{"id":19433,"date":"2015-09-29T09:00:36","date_gmt":"2015-09-29T07:00:36","guid":{"rendered":"http:\/\/visionarymarketing.fr\/blog?p=19433&preview_id=19433"},"modified":"2022-06-02T07:30:19","modified_gmt":"2022-06-02T05:30:19","slug":"big-data-ou-big-bulle","status":"publish","type":"post","link":"https:\/\/visionarymarketing.com\/fr\/2015\/09\/29\/big-data-ou-big-bulle\/","title":{"rendered":"Big Data ou Big Bulle\u00a0?"},"content":{"rendered":"

Du secteur de l\u2019assurance \u00e0 la maintenance pr\u00e9dictive dans l\u2019industrie, en passant par l\u2019analyse de sentiments sur les m\u00e9dias sociaux, les Big Data sont partout. Et voil\u00e0 que Michel-Edouard Leclerc jette un pav\u00e9 dans la marre en d\u00e9clarant dans les colonnes de l\u2019Usine Digitale\u00a0: \u00ab\u00a0Le big data est une bulle qui, quand elle va exploser, fera des d\u00e9g\u00e2ts consid\u00e9rables<\/a>.\u00a0\u00bb Leclerc est un des acteurs les plus innovants et les plus en pointe sur les nouveaux modes de commerce. L’h\u00e9ritier de l’\u00e9picier de Landerneau est en effet toujours\u00a0l\u00e0 pour innover, mais cette fois-ci, le voici qui ren\u00e2cle et qui crache dans la soupe.\u00a0<\/em>Alors, faut-il br\u00fbler les Big Data\u00a0? En annon\u00e7ant un plan d’1 milliard d’euros pour la digitalisation de Leclerc et en passant \u00e0 c\u00f4t\u00e9 des Big Data, MEL<\/a> fait-il fausse route ou au contraire est-il un visionnaire de la technologie ?\u00a0<\/em>R\u00e9pondons au mieux de connaissances, et sur la base du travail effectu\u00e9 dans ce domaine depuis maintenant 3 ans.<\/em><\/p>\n

Big Data ou Big Bulle, telle est la question<\/h2>\n

Le ciel s\u2019assombrit au-dessus des Big Data. Les observateurs attentifs auront d\u00e9j\u00e0 remarqu\u00e9 des signes avant-coureurs\u00a0: Gartner qui retire les Big Data de son hype cycle des technologies \u00e9mergentes<\/a>, par exemple.<\/p>\n

Le motif\u00a0? Les Big Data seraient d\u00e9j\u00e0 du business as usual, c\u2019est dans leurs composantes qu\u2019il faut d\u00e9sormais chercher de nouvelles tendances, comme dans l\u2019analytique pr\u00e9dictive, par exemple.<\/p>\n

Et voici que dans l\u2019un des secteurs phares de l\u2019\u00ab\u00a0\u00e9conomie normale\u00a0\u00bb, la grande distribution<\/a>, Michel-Edouard Leclerc explique que les Big Data ne sont pas encore vraiment m\u00fbres.<\/p>\n

Alors, les Big Data\u00a0: d\u00e9j\u00e0 d\u00e9pass\u00e9es ou pas encore r\u00e9ellement op\u00e9rationnelles\u00a0?<\/h3>\n
\"Big
de quoi je me MEL … en effet<\/figcaption><\/figure>\n

A chaque \u00e9poque, sa technologie phare, ses \u00e9vang\u00e9listes forcen\u00e9s, ses d\u00e9tracteurs acharn\u00e9s, et (les plus dangereux) la foule immense des suiveurs qui se rangent derri\u00e8re ceux qui crient le plus fort. Dans la phrase ci-dessus, remplacez \u00ab\u00a0Big Data\u00a0\u00bb par \u00ab\u00a0Cloud\u00a0\u00bb, \u00ab\u00a0Digital\u00a0\u00bb ou \u00ab\u00a0Internet mobile\u00a0\u00bb, et vous retrouverez des interrogations qui ont parsem\u00e9 l\u2019histoire r\u00e9cente.
\nPourtant, l\u2019apparition d\u2019un doute de ce type est int\u00e9ressante, et il faut l\u2019analyser. Il nous semble que le doute a tendance \u00e0 survenir \u00e0 un moment o\u00f9 une technologie encore \u00e9mergente est en train, non pas de se banaliser, mais d\u2019atteindre un niveau sup\u00e9rieur sous l\u2019effet de l\u2019apparition d\u2019une autre technologie \u00e9mergente.<\/p>\n

