{"id":20532,"date":"2016-02-23T08:45:38","date_gmt":"2016-02-23T07:45:38","guid":{"rendered":"http:\/\/visionarymarketing.fr\/blog?p=20532&#038;preview_id=20532"},"modified":"2022-05-04T06:46:32","modified_gmt":"2022-05-04T04:46:32","slug":"webinaire-enjeux-content-marketing","status":"publish","type":"post","link":"https:\/\/visionarymarketing.com\/fr\/2016\/02\/23\/webinaire-enjeux-content-marketing\/","title":{"rendered":"Webinaire : les enjeux du content marketing 02\/03"},"content":{"rendered":"<h2>Webinaire : les enjeux du content marketing le 02 mars 2016<\/h2>\n<p><span style=\"color: #000080;\"><em>Vous avez \u00e9t\u00e9 nombreux \u00e0 r\u00e9agir positivement sur notre dernier article sur les webinaires. Ceci m\u2019a confort\u00e9 dans l\u2019id\u00e9e que cette m\u00e9thode de marketing est en train de s\u2019\u00e9tablir dans les usages fran\u00e7ais. <\/em><\/span><\/p>\n<figure id=\"attachment_20630\" aria-describedby=\"caption-attachment-20630\" style=\"width: 700px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"size-full wp-image-20630\" src=\"https:\/\/visionarymarketing.com\/wp-content\/uploads\/2016\/03\/content-shock.png\" alt=\"\" width=\"700\" height=\"400\" srcset=\"https:\/\/visionarymarketing.com\/wp-content\/uploads\/2016\/03\/content-shock.png 700w, https:\/\/visionarymarketing.com\/wp-content\/uploads\/2016\/03\/content-shock-500x286.png 500w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><figcaption id=\"caption-attachment-20630\" class=\"wp-caption-text\">La production de contenu \u00e9voluant plus vite que le lectorat, il y a un point de saturation au-del\u00e0 duquel le contenu n&rsquo;est plus aussi rentable qu&rsquo;auparavant. Sch\u00e9ma r\u00e9alis\u00e9 \u00e0 partir de http:\/\/www.christopherspenn.com\/2015\/05\/2015-kpcb-internet-trends-suggests-content-shock-is-here\/<\/figcaption><\/figure>\n<p><span style=\"color: #000080;\"><em>M\u00eame si, je l\u2019ai d\u00e9j\u00e0 dit, c\u2019est arriv\u00e9e est\u00a0tardive de ce c\u00f4t\u00e9 de l\u2019Atlantique. Apr\u00e8s avoir organis\u00e9 de nombreuses sessions \u00a0pour le compte de mes clients,\u00a0Il m&rsquo;est apparu ainsi qu&rsquo;\u00e0 mes confr\u00e8res de Webikeo que nous pourrions organiser ensemble une s\u00e9rie de tout au long de l&rsquo;ann\u00e9e sur diff\u00e9rents th\u00e8mes pertinents du Web marketing et les sujets trait\u00e9s r\u00e9guli\u00e8rement Visionary Marketing ses contributeurs sur ce blog. Voici donc le premier d&rsquo;une s\u00e9rie sur le th\u00e8me du \u00ab content shock \u00bb qui a soulev\u00e9 pas mal de poussi\u00e8re ces derniers temps. Inscrivez-vous donc sans plus attendre \u00e0 ce webinaire qui aura lieu le 2 mars et qui vous donnera une cl\u00e9 pour r\u00e9ussir votre strat\u00e9gie de contexte marketing sans prendre les pieds dans le tapis du \u00ab content shock \u00bb.<span style=\"font-size: 1.17em;\">\u00a0<\/span><\/em><\/span><img decoding=\"async\" class=\"aligncenter wp-image-17796 size-full\" src=\"https:\/\/visionarymarketing.com\/wp-content\/uploads\/2015\/04\/tous-boutons.png\" alt=\"marketing RH\" width=\"450\" height=\"75\" srcset=\"https:\/\/visionarymarketing.com\/wp-content\/uploads\/2015\/04\/tous-boutons.png 450w, https:\/\/visionarymarketing.com\/wp-content\/uploads\/2015\/04\/tous-boutons-300x50.png 300w\" sizes=\"(max-width: 450px) 100vw, 450px\" \/><\/p>\n<p><img decoding=\"async\" style=\"display: block; margin-left: auto; margin-right: auto;\" title=\"Webinaire : du content shock au content chance.png\" src=\"https:\/\/visionarymarketing.com\/wp-content\/uploads\/2016\/02\/Webinaire-du-content-shock-au-content-chance.png\" alt=\"Webinaire : du content shock au content chance\" width=\"599\" height=\"110\" border=\"0\" \/><\/p>\n<h3>5 enjeux pour le marketing de contenu en 2016 et d\u00e9passer le content shock | Webikeo<\/h3>\n<blockquote class=\"quote-light\"><p><strong>Du content shock au content chance cinq enjeux majeurs du contact marketing en 2016<\/strong><\/p><\/blockquote>\n<p>2015 fut l&rsquo;ann\u00e9e du d\u00e9collage (enfin) du content marketing. A la lecture du livre de Joe Pulizzi (epic content marketing) un grand nombre de responsable marketing se sont soudain pris de passion pour le contenu Web, carburant de cette nouvelle forme de marketing. Initi\u00e9 par Seth Godin il y a pr\u00e8s de 20 ans, le marketing entrant (\u00ab inbound\u00a0\u00bb en anglais) annon\u00e7ait Pulizzi dans son livre, donnait naissance \u00e0 une nouvelle industrie, un de ces nouveaux eldorados du Web que nous avons d\u00e9crit sur notre blog, quelque peu en avance de phase.