{"id":22443,"date":"2016-11-14T09:00:05","date_gmt":"2016-11-14T08:00:05","guid":{"rendered":"http:\/\/visionarymarketing.fr\/blog\/?p=22443"},"modified":"2022-08-16T15:01:33","modified_gmt":"2022-08-16T13:01:33","slug":"future-center-brainstorm","status":"publish","type":"post","link":"https:\/\/visionarymarketing.com\/fr\/2016\/11\/14\/future-center-brainstorm\/","title":{"rendered":"Future center : r\u00e9tro innovation au service de vos brainstorms"},"content":{"rendered":"

Future center : un vocable franglais de plus \u00e0 mettre au compte de l’\u00e9largissement du lexique du marketing ou v\u00e9ritable innovation ? Pas seulement, il s\u2019agit d\u2019un concept nouveau, ou plut\u00f4t d’une r\u00e9tro-innovation, une innovation par le retour \u00e0 des principes de base. Et il vous faudra en tenir compte dans vos sessions d\u2019innovation, car celle-ci <\/em>fait partie des objectifs d\u2019une grande majorit\u00e9 d\u2019entreprises, petites ou grandes. C<\/strong><\/span>omment donc mettre en \u0153uvre de l\u2019innovation dans une salle de r\u00e9union ou une session de \u00ab\u00a0brainstorm\u00a0\u00bb ? <\/strong>En investissant dans une Apple TV<\/a>, un \u00e9cran g\u00e9ant tactile ou en faisant des visioconf\u00e9rences ? Pas du tout. Tout simplement en s\u2019inspirant du concept du\u00a0Future Center<\/strong>. Dans cet article, nous vous expliquerons ce concept innovant, qui bouleverse les meetings traditionnels. Laurence Gaillard<\/span>, co-fondatrice de l\u2019agence Innovaders<\/a> a pris le temps de m\u2019expliquer le concept, que j\u2019ai trouv\u00e9 tr\u00e8s int\u00e9ressant.<\/em><\/p>\n

Qu\u2019est-ce qu\u2019un \u00ab future center \u00bb ?<\/strong><\/h2>\n
\"Future
Future center : explorer plusieurs futurs possibles<\/figcaption><\/figure>\n

Par d\u00e9finition, un future center est un \u00ab environnement facilit\u00e9 \u00bb destin\u00e9 \u00e0<\/strong><\/span> l\u2019exploration de futurs possibles, l\u2019innovation de rupture et surtout l\u2019atteinte de r\u00e9sultats concrets \u00e0 court et moyen terme<\/strong>. D\u2019apr\u00e8s Hank Kune<\/span>, un des fondateurs de la Future Center\u00a0Alliance (FCA)<\/a> \u00ab un future center est un espace organisationnel, physique, m\u00e9thodologique et virtuel. C\u2019est un espace mental, un espace affectif et surtout un espace humain construit autour des personnes et pour les personnes.<\/span> En d\u2019autres termes, un centre des futurs associe un porteur de projet, une diversit\u00e9 de parties prenantes, une \u00e9quipe de facilitateurs exp\u00e9riment\u00e9s, des technologies et des espaces pour motiver et encourager les personnes pr\u00e9sentes \u00e0 <\/span>sortir des sentiers battus<\/strong><\/em>. <\/span> En effet, il a \u00e9t\u00e9 prouv\u00e9 que pour trouver de nouvelles solutions \u00e0 un probl\u00e8me, <\/span>il est conseill\u00e9 d\u2019\u00eatre dans un environnement qui permet aux participants de d\u00e9velopper de nouvelles fa\u00e7ons de penser, de r\u00eaver, de diverger et de converger<\/strong>. La diversit\u00e9 des participants et l\u2019animation de l\u2019intelligence collective sont des \u00e9l\u00e9ments cl\u00e9s de ces environnements.<\/span><\/p>\n

<\/p>\n

Lorsqu\u2019on parle de future center et d\u2019innovation, une id\u00e9e fausse remonte souvent : les espaces d\u2019innovation sont des espaces virtuels ouverts sur l\u2019ext\u00e9rieur. En r\u00e9alit\u00e9, les future centers corrigent cette vision erron\u00e9e : <\/span>un lieu physique est indispensable \u00e0 l’innovation<\/strong>. Voyons pourquoi :\u00a0<\/span><\/p>\n

Salle de r\u00e9union ordinaire et future center : quelle diff\u00e9rence ?<\/strong><\/h2>\n

A l\u2019\u00e8re du digital, beaucoup pensent que le virtuel devance le r\u00e9el. Mais au contraire, le concept de future center insiste sur le fait que le lieu physique joue un r\u00f4le important. Fran\u00e7oise Bronner<\/span>, chercheur en organisation et espaces de travail confirme ce propos. D\u2019apr\u00e8s elle, \u00ab <\/span>la collaboration est une force disruptive et perturbante qui requiert des espaces physiques, des processus, des \u00e9quipements particuliers<\/strong> \u00bb. \u00a0<\/span><\/p>\n

\"Future<\/a>
Future center : image Future Center Alliance<\/a><\/figcaption><\/figure>\n

Cette collaboration est plus efficace lorsqu\u2019elle se d\u00e9roule dans un lieu physique, comme un future center. Ceci a \u00e9t\u00e9 prouv\u00e9 par des \u00e9tudes en science humaines et psychologie cognitive.<\/span><\/p>\n

