{"id":2055,"date":"2009-11-06T06:27:00","date_gmt":"2009-11-06T06:27:00","guid":{"rendered":"http:\/\/visionary.wordpress.com\/?p=2055"},"modified":"2024-04-11T07:38:59","modified_gmt":"2024-04-11T05:38:59","slug":"crowdsourcing-3","status":"publish","type":"post","link":"https:\/\/visionarymarketing.com\/fr\/2009\/11\/06\/crowdsourcing-3\/","title":{"rendered":"marketing : au-del\u00e0 du crowdsourcing, les pistes de Fred Cavazza"},"content":{"rendered":"

\"notepad\"<\/a>Il y a une vie au del\u00e0 du crowdsourcing selon Fred Cavazza. Voici un article tr\u00e8s complet et bien document\u00e9 sur les nouvelles tendances du Marketing sur le blog de FredCavazza que tout le monde conna\u00eet. Le marketing collaboratif on conna\u00eet, le crowdsourcing<\/em> on conna\u00eet, mais Fred nous emm\u00e8ne un cran plus loin avec des concepts qui vont au-del\u00e0, tels que les marques grises<\/strong> (i.e.\u00a0powered-by<\/em>) et les pro-ams<\/strong> (professionnels tout en \u00e9tant amateurs).<\/em><\/p>\n

marketing : au-del\u00e0 du crowdsourcing, les pistes de Fred Cavazza<\/h2>\n
\"marketing<\/a>
marketing : au-del\u00e0 du crowdsourcing, les pistes de Fred Cavazza<\/figcaption><\/figure>\n

nb: je recommande aussi le livre de Fran\u00e7ois Laurent sur le Marketing 2.0<\/a><\/em><\/p>\n

Vers des marques g\u00e9n\u00e9r\u00e9es par les utilisateurs
\npar Fred Cavazza<\/span><\/em> <\/strong>sur http:\/\/www.fredcavazza.net\u00a0<\/a><\/p>\n

Au d\u00e9but des ann\u00e9es 90, un concept curieux a fait son apparition : l\u2019auto-marketing. L\u2019id\u00e9e \u00e9tant que les clients allaient eux-m\u00eames choisir (concevoir) les produits qu\u2019ils allaient acheter. Ce concept a trouv\u00e9 un \u00e9cho notable au d\u00e9but des ann\u00e9es 2000 avec la vague du marketing 1to1 (\u201dmarketing individualis\u00e9<\/em>\u201d en fran\u00e7ais) o\u00f9 il \u00e9tait question de personnaliser l\u2019offre de fa\u00e7on tellement fine que les prospects ne pouvaient refuser ce qu\u2019on leur proposait.<\/p>\n

Plus tard, nous avons vu apparaitre\u00a0des boutiques en ligne d\u2019un nouveau genre o\u00f9 les client participaient de fa\u00e7on active \u00e0 la conception des produits<\/strong> :\u00a0LaFraise<\/a> pour des T-shirt,\u00a0Lego pour des constructions,\u00a0Ponoko<\/a> pour les objets artisanaux,\u00a0Crowdspirit<\/span> pour des produits \u00e9lectroniques\u2026 aujourd\u2019hui le\u00a0crowdsourcing<\/em> semble donc \u00eatre le mod\u00e8le le plus proche de l\u2019auto-marketing. Pourtant je suis persuad\u00e9 que nous pouvons aller plus loin, beaucoup plus loin\u2026 notamment gr\u00e2ce \u00e0 l\u2019open innovation, aux pro-ams et aux marques grises.<\/p>\n

lire la suite sur le blog de FredCavazza<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Il y a une vie au del\u00e0 du crowdsourcing selon Fred Cavazza. Voici un article tr\u00e8s complet et bien document\u00e9 sur les nouvelles tendances du Marketing sur le blog de FredCavazza que tout le monde conna\u00eet. Le marketing collaboratif on conna\u00eet, le crowdsourcing on conna\u00eet, mais Fred nous emm\u00e8ne un cran plus loin avec des …<\/p>\n","protected":false},"author":2,"featured_media":44754,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10,121,6],"tags":[],"class_list":["post-2055","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-collaboration-et-teletravail","category-e-business","category-marketing-innovation-fr"],"yoast_head":"\nmarketing : au-del\u00e0 du crowdsourcing, les pistes de Fred Cavazza<\/title>\n<meta name=\"description\" content=\"Il y a une vie au del\u00e0 du crowdsourcing selon Fred Cavazza. 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