{"id":22198,"date":"2016-10-06T10:00:51","date_gmt":"2016-10-06T08:00:51","guid":{"rendered":"http:\/\/visionarymarketing.fr\/blog\/?p=22198"},"modified":"2023-09-20T09:44:44","modified_gmt":"2023-09-20T07:44:44","slug":"etude-management-intermediaire","status":"publish","type":"post","link":"https:\/\/visionarymarketing.com\/fr\/2016\/10\/06\/etude-management-intermediaire\/","title":{"rendered":"Management interm\u00e9diaire vs transformation digitale"},"content":{"rendered":"

C\u00e9cile Demailly<\/span>, consultante en changement organisationnel au sein de grandes entreprises chez\u00a0<\/em>Early Strategies<\/em><\/a>\u00a0a r\u00e9alis\u00e9 une \u00e9tude pour mieux comprendre comment le management interm\u00e9diaire r\u00e9agit face \u00e0 la transformation digitale. Ce ph\u00e9nom\u00e8ne touche toutes les industries et cause de nombreux changements. Voil\u00e0 pourquoi la \u00ab\u00a0disruption<\/a>\u00a0\u00bb est un mot cl\u00e9, autant qu’un buzzword, lorsque l’on parle de transformation digitale. Dans cette recherche d’informations, C\u00e9cile Demailly apporte sa connaissance pouss\u00e9e de l\u2019univers corporate et son expertise dans les \u00e9tudes de recherche.\u00a0<\/em><\/p>\n

Management interm\u00e9diaire vs transformation digitale<\/h2>\n
\"Management
La transformation digitale n’est pas seulement technique, le fameux facteur humain, pour paraphraser Graham Greene, y joue un r\u00f4le des plus cruciaux.<\/figcaption><\/figure>\n

Le questionnaire a \u00e9t\u00e9 fond\u00e9 sur 7 domaines afin d’obtenir une \u00e9tude compl\u00e8te et globale sur la perception de la transformation digitale par le management interm\u00e9diaire, avec des questions simples afin que les managers donnent des r\u00e9ponses spontan\u00e9es. Les diff\u00e9rents domaines sont\u00a0: l’adoption de la transformation digitale, l’\u00e9tat d’esprit des managers interm\u00e9diaires, le statut, le sens relationnel, l’environnement organisationnel, le changement et enfin d’adaptabilit\u00e9. Les r\u00e9ponses collect\u00e9es et analys\u00e9es sont tr\u00e8s int\u00e9ressantes, nous allons donc vous les pr\u00e9senter bri\u00e8vement. Pour approfondir nos propos, parcourez la synth\u00e8se ou\u00a0<\/em>rendez-vous sur la page de l’\u00e9tude<\/a>.<\/em><\/p>\n

Fracture num\u00e9rique et management interm\u00e9diaire<\/h3>\n

La fracture num\u00e9rique (\u00e9galement appel\u00e9e \u00ab\u00a0digital divide\u00a0\u00bb) est par d\u00e9finition une in\u00e9galit\u00e9 \u00e9conomique et sociale li\u00e9e au num\u00e9rique et \u00e0 la technologie. Il existe aussi la fracture num\u00e9rique globale qui est simplement l’\u00e9cart digital entre un pays \u00e9mergeant et un pays d\u00e9velopp\u00e9.\"Management<\/p>\n

 <\/p>\n

Mais dans le contexte de l’\u00e9tude de C\u00e9cile Demailly, on parle de fracture num\u00e9rique avec le management ex\u00e9cutif. Le management interm\u00e9diaire a un retour positif sur la mise en oeuvre des pratiques digitales. Mais avec ces pratiques, de nouveaux d\u00e9fis sont apparus ainsi qu\u2019une certaine ambigu\u00eft\u00e9 dans les t\u00e2ches des managers interm\u00e9diaires. Gr\u00e2ce \u00e0 la transformation digitale, on s’attend \u00e0 ce que les managers interm\u00e9diaires deviennent leaders, prennent des initiatives, mais le manque de reconnaissance auquel ils font face, peut \u00e9ventuellement \u00eatre un frein.<\/p>\n