\"un<\/a>
un livre blanc dont\u00a0nous avons\u00a0dirig\u00e9 l’\u00e9criture\u00a0et que M.E.L pourrait t\u00e9l\u00e9charger<\/a>\u00a0avec avantage<\/figcaption><\/figure>\n

Ainsi, alors m\u00eame que les Big Data font aujourd\u2019hui moins r\u00eaver, les technologies de l\u2019Internet des objets sont en plein essor, comme en t\u00e9moignent les premiers usages recens\u00e9s dans le r\u00e9cent livre blanc de l\u2019EBG<\/span>. En d\u00e9multipliant les quantit\u00e9s et les natures de donn\u00e9es collect\u00e9es, les objets connect\u00e9s vont permettre aux Big Data de donner leur pleine puissance.<\/p>\n

Autrement dit, si les Big Data sont une bulle, elle n\u2019est pas en train d\u2019\u00e9clater, mais en train de s\u2019\u00e9lever vers son plein potentiel<\/strong>. En rejoignant les anciennes stars d\u00e9j\u00e0 cit\u00e9es (cloud, digital, Internet mobile) et en se combinant avec l\u2019\u00e9toile montante qu\u2019est l\u2019Internet des objets, la \u00ab\u00a0bulle\u00a0\u00bb des Big Data nous r\u00e9serve encore bien des surprises.<\/p>\n

\u00ab\u00a0Le big data est une bulle qui, quand elle va exploser, fera des d\u00e9g\u00e2ts consid\u00e9rables\u00a0\u00bb, pr\u00e9vient Michel-Edouard Leclerc<\/h4>\n

L’Usine Digitale – En avril 2015, vous avez annonc\u00e9 un\u00a0investissement d’un milliard d’euros sur trois ans, qui sera partiellement consacr\u00e9 \u00e0 la transformation digitale des centres E.Leclerc. Comment allez-vous r\u00e9partir ces financements ?\u00a0Michel-Edouard Leclerc –\u00a0Nous allons investir la moiti\u00e9 de ces fonds dans la logistique. C’est le nerf de la guerre ! Le d\u00e9veloppement du multicanal a un impact \u00e9norme sur notre organisation. Nous d\u00e9veloppons le drive depuis 2007 (en janvier 2014, notre r\u00e9seau comptait plus de 440 Leclerc Drive, ils seront 600 d’ici un an).\u00a0Pour rester comp\u00e9titifs, nous ne vendons pas \u00e0 la client\u00e8le de nos points retrait des produits qui passent par nos supermarch\u00e9s : il serait absurde de d\u00e9baller la marchandise et de la mettre en rayon pour la remballer une heure plus tard. Nos adh\u00e9rents d’Alsace ont par exemple investi 30 millions en\u00a0ing\u00e9nierie\u00a0pour construire un syst\u00e8me de reconnaissance de 16 000 r\u00e9f\u00e9rences de produits, puis de tri et de\u00a0reconditionnement selon le canal final de distribution.<\/p>\n

Source\u00a0: \u00ab\u00a0Le big data est une bulle qui, quand elle va exploser, fera des d\u00e9g\u00e2ts consid\u00e9rables\u00a0\u00bb, pr\u00e9vient Michel-Edouard Leclerc<\/a><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Du secteur de l\u2019assurance \u00e0 la maintenance pr\u00e9dictive dans l\u2019industrie, en passant par l\u2019analyse de sentiments sur les m\u00e9dias sociaux, les Big Data sont partout. Et voil\u00e0 que Michel-Edouard Leclerc jette un pav\u00e9 dans la marre en d\u00e9clarant dans les colonnes de l\u2019Usine Digitale\u00a0: \u00ab\u00a0Le big data est une bulle qui, quand elle va exploser, …<\/p>\n","protected":false},"author":5,"featured_media":19067,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2894],"tags":[],"class_list":["post-19433","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ia-big-data"],"yoast_head":"\nBig Data Bulle ou pas Bulle ? Michel Edouard Leclerc - L'Usine Digitale<\/title>\n<meta name=\"description\" content=\"Les BIg Data sont elles une bulle ? 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