{"id":19919,"date":"2015-11-27T08:56:44","date_gmt":"2015-11-27T07:56:44","guid":{"rendered":"http:\/\/visionarymarketing.fr\/blog\/?p=19919"},"modified":"2023-11-27T17:53:47","modified_gmt":"2023-11-27T16:53:47","slug":"blog-etudiants","status":"publish","type":"post","link":"https:\/\/visionarymarketing.com\/fr\/2015\/11\/27\/blog-etudiants\/","title":{"rendered":"Digital me up : le blog anglais sur le digital \u00e9crit par des \u00e9tudiants"},"content":{"rendered":"

Cela faisait longtemps que je voulais mettre en place ce concept : un blog \u2014 Digital Me Up \u2014 cr\u00e9\u00e9, aliment\u00e9 en contenu et auto-g\u00e9r\u00e9 par des \u00e9tudiants qui s’organisent pour se r\u00e9partir les sujets abord\u00e9s, les dates de publications, la ligne \u00e9ditoriale<\/a>… Mon r\u00f4le de directeur de programme du Master Digital Business Strategy de Grenoble Ecole de Management me permet de mettre en place un tel projet qui porte d\u00e9j\u00e0 ses fruits. En effet, les articles publi\u00e9s quotidiennement depuis lundi dernier (22 novembre 2015) ont d\u00e9j\u00e0 re\u00e7u de tr\u00e8s bons retours et le nombre de partages pour chacun d’entre eux est un indicateur tr\u00e8s encourageant.<\/em><\/span><\/p>\n

Digital me up : le blog anglais sur le digital \u00e9crit par des \u00e9tudiants<\/h2>\n
\"Digital<\/a>
Digital me up : le blog anglais \u00e9crit par des \u00e9tudiants de Grenoble Ecole de Management<\/figcaption><\/figure>\n

Au-del\u00e0 de la d\u00e9marche de content marketing, j’ai mis en place ce portail pour mettre les \u00e9l\u00e8ves en condition : il s’agit d’une d\u00e9marche pragmatique apportant tous les \u00e9l\u00e9ments \u00ab\u00a0terrains\u00a0\u00bb, afin de\u00a0compl\u00e9ter une formation souvent tr\u00e8s ax\u00e9e sur l’aspect th\u00e9orique (\u00e0 juste titre ou non, cela est un autre d\u00e9bat sur lequel je ne m’\u00e9tendrai pas dans ce post…).<\/p>\n

Dans ces articles, enti\u00e8rement \u00e9crits en anglais, les \u00e9tudiants utilisent des connaissances de cours eux aussi donn\u00e9s en anglais. Les bons r\u00e9sultats d’un site qui en est \u00e0 sa premi\u00e8re semaine d’existence ne sont pas le fruit du hasard : j’ai moi-m\u00eame \u00e9t\u00e9 agr\u00e9ablement surpris par la qualit\u00e9 des contenus que m’ont fourni les \u00e9l\u00e8ve et de l’effort de recherche et de r\u00e9flexion fourni par ces derniers.<\/p>\n

Quelques articles du blog r\u00e9alis\u00e9 par nos \u00e9tudiants<\/h3>\n

Je vous invite \u00e0 consulter ces premiers articles d\u00e9j\u00e0 sorti sur le blog :<\/span><\/p>\n

The Minitel, France and digital transformation: A student\u2019s assumptions<\/h3>\n

Cet article nous rappelle, sur un ton l\u00e9g\u00e8rement d\u00e9cal\u00e9 que la France \u00e9tait, il n’y a pas si longtemps, leader dans le digital gr\u00e2ce \u00e0\u00a0un syst\u00e8me envi\u00e9 par tous permettant de r\u00e9server ses tickets de train, acheter en ligne, envoyer des mails… Le Minitel. Notre culture solidement ancr\u00e9e dans ce bon vieux minitel nous emp\u00eacherait-elle de nous jeter dans le grand bain froid de l’internet ? R\u00e9ponse dans cet article…<\/p>\n

What is a Website and Traffic Manager?<\/h3>\n

Zoom sur un m\u00e9tier crucial pour les entreprises : celui de Traffic Manager. On imagine souvent les Traffic Manager assis toute la journ\u00e9e devant un \u00e9cran rempli de graphs, courbes et autres camemberts, mais la r\u00e9alit\u00e9 est bien moins ennuyeuse. D\u00e9couvrez pourquoi et comment dans cet article.<\/p>\n

