{"id":1899,"date":"2009-08-30T21:58:06","date_gmt":"2009-08-30T19:58:06","guid":{"rendered":"http:\/\/visionary.wordpress.com\/?p=1899"},"modified":"2023-11-27T17:54:47","modified_gmt":"2023-11-27T16:54:47","slug":"influence-facebook","status":"publish","type":"post","link":"https:\/\/visionarymarketing.com\/fr\/2009\/08\/30\/influence-facebook\/","title":{"rendered":"Wispa Gold : Les marques sous l&rsquo;influence de Facebook"},"content":{"rendered":"<p style=\"text-align: justify;\"><i>Les marques sont-elles sous\u00a0l&rsquo;influence de Facebook ? Les marques ont longtemps \u00e9t\u00e9 consid\u00e9r\u00e9es comme \u2018persona non grata\u2019 dans l\u2019univers du 2.0. N\u00e9anmoins, il semblerait que la tendance s\u2019inverse et qu\u2019elles aient appris \u00e0 jouer avec les codes implicites des blogs et autres r\u00e9seaux sociaux. D\u00e9monstration ici dans ce billet avec Wispa.<\/i><\/p>\n<h2>Les marques sous l&rsquo;influence de facebook<\/h2>\n<figure id=\"attachment_1900\" aria-describedby=\"caption-attachment-1900\" style=\"width: 464px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-1900 size-full\" title=\"wispa\" src=\"https:\/\/visionarymarketing.com\/wp-content\/uploads\/2009\/08\/wispa.jpg\" alt=\"Les marques sous l'influence de facebook\" width=\"464\" height=\"289\" srcset=\"https:\/\/visionarymarketing.com\/wp-content\/uploads\/2009\/08\/wispa.jpg 464w, https:\/\/visionarymarketing.com\/wp-content\/uploads\/2009\/08\/wispa-300x186.jpg 300w\" sizes=\"(max-width: 464px) 100vw, 464px\" \/><figcaption id=\"caption-attachment-1900\" class=\"wp-caption-text\">Les marques sous l&rsquo;influence de facebook<\/figcaption><\/figure>\n<p style=\"text-align: justify;\">Le magazine News Sky nous informe qu\u2019un groupe de 22\u00a0000 fans intitul\u00e9 \u00ab\u00a0Bring back Cadbury&rsquo;s Wispa Gold\u00a0\u00bb sur Facebook est parvenu \u00e0 convaincre le g\u00e9ant du chocolat Cadbury \u00e0 relancer la production d\u2019une c\u00e9l\u00e8bre marque de barre chocolat\u00e9e\u00a0: Wispa. Les 3 internautes \u00e0 l\u2019initiative de cette campagne ont m\u00eame \u00e9t\u00e9 invit\u00e9s par Cadbury \u00e0 l\u2019usine de Bournville \u00e0 Birmingham pour relancer les machines de production. Vous pouvez lire l\u2019article complet en suivant <a href=\"http:\/\/news.sky.com\/skynews\/Home\/Business\/Wispa-Gold-Re-issued-Facebook-Campaign-Persuaded-Cadbury-To-Reproduce-Popular-Chocolate-Bar\/Article\/200907115328417?lpos=Business_First_Buisness_Article_Teaser_Region_6&amp;lid=ARTICLE_15328417_Wispa_Gold_Re-issued\" target=\"_blank\" rel=\"noopener noreferrer\">ce lien<\/a>. 41 Millions de barres chocolat\u00e9es ont \u00e9t\u00e9 vendues en 18 semaines \u2013 soit un taux de 18 par seconde.<!--more--><\/p>\n<p style=\"text-align: justify;\"><strong>D\u00e9cryptage et commentaires en vrac inspir\u00e9s par ce cas pratique :<\/strong><\/p>\n<ul>\n<li>\n<div style=\"text-align: justify;\">Les marques doivent \u00eatre \u00e0 l\u2019\u00e9coute des consommateurs mais en aucun cas les laisser sans r\u00e9ponse\u00a0: dans le cas pr\u00e9sent Cadbury a r\u00e9pondu favorablement \u00e0 la requ\u00eate \u2013 ou devrait-on dire pression\u00a0? \u2013 des consommateurs regroup\u00e9s en v\u00e9ritable groupe de lobbying sur Facebook\u00a0;<\/div>\n<\/li>\n<li>\n<div style=\"text-align: justify;\">Par ailleurs, les marketeurs sont souvent mis en difficult\u00e9 lorsqu\u2019il leur est demand\u00e9 d\u2019apporter la preuve par le R.O.I de l\u2019efficacit\u00e9 de leurs actions 2.0. Dans le cas pr\u00e9sent, il semblerait que le succ\u00e8s commercial soit au rendez-vous\u00a0!<\/div>\n<\/li>\n<\/ul>\n<p style=\"text-align: justify;\">Enfin, pour clore cet article, je ne peux m\u2019emp\u00eacher de me demander si le groupe \u2018Sauvons les bonbons Kiss Cool\u2019 cr\u00e9\u00e9 \u00e0 l\u2019initiative de Thierry SPENCER conna\u00eetra la m\u00eame issue\u00a0?<\/p>\n<p style=\"text-align: justify;\">Affaire \u00e0 suivre donc<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Les marques sont-elles sous\u00a0l&rsquo;influence de Facebook ? Les marques ont longtemps \u00e9t\u00e9 consid\u00e9r\u00e9es comme \u2018persona non grata\u2019 dans l\u2019univers du 2.0. N\u00e9anmoins, il semblerait que la tendance s\u2019inverse et qu\u2019elles aient appris \u00e0 jouer avec les codes implicites des blogs et autres r\u00e9seaux sociaux. D\u00e9monstration ici dans ce billet avec Wispa. Les marques sous l&rsquo;influence &hellip;<\/p>\n","protected":false},"author":6,"featured_media":34065,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10],"tags":[],"class_list":["post-1899","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-collaboration-et-teletravail"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Wispa Gold : Les marques sous l&#039;influence de Facebook<\/title>\n<meta name=\"description\" content=\"Les marques sont-elles sous\u00a0l&#039;influence de Facebook ? 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