{"id":20392,"date":"2016-02-03T14:04:24","date_gmt":"2016-02-03T13:04:24","guid":{"rendered":"http:\/\/visionarymarketing.fr\/blog\/?p=20392"},"modified":"2020-03-11T12:12:32","modified_gmt":"2020-03-11T11:12:32","slug":"limpact-des-big-data-sur-la-prise-de-decision","status":"publish","type":"post","link":"https:\/\/visionarymarketing.com\/fr\/2016\/02\/03\/limpact-des-big-data-sur-la-prise-de-decision\/","title":{"rendered":"L&rsquo;impact des Big Data sur la prise de d\u00e9cision"},"content":{"rendered":"<p><em>Comme tous les sujets \u00e0 la mode, les Big Data suscitent un fort enthousiasme et des attentes parfois d\u00e9mesur\u00e9es. Il est vrai que ce sujet est passionnant et ses possibilit\u00e9s vertigineuses, nous\u00a0avons d&rsquo;ailleurs publi\u00e9 sur ce blog de nombreux posts \u00e0 ce sujet (<a href=\"https:\/\/visionarymarketing.com\/fr\/2015\/12\/big-data-et-web-to-store\/\" target=\"_blank\" rel=\"noopener noreferrer\">ici sur le web to store<\/a>, <a href=\"https:\/\/visionarymarketing.com\/fr\/2015\/11\/donnee\/\" target=\"_blank\" rel=\"noopener noreferrer\">l\u00e0 sur la g\u00e9n\u00e9ration de lead avec les Big Data<\/a>\u00a0ou encore <a href=\"https:\/\/visionarymarketing.com\/fr\/2015\/09\/big-data-ou-big-bulle\/\" target=\"_blank\" rel=\"noopener noreferrer\">ici<\/a>). \u00a0Mais les possibilit\u00e9s restent des possibilit\u00e9s, et si les donn\u00e9es sont l\u00e0, juste sous notre nez, il nous faut encore la volont\u00e9 et la capacit\u00e9 de les d\u00e9chiffrer, trier, et cat\u00e9goriser pour en tirer de l&rsquo;information\u00a0et au final prendre une d\u00e9cision. Aujourd&rsquo;hui, cette masse de donn\u00e9es est bien souvent inexploitable : <a href=\"https:\/\/visionarymarketing.com\/fr\/2013\/03\/big-data-1-seulement-des-donnees-servent-au-decisionnel-et-cest-parfaitement-normal\/\" target=\"_blank\" rel=\"noopener noreferrer\">on estime en effet que seulement\u00a01% des donn\u00e9es sont\u00a0utiles et disponibles pour l&rsquo;analyse<\/a>. Difficile dans ce cas de fonder sa strat\u00e9gie sur ses<\/em> <em>donn\u00e9es<\/em>&#8230; <em>Si le sujet vous int\u00e9resse et que vous souhaitez en savoir plus, <span class=\"removed_link\" title=\"http:\/\/zebaz.com\/blog\/big-data-quel-impact-sur-la-prise-de-decision\/\">rendez-vous sur le blog de notre client Zebaz (qui change de nom et s&rsquo;appelle d\u00e9sormais Sparklane) infos pour lire notre article publi\u00e9\u00a0hier<\/span>.<\/em><\/p>\n<blockquote class=\"quote-light\"><p>Une \u00e9tude r\u00e9alis\u00e9e par The Economist pour le compte de Capgemini en 2011, intitul\u00e9e <em>\u201cle facteur d\u00e9cisionnel : les Big Data et la prise de d\u00e9cision\u201d<\/em>, est arriv\u00e9e \u00e0 la conclusion que les donn\u00e9es jouaient un r\u00f4le de plus en plus pr\u00e9gnant dans la prise de d\u00e9cision, mais que les paroles devan\u00e7aient les actes. L\u2019\u00e9tude, qui portait sur 600 d\u00e9cideurs dans le monde, et de tous les secteurs, visait la mesure de l\u2019usage des Big Data dans le circuit de d\u00e9cision de leurs entreprises.<\/p>\n<div id=\"attachment_9009\" class=\"wp-caption alignleft\">Ce rapport d\u00e9montrait aussi que ceux qui jouaient le jeu et qui joignaient l\u2019acte au discours s\u2019en tiraient mieux que les autres. Toutefois, 42% avouaient \u00e9prouver des difficult\u00e9s dans l\u2019interpr\u00e9tation des donn\u00e9es non structur\u00e9es, et 85% montraient du doigt non pas le volume, mais la capacit\u00e9 \u00e0 analyser et agir sur la donn\u00e9e.