{"id":19374,"date":"2015-09-21T09:00:46","date_gmt":"2015-09-21T07:00:46","guid":{"rendered":"http:\/\/visionarymarketing.fr\/blog?p=19374&preview_id=19374"},"modified":"2024-03-06T08:42:25","modified_gmt":"2024-03-06T07:42:25","slug":"100-million-pinterest","status":"publish","type":"post","link":"https:\/\/visionarymarketing.com\/fr\/2015\/09\/21\/100-million-pinterest\/","title":{"rendered":"Pinterest assis sur une niche de 100 millions d’utilisateurs"},"content":{"rendered":"

Voil\u00e0 une information qui aurait pu passer inaper\u00e7ue dans le flot de nouvelles qui encombrent ma bo\u00eete mail. Jeudi\u00a017 septembre, le fameux site d’ \u00ab\u00a0\u00e9pinglage\u00a0\u00bb d’images Pinterest a enfin d\u00e9voil\u00e9 \u00a0son nombre d’utilisateurs : 100 millions ! Voil\u00e0 un\u00a0chiffre qui para\u00eet \u00e0 la fois bien important, et en m\u00eame temps bien d\u00e9risoire, quand on le compare au 1 500 000 000 de Facebook.<\/em><\/span><\/p>\n

\"Pinterest\"
Pinterest a d\u00e9voil\u00e9 cette semaine son nombre d’utilisateurs : 100 millions<\/figcaption><\/figure>\n

Pinterest atteint les 100 millions d’utilisateurs : c’est beaucoup et peu \u00e0 la fois<\/h2>\n

Compar\u00e9 \u00e0 Twitter qui totalise environ 316\u00a0millions d’utilisateurs actifs mensuels , d\u00e9j\u00e0 un peu mieux (m\u00eame si le chiffre n’est pas comparable) et cela montre que finalement l’outil commence \u00e0 int\u00e9resser pas mal de monde. D’ailleurs, les marques sont aussi de la partie. Ils ont con\u00e7u un\u00a0dispositif de marque assez intelligent, qui d\u00e9tecte que votre profil personnel pourrait \u00eatre un\u00a0projet d’entreprise, et vous propose de le convertir, ce \u00a0que j’ai fait d’ailleurs imm\u00e9diatement.<\/p>\n

\"Pinterest\"<\/a>
Mon compte pinterest, converti au couleurs de l’entreprise, ce que j’aurais bien aim\u00e9 faire sur Twitter, sans faire des contorsions de changement de noms. Bon, on dirait que j’ai rat\u00e9 quelque chose avec Pinterest<\/figcaption><\/figure>\n

L’outil d’ \u00ab\u00a0\u00e9pinglage\u00a0\u00bb (\u00ab\u00a0pinning\u00a0\u00bb) vous permet \u00e9galement de regarder les statistiques de visites, et la\u2026 du moins pour ma pauvre personne, pas grand-chose \u00e0 se mettre sous la dent<\/a>\u00a0(j’ai d\u00fb rater quelque chose). Ce qui tendrait \u00e0 confirmer l’impression que j’en avais eue tout au long de ces ann\u00e9es d’utilisation. J’ai\u00a0pass\u00e9 ainsi un\u00a0temps non n\u00e9gligeable \u00e0 ordonner des photos, notamment dans une planche (\u00ab\u00a0board\u00a0\u00bb)\u00a0d\u00e9di\u00e9e \u00e0 la photographie (mon hobby)<\/a>, mais les r\u00e9actions sur cet onglet ont toujours \u00e9t\u00e9 tr\u00e8s mitig\u00e9es. Au-del\u00e0 de cette bataille de chiffres, \u00e0 noter la cr\u00e9ativit\u00e9 de certains utilisateurs comme cette prof qui a utilis\u00e9 l’outil Pinterest pour innover dans son enseignement. J’ai trouv\u00e9 l’id\u00e9e int\u00e9ressante m\u00eame si le r\u00e9sultat est un peu d\u00e9cevant.<\/a> J’ai remarqu\u00e9 aussi le peu de r\u00e9action des utilisateurs sur les infographies dans Pinterest, qui ont tendance \u00e0 marcher 1000 fois mieux dans Slideshare (d\u00e9sormais rachet\u00e9 et int\u00e9gr\u00e9 \u00e0 LinkedIn)<\/a>. Donna Staten a certainement accumul\u00e9 beaucoup de suiveurs, \u00e0 l’inverse de son compte Twitter, assez path\u00e9thique<\/a>. Ceci confirme aussi une autre impression que j’avais, \u00e0 savoir que Pinterest est consommateur de temps et que pour y r\u00e9ussir, cela se fait au d\u00e9triment des autres plateformes. L’outil\u00a0demande donc une intense sp\u00e9cialisation, on pourra se poser la question de savoir si cela vaut le coup d’investir ainsi.<\/p>\n

