{"id":20048,"date":"2015-12-22T15:13:58","date_gmt":"2015-12-22T14:13:58","guid":{"rendered":"http:\/\/visionarymarketing.fr\/blog\/?p=20048"},"modified":"2019-01-28T10:15:35","modified_gmt":"2019-01-28T09:15:35","slug":"reflexion-vente-b2b-terminer-lannee","status":"publish","type":"post","link":"https:\/\/visionarymarketing.com\/fr\/2015\/12\/22\/reflexion-vente-b2b-terminer-lannee\/","title":{"rendered":"R\u00e9flexion sur la vente en B2B pour terminer l’ann\u00e9e"},"content":{"rendered":"

Quels sont les enjeux B2B les plus importants pour les entreprises\u00a0?<\/h2>\n

Nous profitons de ce dernier article de l’ann\u00e9e 2015 pour souhaiter \u00e0 tous nos lecteurs de tr\u00e8s bonnes f\u00eates de fin d’ann\u00e9e. En attendant le bilan de notre deuxi\u00e8me ann\u00e9e d’existence, mi-f\u00e9vrier, nous pouvons d\u00e9j\u00e0 nous r\u00e9jouir de cette ann\u00e9e, en attendant 2016 !\u00a0<\/em><\/span>A l\u2019occasion des rencontres internationales de la French tech, Thomas Benzazon de Widoobiz a r\u00e9alis\u00e9 une interview de Yann Gourvennec, sur les enjeux des entreprises impact\u00e9es par le digital.<\/a> L\u2019enjeu principal est celui de la vente qui se retrouve profond\u00e9ment chamboul\u00e9e par le digital.<\/p>\n

Il y a un enjeu \u00e9norme pour les 5 prochaines\u00a0ann\u00e9es. Cet enjeu est la vente. On pensait justement que la vente serait \u00e0 l’abri de la transformation digitale\u00a0: un commercial va simplement voir un client pour lui vendre le produit ou la solution. Sauf que les choses vont changer.\u00a0Il y a tout d\u2019abord l\u2019\u00e9volution du comportement des clients B2B qui se rapproche de celui des consommateurs B2C. On peut le voir avec la tendance du self service\u00a0: le client a horreur qu\u2019on lui vende, mais il adore acheter. Or, lorsqu\u2019il veut acheter, il va chercher automatiquement le conseil, l\u2019avis de quelqu\u2019un, qui n\u2019est pas forc\u00e9ment le vendeur. Ce comportement \u00e9volue et pousse les utilisateurs \u00e0 r\u00e9clamer le self service.<\/p>\n

\"Amazon
Amazon est connu pour ses livres mais fait de l’argent avec le B2B et AWS (Amazon Web Services)<\/figcaption><\/figure>\n

En sachant cela, que doit-on mettre en place dans les entreprises\u00a0?<\/h2>\n

Pendant des ann\u00e9es, on nous a r\u00e9p\u00e9t\u00e9 que l\u2019e-commerce pour le B2B n\u2019avait aucun avenir. Dans les 5 prochaines ann\u00e9es, il va pourtant y avoir une course \u00e0 l\u2019e-commerce B2B\u00a0! Il y a une inclusion du domaine Web \u00e0 l\u2019int\u00e9rieur du circuit commercial B2B. Il existe un exemple marquant\u00a0: Amazon web services (qui vend de l\u2019h\u00e9bergement pour les entreprises sur internet), qui a fait sensation en ao\u00fbt dernier en publiant leurs chiffres\u00a0: 6 milliards d\u2019euros de chiffre d\u2019affaires<\/a>.<\/p>\n

Retrouvez l\u2019interview sur Widoobiz.com<\/a><\/p>\n

<\/p>\n

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<\/p>\n

https:\/\/media.blubrry.com\/visionarymarketing_les\/visionarymarketing.com\/files\/podcasts\/YAG-B2B-marketing-French_Tech-VisionaryMarketing.mp3<\/a><\/audio><\/div><\/div>

Podcast: Play in new window<\/a> | Download<\/a> (Duration: 3:57 — 3.6MB)<\/p>

Subscribe: Apple Podcasts<\/a> | Spotify<\/a> | Android<\/a> | RSS<\/a><\/p>","protected":false},"excerpt":{"rendered":"

Quels sont les enjeux B2B les plus importants pour les entreprises\u00a0? Nous profitons de ce dernier article de l’ann\u00e9e 2015 pour souhaiter \u00e0 tous nos lecteurs de tr\u00e8s bonnes f\u00eates de fin d’ann\u00e9e. En attendant le bilan de notre deuxi\u00e8me ann\u00e9e d’existence, mi-f\u00e9vrier, nous pouvons d\u00e9j\u00e0 nous r\u00e9jouir de cette ann\u00e9e, en attendant 2016 !\u00a0A …<\/p>\n","protected":false},"author":29,"featured_media":34068,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[134,4057],"tags":[],"class_list":["post-20048","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-economie","category-vente"],"yoast_head":"\nR\u00e9flexion sur la vente en B2B pour terminer l'ann\u00e9e<\/title>\n<meta name=\"description\" content=\"Une interview de Yann Gourvennec, sur les enjeux des entreprises impact\u00e9es par le digital en B2B.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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