<\/div>\n<p>Cette \u00e9tude avait pour m\u00e9rite de mettre l\u2019accent sur un ph\u00e9nom\u00e8ne que beaucoup d\u00e9crivent intuitivement, sans pouvoir toujours le justifier par des chiffres : la technologie permet la rupture et apporte un plus ind\u00e9niable ; mais celle-ci n\u2019est rien sans la ma\u00eetrise humaine, sans l\u2019analyse, l\u2019interpr\u00e9tation et la n\u00e9cessaire intelligence \u00e9motive, souvent \u00e0 la source des bonnes d\u00e9cisions.<\/p>\n<p>5 ans plus tard, o\u00f9 en sommes-nous, avons-nous fait des progr\u00e8s, et quels sont les points de vigilance quant \u00e0 la prise de d\u00e9cisions sur la base des Big Data ?<\/p>\n<h2>De la qualit\u00e9 de la donn\u00e9e, et de son utilit\u00e9<\/h2>\n<p>A la base, une confusion s\u2019entretient entre donn\u00e9e, information, connaissance et savoir. Les th\u00e9ories de la connaissance existent pourtant depuis longtemps. Celle de Russell Ackoff est la plus r\u00e9pandue mais elle n\u2019est ni la premi\u00e8re, ni la derni\u00e8re. Scott Carpenter*, dans <a href=\"http:\/\/www.cognitivecybernetics.com\/PrimerFoU.html\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"color: #29a3d4;\">un article en ligne<\/span><\/a>, en a r\u00e9sum\u00e9 les principaux avatars ici :<\/p>\n<div id=\"attachment_9012\" class=\"wp-caption aligncenter\">\n<p class=\"wp-caption-text\"><a href=\"http:\/\/www.cognitivecybernetics.com\/PrimerFoU.html\" target=\"_blank\" rel=\"noopener noreferrer\"><em><span style=\"color: #29a3d4;\">Figure 2: Scott Carpenter sur les hi\u00e9rarchies de la connaissance<\/span><\/em><\/a> <em>*Scott A Carpenter est V.P. \/ Chief Science &amp; Technology Officer at NuFORENSICS, Inc. il a publi\u00e9 ce papier dans le cadre de son travail de doctorant<\/em><\/p>\n<\/div>\n<p>La donn\u00e9e, plac\u00e9e comme \u00e9l\u00e9ment brut, y est toujours plac\u00e9e en bas, quelle que soit la th\u00e9orie concern\u00e9e. La connaissance, et le stade ultime, la vision, n\u2019\u00e9tant que la r\u00e9sultante de ces donn\u00e9es au prisme de l\u2019individu (les r\u00e8gles transforment la donn\u00e9e en information, les mod\u00e8les en connaissance, les buts en sagesse, et les valeurs en vision).<\/p><\/blockquote>\n<p><span class=\"removed_link\" title=\"http:\/\/zebaz.com\/blog\/big-data-quel-impact-sur-la-prise-de-decision\/\">&gt;Lire la suite sur Zebaz infos<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Comme tous les sujets \u00e0 la mode, les Big Data suscitent un fort enthousiasme et des attentes parfois d\u00e9mesur\u00e9es. Il est vrai que ce sujet est passionnant et ses possibilit\u00e9s vertigineuses, nous\u00a0avons d&rsquo;ailleurs publi\u00e9 sur ce blog de nombreux posts \u00e0 ce sujet (ici sur le web to store, l\u00e0 sur la g\u00e9n\u00e9ration de lead &hellip;<\/p>\n","protected":false},"author":29,"featured_media":34059,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2894,1613],"tags":[],"class_list":["post-20392","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ia-big-data","category-marketing-digital-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>L&#039;impact des Big Data sur la prise de d\u00e9cision<\/title>\n<meta name=\"description\" content=\"Comme tous les sujets \u00e0 la mode, les Big Data suscitent un fort enthousiasme et des attentes parfois d\u00e9mesur\u00e9es. Il est vrai que ce sujet est passionnant\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/visionarymarketing.com\/fr\/2016\/02\/03\/limpact-des-big-data-sur-la-prise-de-decision\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"L&#039;impact des