<\/p>\n<blockquote class=\"quote-light\"><p>C&rsquo;\u00e9tait sans compter sur les emp\u00eacheurs de r\u00eaver en rond comme <a href=\"https:\/\/www.businessesgrow.com\/2014\/01\/06\/content-shock\/\">Michael Schaefer, inventeur du concept du concept de \u00ab content shock \u00bb<\/a>.<\/p><\/blockquote>\n<p>Selon lui, le graal du content marketing est inatteignable pour une bonne et simple raison : le Web peut accepter un nombre incalculable de contenus, mais pas les lecteurs : leur capacit\u00e9 \u00e0 lire serait en effet limit\u00e9e et plafonnerait rapidement. En conclusion, il y a trop de contenus et pas assez de gens pour les lire.\u00a0De ce fait, votre contenu n&rsquo;aurait, selon lui, aucune chance d&rsquo;\u00eatre vu et vous perdez votre temps.<\/p>\n<blockquote class=\"quote-light\"><p>Or, de tout temps il y a eu des voix pour s&rsquo;\u00e9lever contre l&rsquo;abondance de contenus.<\/p><\/blockquote>\n<p>Sans parler de ceux qui critiquent leur qualit\u00e9. Cette situation n&rsquo;est ni nouvelle ni originale. Elle appelle en outre \u00e0 inventer des tactiques originales pour sortir du content shock et transformer ce probl\u00e8me en opportunit\u00e9 et en content chance.\u00a0Dans ce Webinaire, nous allons nous concentrer justement sur le fait que ce content shock est en fait une chance incroyable pour les producteurs de contenus de se d\u00e9marquer et de faire autrement et nous donnerons les pistes qui nous paraissent cruciales pour pouvoir tirer parti du content marketing en 2016 et au-del\u00e0.<\/p>\n<p><em>Ce webinaire sera anim\u00e9 par Yann Gourvennec PDG fondateur de Visionary Marketing. Il est le premier d&rsquo;une s\u00e9rie de webinaires mensuels organis\u00e9s en commun avec Webikeo. Le calendrier des webinaires de Visionary Marketing et de Webikeo est disponible sur le Web \u00e0 l&rsquo;adresse suivante : <\/em><a href=\"https:\/\/visionarymarketing.com\/webinaires\">https:\/\/visionarymarketing.com\/webinaires<\/a><\/p>\n<p>&nbsp;<\/p>\n<p>Source\u00a0: <em>5 enjeux pour le marketing de contenu en 2016 et d\u00e9passer le content shock | Webikeo<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ce webinaire sera anim\u00e9 par Yann Gourvennec PDG fondateur de Visionary Marketing. Il est le premier d&rsquo;une s\u00e9rie de webinaires mensuels organis\u00e9s en commun avec Webikeo.<\/p>\n","protected":false},"author":2,"featured_media":20630,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2852],"tags":[],"class_list":["post-20532","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-content-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Webinaire : les enjeux du content marketing 02\/03<\/title>\n<meta name=\"description\" content=\"Ce webinaire sera anim\u00e9 par Yann Gourvennec PDG fondateur de Visionary Marketing. 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En 2014, il est pass\u00e9 d'intrapreneur \u00e0 entrepreneur en cr\u00e9ant son agence de marketing num\u00e9rique.","sameAs":["https:\/\/visionarymarketing.com","http:\/\/facebook.com\/ygourven","http:\/\/linkedin.com\/in\/ygourven","https:\/\/x.com\/ygourven","https:\/\/www.youtube.com\/c\/visionarymarketingagency"],"url":"https:\/\/visionarymarketing.com\/fr\/author\/yann-gourvennec\/"}]}},"_links":{"self":[{"href":"https:\/\/visionarymarketing.com\/fr\/wp-json\/wp\/v2\/posts\/20532","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/visionarymarketing.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/visionarymarketing.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/visionarymarketing.com\/fr\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/visionarymarketing.com\/fr\/wp-json\/wp\/v2\/comments?post=20532"}],"version-history":[{"count":0,"href":"https:\/\/visionarymarketing.com\/fr\/wp-json\/wp\/v2\/posts\/20532\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/visionarymarketing.com\/fr\/wp-json\/wp\/v2\/media\/20630"}],"wp:attachment":[{"href":"https:\/\/visionarymarketing.com\/fr\/wp-json\/wp\/v2\/media?parent=20532"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/visionarymarketing.com\/fr\/wp-json\/wp\/v2\/categories?post=20532"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/visionarymarketing.com\/fr\/wp-json\/wp\/v2\/tags?post=20532"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}