{"id":2161,"date":"2010-01-16T09:22:22","date_gmt":"2010-01-16T09:22:22","guid":{"rendered":"http:\/\/visionary.wordpress.com\/?p=2161"},"modified":"2021-07-13T19:40:17","modified_gmt":"2021-07-13T17:40:17","slug":"keynote-a-likeminds-exeter-les-cas-concrets-des-entreprises-qui-ont-fait-leurs-gammes-sur-le-terrain","status":"publish","type":"post","link":"https:\/\/visionarymarketing.com\/fr\/2010\/01\/16\/keynote-a-likeminds-exeter-les-cas-concrets-des-entreprises-qui-ont-fait-leurs-gammes-sur-le-terrain\/","title":{"rendered":"Cas concrets d’entreprises qui ont fait leurs gammes en m\u00e9dias sociaux"},"content":{"rendered":"

J’interviendrai \u00e0 la conf\u00e9rence LikeMinds \u00e0 Exeter<\/span>, dans le Devon, organis\u00e9e par Scott Gould (@Scottgould sur Twitter), gr\u00e2ce \u00e0 la recommandation de notre compatriote expatri\u00e9 Olivier Blanchard<\/a>, rencontr\u00e9 lors de la conf\u00e9rence Blogwell organis\u00e9e par SMBC \u00e0 Atlanta en Novembre 2009.<\/p>\n

Cas concrets d’entreprises qui ont fait leurs gammes en m\u00e9dias sociaux<\/p>\n

\"Cas<\/a>
Cas concrets d’entreprises qui ont fait leurs gammes en m\u00e9dias sociaux<\/figcaption><\/figure>\n

Cette conf\u00e9rence sera d\u00e9di\u00e9e aux meilleures \u00e9tudes de cas sur les m\u00e9dias sociaux. Comme l’indique Olivier, le nom n’est pas forc\u00e9ment tr\u00e8s important, d’ailleurs je n’en suis pas tr\u00e8s fan non plus. ReadwriteWeb est plus radical et propose m\u00eame une autre vocable<\/span> (mesure des opinions de masses), qui me plait encore moins car il me para\u00eet antinomique avec l’esprit m\u00eame des \u00ab\u00a0m\u00e9dias sociaux\u00a0\u00bb.<\/p>\n

\u00ab\u00a0Ce qui importe\u00a0\u00bb, je cite Olivier : \u00ab\u00a0c’est que, que vous utilisiez Facebook, Twitter, les blogs, l’e-mail, Ning, Flickr, Youtube, les r\u00e9unions de quartiers, l’\u00e9v\u00e9nement, le t\u00e9l\u00e9phone, les r\u00e9unions en face \u00e0 face, voire m\u00eame que vous \u00e9criviez dans le ciel avec des fumig\u00e8nes depuis un avion ou tout \u00e7a en m\u00eame temps afin de cr\u00e9er des interactions autour d’un programme, d’une campaggne ou d’une cause ou d’une marque dans l’ann\u00e9e pass\u00e9e et que vous avez eu un tant soit peu de succ\u00e8s, alors c’est ce que les participants de LIKEMINDS 2010 veulent entendre\u00a0\u00bb.<\/p>\n

nb : le mot \u00ab\u00a0campagne\u00a0\u00bb fera peut-\u00eatre h\u00e9risser le poil aux ayatollahs du Pinko Marketing<\/em>, mais bon ! il y a peut-\u00eatre une tendance commune \u00e0 certains experts du Web \u00e0 \u00eatre trop radical. Mes excuses pour cet euph\u00e9misme.<\/p>\n

A bient\u00f4t pour mes compte-rendus sur l’\u00e9v\u00e9nement.<\/p>\n","protected":false},"excerpt":{"rendered":"

J’interviendrai \u00e0 la conf\u00e9rence LikeMinds \u00e0 Exeter, dans le Devon, organis\u00e9e par Scott Gould (@Scottgould sur Twitter), gr\u00e2ce \u00e0 la recommandation de notre compatriote expatri\u00e9 Olivier Blanchard, rencontr\u00e9 lors de la conf\u00e9rence Blogwell organis\u00e9e par SMBC \u00e0 Atlanta en Novembre 2009. Cas concrets d’entreprises qui ont fait leurs gammes en m\u00e9dias sociaux Cette conf\u00e9rence sera …<\/p>\n","protected":false},"author":2,"featured_media":2162,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[25],"tags":[],"class_list":["post-2161","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-medias-sociaux"],"yoast_head":"\nCas concrets d'entreprises qui ont fait leurs gammes en m\u00e9dias sociaux<\/title>\n<meta name=\"description\" content=\"J'interviendrai \u00e0 la conf\u00e9rence LikeMinds \u00e0 Exeter, dans le Devon, organis\u00e9e par Scott Gould (@Scottgould sur Twitter), gr\u00e2ce \u00e0 la recommandation de notre\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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En 2014, il est pass\u00e9 d'intrapreneur \u00e0 entrepreneur en cr\u00e9ant son agence de marketing num\u00e9rique.","sameAs":["https:\/\/visionarymarketing.com","http:\/\/facebook.com\/ygourven","http:\/\/linkedin.com\/in\/ygourven","https:\/\/x.com\/ygourven","https:\/\/www.youtube.com\/c\/visionarymarketingagency"],"url":"https:\/\/visionarymarketing.com\/fr\/author\/yann-gourvennec\/"}]}},"_links":{"self":[{"href":"https:\/\/visionarymarketing.com\/fr\/wp-json\/wp\/v2\/posts\/2161","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/visionarymarketing.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/visionarymarketing.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/visionarymarketing.com\/fr\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/visionarymarketing.com\/fr\/wp-json\/wp\/v2\/comments?post=2161"}],"version-history":[{"count":0,"href":"https:\/\/visionarymarketing.com\/fr\/wp-json\/wp\/v2\/posts\/2161\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/visionarymarketing.com\/fr\/wp-json\/wp\/v2\/media\/2162"}],"wp:attachment":[{"href":"https:\/\/visionarymarketing.com\/fr\/wp-json\/wp\/v2\/media?parent=2161"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/visionarymarketing.com\/fr\/wp-json\/wp\/v2\/categories?post=2161"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/visionarymarketing.com\/fr\/wp-json\/wp\/v2\/tags?post=2161"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}