Big Data sur la prise de d\u00e9cision\" \/>\n<meta property=\"og:description\" content=\"Comme tous les sujets \u00e0 la mode, les Big Data suscitent un fort enthousiasme et des attentes parfois d\u00e9mesur\u00e9es. Il est vrai que ce sujet est passionnant\" \/>\n<meta property=\"og:url\" content=\"https:\/\/visionarymarketing.com\/fr\/2016\/02\/03\/limpact-des-big-data-sur-la-prise-de-decision\/\" \/>\n<meta property=\"og:site_name\" content=\"Marketing and Innovation\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/vismktg\" \/>\n<meta property=\"article:published_time\" content=\"2016-02-03T13:04:24+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-03-11T11:12:32+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/visionarymarketing.com\/wp-content\/uploads\/2019\/11\/48891809521_5d2516aa19_c.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"644\" \/>\n\t<meta property=\"og:image:height\" content=\"430\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"C\u00e9dric Jeanblanc\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@CedJBL\" \/>\n<meta name=\"twitter:site\" content=\"@ygourven\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"C\u00e9dric Jeanblanc\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"NewsArticle\",\"@id\":\"https:\\\/\\\/visionarymarketing.com\\\/fr\\\/2016\\\/02\\\/03\\\/limpact-des-big-data-sur-la-prise-de-decision\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/visionarymarketing.com\\\/fr\\\/2016\\\/02\\\/03\\\/limpact-des-big-data-sur-la-prise-de-decision\\\/\"},\"author\":{\"name\":\"C\u00e9dric Jeanblanc\",\"@id\":\"https:\\\/\\\/visionarymarketing.com\\\/fr\\\/#\\\/schema\\\/person\\\/04ccfa946b45e31d12c8ea489f8fa3f4\"},\"headline\":\"L&rsquo;impact des Big Data sur la prise de d\u00e9cision\",\"datePublished\":\"2016-02-03T13:04:24+00:00\",\"dateModified\":\"2020-03-11T11:12:32+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/visionarymarketing.com\\\/fr\\\/2016\\\/02\\\/03\\\/limpact-des-big-data-sur-la-prise-de-decision\\\/\"},\"wordCount\":642,\"commentCount\":2,\"image\":{\"@id\":\"https:\\\/\\\/visionarymarketing.com\\\/fr\\\/2016\\\/02\\\/03\\\/limpact-des-big-data-sur-la-prise-de-decision\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/visionarymarketing.com\\\/wp-content\\\/uploads\\\/2019\\\/11\\\/48891809521_5d2516aa19_c.jpg\",\"articleSection\":[\"IA et Big Data\",\"marketing digital\"],\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/visionarymarketing.com\\\/fr\\\/2016\\\/02\\\/03\\\/limpact-des-big-data-sur-la-prise-de-decision\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/visionarymarketing.com\\\/fr\\\/2016\\\/02\\\/03\\\/limpact-des-big-data-sur-la-prise-de-decision\\\/\",\"url\":\"https:\\\/\\\/visionarymarketing.com\\\/fr\\\/2016\\\/02\\\/03\\\/limpact-des-big-data-sur-la-prise-de-decision\\\/\",\"name\":\"L'impact des Big Data sur la prise de d\u00e9cision\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/visionarymarketing.com\\\/fr\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/visionarymarketing.com\\\/fr\\\/2016\\\/02\\\/03\\\/limpact-des-big-data-sur-la-prise-de-decision\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/visionarymarketing.com\\\/fr\\\/2016\\\/02\\\/03\\\/limpact-des-big-data-sur-la-prise-de-decision\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/visionarymarketing.com\\\/wp-content\\\/uploads\\\/2019\\\/11\\\/48891809521_5d2516aa19_c.jpg\",\"datePublished\":\"2016-02-03T13:04:24+00:00\",\"dateModified\":\"2020-03-11T11:12:32+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/visionarymarketing.com\\\/fr\\\/#\\\/schema\\\/person\\\/04ccfa946b45e31d12c8ea489f8fa3f4\"},\"description\":\"Comme