{"id":22390,"date":"2016-11-28T09:00:21","date_gmt":"2016-11-28T08:00:21","guid":{"rendered":"http:\/\/visionarymarketing.fr\/blog\/?p=22390"},"modified":"2021-04-13T16:33:38","modified_gmt":"2021-04-13T14:33:38","slug":"immobilier-et-digital-une-fusion-disruptive","status":"publish","type":"post","link":"https:\/\/visionarymarketing.com\/fr\/2016\/11\/28\/immobilier-et-digital-une-fusion-disruptive\/","title":{"rendered":"Immobilier et digital : la fusion disruptive"},"content":{"rendered":"

L’immobilier et le digital semblent \u00eatre deux univers tr\u00e8s distincts. Acheter une maison en ligne est un propos tr\u00e8s absurde pour certains. Les achats les plus communs en ligne sont les v\u00eatements, les livres ou les gadgets, et pour les plus aventuriers, un canap\u00e9 peut-\u00eatre. Mais un appartement ? Oui. Aujourd’hui, ce n’est plus si absurde ; je vous explique. Vous \u00eates s\u00fbrement d\u00e9j\u00e0 tomb\u00e9s sur un article \u00e0 propos de la r\u00e9alit\u00e9 virtuelle, ou la r\u00e9alit\u00e9 augment\u00e9e, et leurs diff\u00e9rentes applications<\/a>. Oui, tout ce monde est impressionnant, surtout quand on le retrouve dans l’immobilier.\u00a0Ayant grandi <\/em>dans cette ambiance, \u00a0j’ai toujours essay\u00e9 de comprendre les plans de maisons, d’appartements et d’immeubles. Ne vous fiez pas aux apparences : c’est difficile d’imaginer le produit final. Mais gr\u00e2ce aux visites virtuelles, on peut se balader dans l’appartement, regarder la vue sur la terrasse, et changer la couleur des murs. Habiteo m’a invit\u00e9e dans leur ‘truck’ pour d\u00e9couvrir la fusion technologie-immobilier. <\/a>Cette derni\u00e8re m’a permis\u00a0de visiter un appartement dans le Sud de la France tout en \u00e9tant dans les rues du 9\u00e8me arrondissement de Paris.\u00a0<\/em><\/p>\n

L’immobilier, un secteur m\u00fbr<\/h2>\n

Comme beaucoup d’autres industries, l’immobilier est touch\u00e9 par la transformation digitale. Un acheteur potentiel n’a pas toujours le temps de se rendre dans une agence. Le consommateur tr\u00e8s connect\u00e9 pr\u00e9f\u00e8re regarder tranquillement les diff\u00e9rentes options sur son canap\u00e9.<\/p>\n

\"Visiter<\/a>
Visiter toutes les pi\u00e8ces d’un appartement gr\u00e2ce \u00e0 la r\u00e9alit\u00e9 virtuelle – Photo par Mia Tawil\u00e9<\/figcaption><\/figure>\n

L’industrie de l’immobilier est\u00a0m\u00fbre pour le changement, et cela, pour plusieurs raisons. La premi\u00e8re est assez \u00e9vidente ; un acheteur potentiel essaye de rassembler le plus d’information. Sa\u00a0source d’information pr\u00e9f\u00e9r\u00e9e : Internet bien s\u00fbr. Il y a trois ans, je cherchais un appartement \u00e0 Manchester au Royaume-Uni. J’ai navigu\u00e9 sur tous les sites et les annonces d’immobilier, jusqu’\u00e0 trouver l’appartement id\u00e9al. J’ai lou\u00e9 mon appartement en Angleterre tout en \u00e9tant dans mon canap\u00e9 \u00e0 Beyrouth gr\u00e2ce \u00e0 la visite virtuelle et \u00e0 Google Maps. Je savais exactement \u00e0 combien de minutes se trouvait l’\u00e9picerie, la banque, l’\u00e9cole et la salle de sport. Je connaissais les quartiers r\u00e9sidentiels et ceux qui \u00e9taient plus industriels. J’ai trouv\u00e9 la r\u00e9ponse \u00e0 toutes mes questions.<\/p>\n