<\/p>\n

Une transition vers le leadership<\/h2>\n

A\"Managementujourd’hui, dans une entreprise transform\u00e9e digitalement, les managers interm\u00e9diaires passent par un changement de leur identit\u00e9 et de leur activit\u00e9 au travail. Leurs t\u00e2ches sont aujourd’hui diff\u00e9rentes. Au lieu de diriger et contr\u00f4ler les processus, ils doivent aujourd’hui guider, influencer et faciliter l’organisation. Cela leur demande aujourd’hui d\u2019\u00eatre plus ouverts, de travailler pour le d\u00e9veloppement de leur \u00e9quipe, et de cr\u00e9er de nouvelles proc\u00e9dures. Mais des difficult\u00e9s existent, telles que le volume d\u2019information et l\u2019abondance d\u2019outils disponibles qui submergent beaucoup de managers interm\u00e9diaires. De plus, la transformation digitale ajoute une couche de complexit\u00e9 et d\u2019incertitude.<\/p>\n

Un paradoxe digital<\/h2>\n

L’analyse des donn\u00e9es collect\u00e9es r\u00e9v\u00e8lent que les opinions et les perceptions des managers interm\u00e9diaires face \u00e0 la transformation digitale sont tr\u00e8s diff\u00e9rentes. En effet, 50% des personnes interrog\u00e9es pensent que le digital les aident \u00e0 saisir plus facilement les situations et \u00e0 penser de mani\u00e8re cr\u00e9ative, contre 40% qui pensent le contraire.<\/p>\n

Les managers interm\u00e9diaires adeptes du digital consid\u00e8rent que les valeurs \u00e9voluent positivement, notamment en mati\u00e8re de savoir-\u00eatre et de transparence. Cela facilite les relations humaines.<\/p>\n

\"Management<\/p>\n

A l’inverse, les m\u00e9contents de la digitalisation dans leur activit\u00e9, consid\u00e8rent ce ph\u00e9nom\u00e8ne comme une contribution \u00e0 la bureaucratie et \u00e0 la complexit\u00e9. Pour eux, les processus sont rendus plus difficiles \u00a0\u00e0 cause de cette couche de complexit\u00e9 et d’incertitude que nous avons \u00e9voqu\u00e9 pr\u00e9c\u00e9demment. Ces managers interm\u00e9diaires croient \u00e9galement que la digitalisation impacte n\u00e9gativement les interactions humaines.<\/p>\n

La transformation digitale est un ph\u00e9nom\u00e8ne d’actualit\u00e9. Toutes les entreprises sont concern\u00e9es par celle-ci. Il est donc important pour les entreprises de prendre en compte le digital dans leur fonctionnement et leur prise de d\u00e9cision. Ne pas le faire serait une erreur strat\u00e9gique de leur part. Par cons\u00e9quent, tous managers interm\u00e9diaires (comme les autres managers) doivent int\u00e9grer le digital dans leur mani\u00e8re de travailler afin d’en tirer des avantages.<\/p>\n","protected":false},"excerpt":{"rendered":"

C\u00e9cile Demailly, consultante en changement organisationnel au sein de grandes entreprises chez\u00a0Early Strategies\u00a0a r\u00e9alis\u00e9 une \u00e9tude pour mieux comprendre comment le management interm\u00e9diaire r\u00e9agit face \u00e0 la transformation digitale. Ce ph\u00e9nom\u00e8ne touche toutes les industries et cause de nombreux changements. Voil\u00e0 pourquoi la \u00ab\u00a0disruption\u00a0\u00bb est un mot cl\u00e9, autant qu’un buzzword, lorsque l’on parle de …<\/p>\n","protected":false},"author":45,"featured_media":22208,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2808],"tags":[],"class_list":["post-22198","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-transformation-digitale"],"yoast_head":"\n\u00c9tude Management interm\u00e9diaire vs transformation digitale<\/title>\n<meta name=\"description\" content=\"C\u00e9cile Demailly a r\u00e9dig\u00e9 une \u00e9tude sur les ressentis du management interm\u00e9diaire vis-\u00e0-vis de la transformation digitale.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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