tous les sujets \u00e0 la mode, les Big Data suscitent un fort enthousiasme et des attentes parfois d\u00e9mesur\u00e9es. Il est vrai que ce sujet est passionnant\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/visionarymarketing.com\\\/fr\\\/2016\\\/02\\\/03\\\/limpact-des-big-data-sur-la-prise-de-decision\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/visionarymarketing.com\\\/fr\\\/2016\\\/02\\\/03\\\/limpact-des-big-data-sur-la-prise-de-decision\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/visionarymarketing.com\\\/fr\\\/2016\\\/02\\\/03\\\/limpact-des-big-data-sur-la-prise-de-decision\\\/#primaryimage\",\"url\":\"https:\\\/\\\/visionarymarketing.com\\\/wp-content\\\/uploads\\\/2019\\\/11\\\/48891809521_5d2516aa19_c.jpg\",\"contentUrl\":\"https:\\\/\\\/visionarymarketing.com\\\/wp-content\\\/uploads\\\/2019\\\/11\\\/48891809521_5d2516aa19_c.jpg\",\"width\":644,\"height\":430},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/visionarymarketing.com\\\/fr\\\/2016\\\/02\\\/03\\\/limpact-des-big-data-sur-la-prise-de-decision\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/visionarymarketing.com\\\/fr\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"L&rsquo;impact des Big Data sur la prise de d\u00e9cision\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/visionarymarketing.com\\\/fr\\\/#website\",\"url\":\"https:\\\/\\\/visionarymarketing.com\\\/fr\\\/\",\"name\":\"Marketing and Innovation\",\"description\":\"Site d&#039;infos ind\u00e9pendant, depuis 1996\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/visionarymarketing.com\\\/fr\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/visionarymarketing.com\\\/fr\\\/#\\\/schema\\\/person\\\/04ccfa946b45e31d12c8ea489f8fa3f4\",\"name\":\"C\u00e9dric Jeanblanc\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/6a0e3c651f8a90d07cdb7bcc0369fda9f9464feb84847387cd70fc86d5253542?s=96&d=initials&r=g&initials=ce\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/6a0e3c651f8a90d07cdb7bcc0369fda9f9464feb84847387cd70fc86d5253542?s=96&d=initials&r=g&initials=ce\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/6a0e3c651f8a90d07cdb7bcc0369fda9f9464feb84847387cd70fc86d5253542?s=96&d=initials&r=g&initials=ce\",\"caption\":\"C\u00e9dric Jeanblanc\"},\"description\":\"C\u00e9dric is a Web Marketing consultant at Visionary Marketing. He was named \\\"Rising Star of Content Marketing\\\" by the Content Marketing Academy in 2017, he specializes in the production of multimedia content, feature articles, videos and podcasts. _________________________ C\u00e9dric est consultant en marketing Web chez Visionary Marketing. Il a \u00e9t\u00e9 nomm\u00e9 \\\"Rising Star of Content Marketing\\\" par la Content Marketing Academy en 2017. Il est sp\u00e9cialis\u00e9 dans la production de contenus multim\u00e9dia, d'articles de fond, de vid\u00e9os et de podcasts.\",\"sameAs\":[\"http:\\\/\\\/visionarymarketing.com\",\"https:\\\/\\\/x.com\\\/CedJBL\"],\"url\":\"https:\\\/\\\/visionarymarketing.com\\\/fr\\\/author\\\/cedjbl\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"L'impact des Big Data sur la prise de d\u00e9cision","description":"Comme tous les sujets \u00e0 la mode, les Big Data suscitent un fort enthousiasme et des attentes parfois d\u00e9mesur\u00e9es. Il est vrai que ce sujet est passionnant","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/visionarymarketing.com\/fr\/2016\/02\/03\/limpact-des-big-data-sur-la-prise-de-decision\/","og_locale":"fr_FR","og_type":"article","og_title":"L'impact