Profiter de la disruption<\/h2>\n

Vendre une propri\u00e9t\u00e9 sur plan\u00a0est un grand challenge, m\u00eame pour les plus\u00a0cr\u00e9atifs. Encore une fois, Internet apporte une opportunit\u00e9 en or. Aujourd’hui, l’acheteur n’a pas le temps de se rendre dans une agence. Sa demande se r\u00e9sume en trois mots : flexibilit\u00e9, accessibilit\u00e9 et rapidit\u00e9.<\/p>\n

Jeanne Massa<\/span>, une des co-fondatrices d’Habiteo a pris le temps de m’expliquer leur concept. La mod\u00e9lisation en 3D est l’\u00e9l\u00e9ment principal qui leur permet d’inviter le client potentiel \u00e0 l’int\u00e9rieur des propri\u00e9t\u00e9s en construction. Cette repr\u00e9sentation en 3D suit au d\u00e9tail les plans de l’architecte.<\/p>\n

Acheter une maison en ligne, est-ce possible?<\/h2>\n

Se balader (virtuellement) dans l’appartement de nos r\u00eaves et regarder la carte interactive pourrait rassurer certains. Ce ne sont pas seulement les visites qui sont digitalis\u00e9es, mais aussi toute la proc\u00e9dure administrative. La solution innovative d’Habiteo permet d’avoir des process plus simples et plus courts. Normalement, il faut 7 ou 8 rendez-vous avant de clore un deal dans l’industrie de l’immobilier. Maintenant, il n’en faut que 3 ou 4.<\/p>\n

Personnellement, je trouve que la transformation digitale de l’industrie de l’immobilier est tr\u00e8s int\u00e9ressante pour trois raisons principales.<\/p>\n

D’abord, le client a beaucoup plus de flexibilit\u00e9. Il peut regarder les diff\u00e9rentes propri\u00e9t\u00e9s qui lui plaisent tranquillement chez lui.\u00a0Le client est dans une zone de confort, concentr\u00e9,\u00a0cela peut avoir un impact tr\u00e8s positif sur la vente.<\/p>\n

\"Visiter<\/a>
Visiter les appartements de Paris de sur son canap\u00e9, un luxe accessible aujourd’hui – Photo par Mia Tawil\u00e9<\/figcaption><\/figure>\n

La deuxi\u00e8me raison est l’assurance, que tout acheteur ou consommateur recherche avant de faire un achat. C’est aussi le facteur qui fait qu’un agent immobilier soit\u00a0plus fiable qu’un autre.<\/p>\n

Dernier point, mais non le moindre, la satisfaction. Lorsque l’on regarde un plan d’appartement, on tente d’imaginer le ‘produit’ final. Malheureusement, on est parfois d\u00e9\u00e7us. Avec cette solution de r\u00e9alit\u00e9 augment\u00e9e, l’acheteur et\/ou l’investisseur conna\u00eetra exactement le r\u00e9sultat.<\/p>\n","protected":false},"excerpt":{"rendered":"

L’immobilier et le digital semblent \u00eatre deux univers tr\u00e8s distincts. Acheter une maison en ligne est un propos tr\u00e8s absurde pour certains. Les achats les plus communs en ligne sont les v\u00eatements, les livres ou les gadgets, et pour les plus aventuriers, un canap\u00e9 peut-\u00eatre. Mais un appartement ? Oui. Aujourd’hui, ce n’est plus si …<\/p>\n","protected":false},"author":37,"featured_media":34065,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1613],"tags":[],"class_list":["post-22390","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-digital-marketing"],"yoast_head":"\nImmobilier et digital : la fusion disruptive<\/title>\n<meta name=\"description\" content=\"L'immobilier et le digital semblent \u00eatre deux univers tr\u00e8s distincts. 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