u00e8re g\u00e9n\u00e9ration \u00e9tant \u00e9quip\u00e9s d&rsquo;une cam\u00e9ra vid\u00e9o, on peut imaginer que cela devrait motiver certains de leurs utilisateurs cr\u00e9atifs \u00e0 concevoir et produire des contenus originaux pour les mettre en ligne et les diffuser . C&rsquo;est en tout cas la tendance sur laquelle tablent certains services, sur le mod\u00e8le de <strong>Youtube <\/strong>ou <strong>myspace<\/strong>, ou certains op\u00e9rateurs pour lancer leur offre communautaire sur le mobile<\/p>\n<p>Sur le sujet voir, l&rsquo;article &lsquo;Youtube fait des \u00e9mules\u00a0\u00bbet l&rsquo;initiative \u00a0\u00bb jeunes talents\u00a0\u00bbpropos\u00e9e sur son site par SFR.<\/p>\n<p><strong>Le mobile : media grand public<\/strong><\/p>\n<p>En proposant une gamme extr\u00eamement \u00e9tendue de contenus en tout genre (Musique, Informations, Jeux, Vid\u00e9os et T\u00e9l\u00e9vision) accessibles partout et tout le temps , le mobile n&rsquo;est il pas \u00e9galement en passe de devenir Le M\u00e9dia par excellence ?<\/p>\n<p>Pour un consommateur qui devient de plus en plus nomade (lire \u00ab\u00a0les fran\u00e7ais sont des consommateurs nomades\u00a0\u00bb) quoi de plus s\u00e9duisant en effet qu&rsquo;un support capable de proposer toutes sortes de contenus et sur lequel on peut consommer tout ce que l&rsquo;on veut quand on veut ?<\/p>\n<p align=\"left\">Aujourd&rsquo;hui, 12% des personnes qui ach\u00e8tent de la musique d\u00e9clarent l&rsquo;\u00e9couter un situation de mobilit\u00e9 , il en ira certainement de m\u00eame demain pour la radio en qualit\u00e9 num\u00e9rique ou la t\u00e9l\u00e9vision mobile personnelle \u00e0 qui l&rsquo;on promet d\u00e9j\u00e0 un avenir plut\u00f4t souriant.<\/p>\n<p align=\"left\">Voir l&rsquo;article : \u00ab\u00a0Le mobile nouveau m\u00e9dia pour les consommateurs nouveau support pour les annonceurs\u00a0\u00bb pour connaitre les r\u00e9sultats des \u00e9tudes et pr\u00e9vision sur le sujet.<\/p>\n<p align=\"left\"><strong>Le mobile: support de communication publicitaire<\/strong><\/p>\n<p align=\"left\">Pour un annonceur, le mobile pr\u00e9sente d\u00e9j\u00e0 une quantit\u00e9 d&rsquo;avantages que peu d&rsquo;autres supports peuvent offrir: &#8211; Une couverture presque totale de la population (48.9 millions d&rsquo;utilisateurs en France) &#8211; Une pr\u00e9sence permanente \u00e0 proximit\u00e9 du consommateur et une utilisation quotidienne &#8211; Des possibilit\u00e9s de ciblage de plus en plus sophistiqu\u00e9es (g\u00e9olocalisation , personnalisation&#8230;)<\/p>\n<p align=\"left\">M\u00eame si quelques probl\u00e8mes restent \u00e0 r\u00e9soudre (diversit\u00e9 du parc de terminaux, taille des \u00e9crans, contraintes juridiques) quelques grandes marques ont d\u00e9j\u00e0 compris tout le b\u00e9n\u00e9fice qu&rsquo;elles pouvaient tirer de l&rsquo;ajout du mobile dans leurs plans m\u00e9dias.<\/p>\n<p align=\"left\">On trouvera quelques illustrations de bonnes pratiques dans ce domaine dans les articles \u00ab\u00a0web+ mobile= le cocktail gagnant pour les jeunes\u00a0\u00bb ou \u00ab\u00a0la communication \u00e0 360\u00b0 \u00ab\u00a0<\/p>\n<p align=\"left\">Il a fallu quelques ann\u00e9es de tatonnement avant que Internet ne devienne le mass m\u00e9dia qu&rsquo;il est aujourd&rsquo;hui et avant que les utilisateurs n&rsquo;en ma\u00eetrisent parfaitement tous les usages (moteurs de recherche, e.commerce, messagerie etc&#8230;). Le parcours et l&rsquo;apprentissage sont aujourd&rsquo;hui les m\u00eame pour le mobile. Mais l&rsquo;arriv\u00e9e sur le march\u00e9 de g\u00e9ants comme Google ou Apple (avec le lancement prochain de l&rsquo;Iphone) est d\u00e9j\u00e0 en soi un signal positif des perspectives gigantesques offertes par ce nouveau march\u00e9. Ceux qui sauront en profiter n&rsquo;auront pas \u00e0 le regretter.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Quels sont les nouveaux usages du t\u00e9l\u00e9phone mobile ? Au cours des derni\u00e8res ann\u00e9es, les usages et les fonctions du mobile n&rsquo;ont cess\u00e9 de se d\u00e9velopper au point d&rsquo;en faire un compagnon de tous les instants dont 50 milllions de fran\u00e7ais et des milliards d&rsquo;individus dans le monde auraient aujourd&rsquo;hui bien du mal \u00e0 se &hellip;<\/p>\n","protected":false},"author":17,"featured_media":56981,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[],"class_list":["post-225","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-innovation-fr"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>T\u00e9l\u00e9phone mobile : les nouveaux usages pour les consommateurs<\/title>\n<meta name=\"description\" content=\"Quels sont les nouveaux usages du t\u00e9l\u00e9phone mobile ? 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