des Big Data sur la prise de d\u00e9cision","og_description":"Comme tous les sujets \u00e0 la mode, les Big Data suscitent un fort enthousiasme et des attentes parfois d\u00e9mesur\u00e9es. Il est vrai que ce sujet est passionnant","og_url":"https:\/\/visionarymarketing.com\/fr\/2016\/02\/03\/limpact-des-big-data-sur-la-prise-de-decision\/","og_site_name":"Marketing and Innovation","article_publisher":"https:\/\/www.facebook.com\/vismktg","article_published_time":"2016-02-03T13:04:24+00:00","article_modified_time":"2020-03-11T11:12:32+00:00","og_image":[{"width":644,"height":430,"url":"https:\/\/visionarymarketing.com\/wp-content\/uploads\/2019\/11\/48891809521_5d2516aa19_c.jpg","type":"image\/jpeg"}],"author":"C\u00e9dric Jeanblanc","twitter_card":"summary_large_image","twitter_creator":"@CedJBL","twitter_site":"@ygourven","twitter_misc":{"\u00c9crit par":"C\u00e9dric Jeanblanc","Dur\u00e9e de lecture estim\u00e9e":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"NewsArticle","@id":"https:\/\/visionarymarketing.com\/fr\/2016\/02\/03\/limpact-des-big-data-sur-la-prise-de-decision\/#article","isPartOf":{"@id":"https:\/\/visionarymarketing.com\/fr\/2016\/02\/03\/limpact-des-big-data-sur-la-prise-de-decision\/"},"author":{"name":"C\u00e9dric Jeanblanc","@id":"https:\/\/visionarymarketing.com\/fr\/#\/schema\/person\/04ccfa946b45e31d12c8ea489f8fa3f4"},"headline":"L&rsquo;impact des Big Data sur la prise de d\u00e9cision","datePublished":"2016-02-03T13:04:24+00:00","dateModified":"2020-03-11T11:12:32+00:00","mainEntityOfPage":{"@id":"https:\/\/visionarymarketing.com\/fr\/2016\/02\/03\/limpact-des-big-data-sur-la-prise-de-decision\/"},"wordCount":642,"commentCount":2,"image":{"@id":"https:\/\/visionarymarketing.com\/fr\/2016\/02\/03\/limpact-des-big-data-sur-la-prise-de-decision\/#primaryimage"},"thumbnailUrl":"https:\/\/visionarymarketing.com\/wp-content\/uploads\/2019\/11\/48891809521_5d2516aa19_c.jpg","articleSection":["IA et Big Data","marketing digital"],"inLanguage":"fr-FR","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/visionarymarketing.com\/fr\/2016\/02\/03\/limpact-des-big-data-sur-la-prise-de-decision\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/visionarymarketing.com\/fr\/2016\/02\/03\/limpact-des-big-data-sur-la-prise-de-decision\/","url":"https:\/\/visionarymarketing.com\/fr\/2016\/02\/03\/limpact-des-big-data-sur-la-prise-de-decision\/","name":"L'impact des Big Data sur la prise de d\u00e9cision","isPartOf":{"@id":"https:\/\/visionarymarketing.com\/fr\/#website"},"primaryImageOfPage":{"@id":"https:\/\/visionarymarketing.com\/fr\/2016\/02\/03\/limpact-des-big-data-sur-la-prise-de-decision\/#primaryimage"},"image":{"@id":"https:\/\/visionarymarketing.com\/fr\/2016\/02\/03\/limpact-des-big-data-sur-la-prise-de-decision\/#primaryimage"},"thumbnailUrl":"https:\/\/visionarymarketing.com\/wp-content\/uploads\/2019\/11\/48891809521_5d2516aa19_c.jpg","datePublished":"2016-02-03T13:04:24+00:00","dateModified":"2020-03-11T11:12:32+00:00","author":{"@id":"https:\/\/visionarymarketing.com\/fr\/#\/schema\/person\/04ccfa946b45e31d12c8ea489f8fa3f4"},"description":"Comme tous les sujets \u00e0 la mode, les Big Data suscitent un fort enthousiasme et des attentes parfois d\u00e9mesur\u00e9es. Il est vrai que ce sujet est