Les interactions face-\u00e0-face (\u00ab\u00a0in real life\u00a0\u00bb) sont donc plus fructueuses que les \u00e9changes en ligne. Pourquoi ? Car le r\u00e9el apport un contexte multi-sensoriel, qui permet aux participants de se mettre dans un \u00e9tat d\u2019esprit plus innovant. <\/span>Dans un centre des futurs, les facilitateurs en intelligence collective utilisent notamment les diff\u00e9rents espaces pour cr\u00e9er des effets sp\u00e9cifiques : changement d\u2019\u00e9tat d\u2019esprit, confort ou basculement hors de la zone de confort, zone de challenge, zone de c\u00e9l\u00e9bration ou de jeu, espace propice au r\u00eave, espace de r\u00e9flexion, espace de contemplation ou de d\u00e9cision. <\/span> Ces facilitateurs associent m\u00e9thodes, espaces et technologies pour favoriser activement les dynamiques de groupe. Ils excellent dans la compr\u00e9hension des variations de comportements selon les situations. Ils stimulent la cr\u00e9ativit\u00e9, la g\u00e9n\u00e9ration d\u2019id\u00e9es la r\u00e9solution de probl\u00e8mes et aident les personnes \u00e0 se projeter dans des futurs possibles.<\/span><\/p>\n

Voil\u00e0 une id\u00e9e r\u00e9volutionnaire : la bonne vieille r\u00e9union d\u2019innovation est un concept d\u2019avenir et a de beaux jours devant elle, surtout quand elle est r\u00e9invent\u00e9e par un concept comme celui du future center.<\/p>\n

Pour innover, inspiez-vous des future centers<\/h3>\n

Poursuivez votre lecture en d\u00e9couvrant l’article de notre ami Eric Seulliet dans la Harvard Business Review et le cas Steel Case :<\/p>\n

\u00ab\u00a0L\u2019entreprise Steelcase, tr\u00e8s en pointe dans les recherches sur les espaces de travail, a montr\u00e9 dans une \u00e9tude r\u00e9cente qu\u2019une configuration et un design bien r\u00e9fl\u00e9chis ont une influence d\u00e9terminante sur l\u2019efficacit\u00e9 de l\u2019innovation. Dans le livre blanc\u00a0tir\u00e9 de son \u00e9tude, Steelcase commence par identifier huit mod\u00e8le diff\u00e9rents d\u2019innovation et poursuit en montrant qu\u2019\u00e0 chacun d\u2019eux correspond un certain type d\u2019espace en soutien \u00e0 l\u2019innovation.<\/p>\n

N\u00e9anmoins, ces divers types d\u2019espace r\u00e9pondent tous \u00e0 quelques principes de base pour favoriser une innovation optimale :la flexibilit\u00e9 gr\u00e2ce \u00e0 une reconfiguration simple et rapide destin\u00e9e \u00e0 encourager la spontan\u00e9it\u00e9 des usagers et la polyvalence des lieuxune atmosph\u00e8re stimulante pour favoriser la cr\u00e9ativit\u00e9\u00a0: une attention particuli\u00e8re doit \u00eatre port\u00e9e \u00e0 la lumi\u00e8re, aux couleurs, au confort du mobilier, \u00e0 la d\u00e9coration, etc.une infrastructure efficace\u00a0: cela passe notamment par des outils de travail sp\u00e9cifiques et facilement accessibles, la possibilit\u00e9 d\u2019int\u00e9grer de nouvelles technologies, l\u2019ad\u00e9quation avec l\u2019identit\u00e9 et de la culture de l\u2019organisation qui porte le lieu d\u2019innovation\u00a0: l\u2019espace peut \u00eatre un bon moyen de souligner ses valeurs et ses processus importantsun climat g\u00e9n\u00e9rant de la collaboration.<\/p>\n

Il est utile de cr\u00e9er un esprit de groupe afin de maximiser les \u00e9changes et l\u2019implication des usagersLa collaboration et l\u2019intelligence collective semblent \u00eatre les facteurs-cl\u00e9s dans les espaces d\u2019innovation ainsi que le confirme Fran\u00e7oise Bronner, chercheur en organisation et espaces de travail : \u00ab\u00a0la collaboration est une force disruptive et perturbante qui requiert des espaces physiques, des processus et des \u00e9quipements particuliers. Aucune entreprise bas\u00e9e sur l\u2019intelligence collective et les savoirs complexes ne peut plus n\u00e9gliger ces environnements sp\u00e9cifiques\u00a0\u00bb.\u00a0\u00bb<\/p>\n

Source\u00a0: Pour innover, inspirez-vous des Future Centers – HBR<\/a><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Future center : un vocable franglais de plus \u00e0 mettre au compte de l’\u00e9largissement du lexique du marketing ou v\u00e9ritable innovation ? Pas seulement, il s\u2019agit d\u2019un concept nouveau, ou plut\u00f4t d’une r\u00e9tro-innovation, une innovation par le retour \u00e0 des principes de base. Et il vous faudra en tenir compte dans vos sessions d\u2019innovation, car …<\/p>\n","protected":false},"author":37,"featured_media":22445,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[],"class_list":["post-22443","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-innovation-fr"],"yoast_head":"\nFuture center : r\u00e9tro innovation au service de vos brainstorms<\/title>\n<meta name=\"description\" content=\"Dans un monde rempli d'innovation, le future center est un concept innovant qui bouleversent les r\u00e9unions d'innovation traditionnelles.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/visionarymarketing.com\/fr\/2016\/11\/14\/future-center-brainstorm\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta 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