Why small businesses must go mobile ?<\/h3>\n

Si de mani\u00e8re g\u00e9n\u00e9rale, et \u00e0 quelques exceptions pr\u00e8s, les grandes entreprises et les ETI ont int\u00e9gr\u00e9 le fait qu’elles devaient avoir une pr\u00e9sence digitale, ce n’est pas le cas pour nombre d’entreprises de plus petite taille. C’est dommageable, car la taille n’est pas un pr\u00e9texte pour l’inaction digitale. Au contraire, gr\u00e2ce \u00e0 un investissement quasi nul, une entreprise de petite taille peut rivaliser avec ses concurrents gr\u00e2ce \u00e0 sa cr\u00e9ativit\u00e9 et en utilisant les derni\u00e8res technologies mobiles, comme la g\u00e9olocalisation. Plus d’informations dans cet article.<\/p>\n

2016\u00a0Digital Marketing Trends<\/h3>\n

Nous en sommes d\u00e9j\u00e0 \u00e0 la fin de l’ann\u00e9e, et les pr\u00e9dictions pour l’ann\u00e9e prochaine commencent \u00e0 \u00e9merger sur le Web. Digital Me Up n’\u00e9chappe pas \u00e0 la r\u00e8gle et sort ses tendances du marketing digital pour 2016. Un point de vue int\u00e9ressant qui ne vous laissera pas indiff\u00e9rent. A d\u00e9couvrir dans cet article.<\/p>\n

Comme je l’ai \u00e9crit en d\u00e9but d’article, ce blog est jeune et en plein d\u00e9veloppement. N’h\u00e9sitez donc surtout pas \u00e0 faire part de vos remarques ou vos encouragement aux \u00e9l\u00e8ves du master DBS sur digital-me-up.com. !<\/p>\n

MAJ 2020 : Digital Me Up a disparu depuis, mais il est toujours visible au travers des archives du Web sur archive.org<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Cela faisait longtemps que je voulais mettre en place ce concept : un blog \u2014 Digital Me Up \u2014 cr\u00e9\u00e9, aliment\u00e9 en contenu et auto-g\u00e9r\u00e9 par des \u00e9tudiants qui s’organisent pour se r\u00e9partir les sujets abord\u00e9s, les dates de publications, la ligne \u00e9ditoriale… Mon r\u00f4le de directeur de programme du Master Digital Business Strategy de …<\/p>\n","protected":false},"author":2,"featured_media":19930,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4059],"tags":[],"class_list":["post-19919","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-formation-et-elearning"],"yoast_head":"\nBlog \u00e9tudiants : Digital Me Up en anglais enti\u00e8rement g\u00e9r\u00e9 par la classe<\/title>\n<meta name=\"description\" content=\"Cela faisait longtemps que je voulais mettre en place ce concept : un blog \u2014 Digital Me Up 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He is a speaker and author of many books. In 2014 he went from intrapreneur to entrepreneur, when he created his digital marketing agency. Yann Gourvennec a cr\u00e9\u00e9 visionarymarketing.com en 1996. Il est conf\u00e9rencier et auteur de plusieurs livres. En 2014, il est pass\u00e9 d'intrapreneur \u00e0 entrepreneur en cr\u00e9ant son agence de marketing num\u00e9rique.","sameAs":["https:\/\/visionarymarketing.com","http:\/\/facebook.com\/ygourven","http:\/\/linkedin.com\/in\/ygourven","https:\/\/x.com\/ygourven","https:\/\/www.youtube.com\/c\/visionarymarketingagency"],"url":"https:\/\/visionarymarketing.com\/fr\/author\/yann-gourvennec\/"}]}},"_links":{"self":[{"href":"https:\/\/visionarymarketing.com\/fr\/wp-json\/wp\/v2\/posts\/19919","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/visionarymarketing.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/visionarymarketing.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/visionarymarketing.com\/fr\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/visionarymarketing.com\/fr\/wp-json\/wp\/v2\/comments?post=19919"}],"version-history":[{"count":0,"href":"https:\/\/visionarymarketing.com\/fr\/wp-json\/wp\/v2\/posts\/19919\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/visionarymarketing.com\/fr\/wp-json\/wp\/v2\/media\/19930"}],"wp:attachment":[{"href":"https:\/\/visionarymarketing.com\/fr\/wp-json\/wp\/v2\/media?parent=19919"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/visionarymarketing.com\/fr\/wp-json\/wp\/v2\/categories?post=19919"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/visionarymarketing.com\/fr\/wp-json\/wp\/v2\/tags?post=19919"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}