{"id":1946,"date":"2009-09-07T16:27:08","date_gmt":"2009-09-07T16:27:08","guid":{"rendered":"http:\/\/visionary.wordpress.com\/?p=1946"},"modified":"2022-08-16T14:53:13","modified_gmt":"2022-08-16T12:53:13","slug":"modeles-economiques","status":"publish","type":"post","link":"https:\/\/visionarymarketing.com\/fr\/2009\/09\/07\/modeles-economiques\/","title":{"rendered":"La toile \u00e0 la recherche des temps nouveaux et ses mod\u00e8les \u00e9conomiques"},"content":{"rendered":"
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La toile \u00e0 la recherche des temps nouveaux et ses mod\u00e8les \u00e9conomiques.\u00a0<\/a>La toile va-t-elle craquer ? <\/a><\/strong>Telle fut la question pos\u00e9e \u00e0 un panel d’experts prestigieux lors de cette session de l’universit\u00e9 du Medef<\/span> que nous annoncions sur Posterous.<\/div>\n
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La toile \u00e0 la recherche des temps nouveaux et ses mod\u00e8les \u00e9conomiques<\/h2>\n
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Or cette question – pour surprenante qu’elle f\u00fbt – ne trouva de r\u00e9ponse qu’\u00e0 la fin d’un d\u00e9bat qui se poursuivit bien au-del\u00e0 de l’heure pr\u00e9vue, signe que les sujets abord\u00e9s ont int\u00e9ress\u00e9 le public. Si donc le probl\u00e8me de l’explosion de la toile ne se pose pas – IPV6 arrive en force <\/span>et (Orange Business n’est pas en reste<\/span>), et d’autre part l’Internet a pris une telle place dans nos \u00e9conomies que tout probl\u00e8me technique devra trouver, co\u00fbte que co\u00fbte, sa solution – par contre, les bouleversements en termes de mod\u00e8les \u00e9conomiques sont nombreux : Universal music fait d\u00e9j\u00e0 50 % de son chiffre sur le Net, certes, mais celui-ci s’est \u00e9croul\u00e9 \u00e0 cause de l’Internet \u00e9galement ; le Kindle d’Amazon<\/a> – fac\u00e9tieusement arbor\u00e9 par notre ami Lo\u00efc Le Meur<\/span> et pr\u00e9sent\u00e9 comme la solution \u00e0 nos probl\u00e8mes \u00e9cologiques malgr\u00e9 les \u00e9vidences contraires<\/span> – bouscule le monde de l’\u00e9dition aux Etats-Unis ; Twitter<\/a> et le microblogging bouscule les blogs et la cr\u00e9ation de contenus sur Internet ; le Web est une source majeure de revenus des pages jaunes mais en m\u00eame temps il en sape le v\u00e9ritable fondement (les pages jaunes papier elles-m\u00eames qui s’empilent dans les halls d’immeubles car les usagers se renseignent sur Internet, encore Internet !) ; et le monde qui \u00ab n’a jamais \u00e9t\u00e9 aussi lu et pourtant aussi peu achet\u00e9 \u00bb selon le Pr\u00e9sident de son directoire, et ceci gr\u00e2ce encore \u00e0 Internet.<\/div>\n
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C’est donc acquis, apr\u00e8s des ann\u00e9es d’\u00e9chauffement, la d\u00e9sinterm\u00e9diation est \u00e0 tous les \u00e9tages<\/strong>. Mais cela ne veut pas dire que c’est la fin du monde. Juste un changement d’\u00e8re (d’air ?) ; un peu comme si on passait \u00e0 nouveau du train \u00e0 vapeur au train \u00e9lectrique. En fin de compte, ce n’est pas si dramatique. Il faut juste s’adapter : ce que le titre des universit\u00e9s du Medef laissait entendre (\u00ab \u00e0 la recherche des temps nouveaux<\/span> \u00bb). Or, c’est \u00e0 mon avis ici que le b\u00e2t blesse. La table ronde nous a montr\u00e9 peu de portes de sortie, peu d’imagination, peu de nouvelles possibilit\u00e9s de s’adapter au monde qui bouge. Nous nous plaignons du manque de financement, mais o\u00f9 sont les journaux de demain ? Les disques ne se vendent plus, mais o\u00f9 sont les nouveaux modes de diffusion de la culture : les chants des troubadours dans les cours ? O\u00f9 sont donc pass\u00e9s les nouveaux mod\u00e8les \u00e9conomiques, l’innovation, l’inventivit\u00e9 ?<\/div>\n
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    \n
  • … lire la suite de ce billet sur le blog d’Orange Business Services<\/span><\/li>\n<\/ul>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

    La toile \u00e0 la recherche des temps nouveaux et ses mod\u00e8les \u00e9conomiques.\u00a0La toile va-t-elle craquer ? Telle fut la question pos\u00e9e \u00e0 un panel d’experts prestigieux lors de cette session de l’universit\u00e9 du Medef que nous annoncions sur Posterous. La toile \u00e0 la recherche des temps nouveaux et ses mod\u00e8les \u00e9conomiques Or cette question – …<\/p>\n","protected":false},"author":2,"featured_media":56191,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[121,6],"tags":[],"class_list":["post-1946","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-e-business","category-marketing-innovation-fr"],"yoast_head":"\nLa toile \u00e0 la recherche des temps nouveaux et ses mod\u00e8les \u00e9conomiques<\/title>\n<meta name=\"description\" content=\"La toile \u00e0 la recherche des temps nouveaux et ses mod\u00e8les \u00e9conomiques.\u00a0La toile va-t-elle craquer ? 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