passionnant","breadcrumb":{"@id":"https:\/\/visionarymarketing.com\/fr\/2016\/02\/03\/limpact-des-big-data-sur-la-prise-de-decision\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/visionarymarketing.com\/fr\/2016\/02\/03\/limpact-des-big-data-sur-la-prise-de-decision\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/visionarymarketing.com\/fr\/2016\/02\/03\/limpact-des-big-data-sur-la-prise-de-decision\/#primaryimage","url":"https:\/\/visionarymarketing.com\/wp-content\/uploads\/2019\/11\/48891809521_5d2516aa19_c.jpg","contentUrl":"https:\/\/visionarymarketing.com\/wp-content\/uploads\/2019\/11\/48891809521_5d2516aa19_c.jpg","width":644,"height":430},{"@type":"BreadcrumbList","@id":"https:\/\/visionarymarketing.com\/fr\/2016\/02\/03\/limpact-des-big-data-sur-la-prise-de-decision\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/visionarymarketing.com\/fr\/"},{"@type":"ListItem","position":2,"name":"L&rsquo;impact des Big Data sur la prise de d\u00e9cision"}]},{"@type":"WebSite","@id":"https:\/\/visionarymarketing.com\/fr\/#website","url":"https:\/\/visionarymarketing.com\/fr\/","name":"Marketing and Innovation","description":"Site d&#039;infos ind\u00e9pendant, depuis 1996","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/visionarymarketing.com\/fr\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Person","@id":"https:\/\/visionarymarketing.com\/fr\/#\/schema\/person\/04ccfa946b45e31d12c8ea489f8fa3f4","name":"C\u00e9dric Jeanblanc","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/secure.gravatar.com\/avatar\/6a0e3c651f8a90d07cdb7bcc0369fda9f9464feb84847387cd70fc86d5253542?s=96&d=initials&r=g&initials=ce","url":"https:\/\/secure.gravatar.com\/avatar\/6a0e3c651f8a90d07cdb7bcc0369fda9f9464feb84847387cd70fc86d5253542?s=96&d=initials&r=g&initials=ce","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/6a0e3c651f8a90d07cdb7bcc0369fda9f9464feb84847387cd70fc86d5253542?s=96&d=initials&r=g&initials=ce","caption":"C\u00e9dric Jeanblanc"},"description":"C\u00e9dric is a Web Marketing consultant at Visionary Marketing. He was named \"Rising Star of Content Marketing\" by the Content Marketing Academy in 2017, he specializes in the production of multimedia content, feature articles, videos and podcasts. _________________________ C\u00e9dric est consultant en marketing Web chez Visionary Marketing. Il a \u00e9t\u00e9 nomm\u00e9 \"Rising Star of Content Marketing\" par la Content Marketing Academy en 2017. Il est sp\u00e9cialis\u00e9 dans la production de contenus multim\u00e9dia, d'articles de fond, de vid\u00e9os et de podcasts.","sameAs":["http:\/\/visionarymarketing.com","https:\/\/x.com\/CedJBL"],"url":"https:\/\/visionarymarketing.com\/fr\/author\/cedjbl\/"}]}},"_links":{"self":[{"href":"https:\/\/visionarymarketing.com\/fr\/wp-json\/wp\/v2\/posts\/20392","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/visionarymarketing.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/visionarymarketing.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/visionarymarketing.com\/fr\/wp-json\/wp\/v2\/users\/29"}],"replies":[{"embeddable":true,"href":"https:\/\/visionarymarketing.com\/fr\/wp-json\/wp\/v2\/comments?post=20392"}],"version-history":[{"count":0,"href":"https:\/\/visionarymarketing.com\/fr\/wp-json\/wp\/v2\/posts\/20392\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/visionarymarketing.com\/fr\/wp-json\/wp\/v2\/media\/34059"}],"wp:attachment":[{"href":"https:\/\/visionarymarketing.com\/fr\/wp-json\/wp\/v2\/media?parent=20392"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/visionarymarketing.com\/fr\/wp-json\/wp\/v2\/categories?post=20392"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/visionarymarketing.com\/fr\/wp-json\/wp\/v2\/tags?post=20392"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}