{"id":20404,"date":"2016-02-05T10:42:09","date_gmt":"2016-02-05T09:42:09","guid":{"rendered":"http:\/\/visionarymarketing.fr\/blog?p=20404&preview_id=20404"},"modified":"2016-02-09T06:01:41","modified_gmt":"2016-02-09T05:01:41","slug":"marelle-big-data-de-terre-ciel-sparklane","status":"publish","type":"post","link":"https:\/\/visionarymarketing.com\/fr\/2016\/02\/05\/marelle-big-data-de-terre-ciel-sparklane\/","title":{"rendered":"La marelle des Big Data : de la terre au ciel avec Sparklane"},"content":{"rendered":"

Si les Big Data \u00e9taient un jeu … ce\u00a0serait une marelle<\/h2>\n
\"Marelle
image libre de droits – Pixia.com<\/figcaption><\/figure>\n

O\u00f9 l’on saute d’\u00e9tape en \u00e9tape, en partant de la terre et en arrivant au ciel. Tel est le th\u00e8me fondateur du livre blanc que nous avons r\u00e9dig\u00e9 pour Sparklane, le nouveau nom de notre client (transparence<\/em>) Zebaz.\u00a0Joli nom au passage, qui nous rappelle notre ancienne r\u00e9sidence londonienne.\u00a0Sous l\u2019effet des Big Data, nous assistons \u00e0 l\u2019av\u00e8nement d\u2019un marketing tir\u00e9 par les donn\u00e9es, ou data-driven marketing<\/strong>. Cette mutation est en train de bouleverser les pratiques du marketing B2B. Pour d\u00e9crire et d\u00e9dramatiser cette transformation et ses grandes \u00e9tapes, nous avons donc choisi de recourir \u00e0 une analogie\u00a0: le jeu de marelle des Big Data<\/strong>. Comme dans ce jeu, le data-driven marketing part d\u2019une approche tr\u00e8s terre-\u00e0-terre, concr\u00e8te, pour s\u2019\u00e9lever progressivement vers une v\u00e9ritable transformation du marketing B2B (le ciel). L\u2019entreprise y parvient au travers d\u2019un processus en plusieurs \u00e9tapes symbolis\u00e9es par les cases de la marelle. Etes-vous pr\u00eat \u00e0 embrasser cette transformation de vos pratiques marketing\u00a0? Alors munissez-vous d\u2019une pierre, placez-vous devant la marelle, et jetez la pierre sur la premi\u00e8re case\u2026 Je pr\u00e9senterai en avant premi\u00e8re ce nouveau livre blanc le 18 f\u00e9vrier \u00e0 08:30 lors d’un petit d\u00e9jeuner organis\u00e9 par Sparklane, qui profitera de l’occasion pour expliquer\u00a0ses\u00a0projets et son changement de marque.<\/p>\n

\"Feb-05-2016_07.53.24-CapturFiles\"<\/a><\/strong><\/p>\n

\n

B2B Morning #12 by<\/a> Sparklane<\/h3>\n

Dans le cadre de la sortie prochaine de son nouveau livre blanc \u00ab\u00a0Le Marketing B2B r\u00e9invent\u00e9 par les Big Data\u00a0\u00bb, SPARKLANE (ex-Zebaz Smart Data) vous invite \u00e0 participer au B2B Morning #12, un petit d\u00e9jeuner conf\u00e9rence gratuit, le jeudi 18 f\u00e9vrier 2016, \u00e0 8h30, sur le th\u00e8me :<\/p>\n

\u00ab\u00a0Les bonnes pratiques pour mettre le Big Data au service de votre Marketing B2B\u00a0\u00bb<\/strong><\/p>\n<\/blockquote>\n

Ce petit-d\u00e9jeuner sera anim\u00e9 par l\u2019intervention de M. Yann GOURVENNEC, fondateur de l\u2019agence Visionary Marketing.<\/p>\n

Sa pr\u00e9sentation sera l\u2019occasion de prolonger les r\u00e9flexions et les bonnes pratiques de ce livre blanc auquel il a particip\u00e9. Elle sera suivie d\u2019une s\u00e9ance de questions\/r\u00e9ponses lors de laquelle vous pourrez \u00e9changer avec lui sur des questions pratiques et concr\u00e8tes.
\nLa session s\u2019ach\u00e8vera par une rapide d\u00e9monstration de la solution de Marketing & Sales Intelligence SPARKLANE, pr\u00e9sent\u00e9e par M. Nicolas MILLET, Product Manager chez SPARKLANE.<\/p>\n

Un exemplaire du livre blanc sera remis \u00e0 chacun des participants \u00e0 l’issue de l’\u00e9v\u00e9nement.\u00a0Rejoignez-nous donc le jeudi 18 f\u00e9vrier 2016 \u00e0 8h30 \u00e0 l’A\u00e9ro-Club de France!<\/p>\n

QUAND
\nJeudi 18 f\u00e9vrier 2016 de 08:30 \u00e0 10:30 (Heure : France) – Ajouter au calendrier<\/p>\n

LIEU<\/p>\n

l’A\u00e9ro-Club de France – Salon des Membres. 6 Rue Galil\u00e9e. Paris 75116 FR – Afficher la carte<\/p>\n

\"\u00e9v\u00e9nement<\/p>\n

B2B Morning #12 by Sparklane Billets, jeu le 18 f\u00e9vr. 2016, 08:30 | Eventbrite<\/a><\/em><\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"

Si les Big Data \u00e9taient un jeu … ce\u00a0serait une marelle O\u00f9 l’on saute d’\u00e9tape en \u00e9tape, en partant de la terre et en arrivant au ciel. Tel est le th\u00e8me fondateur du livre blanc que nous avons r\u00e9dig\u00e9 pour Sparklane, le nouveau nom de notre client (transparence) Zebaz.\u00a0Joli nom au passage, qui nous rappelle …<\/p>\n","protected":false},"author":2,"featured_media":34068,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2894],"tags":[],"class_list":["post-20404","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ia-big-data"],"yoast_head":"\nLa marelle des Big Data : de la terre au ciel avec Sparklane<\/title>\n<meta name=\"description\" content=\"Si les Big Data \u00e9taient un jeu ... elles seraient une marelle o\u00f9 l'on saute d'\u00e9tape en \u00e9tape, en partant de la terre et en arrivant au ciel. Avec Sparklane\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/visionarymarketing.com\/fr\/2016\/02\/05\/marelle-big-data-de-terre-ciel-sparklane\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La marelle des Big Data : de la terre au ciel avec Sparklane\" \/>\n<meta property=\"og:description\" content=\"Si les Big Data \u00e9taient un jeu ... elles seraient une marelle o\u00f9 l'on saute d'\u00e9tape en \u00e9tape, en partant de la terre et en arrivant au ciel. 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