{"id":2172,"date":"2010-02-25T07:00:01","date_gmt":"2010-02-25T07:00:01","guid":{"rendered":"http:\/\/visionary.wordpress.com\/?p=2172"},"modified":"2020-11-04T13:25:00","modified_gmt":"2020-11-04T12:25:00","slug":"paul-argenti-les-medias-sociaux-revolutionnent-la-communication-dentreprise","status":"publish","type":"post","link":"https:\/\/visionarymarketing.com\/fr\/2010\/02\/25\/paul-argenti-les-medias-sociaux-revolutionnent-la-communication-dentreprise\/","title":{"rendered":"Paul Argenti : m\u00e9dias sociaux et communication d&rsquo;entreprise"},"content":{"rendered":"<p><em>La vid\u00e9o suivante est une interview de <a href=\"http:\/\/twitter.com\/paulargenti\" target=\"_blank\" rel=\"noopener noreferrer\">Paul Argent<\/a>i sur son livre d\u00e9di\u00e9 \u00e0 l&rsquo;application du \u00ab\u00a0Web 2.0\u00a0\u00bb (m\u00eame si l&rsquo;appellation est un peu dat\u00e9e) dans les communications d&rsquo;entreprises.<\/em><\/p>\n<h2>Paul Argenti : m\u00e9dias sociaux et communication d&rsquo;entreprise<\/h2>\n<figure id=\"attachment_56041\" aria-describedby=\"caption-attachment-56041\" style=\"width: 519px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/visionarymarketing.com\/wp-content\/uploads\/2010\/02\/iu-4-e1599240927529.jpeg\"><img decoding=\"async\" class=\"wp-image-56041 size-full\" src=\"https:\/\/visionarymarketing.com\/wp-content\/uploads\/2010\/02\/iu-4-e1599240927529.jpeg\" alt=\"Paul Argenti : m\u00e9dias sociaux et communication d'entreprise\" width=\"519\" height=\"339\" srcset=\"https:\/\/visionarymarketing.com\/wp-content\/uploads\/2010\/02\/iu-4-e1599240927529.jpeg 519w, https:\/\/visionarymarketing.com\/wp-content\/uploads\/2010\/02\/iu-4-e1599240927529-459x300.jpeg 459w\" sizes=\"(max-width: 519px) 100vw, 519px\" \/><\/a><figcaption id=\"caption-attachment-56041\" class=\"wp-caption-text\">Paul Argenti : m\u00e9dias sociaux et communication d&rsquo;entreprise<\/figcaption><\/figure>\n<p>Voici ce qu&rsquo;il faut en retenir, et les observateurs que vous \u00eates n&rsquo;auront pas manqu\u00e9 de remarquer la similitude avec beaucoup des choses que j&rsquo;ai \u00e9crites ces 5 derni\u00e8res ann\u00e9es sur ce blog :<!--more--><\/p>\n<ul>\n<li><strong>Le manque d&rsquo;information des patrons :<\/strong> il est facile d&rsquo;ignorer ce qu&rsquo;on ne conna\u00eet pas m\u00eame si cela transforme la fa\u00e7on dont nous communiquons;<\/li>\n<li><strong>Les outils n&rsquo;ont pas vraiment d&rsquo;importance<\/strong>, c&rsquo;est une mati\u00e8re de strat\u00e9gie;<\/li>\n<li><strong>la vraie r\u00e9volution n&rsquo;est donc pas dans les outils<\/strong> mais dans la mani\u00e8re radicale dont le num\u00e9rique r\u00e9volutionne les relations avec les investisseurs, les influenceurs, les clients, la presse &#8211; ce qui en reste &#8211; etc. Et aucun responsable d&rsquo;entreprise ne nie que cela est vrai (malgr\u00e9 le point pr\u00e9c\u00e9dent);<\/li>\n<li><strong>La Vid\u00e9o et le Vlogging<\/strong> sont la r\u00e9volution en cours;<\/li>\n<li><strong>Web 2.0 permet de rendre la communication active<\/strong> et non passive comme dans le pass\u00e9;<\/li>\n<li><strong>L&rsquo;information n\u00e9gative<\/strong> que les patrons ont tant peur de voir ressortir dans les m\u00e9dias sociaux <strong>est en fait d\u00e9j\u00e0 disponible en dehors des m\u00e9dias sociaux<\/strong>. Les m\u00e9dias sociaux n&rsquo;y sont pour rien et ne sont pas responsables de la mauvaise qualit\u00e9 des produits ou du service rendu &#8211; ou non rendu &#8211; aux clients.<\/li>\n<\/ul>\n<p>https:\/\/www.youtube.com\/watch?v=3M18E3ow9Cw<\/p>\n<ul>\n<li><a title=\"Paul Argenti - Corporate Communications\" href=\"http:\/\/www.amazon.com\/Digital-Strategies-Powerful-Corporate-Communications\/dp\/0071606025\" target=\"_blank\" rel=\"noopener noreferrer\">Paul Argenti: Digital Strategies for Powerful Corporate Communications<\/a> (acheter le livre sur Amazon)<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>La vid\u00e9o suivante est une interview de Paul Argenti sur son livre d\u00e9di\u00e9 \u00e0 l&rsquo;application du \u00ab\u00a0Web 2.0\u00a0\u00bb (m\u00eame si l&rsquo;appellation est un peu dat\u00e9e) dans les communications d&rsquo;entreprises. Paul Argenti : m\u00e9dias sociaux et communication d&rsquo;entreprise Voici ce qu&rsquo;il faut en retenir, et les observateurs que vous \u00eates n&rsquo;auront pas manqu\u00e9 de remarquer la &hellip;<\/p>\n","protected":false},"author":2,"featured_media":56041,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6,1613],"tags":[],"class_list":["post-2172","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-innovation-fr","category-marketing-digital-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Paul Argenti : m\u00e9dias sociaux et communication d&#039;entreprise<\/title>\n<meta name=\"description\" content=\"La vid\u00e9o suivante est une interview de Paul Argenti sur son livre d\u00e9di\u00e9 \u00e0 l&#039;application du &quot;Web 2.0&quot; (m\u00eame si l&#039;appellation est un peu dat\u00e9e) dans les\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/visionarymarketing.com\/fr\/2010\/02\/25\/paul-argenti-les-medias-sociaux-revolutionnent-la-communication-dentreprise\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Paul Argenti : m\u00e9dias sociaux et communication d&#039;entreprise\" \/>\n<meta property=\"og:description\" content=\"La vid\u00e9o suivante est une interview de Paul Argenti sur son livre d\u00e9di\u00e9 \u00e0 l&#039;application du &quot;Web 2.0&quot; 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