Le communiqu\u00e9 de presse nous d\u00e9voile quand m\u00eame quelques informations suppl\u00e9mentaires : d’abord une\u00a0forte augmentation dans les 18 derniers mois (doublement du nombre d’utilisateurs), une grande proportion de cliqueurs\u00a0parmi les visiteurs (70 %), mais aussi et surtout une\u00a0proportion importante d’utilisateurs hors des \u00c9tats-Unis (45 % ce qui change beaucoup des d\u00e9buts de l’outil qui \u00e9tait tr\u00e8s centr\u00e9 sur la population f\u00e9minine du Midwest am\u00e9ricain).<\/p>\n

Un\u00a0point int\u00e9ressant \u00e9galement : \u201cles 2\/3 des images \u00e9pingl\u00e9es\u00a0dans les pages proviennent de sites e-commerce et de blogs\u201d. Reste \u00e0 savoir quelle est la r\u00e9elle proportion d’utilisateurs actifs, et \u00e0 partir de quand on les consid\u00e8re r\u00e9ellement<\/em> comme actifs. Il semblerait que Pinterest ait r\u00e9ussi\u00a0\u00e0 occuper une\u00a0niche \u00e0 l’int\u00e9rieur des m\u00e9dias sociaux, en retrait derri\u00e8re instagram<\/a> (300 millions d’utilisateurs actifs mensuels), et surtout le g\u00e9ant de Marc Zuckerberg, en proposant un concept plus proche de la curation, que de la cr\u00e9ation de contenus visuels.<\/p>\n

Article sur le blog de Pinterest\u00a0indiquant son\u00a0nombre d’utilisateurs<\/h3>\n

Back in 2010 when we first started Pinterest, we were blown away by how many ways people found to use it. What started as a simple visual bookmarking tool quickly became a catalog of ideas that all kinds of interesting people\u2014architects, designers, gardeners, chefs, parents\u2014used to discover creative ideas they wanted to try. Over the last 5 years, that small group of people has grown into a creative community of more than 100 million monthly active Pinners and we\u2019re constantly astounded by all the different…<\/p><\/blockquote>\n

Source\u00a0: 100 million of the most interesting people we know | Pinterest Blog<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Voil\u00e0 une information qui aurait pu passer inaper\u00e7ue dans le flot de nouvelles qui encombrent ma bo\u00eete mail. Jeudi\u00a017 septembre, le fameux site d’ \u00ab\u00a0\u00e9pinglage\u00a0\u00bb d’images Pinterest a enfin d\u00e9voil\u00e9 \u00a0son nombre d’utilisateurs : 100 millions ! Voil\u00e0 un\u00a0chiffre qui para\u00eet \u00e0 la fois bien important, et en m\u00eame temps bien d\u00e9risoire, quand on le …<\/p>\n","protected":false},"author":2,"featured_media":34059,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[25],"tags":[],"class_list":["post-19374","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-medias-sociaux"],"yoast_head":"\nPinterest assis sur une niche de 100 millions d'utilisateurs<\/title>\n<meta name=\"description\" content=\"Pinterest n'est plus un outil confidentiel. 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